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Compare Apollo.io and LinkedIn Sales Navigator 
At a Glance
Market Segments
Small-Business (67.8% of reviews)
Mid-Market (48.9% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Contact Us
Apollo.io
Star Rating
(8,845)4.7 out of 5
Market Segments
Small-Business (67.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansLinkedIn Sales Navigator
Star Rating
(1,986)4.3 out of 5
Market Segments
Mid-Market (48.9% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that LinkedIn Sales Navigator excels in its Lead Builder feature, allowing for highly targeted prospecting, while Apollo.io's Lead Builder is noted for its user-friendly interface and robust filtering options, making it easier for small businesses to find leads.
- Reviewers mention that LinkedIn Sales Navigator's CRM Integration is seamless with major platforms, enhancing workflow efficiency, whereas Apollo.io's integration capabilities are praised for their flexibility and ease of use, particularly for small business users.
- G2 users highlight that LinkedIn Sales Navigator provides superior Market Insights, which are crucial for mid-market companies looking to understand their competitive landscape, while Apollo.io's Lead Validation feature is favored for its accuracy and effectiveness in ensuring high-quality leads.
- Users on G2 report that LinkedIn Sales Navigator's Email Tracking/Automation is robust, allowing for detailed analytics on email performance, while Apollo.io's Email Campaigns feature is noted for its ease of use and effectiveness in managing outreach.
- Reviewers say that LinkedIn Sales Navigator's Account-level Insights provide valuable data for strategic decision-making, while Apollo.io's Data Cleaning/Enrichment is highlighted for its efficiency in maintaining accurate and up-to-date contact information.
- Users report that LinkedIn Sales Navigator's Quality of Support is somewhat lacking compared to Apollo.io, which is frequently praised for its responsive customer service and comprehensive support resources, making it a better choice for users needing assistance.
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
LinkedIn Sales Navigator
Core
Contact Us
- Advanced lead & company search
- Alerts on your saved leads and accounts
- Create Custom Lists
Free Trial
Apollo.io
Free Trial is available
LinkedIn Sales Navigator
Free Trial is available
Ratings
Meets Requirements
9.1
7,029
8.6
1,649
Ease of Use
9.1
7,117
8.6
1,666
Ease of Setup
8.9
3,375
8.9
371
Ease of Admin
9.1
2,316
8.6
262
Quality of Support
8.8
6,012
8.1
1,331
Has the product been a good partner in doing business?
9.2
2,302
8.1
259
Product Direction (% positive)
9.4
6,748
7.8
1,603
Features by Category
Data Availability
8.8
2358
7.8
1295
8.9
2332
8.5
1304
8.7
2177
8.2
1251
|
Verified
7.5
354
7.6
90
Data Accuracy
8.4
2306
8.1
1291
8.6
2264
8.4
1296
7.4
342
7.7
89
Agentic AI - Sales Intelligence
8.0
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Platform
8.5
952
8.5
365
8.8
1529
|
Verified
8.5
393
|
Verified
9.0
1653
8.7
424
8.7
1492
|
Verified
7.8
390
|
Verified
7.9
1145
|
Verified
8.1
372
|
Verified
8.4
1148
Feature Not Available
Features
9.0
1885
8.5
1220
8.7
1645
7.7
1008
8.6
1715
|
Verified
7.9
381
8.8
1837
|
Verified
8.2
1160
|
Verified
9.1
2173
|
Verified
8.7
1313
|
Verified
8.4
1434
8.5
1244
|
Verified
8.4
856
8.9
1290
|
Verified
8.6
1644
|
Verified
7.6
1004
|
Verified
8.7
1575
|
Verified
8.2
1265
|
Verified
Lead Intelligence
8.1
552
Not enough data
8.2
547
Not enough data
8.3
546
Not enough data
Lead Management
8.4
561
Not enough data
7.7
554
Not enough data
8.4
551
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
533
Not enough data
7.4
525
Not enough data
7.7
525
Not enough data
7.9
527
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
525
Not enough data
7.9
516
Not enough data
8.3
519
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
637
Not enough data
8.4
676
Not enough data
8.4
673
Not enough data
8.0
643
Not enough data
Organization
8.3
648
Not enough data
8.3
648
Not enough data
8.3
641
Not enough data
Performance Analysis
7.9
662
Not enough data
8.4
679
Not enough data
Sales Analysis
7.8
651
Not enough data
8.0
656
Not enough data
Generative AI
7.9
535
Not enough data
7.9
533
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.5
332
Not enough data
7.7
332
Not enough data
7.9
329
Not enough data
8.1
325
Not enough data
Tracking
8.0
329
Not enough data
7.7
324
Not enough data
8.4
329
Not enough data
8.0
325
Not enough data
7.9
319
Not enough data
Reporting
8.2
321
Not enough data
8.1
318
Not enough data
7.8
314
Not enough data
7.5
316
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
8.6
2135
|
Verified
Not enough data
9.0
2483
|
Verified
Not enough data
8.0
1708
|
Verified
Not enough data
8.5
1932
Not enough data
8.6
2054
|
Verified
Not enough data
8.4
1786
Not enough data
8.5
1812
Not enough data
Repeatability and Reportability
8.5
1945
|
Verified
Not enough data
8.7
2014
|
Verified
