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Compare CallRail and Invoca 
At a Glance
Market Segments
Small-Business (75.8% of reviews)
Small-Business (39.7% of reviews)
Entry-Level Pricing
Starting at $50.00 Per Month
No pricing available
CallRail
Star Rating
(1,529)4.6 out of 5
Market Segments
Small-Business (75.8% of reviews)
Entry-Level Pricing
Starting at $50.00 Per Month
Free Trial is available
Browse all 4 pricing plansInvoca
Star Rating
(928)4.5 out of 5
Market Segments
Small-Business (39.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about InvocaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Invoca excels in Call Recording with a score of 9.0, while CallRail offers a slightly higher score of 9.3. Reviewers mention that CallRail's recording quality is superior, making it easier to analyze calls for training and quality assurance.
- Reviewers mention that Invoca's Single-Touch Attribution feature stands out with a score of 9.4, compared to CallRail's 8.6. Users on G2 appreciate how Invoca provides clearer insights into which marketing efforts drive calls, enhancing their ROI tracking.
- Users say that CallRail shines in Ease of Use with a score of 9.1, while Invoca scores 8.4. Reviewers mention that CallRail's user interface is more intuitive, making it easier for teams to adopt and utilize the software effectively.
- G2 users report that Invoca's Quality of Support is rated at 9.1, which is higher than CallRail's 8.9. Users appreciate Invoca's responsive customer service and the availability of resources for troubleshooting.
- Reviewers mention that CallRail offers better Multi-Touch Attribution capabilities with a score of 8.0, while Invoca scores 9.2. Users say that CallRail's multi-touch model helps them understand the customer journey more comprehensively.
- Users on G2 report that Invoca's Lead Qualification feature is rated at 8.2, slightly lower than CallRail's 8.3. Reviewers mention that CallRail's lead qualification process is more streamlined, allowing for quicker follow-ups and better conversion rates.
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Contact Center
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Pricing
Entry-Level Pricing
CallRail
Call Tracking
Starting at $50.00
Per Month
Know which marketing efforts inspired your best leads to call.
- Call forwarding
- Call recording
- Standard call flow builder
Invoca
No pricing availableFree Trial
CallRail
Free Trial is available
Invoca
Free Trial is available
Ratings
Meets Requirements
9.0
1,203
8.8
784
Ease of Use
9.1
1,215
8.4
784
Ease of Setup
9.0
970
8.0
521
Ease of Admin
9.0
966
8.3
522
Quality of Support
8.9
1,087
9.1
773
Has the product been a good partner in doing business?
9.2
952
9.2
526
Product Direction (% positive)
8.9
1,154
8.8
770
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
9.3
168
|
Verified
9.0
82
8.1
122
|
Verified
8.5
67
8.6
144
|
Verified
8.5
78
8.2
153
|
Verified
8.2
64
Agent Performance Management
8.3
131
|
Verified
8.5
58
8.1
133
|
Verified
8.0
67
8.0
124
|
Verified
8.3
59
Generative AI
Feature Not Available
9.0
10
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Quality Assurance
Not enough data
9.0
35
Not enough data
8.8
34
Not enough data
8.8
42
Engagement
Not enough data
8.9
37
Not enough data
8.7
41
Not enough data
8.8
38
Performance
Not enough data
8.8
37
Not enough data
9.1
36
Generative AI
Not enough data
8.6
14
Not enough data
8.6
14
Channels
8.6
75
Not enough data
8.0
51
Not enough data
7.4
50
Not enough data
7.8
63
Not enough data
8.0
58
Not enough data
Generative AI
Feature Not Available
Not enough data
Functions
8.6
61
Not enough data
8.5
56
Not enough data
8.3
53
Not enough data
8.2
57
Not enough data
Feature Not Available
Not enough data
8.1
54
Not enough data
8.2
51
Not enough data
8.0
52
Not enough data
Agentic AI - Contact Center
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administrative
8.3
62
Not enough data
8.8
71
Not enough data
8.7
73
Not enough data
8.6
66
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.6
181
|
Verified
9.2
22
8.0
156
|
Verified
9.0
21
7.7
128
|
Verified
9.0
20
7.8
134
|
Verified
8.7
20
8.1
148
|
Verified
9.1
24
7.9
131
|
Verified
8.7
23
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.1
143
|
Verified
9.1
17
8.3
150
|
Verified
9.5
18
8.6
189
|
Verified
9.2
25
8.6
184
|
Verified
8.9
27
Reporting
8.7
223
|
Verified
8.9
28
8.5
211
|
Verified
8.4
25
8.1
188
|
Verified
8.3
27
Lead Monitoring
8.5
187
|
Verified
Not enough data
8.7
196
|
Verified
Not enough data
8.4
190
|
Verified
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.2
188
|
Verified
Not enough data
8.5
189
|
Verified
Not enough data
8.0
153
|
Verified
Not enough data
8.5
190
|
Verified
Not enough data
Analytics
8.5
182
|
Verified
Not enough data
8.5
204
|
Verified
Not enough data
Customization
8.2
145
|
Verified
Not enough data
8.3
151
|
Verified
Not enough data
7.7
141
|
Verified
Not enough data
8.4
176
|
Verified
Not enough data
Customization
8.9
9
Not enough data
8.0
9
Not enough data
Feature Not Available
Not enough data
9.3
9
Not enough data
Additional Functionality
