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Compare Attio and HubSpot Sales Hub 
At a Glance
Market Segments
Small-Business (90.9% of reviews)
Small-Business (61.9% of reviews)
Entry-Level Pricing
Free 3 Seats Per Month
$0.00
Attio
Star Rating
(22)4.8 out of 5
Market Segments
Small-Business (90.9% of reviews)
Entry-Level Pricing
Free 3 Seats Per Month
Browse all 4 pricing plansHubSpot Sales Hub
Star Rating
(12,383)4.4 out of 5
Market Segments
Small-Business (61.9% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Sales Hub excels in its Email Marketing capabilities, with a rating of 8.8, while Attio's email marketing features are rated significantly lower at 6.7. Reviewers mention that HubSpot's email templates and automation tools are particularly user-friendly and effective for small businesses.
- Reviewers mention that Attio shines in Contact & Account Management, achieving a score of 9.6 compared to HubSpot's 8.7. Users on G2 appreciate Attio's intuitive interface and the ability to manage contacts seamlessly, which enhances their overall sales process.
- G2 users highlight that HubSpot Sales Hub offers robust Opportunity & Pipeline Management features with a score of 8.5, while Attio outperforms with a score of 9.6. Reviewers say that Attio's visual pipeline management tools provide better insights and tracking capabilities, making it easier to manage sales opportunities.
- Users say that Attio's Ease of Use is a standout feature, scoring 9.7, while HubSpot Sales Hub scores 8.7. Reviewers mention that Attio's clean design and straightforward navigation make it easier for new users to adapt quickly.
- Reviewers mention that HubSpot Sales Hub has a strong Quality of Support rating at 8.6, but Attio surpasses it with a score of 9.2. Users report that Attio's customer support is responsive and helpful, which is crucial for businesses needing quick assistance.
- Users on G2 report that HubSpot's Marketing ROI Analytics features are rated 8.2, while Attio's score is lower at 5.0. Reviewers say that HubSpot provides more comprehensive analytics tools that help businesses measure the effectiveness of their marketing campaigns.
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Pricing
Entry-Level Pricing
Attio
Free
Free
3 Seats Per Month
For very small teams
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
HubSpot Sales Hub
Free HubSpot CRM
$0.00
A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.
- Contact management
- Contact website activity
- Companies
Free Trial
Attio
Free Trial is available
HubSpot Sales Hub
Free Trial is available
Ratings
Meets Requirements
8.8
21
8.6
9,345
Ease of Use
9.8
22
8.7
9,774
Ease of Setup
9.3
15
8.4
3,813
Ease of Admin
9.2
11
8.6
2,985
Quality of Support
9.4
21
8.6
8,419
Has the product been a good partner in doing business?
9.5
10
8.8
2,941
Product Direction (% positive)
10.0
22
8.7
8,929
Features by Category
Sales Force Automation
9.5
18
8.7
5751
|
Verified
Feature Not Available
Feature Not Available
9.6
20
8.5
5600
|
Verified
8.7
20
8.5
5800
|
Verified
Feature Not Available
7.8
3920
|
Verified
9.0
13
8.5
4770
|
Verified
Feature Not Available
7.8
2978
|
Verified
Feature Not Available
7.9
2886
|
Verified
Feature Not Available
8.2
2181
Marketing Automation
7.6
13
8.7
5109
|
Verified
Feature Not Available
8.5
4783
|
Verified
9.0
17
8.8
4913
|
Verified
Feature Not Available
8.2
4178
|
Verified
Customer Support
Feature Not Available
8.3
3373
|
Verified
Feature Not Available
8.2
2205
Feature Not Available
8.5
3036
|
Verified
Feature Not Available
8.1
3025
|
Verified
Feature Not Available
8.3
3262
|
Verified
Reporting & Analytics
8.9
15
8.2
5494
|
Verified
8.5
17
8.4
5852
|
Verified
Feature Not Available
8.0
4034
|
Verified
Mobile & Social
7.3
11
8.0
3560
|
Verified
Feature Not Available
8.1
2215
|
Verified
7.6
15
7.7
3880
|
Verified
Platform
8.6
18
8.1
2660
|
Verified
9.1
15
8.3
2275
|
Verified
9.4
18
8.5
2737
|
Verified
Feature Not Available
8.2
2048
|
Verified
Feature Not Available
7.6
1748
7.1
13
8.0
2350
|
Verified
9.2
16
8.7
2743
|
Verified
7.5
12
8.1
1443
Integration
8.7
18
8.4
2072
|
Verified
8.9
16
8.2
2178
|
Verified
7.7
14
8.2
2041
|
Verified
Generative AI
7.5
10
7.4
464
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
501
Not enough data
8.6
597
Not enough data
8.9
625
Not enough data
8.9
632
Organization
Not enough data
9.0
654
Not enough data
8.8
640
Not enough data
8.7
578
Performance Analysis
Not enough data
8.3
532
Not enough data
8.8
641
Sales Analysis
Not enough data
8.5
537
Not enough data
8.7
593
Generative AI
Not enough data
8.1
135
Not enough data
8.2
134
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.8
1430
Not enough data
9.0
1472
Not enough data
8.3
1245
Not enough data
8.2
1149
Not enough data
8.8
1321
Not enough data
8.7
1185
Not enough data
8.6
1112
Repeatability and Reportability
Not enough data
8.6
1285
Not enough data
8.7
1350
Not enough data
8.6
1327
Not enough data
8.2
1202
Not enough data
Feature Not Available
AI and Automation
Not enough data
8.3
1059
Not enough data
8.2
1026
Not enough data
8.2
1017
Not enough data
7.9
897
Not enough data
7.8
845
Generative AI
Not enough data
7.4
307
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
Not enough data
8.3
274
Not enough data
8.0
242
Not enough data
8.1
252
Not enough data
Feature Not Available
Agent Performance Management
Not enough data
Feature Not Available
Not enough data
7.6
217
Not enough data
7.8
227
Generative AI
Not enough data
7.6
87
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
8.3
474
Not enough data
9.0
669
Not enough data
8.4
537
Not enough data
8.5
526
Not enough data
7.8
438
Branding & Customizatio
Not enough data
8.6
578
Not enough data
8.8
597
Not enough data
8.5
520
Automatic Rules & Configurations
Not enough data
8.7
572
Not enough data
8.9
580
Not enough data
8.5
538
