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Compare Apollo.io and Instantly 
At a Glance
Market Segments
Small-Business (67.8% of reviews)
Small-Business (96.0% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial Per Month
Apollo.io
Star Rating
(8,840)4.7 out of 5
Market Segments
Small-Business (67.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansInstantly
Star Rating
(3,702)4.8 out of 5
Market Segments
Small-Business (96.0% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Instantly excels in Quality of Support with a score of 9.6 compared to Apollo.io's 8.9. Reviewers mention that Instantly's support team is responsive and helpful, making it easier to resolve issues quickly.
- Reviewers mention that Instantly offers superior High-Volume Sending capabilities, scoring 9.5 versus Apollo.io's 8.2. Users say that Instantly allows for seamless bulk email campaigns without compromising deliverability.
- G2 users highlight that Instantly's Email Scheduling feature is more intuitive, scoring 9.6 compared to Apollo.io's 8.8. Users report that scheduling emails is straightforward and efficient, enhancing their overall productivity.
- Users on G2 note that Instantly provides better Automated Email Responses, with a score of 9.1 against Apollo.io's 8.3. Reviewers mention that the automation options are more customizable, allowing for tailored responses that improve engagement.
- Reviewers mention that Instantly shines in Lead Qualification, scoring 9.0 compared to Apollo.io's 8.4. Users report that the lead scoring system is more accurate, helping them prioritize high-quality leads effectively.
- Users say that Instantly's Performance and Reliability is noteworthy, with a score of 9.5 versus Apollo.io's 9.0. Reviewers mention that they experience fewer outages and faster processing times, which is crucial for their operations.
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Free Trial
Apollo.io
Free Trial is available
Instantly
Free Trial is available
Ratings
Meets Requirements
9.1
7,016
9.4
3,222
Ease of Use
9.1
7,103
9.5
3,376
Ease of Setup
8.9
3,362
9.2
2,543
Ease of Admin
9.1
2,314
9.4
1,743
Quality of Support
8.9
6,001
9.6
3,202
Has the product been a good partner in doing business?
9.2
2,300
9.5
1,716
Product Direction (% positive)
9.4
6,734
9.8
3,259
Features by Category
Sales Force Automation
Not enough data
9.1
139
Not enough data
8.7
135
Not enough data
9.0
147
Not enough data
8.9
135
Not enough data
8.8
136
Not enough data
9.0
136
Not enough data
8.7
132
Not enough data
8.7
127
Not enough data
8.7
133
Marketing Automation
Not enough data
9.5
135
Not enough data
9.5
137
Not enough data
9.4
136
Not enough data
9.1
141
Customer Support
Not enough data
9.0
135
Not enough data
9.1
132
Not enough data
9.0
131
Not enough data
8.4
124
Not enough data
9.0
127
Reporting & Analytics
Not enough data
9.1
121
Not enough data
9.3
119
Not enough data
8.8
120
Mobile & Social
Not enough data
8.7
128
Not enough data
8.5
116
Not enough data
8.7
119
Platform
Not enough data
8.9
158
Not enough data
9.0
152
Not enough data
9.0
151
Not enough data
8.7
152
Not enough data
8.6
151
Not enough data
9.0
149
Not enough data
9.4
153
Not enough data
8.7
160
Integration
Not enough data
9.3
128
Not enough data
9.0
126
Not enough data
9.0
124
Generative AI
Not enough data
8.9
101
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
8.9
2254
Not enough data
9.3
2283
Not enough data
9.5
2289
Not enough data
9.4
2254
Not enough data
9.6
2304
Not enough data
9.4
2260
Not enough data
9.1
2152
Not enough data
9.1
1977
Not enough data
8.4
1873
Reporting & Analytics
Not enough data
9.2
2224
Not enough data
9.2
2223
Generative AI
Not enough data
8.7
1337
Not enough data
8.7
1346
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
