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Compare Braze and CleverTap 
At a Glance
Market Segments
Mid-Market (57.5% of reviews)
Mid-Market (52.5% of reviews)
Entry-Level Pricing
No pricing available
$75.00 Per Month
Braze
Star Rating
(1,206)4.5 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeCleverTap
Star Rating
(619)4.6 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CleverTap excels in user segmentation with a score of 9.2, allowing for highly targeted campaigns, while Braze scores slightly lower at 8.8. Reviewers mention that CleverTap's segmentation capabilities enable more personalized marketing efforts.
- Reviewers mention that CleverTap's email marketing features are robust, particularly in building and personalizing emails with a score of 9.0, compared to Braze's 8.8. Users appreciate the ease of creating tailored email campaigns that resonate with their audience.
- G2 users highlight CleverTap's superior automated email responses with a score of 8.8, while Braze trails with 8.3. Users say that CleverTap's automation features help streamline communication and improve engagement rates.
- Users on G2 report that CleverTap's campaign scheduling feature is highly effective, scoring 9.4, compared to Braze's 9.1. Reviewers mention that this functionality allows for better planning and execution of marketing strategies.
- Reviewers mention that CleverTap shines in real-time insights with a score of 8.9, which helps marketers make data-driven decisions quickly, while Braze's score of 7.7 indicates room for improvement in this area.
- Users say that CleverTap's customer support is exceptional, scoring 9.0, which is higher than Braze's 8.5. Reviewers appreciate the responsiveness and helpfulness of CleverTap's support team, making it easier to resolve issues promptly.
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Pricing
Entry-Level Pricing
Braze
No pricing availableCleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Braze
Free Trial is available
CleverTap
Free Trial is available
Ratings
Meets Requirements
8.5
869
8.8
519
Ease of Use
8.4
947
8.9
521
Ease of Setup
7.6
470
8.5
303
Ease of Admin
8.5
327
9.0
237
Quality of Support
8.5
833
9.0
511
Has the product been a good partner in doing business?
8.9
334
9.3
236
Product Direction (% positive)
9.2
833
9.6
503
Features by Category
Email Marketing
8.8
514
9.0
160
8.8
485
8.9
153
8.4
490
8.9
152
8.3
403
8.8
140
Online Marketing
6.9
314
8.2
120
8.4
434
8.8
147
8.7
472
9.1
154
8.5
448
9.1
146
7.3
328
8.3
123
Lead Management
7.6
349
8.9
131
7.5
356
8.7
130
8.6
486
9.2
161
6.8
282
8.4
114
7.4
307
8.6
128
7.6
339
8.6
139
Feature Not Available
8.7
131
7.9
339
8.8
128
Campaign Management
Feature Not Available
8.8
140
Feature Not Available
8.1
129
Feature Not Available
8.1
123
Feature Not Available
7.8
116
Social
Feature Not Available
Feature Not Available
6.6
284
7.9
122
Feature Not Available
7.9
127
Feature Not Available
7.7
120
6.7
288
8.1
127
Reporting & Analytics
7.9
486
9.0
155
Feature Not Available
8.4
143
Feature Not Available
8.4
140
6.7
359
8.5
134
Feature Not Available
7.4
115
Platform
8.3
399
8.7
146
Feature Not Available
8.7
128
8.5
401
9.2
144
7.7
309
8.3
114
7.7
357
8.6
120
8.5
386
8.8
134
Feature Not Available
8.6
113
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
405
8.7
149
8.1
388
8.6
141
8.0
349
8.3
128
User Identification
Not enough data
8.6
194
Not enough data
9.2
209
Not enough data
8.7
181
Tracking & Reporting
Not enough data
9.2
201
Not enough data
9.0
197
Not enough data
8.7
177
Not enough data
8.8
206
Not enough data
8.8
183
Not enough data
9.1
188
Metrics
Not enough data
9.2
161
Not enough data
9.1
91
Not enough data
9.0
153
Not enough data
9.1
138
Not enough data
9.2
158
Campaigns
8.6
403
9.0
237
9.0
442
9.4
250
8.6
402
9.0
238
8.8
450
9.2
254
9.0
427
9.3
238
Analytics
8.3
447
8.9
247
7.7
413
8.9
234
Optimization
8.7
433
9.0
235
8.8
442
9.1
243
8.3
356
9.0
232
8.1
356
8.8
214
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
200
9.5
70
8.5
188
9.6
67
Targeting
8.6
181
9.6
67
8.5
167
9.5
66
Triggered Content
7.8
106
9.4
59
9.1
188
9.5
65
9.2
185
9.5
66
Personalized Content
7.4
107
9.3
59
7.2
101
8.7
59
7.1
98
9.2
57
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.9
95
Not enough data
Feature Not Available
Not enough data
7.6
92
Not enough data
8.1
96
Not enough data
Edit
7.2
92
Not enough data
8.3
92
Not enough data
8.0
93
Not enough data
Logistics
7.4
94
Not enough data
7.2
91
Not enough data
7.9
92
Not enough data
Feature Not Available
Not enough data
Generative AI
6.9
55
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.8
47
Not enough data
8.1
49
Not enough data
8.7
50
Not enough data
8.4
47
Not enough data
8.2
47
Not enough data