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
8.0
684
Not enough data
8.2
761
|
Verified
Not enough data
7.7
632
|
Verified
Not enough data
8.4
856
Personalization
Not enough data
8.5
878
Not enough data
8.5
1007
|
Verified
Not enough data
8.8
1106
|
Verified
Not enough data
8.5
901
|
Verified
Administrative
Not enough data
8.6
934
|
Verified
Not enough data
8.5
815
|
Verified
Not enough data
8.4
773
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.7
1958
Not enough data
8.8
1950
Not enough data
Feature Not Available
Customizations
Not enough data
8.8
2001
Not enough data
8.9
2002
Not enough data
8.8
2093
Not enough data
Feature Not Available
Not enough data
8.9
2079
Generative AI
Not enough data
7.6
366
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.4
1224
Not enough data
8.5
1296
Not enough data
8.2
1166
Not enough data
8.7
1420
Not enough data
8.4
1259
Predictive Analytics
Not enough data
8.2
1220
Not enough data
8.2
1180
Not enough data
7.8
1010
Not enough data
8.0
1140
Sales Management
Not enough data
8.8
1433
Not enough data
8.0
1124
Not enough data
8.5
1284
Not enough data
8.9
1495
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
8.6
1119
Not enough data
8.2
913
Not enough data
8.6
1081
Not enough data
8.7
1111
Contacts
Not enough data
8.7
1186
Not enough data
8.5
1030
Not enough data
8.7
1090
Insights
Not enough data
9.1
1277
Not enough data
8.7
1119
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
1024
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
8.4
721
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
733
Not enough data
8.4
719
Analytics
Not enough data
8.5
798
Not enough data
8.5
801
Not enough data
8.5
745
Not enough data
8.3
722
Presentation
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Attio and HubSpot Sales Hub are categorized as CRM
Unique Categories
Attio has no unique categories
HubSpot Sales Hub is categorized as Conversation Intelligence, Business Scheduling, Sales Engagement, AI Sales Assistant, Sales Enablement, Outbound Call Tracking, Sales Analytics, Visitor Identification, Email Tracking, Sales Performance Management, and AI Agents For Business Operations
Reviews
Reviewers' Company Size
Attio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Sales Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Venture Capital & Private Equity
18.2%
Computer Software
18.2%
Information Technology and Services
13.6%
Marketing and Advertising
9.1%
Investment Management
9.1%
Other
31.8%
Computer Software
16.0%
Information Technology and Services
12.2%
Marketing and Advertising
10.0%
Financial Services
4.3%
Education Management
3.2%
Other
54.4%
Most Helpful Reviews
Attio
Most Helpful Favorable Review
Jono B.
Verified User in Professional Training & Coaching
Attio is the only CRM I have found that really meets my overall needs. Every other CRM felt like I was having to fit into a box. The airtable-style approach is awesome for building custom pipelines, and the combo of clearly defined stages and attributes...
Most Helpful Critical Review
Basile C.
Verified User in Marketing and Advertising
There’s currently no way to rename system object attributes (e.g., “Companies”, “People”, etc.), which can be a bit limiting when modeling niche workflows. Also, the call transcription and enrichment features don’t support French yet—so if your team...
HubSpot Sales Hub
Most Helpful Favorable Review
Calandria A.
Verified User in Insurance
HubSpot CRM is one of the best CRM tools of market and serve any kinds of sales business perfectly. It work as single place where user can keep product information and contact lists of customers. User can stay in touch with customer and contact with anytime...
Most Helpful Critical Review
Verified User in Events Services
The manner in which you interact with this crm is confusing, and it seems like a giant upsell to Hubspot's other services. During the set up process and when using it, you are bombarded with upgrade suggestions. Further, it also seems like it is solely for...
Jono B.
Verified User in Professional Training & Coaching
Attio is the only CRM I have found that really meets my overall needs. Every other CRM felt like I was having to fit into a box. The airtable-style approach is awesome for building custom pipelines, and the combo of clearly defined stages and attributes...
Calandria A.
Verified User in Insurance
HubSpot CRM is one of the best CRM tools of market and serve any kinds of sales business perfectly. It work as single place where user can keep product information and contact lists of customers. User can stay in touch with customer and contact with anytime...
Basile C.
Verified User in Marketing and Advertising
There’s currently no way to rename system object attributes (e.g., “Companies”, “People”, etc.), which can be a bit limiting when modeling niche workflows. Also, the call transcription and enrichment features don’t support French yet—so if your team...
Verified User in Events Services
The manner in which you interact with this crm is confusing, and it seems like a giant upsell to Hubspot's other services. During the set up process and when using it, you are bombarded with upgrade suggestions. Further, it also seems like it is solely for...
Alternatives
Discussions
Attio has no discussions with answers
Can I automate multiple scheduled sales email sends based on the suggested optimized send times?
6 comments
JF
Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences.Read more
Will Hubspot connect well with variety of accounting softwares?
5 comments
CM
There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant...Read more
Is there any way to email and add a call task on the same day in sequences?
4 comments
KH
yes you can use sequences for email and then make a workflow for adding task same day .Read more
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