9.3
2250
Not enough data
8.9
2123
Not enough data
8.7
2089
Not enough data
8.8
1966
Not enough data
8.2
1922
Not enough data
8.2
1856
Data Availability
8.8
2352
9.1
527
8.9
2326
9.1
519
8.7
2171
8.9
504
7.5
348
8.7
188
Data Accuracy
8.4
2300
9.1
481
8.6
2258
9.1
497
7.4
337
8.9
209
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.5
946
9.1
449
8.8
1523
|
Verified
9.2
454
9.0
1647
9.5
488
8.7
1486
|
Verified
9.3
456
7.9
1139
|
Verified
8.9
434
8.4
1142
8.9
459
Features
9.0
1879
9.2
469
8.7
1639
9.0
492
8.6
1709
|
Verified
9.0
458
8.8
1831
|
Verified
9.1
471
9.1
2167
|
Verified
9.1
455
8.4
1428
8.8
443
8.4
850
9.0
460
8.6
1638
|
Verified
9.2
452
8.7
1569
|
Verified
9.3
469
Lead Intelligence
8.1
552
8.7
164
8.2
547
8.9
165
8.3
546
9.0
165
Lead Management
8.4
561
9.1
189
7.7
554
8.6
192
8.4
551
9.0
187
Marketing Campaigns
Feature Not Available
8.7
200
7.4
533
8.3
222
7.4
525
8.6
200
7.7
525
8.9
190
7.9
527
8.9
189
Campaign Execution
Feature Not Available
8.4
157
8.0
525
9.0
174
7.9
516
8.6
155
8.3
519
9.5
156
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
636
8.8
431
8.4
675
9.0
405
8.4
672
9.4
449
8.0
642
8.8
399
Organization
8.3
647
9.1
408
8.3
647
9.1
390
8.3
640
9.0
395
Performance Analysis
7.9
661
8.8
401
8.4
678
9.2
427
Sales Analysis
7.8
650
8.6
438
8.0
655
8.7
400
Generative AI
7.9
534
9.0
285
7.9
532
9.0
282
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.5
330
8.8
1446
7.7
330
9.2
1489
7.8
327
9.1
1524
8.1
323
9.3
1426
Tracking
8.0
327
9.2
1446
7.7
322
9.0
1408
8.4
327
9.3
1509
8.0
323
9.1
1426
7.9
317
9.0
1418
Reporting
8.2
319
9.3
1564
8.0
316
9.3
1580
7.8
312
9.2
1517
7.5
314
9.0
1541
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
8.6
2127
|
Verified
8.1
151
9.0
2475
|
Verified
9.3
154
8.0
1700
|
Verified
6.9
147
8.5
1924
7.5
146
8.6
2046
|
Verified
8.4
165
8.4
1778
7.7
147
8.5
1804
7.9
160
Repeatability and Reportability
8.5
1938
|
Verified
8.0
145
8.7
2008
|
Verified
8.3
142
8.7
1995
|
Verified
8.5
143
8.4
1861
|
Verified
7.9
155
Feature Not Available
7.4
143
AI and Automation
8.6
2038
8.4
149
8.6
2010
8.3
156
8.6
1868
8.5
149
8.4
1814
8.2
153
8.2
1655
8.2
141
Generative AI
7.8
856
8.5
144
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Dialing Options
7.8
70
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.6
67
Not enough data
6.6
67
Not enough data
6.9
69
Not enough data
7.8
70
Not enough data
Automation
6.9
67
Not enough data
6.9
68
Not enough data
6.8
67
Not enough data
7.0
67
Not enough data
7.6
69
Not enough data
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
8.6
110
Not enough data
8.5
108
Not enough data
8.7
109
Not enough data
8.6
110
Not enough data
Agent Performance Management
8.5
107
Not enough data
8.3
106
Not enough data
8.6
109
Not enough data
Generative AI
8.6
96
Not enough data
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.8
196
Not enough data
8.5
192
Not enough data
8.7
192
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.6
180
Not enough data
8.7
186
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
151
Not enough data
8.4
152
Not enough data
Data Availability
8.5
222
Not enough data
8.5
229
Not enough data
7.6
218
Not enough data
Platform Additional Functionality
8.5
234
Not enough data
8.2
223
Not enough data
7.6
219
Not enough data
8.1
220
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.2
40
Not enough data
Transcription
8.3
40
Not enough data
8.2
39
Not enough data
Feature Not Available
Not enough data
8.1
39
Not enough data
Editing
8.2
39
Not enough data
8.0
39
Not enough data
8.3
39
Not enough data
8.3
38
Not enough data
Integration
7.9
39
Not enough data
7.6
40
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
39
Not enough data
Agentic AI - Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
3229
|
