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Compare Apollo.io and Clay 
At a Glance
Market Segments
Small-Business (67.8% of reviews)
Small-Business (80.5% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free
Apollo.io
Star Rating
(8,842)4.7 out of 5
Market Segments
Small-Business (67.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansClay
Star Rating
(154)4.9 out of 5
Market Segments
Small-Business (80.5% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in Email Marketing, particularly with features like Automated Email Responses and Manage Email Lists, scoring 8.3 and 8.7 respectively. In contrast, Clay's email marketing features are perceived as less robust, with users mentioning lower scores in similar areas.
- Reviewers mention that Clay shines in Data Availability, especially with Technographic Data Availability scoring an impressive 9.7. Users on G2 highlight this as a key differentiator, noting that Apollo.io's score of 7.6 in the same category falls short.
- G2 users indicate that Apollo.io offers superior Lead Management capabilities, particularly in Lead Qualification and Lead Follow-up, with scores of 8.5 and 8.6. In comparison, Clay's performance in these areas is seen as less effective, with users reporting lower satisfaction.
- Users say that Clay's Quality of Support is a standout feature, with a score of 9.6, which reviewers attribute to responsive customer service. Apollo.io, while still strong at 8.9, is noted by users as having room for improvement in this area.
- Reviewers mention that Apollo.io's Ease of Use is a significant advantage, scoring 9.2, which users appreciate for its intuitive interface. Conversely, Clay's score of 8.0 suggests that some users find it less user-friendly, impacting their overall experience.
- Users on G2 report that Apollo.io's CRM Integration is effective, with a score of 8.7, allowing seamless connectivity with existing systems. Clay, while comparable, has received mixed feedback, with users noting that its integration capabilities could be enhanced.
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Free Trial
Apollo.io
Free Trial is available
Clay
Free Trial is available
Ratings
Meets Requirements
9.1
7,021
9.2
141
Ease of Use
9.1
7,108
7.9
144
Ease of Setup
8.9
3,367
8.0
54
Ease of Admin
9.1
2,316
8.7
45
Quality of Support
8.9
6,005
9.5
135
Has the product been a good partner in doing business?
9.2
2,302
9.6
44
Product Direction (% positive)
9.4
6,739
9.8
145
Features by Category
Data Availability
8.8
2354
9.0
52
8.9
2328
9.2
52
8.7
2173
8.9
51
7.5
350
9.3
9
Data Accuracy
8.4
2302
8.9
45
8.6
2260
9.1
44
7.4
339
8.9
9
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.5
948
7.5
39
8.8
1525
|
Verified
7.9
39
9.0
1649
8.6
42
8.7
1488
|
Verified
7.4
38
7.9
1141
|
Verified
6.4
37
8.4
1144
8.9
44
Features
9.0
1881
8.9
47
8.7
1641
8.5
48
8.6
1711
|
Verified
9.4
51
8.8
1833
|
Verified
9.1
47
9.1
2169
|
Verified
8.8
44
8.4
1430
8.0
42
8.4
852
8.0
41
8.6
1640
|
Verified
7.1
39
8.7
1571
|
Verified
8.0
44
Lead Intelligence
8.1
552
Not enough data
8.2
547
Not enough data
8.3
546
Not enough data
Lead Management
8.4
561
Not enough data
7.7
554
Not enough data
8.4
551
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
533
Not enough data
7.4
525
Not enough data
7.7
525
Not enough data
7.9
527
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
525
Not enough data
7.9
516
Not enough data
8.3
519
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
637
7.1
21
8.4
676
9.3
23
8.4
673
8.5
21
8.0
643
7.7
20
Organization
8.3
648
8.2
20
8.3
648
9.3
23
8.3
641
9.5
25
Performance Analysis
7.9
662
7.3
23
8.4
679
7.3
21
Sales Analysis
7.8
651
6.7
22
8.0
656
6.7
22
Generative AI
7.9
535
8.5
21
7.9
533
8.1
20
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.5
331
Not enough data
7.7
331
Not enough data
7.9
328
Not enough data
8.1
324
Not enough data
Tracking
8.0
328
Not enough data
7.7
323
Not enough data
8.4
328
Not enough data
8.0
324
Not enough data
7.9
318
Not enough data
Reporting
8.2
320
Not enough data
8.0
317
Not enough data
7.8
313
Not enough data
7.5
315
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