9.3
9
Not enough data
Feature Not Available
Not enough data
8.3
9
Not enough data
Feature Not Available
Not enough data
8.5
8
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
6.9
6
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
8.1
6
Not enough data
6.9
6
Not enough data
Internal Use
7.1
7
Not enough data
8.8
7
Not enough data
8.9
6
Not enough data
8.8
7
Not enough data
6.1
6
Not enough data
7.4
7
Not enough data
Generative AI
Not enough data
8.6
6
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
9.2
34
Not enough data
8.7
30
Not enough data
9.0
32
Not enough data
8.4
30
Not enough data
Contacts
8.3
33
Not enough data
8.1
33
Not enough data
8.6
31
Not enough data
Insights
7.9
33
Not enough data
8.2
32
Not enough data
8.4
30
Not enough data
7.5
27
Not enough data
7.7
27
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.1
491
8.8
275
8.7
392
9.2
304
8.5
326
8.5
176
Tracking
8.6
440
8.6
284
8.9
430
8.9
293
8.6
353
8.7
254
Analytics
8.9
492
9.0
317
9.3
475
9.1
292
8.5
421
8.6
293
8.3
239
8.6
134
Call Routing
8.1
290
8.8
232
8.1
262
8.9
173
8.0
244
8.5
142
Administration
7.9
199
8.5
119
8.7
247
9.1
143
8.9
294
9.1
169
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
164
8.8
34
8.8
175
9.2
42
8.4
157
8.9
36
8.9
166
9.1
43
7.8
148
8.5
33
7.5
124
8.6
30
Campaign Activity
8.5
166
8.8
44
8.6
193
8.7
48
7.9
149
8.5
38
8.4
166
9.0
41
Feature Not Available
8.9
35
Feature Not Available
8.6
35
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
CallRail and Invoca are categorized as Inbound Call Tracking, Marketing Analytics, Attribution, and Conversation Intelligence
Unique Categories
CallRail is categorized as Online Form Builder, Outbound Call Tracking, Lead Capture, Live Chat, Contact Center, and AI Sales Assistant
Invoca is categorized as Speech Analytics and Contact Center Quality Assurance
Reviews
Reviewers' Company Size
CallRail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Invoca
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.1%
Real Estate
8.8%
Construction
6.8%
Hospital & Health Care
4.0%
Consumer Services
3.5%
Other
40.8%
Marketing and Advertising
27.8%
Hospital & Health Care
9.0%
Financial Services
5.9%
Internet
5.4%
Telecommunications
4.9%
Other
47.1%
Most Helpful Reviews
CallRail
Most Helpful Favorable Review
Jessica R.
Verified User in Law Practice
Unlike other call tracking companies, this one comes equipped with so many options for multiple campaigns, office locations, and numbers. I like that you get recordings and keyword spotting.
Most Helpful Critical Review
Verified User in Automotive
it is expensive and sometimes i find it hard to use even my laptop
Invoca
Most Helpful Favorable Review
Jennine R.
Verified User in Online Media
A sophisticated software in terms of functionality, but simple enough for a novice to use. Knowledgeable staff helps with tough scenarios.
Most Helpful Critical Review
Verified User in Mechanical or Industrial Engineering
Currently they don't have a tracking number option for the Chinese market. This being one of our major markets for expansions caused some issues when presenting this idea to Execs for buy-in. The customer service/tech is usually helpful and quick to...
Jessica R.
Verified User in Law Practice
Unlike other call tracking companies, this one comes equipped with so many options for multiple campaigns, office locations, and numbers. I like that you get recordings and keyword spotting.
Jennine R.
Verified User in Online Media
A sophisticated software in terms of functionality, but simple enough for a novice to use. Knowledgeable staff helps with tough scenarios.
Verified User in Automotive
it is expensive and sometimes i find it hard to use even my laptop
Verified User in Mechanical or Industrial Engineering
Currently they don't have a tracking number option for the Chinese market. This being one of our major markets for expansions caused some issues when presenting this idea to Execs for buy-in. The customer service/tech is usually helpful and quick to...
Alternatives
Discussions
What is CallRail used for?
2 comments
PH
CallRail is used for marketing attribution and can be used to see where phone calls are coming from. You can specify a marketing campaign or even which...Read more
CallRail is not free, but it offers a free trial period for new users to test its features before committing to a paid plan.
2 comments
PH
No.Read more
How do you insure your customers data safety from your employees at invoca ?
2 comments
MD
Invoca does not capture or store any credit card or billing information. Additionally, we have had no problems with security in over 2 years of extensive...Read more
How granular are call attribution analytics?
2 comments
Official Response from Invoca
Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the...Read more
Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?
2 comments
Official Response from Invoca
Yes, Invoca takes data security and customer privacy very seriously. For healthcare Invoca is HIPAA compliant and will sign a BAA. In addition, Invoca is...Read more
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