Verified
9.2
499
8.9
3075
|
Verified
8.9
491
8.9
3264
|
Verified
9.0
496
8.8
2951
|
Verified
9.0
494
9.2
3053
8.5
505
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Lead Monitoring
8.7
800
Not enough data
8.6
797
Not enough data
8.5
793
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.0
790
Not enough data
8.5
757
Not enough data
8.1
751
Not enough data
8.6
779
Not enough data
Analytics
8.7
775
Not enough data
8.5
764
Not enough data
Customization
8.2
753
Not enough data
8.4
771
Not enough data
8.3
749
Not enough data
8.6
774
Not enough data
Matching
8.7
137
Not enough data
8.3
134
Not enough data
8.3
134
Not enough data
Routing
8.5
133
Not enough data
8.5
129
Not enough data
8.4
131
Not enough data
8.8
128
Not enough data
Platform Operations
8.6
130
Not enough data
8.5
128
Not enough data
8.5
129
Not enough data
8.2
130
Not enough data
8.6
129
Not enough data
8.6
130
Not enough data
Revenue Sourcing and Forecasting
7.9
32
Not enough data
8.4
32
Not enough data
8.1
32
Not enough data
8.1
31
Not enough data
8.2
32
Not enough data
7.6
32
Not enough data
8.1
32
Not enough data
CRM Data Enrichment
8.8
32
Not enough data
8.4
31
Not enough data
8.3
31
Not enough data
8.7
31
Not enough data
8.7
31
Not enough data
Account Management
8.3
31
Not enough data
8.3
31
Not enough data
8.0
31
Not enough data
8.2
31
Not enough data
8.2
31
Not enough data
7.8
31
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Calendar View
7.7
49
Not enough data
7.6
49
Not enough data
Shared Calendar
7.8
48
Not enough data
7.9
49
Not enough data
Accessibility
8.2
48
Not enough data
7.7
49
Not enough data
Integration
7.8
49
Not enough data
7.9
48
Not enough data
7.6
49
Not enough data
Notifications
7.7
48
Not enough data
7.7
47
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
Not enough data
Not enough data
Integrations
7.1
72
Not enough data
8.7
76
Not enough data
7.6
69
Not enough data
8.2
71
Not enough data
7.8
68
Not enough data
Branding & Customizatio
7.9
69
Not enough data
8.0
70
Not enough data
7.8
66
Not enough data
Automatic Rules & Configurations
8.7
72
Not enough data
8.7
66
Not enough data
8.3
68
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.7
608
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
Not enough data
Not enough data
Meeting Prep - AI Meeting Assistants
7.8
13
Not enough data
7.2
13
Not enough data
6.7
13
Not enough data
Meeting Automation - AI Meeting Assistants
7.9
13
Not enough data
7.7
13
Not enough data
7.2
13
Not enough data
Meeting Insights - AI Meeting Assistants
7.3
13
Not enough data
7.2
13
Not enough data
7.1
13
Not enough data
Accessibility - AI Meeting Assistants
7.1
13
Not enough data
7.1
13
Not enough data
7.9
13
Not enough data
Agentic AI - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
9.0
312
Not enough data
8.9
307
Not enough data
8.6
283
Not enough data
Discovery
9.1
315
Not enough data
8.7
291
Not enough data
8.8
308
Not enough data
Management
8.5
280
Not enough data
8.7
303
Not enough data
Platform
8.8
286
Not enough data
8.8
293
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
205
Not enough data
Personalization
Feature Not Available
Not enough data
8.2
212
Not enough data
8.5
216
Not enough data
8.2
212
Not enough data
Administrative
8.4
211
Not enough data
8.3
207
Not enough data
8.1
206
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.4
624
9.4
886
8.3
616
9.2
861
8.0
606
8.9
821
Customizations
8.6
615
9.3
850
8.9
621
9.6
881
8.4
621
9.1
911
8.3
613
9.3
879
8.5
607
9.1
860
Generative AI
7.9
531
8.9
602
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
8.2
281
Not enough data
8.0
274
Not enough data
8.2
271
Not enough data
8.4
269
Not enough data
Contacts
8.3
270
Not enough data
8.1
264
Not enough data
8.4
269
Not enough data
Insights
8.3
266
Not enough data