8.3
50
Not enough data
8.8
49
Not enough data
8.4
50
Not enough data
SMS Platform
8.3
46
Not enough data
8.7
47
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
46
Not enough data
8.2
46
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.7
159
Not enough data
8.6
153
Not enough data
9.0
148
Not enough data
8.8
136
Not enough data
8.8
133
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.4
76
Not enough data
8.6
74
Not enough data
Platform Data
7.8
76
Not enough data
7.6
74
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
Platform Additional Functionality
7.7
75
Not enough data
7.7
74
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
8
8.6
23
9.3
7
8.7
25
8.3
7
8.3
24
9.4
6
8.8
25
8.6
6
8.3
25
8.3
6
8.6
25
WhatsApp Business Platform - WhatsApp Marketing
8.6
6
8.4
23
8.6
7
8.7
24
Feature Not Available
8.5
22
8.6
7
8.7
24
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
7.7
337
8.6
186
7.8
423
|
Verified
8.9
222
|
Verified
7.1
296
|
Verified
8.8
171
6.9
322
|
Verified
8.9
170
Campaigns
7.6
283
|
Verified
8.5
183
|
Verified
9.1
408
|
Verified
9.3
230
|
Verified
7.7
266
8.8
181
6.6
189
8.3
145
8.9
385
|
Verified
9.2
171
8.7
402
|
Verified
9.3
185
Engagement
7.5
223
8.7
159
Platform
8.3
345
8.8
194
8.3
320
|
Verified
8.9
190
|
Verified
8.0
277
8.7
167
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.5
210
|
Verified
Not enough data
8.8
239
|
Verified
Not enough data
8.8
245
|
Verified
Not enough data
9.1
230
|
Verified
Not enough data
8.2
93
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.9
252
|
Verified
Not enough data
8.7
255
|
Verified
Not enough data
8.7
231
|
Verified
Not enough data
8.8
224
|
Verified
Not enough data
8.6
215
|
Verified
Not enough data
8.6
168
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.2
161
Not enough data
9.1
91
Not enough data
9.0
153
Not enough data
9.1
138
Not enough data
9.2
158
Variation Testing
Not enough data
9.2
123
Not enough data
8.5
101
Not enough data
9.0
103
Not enough data
9.0
117
Not enough data
9.0
33
Not enough data
9.1
107
Reporting
Not enough data
9.2
139
Not enough data
9.0
137
Personalization
Not enough data
9.1
123
Not enough data
9.2
121
Not enough data
9.3
105
Administration
Not enough data
8.8
131
Not enough data
8.8
46
Not enough data
8.9
137
Not enough data
9.2
141
Categories
Categories
Shared Categories
Braze and CleverTap are categorized as Personalization Engines, Push Notification, Mobile Marketing, Marketing Automation, and WhatsApp Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Customer Journey Analytics, and SMS Marketing
CleverTap is categorized as Marketing Analytics, Mobile App Analytics, Mobile App Optimization, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.0%
Marketing and Advertising
7.1%
Information Technology and Services
6.9%
Health, Wellness and Fitness
6.6%
Food & Beverages
6.1%
Other
62.2%
Financial Services
16.6%
Information Technology and Services
6.2%
Internet
5.5%
Entertainment
5.5%
Marketing and Advertising
5.4%
Other
60.7%
Most Helpful Reviews
Braze
Most Helpful Favorable Review
Jarred G.
Verified User in Music
Braze is a superior tool and company to other competitors in the market. Braze's feature set and capabilities are more advanced and are constantly being iterated upon and improved. The company also offers a wealth of knowledge on how to use the tool and...
Most Helpful Critical Review
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
CleverTap
Most Helpful Favorable Review
Sai Ganesh R.
Verified User in Marketing and Advertising
Clevertap offers detailed analytics about our user's journey on the app, its AI helps us boost our recommendation engine by recommending related content based on user's past interactions or choices. We majorly use Clevertap for sending out push...
Most Helpful Critical Review
Renat Z.
Verified User in Leisure, Travel & Tourism
Even simple things do not work and support is a waste of time
Jarred G.
Verified User in Music
Braze is a superior tool and company to other competitors in the market. Braze's feature set and capabilities are more advanced and are constantly being iterated upon and improved. The company also offers a wealth of knowledge on how to use the tool and...
Sai Ganesh R.
Verified User in Marketing and Advertising
Clevertap offers detailed analytics about our user's journey on the app, its AI helps us boost our recommendation engine by recommending related content based on user's past interactions or choices. We majorly use Clevertap for sending out push...
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Renat Z.
Verified User in Leisure, Travel & Tourism
Even simple things do not work and support is a waste of time
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