Not enough data
8.7
2002
|
Verified
Not enough data
8.4
1868
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2045
Not enough data
8.6
2017
Not enough data
8.6
1875
Not enough data
8.4
1821
Not enough data
8.2
1662
Not enough data
Generative AI
7.8
862
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Dialing Options
7.8
70
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.6
67
Not enough data
6.6
67
Not enough data
6.9
69
Not enough data
7.8
70
Not enough data
Automation
6.9
67
Not enough data
6.9
68
Not enough data
6.8
67
Not enough data
7.0
67
Not enough data
7.6
69
Not enough data
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
8.6
110
Not enough data
8.5
108
Not enough data
8.7
109
Not enough data
8.6
110
Not enough data
Agent Performance Management
8.5
107
Not enough data
8.3
106
Not enough data
8.6
109
Not enough data
Generative AI
8.6
96
Not enough data
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.8
196
Not enough data
8.5
192
Not enough data
8.7
192
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.6
180
Not enough data
8.7
186
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
151
Not enough data
8.4
152
Not enough data
Data Availability
8.5
223
8.3
103
8.5
230
8.7
104
7.6
219
7.2
94
Platform Additional Functionality
8.5
235
8.5
105
8.2
224
8.2
100
7.6
220
8.2
92
8.1
221
8.6
100
Feature Not Available
8.4
100
Voice
Feature Not Available
Not enough data
8.2
40
Not enough data
Transcription
8.3
40
Not enough data
8.2
39
Not enough data
Feature Not Available
Not enough data
8.1
39
Not enough data
Editing
8.2
39
Not enough data
8.0
39
Not enough data
8.3
39
Not enough data
8.3
38
Not enough data
Integration
7.9
39
Not enough data
7.6
40
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
39
Not enough data
Agentic AI - Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
3232
|
Verified
Not enough data
8.9
3078
|
Verified
Not enough data
8.9
3267
|
Verified
Not enough data
8.8
2954
|
Verified
Not enough data
9.2
3056
Not enough data
Agentic AI - Lead Intelligence
8.6
6
Not enough data
Lead Monitoring
8.7
806
Not enough data
8.6
803
Not enough data
8.5
798
Not enough data
Agentic AI - Lead Capture
8.3
8
Not enough data
7.9
8
Not enough data
Data Capture
8.0
795
Not enough data
8.5
762
Not enough data
8.1
756
Not enough data
8.6
784
Not enough data
Analytics
8.7
781
Not enough data
8.5
769
Not enough data
Customization
8.2
758
Not enough data
8.4
776
Not enough data
8.3
754
Not enough data
8.6
779
Not enough data
Matching
8.7
137
Not enough data
8.3
134
Not enough data
8.3
134
Not enough data
Routing
8.5
133
Not enough data
8.5
129
Not enough data
8.4
131
Not enough data
8.8
128
Not enough data
Platform Operations
8.6
130
Not enough data
8.5
128
Not enough data
8.5
129
Not enough data
8.2
130
Not enough data
8.6
129
Not enough data
8.6
130
Not enough data
Revenue Sourcing and Forecasting
7.9
32
Not enough data
8.4
32
Not enough data
8.1
32
Not enough data
8.1
31
Not enough data
8.2
32
Not enough data
7.6
32
Not enough data
8.1
32
Not enough data
CRM Data Enrichment
8.8
32
Not enough data
8.4
31
Not enough data
8.3
31
Not enough data
8.7
31
Not enough data
8.7
31
Not enough data
Account Management
8.3
31
Not enough data
8.3
31
Not enough data
8.0
31
Not enough data
8.2
31
Not enough data
8.2
31
Not enough data
7.8
31
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Calendar View
7.7
49
Not enough data
7.6
49
Not enough data
Shared Calendar
7.8
48
Not enough data
7.9
49
Not enough data
Accessibility
8.2
48
Not enough data
7.7
49
Not enough data
Integration
7.8
49
Not enough data
7.9
48
Not enough data
7.6
49
Not enough data
Notifications
7.7
48
Not enough data
7.7
47
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
Not enough data
Not enough data
Integrations
7.2
73
Not enough data
8.7
77
Not enough data
7.6
70
Not enough data
8.1
72
Not enough data
7.8
69
Not enough data
Branding & Customizatio
7.9
70
Not enough data
7.9
71
Not enough data
7.7
67
Not enough data
Automatic Rules & Configurations
8.7
73
Not enough data
8.7
67
Not enough data
8.4
69
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.8
613
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
9.2
6
Not enough data
Meeting Prep - AI Meeting Assistants
7.9
14
Not enough data
7.3
14
Not enough data
6.8
14
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
14
Not enough data
7.9
14
Not enough data
7.2
13
Not enough data
Meeting Insights - AI Meeting Assistants
7.3
13
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Accessibility - AI Meeting Assistants
6.9
14
Not enough data
7.1
14
Not enough data
8.0
14
Not enough data
Agentic AI - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.9
6
Not enough data
8.3
6
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
9.0
312
Not enough data
8.9
307
Not enough data
8.6
283
Not enough data
Discovery
9.1
315
Not enough data
8.7
291
Not enough data
8.8
308
Not enough data
Management
8.5
280
Not enough data
8.7
303
Not enough data
Platform
8.8
286
Not enough data
8.8
293