8.3
264
Not enough data
7.7
259
Not enough data
8.5
266
Not enough data
8.2
260
Not enough data
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
52
Not enough data
Feature Not Available
Not enough data
Feedback
7.9
52
Not enough data
7.5
53
Not enough data
Feature Not Available
Not enough data
7.5
53
Not enough data
7.8
51
Not enough data
7.7
51
Not enough data
Feature Not Available
Not enough data
Generative AI
7.8
43
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
1007
Not enough data
8.8
584
Not enough data
9.0
1057
Not enough data
Lead Management
9.0
994
Not enough data
8.6
884
Not enough data
9.0
1011
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
931
Not enough data
Data Availability - Marketing Account Intelligence
8.2
81
Not enough data
Data Accuracy - Marketing Account Intelligence
8.2
80
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Instantly are categorized as Sales Engagement, Email Deliverability, AI Sales Assistant, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, Email Tracking, and Sales Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Revenue Operations & Intelligence (RO&I), Lead-to-Account Matching and Routing, Transcription, Buyer Intent Data Providers, AI Writing Assistant, Conversation Intelligence, Auto Dialer, Email Verification, Marketing Account Intelligence, Sales Coaching, Outbound Call Tracking, Lead Scoring, Lead Capture, Sales Performance Management, Calendar, and AI Meeting Assistants
Instantly is categorized as CRM and Email Marketing
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.9%
Computer Software
13.4%
Marketing and Advertising
12.4%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.5%
Marketing and Advertising
46.0%
Computer Software
8.4%
Information Technology and Services
6.6%
Consulting
5.4%
Staffing and Recruiting
4.0%
Other
29.6%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Instantly
Most Helpful Favorable Review
Xavier B.
Verified User in Marketing and Advertising
I discovered Instantly by someone mentioning it on Twitter. At first I was a bit skeptical because I've burned through a lot of cold email software. The feature I like most about it is the fact that you can add unlimited amounts of mailboxes which makes...
Most Helpful Critical Review
Abby C.
Verified User in Marketing and Advertising
I’ve been paying for the “done-for-you” email accounts and using Instantly to send cold emails, but unfortunately, it hasn’t worked most of the time. The email accounts stopped functioning, which means no emails are being sent — yet I’m still being...
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Xavier B.
Verified User in Marketing and Advertising
I discovered Instantly by someone mentioning it on Twitter. At first I was a bit skeptical because I've burned through a lot of cold email software. The feature I like most about it is the fact that you can add unlimited amounts of mailboxes which makes...
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Abby C.
Verified User in Marketing and Advertising
I’ve been paying for the “done-for-you” email accounts and using Instantly to send cold emails, but unfortunately, it hasn’t worked most of the time. The email accounts stopped functioning, which means no emails are being sent — yet I’m still being...
Alternatives
Discussions
What is Apollo IO used for?
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AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
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Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
What is Instantly used for?
7 comments
AP
a) Cold emails being sent
b) Prospects being searched forRead more
Instantly has no more discussions with answers
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