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
206
Not enough data
Personalization
Feature Not Available
Not enough data
8.2
213
Not enough data
8.5
217
Not enough data
8.2
213
Not enough data
Administrative
8.4
212
Not enough data
8.3
208
Not enough data
8.1
207
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.4
625
Not enough data
8.3
617
Not enough data
8.0
607
Not enough data
Customizations
8.6
616
Not enough data
8.9
622
Not enough data
8.4
622
Not enough data
8.3
614
Not enough data
8.5
608
Not enough data
Generative AI
7.9
532
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
8.2
282
Not enough data
8.0
275
Not enough data
8.2
272
Not enough data
8.4
270
Not enough data
Contacts
8.3
271
Not enough data
8.1
265
Not enough data
8.4
270
Not enough data
Insights
8.3
267
Not enough data
8.3
265
Not enough data
7.7
260
Not enough data
8.5
267
Not enough data
8.2
261
Not enough data
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
53
Not enough data
Feature Not Available
Not enough data
Feedback
7.9
53
Not enough data
7.6
54
Not enough data
Feature Not Available
Not enough data
7.5
54
Not enough data
7.9
52
Not enough data
7.7
52
Not enough data
Feature Not Available
Not enough data
Generative AI
7.8
44
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
1008
Not enough data
8.8
585
Not enough data
9.1
1058
Not enough data
Lead Management
9.0
995
Not enough data
8.6
885
Not enough data
9.0
1012
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
932
Not enough data
Data Availability - Marketing Account Intelligence
8.2
82
Not enough data
Data Accuracy - Marketing Account Intelligence
8.2
81
Not enough data
Categories
Categories
Shared Categories
Apollo.io and LinkedIn Sales Navigator are categorized as Buyer Intent Data Providers and Sales Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Revenue Operations & Intelligence (RO&I), Lead-to-Account Matching and Routing, Transcription, AI Writing Assistant, Conversation Intelligence, Sales Engagement, Email Deliverability, AI Sales Assistant, Auto Dialer, Email Verification, Marketing Account Intelligence, Account Data Management, Sales Coaching, Outbound Call Tracking, Lead Mining, Lead Intelligence, Lead Scoring, Visitor Identification, Lead Capture, Email Tracking, Sales Performance Management, Calendar, and AI Meeting Assistants
LinkedIn Sales Navigator has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LinkedIn Sales Navigator
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.0%
Computer Software
13.4%
Marketing and Advertising
12.4%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.5%
Computer Software
26.8%
Information Technology and Services
19.8%
Marketing and Advertising
8.0%
Internet
6.3%
Financial Services
3.5%
Other
35.6%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
LinkedIn Sales Navigator
Most Helpful Favorable Review
Luke C.
Verified User in Marketing and Advertising
Sales Navigator offers me an easy to manage means of nurturing a sales pipeline - not necessarily live leads but all of the interesting folks who I believe align with my companies offer. The fact that you can search by brand, job title or other more drilled...
Most Helpful Critical Review
Paul P.
Verified User in Internet
LinkedIn support is poor at best and non-existent at worst. It's also extremely expensive, and the site itself is still buggy sometimes despite how massively widespread it is. Despite the price tag, I still don't have access to all of the advanced search...
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Luke C.
Verified User in Marketing and Advertising
Sales Navigator offers me an easy to manage means of nurturing a sales pipeline - not necessarily live leads but all of the interesting folks who I believe align with my companies offer. The fact that you can search by brand, job title or other more drilled...
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Paul P.
Verified User in Internet
LinkedIn support is poor at best and non-existent at worst. It's also extremely expensive, and the site itself is still buggy sometimes despite how massively widespread it is. Despite the price tag, I still don't have access to all of the advanced search...
Alternatives
Discussions
What is Apollo IO used for?
23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
What is LinkedIn Sales Navigator used for?
5 comments
MR
To identify the appropriate group of accounts and create potential clients.Read more
Can you explain how to utilize LinkedIn Sales Navigator's lead recommendation feature for targeted sales outreach?
4 comments
AS
Specify the industries, job titles, company sizes, and locations that match your target audience.
By saving specific accounts and leads, Sales Navigator can...Read more
InMail Usage
3 comments
DL
My understanding is that InMail is a way to reach out to someone who is 2 or 3 removed from you, that you cannot message directly. I've been contacted on...Read more
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