8.6
2130
|
Verified
Not enough data
9.0
2478
|
Verified
Not enough data
8.0
1703
|
Verified
Not enough data
8.5
1927
Not enough data
8.6
2049
|
Verified
Not enough data
8.4
1781
Not enough data
8.5
1807
Not enough data
Repeatability and Reportability
8.5
1940
|
Verified
Not enough data
8.7
2010
|
Verified
Not enough data
8.7
1997
|
Verified
Not enough data
8.4
1863
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2040
Not enough data
8.6
2012
Not enough data
8.6
1870
Not enough data
8.4
1816
Not enough data
8.2
1657
Not enough data
Generative AI
7.8
858
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Dialing Options
7.8
70
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.6
67
Not enough data
6.6
67
Not enough data
6.9
69
Not enough data
7.8
70
Not enough data
Automation
6.9
67
Not enough data
6.9
68
Not enough data
6.8
67
Not enough data
7.0
67
Not enough data
7.6
69
Not enough data
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
8.6
110
Not enough data
8.5
108
Not enough data
8.7
109
Not enough data
8.6
110
Not enough data
Agent Performance Management
8.5
107
Not enough data
8.3
106
Not enough data
8.6
109
Not enough data
Generative AI
8.6
96
Not enough data
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.8
196
7.9
19
8.5
192
7.4
19
8.7
192
8.3
20
Formatting
Feature Not Available
6.6
19
Feature Not Available
6.9
18
Feature Not Available
6.3
17
Content
8.6
180
8.3
17
8.7
186
8.2
18
Feature Not Available
6.9
18
Product Type
Feature Not Available
8.1
17
Feature Not Available
8.1
16
Generative AI
8.4
151
8.1
12
8.4
152
7.9
12
Data Availability
8.5
223
Not enough data
8.5
230
Not enough data
7.6
219
Not enough data
Platform Additional Functionality
8.5
235
Not enough data
8.2
224
Not enough data
7.6
220
Not enough data
8.1
221
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.2
40
Not enough data
Transcription
8.3
40
Not enough data
8.2
39
Not enough data
Feature Not Available
Not enough data
8.1
39
Not enough data
Editing
8.2
39
Not enough data
8.0
39
Not enough data
8.3
39
Not enough data
8.3
38
Not enough data
Integration
7.9
39
Not enough data
7.6
40
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
39
Not enough data
Agentic AI - Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
3230
|
Verified
9.2
51
8.9
3076
|
Verified
9.4
53
8.9
3265
|
Verified
9.1
51
8.8
2952
|
Verified
9.2
44
9.2
3054
8.2
42
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Lead Monitoring
8.7
802
Not enough data
8.6
799
Not enough data
8.5
794
Not enough data
Agentic AI - Lead Capture
9.0
5
Not enough data
8.3
5
Not enough data
Data Capture
8.0
791
Not enough data
8.5
758
Not enough data
8.1
752
Not enough data
8.6
780
Not enough data
Analytics
8.7
777
Not enough data
8.5
765
Not enough data
Customization
8.2
754
Not enough data
8.4
772
Not enough data
8.3
750
Not enough data
8.6
775
Not enough data
Matching
8.7
137
Not enough data
8.3
134
Not enough data
8.3
134
Not enough data
Routing
8.5
133
Not enough data
8.5
129
Not enough data
8.4
131
Not enough data
8.8
128
Not enough data
Platform Operations
8.6
130
Not enough data
8.5
128
Not enough data
8.5
129
Not enough data
8.2
130
Not enough data
8.6
129
Not enough data
8.6
130
Not enough data
Revenue Sourcing and Forecasting
7.9
32
Not enough data
8.4
32
Not enough data
8.1
32
Not enough data
8.1
31
Not enough data
8.2
32
Not enough data
7.6
32
Not enough data
8.1
32
Not enough data
CRM Data Enrichment
8.8
32
Not enough data
8.4
31
Not enough data
8.3
31
Not enough data
8.7
31
Not enough data
8.7
31
Not enough data
Account Management
8.3
31
Not enough data
8.3
31
Not enough data
8.0
31
Not enough data
8.2
31
Not enough data
8.2
31
Not enough data
7.8
31
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Calendar View
7.7
49
Not enough data
7.6
49
Not enough data
Shared Calendar
7.8
48
Not enough data
7.9
49
Not enough data
Accessibility
8.2
48
Not enough data
7.7
49
Not enough data
Integration
7.8
49
Not enough data
7.9
48
Not enough data
7.6
49
Not enough data
Notifications
7.7
48
Not enough data
7.7
47
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
Not enough data
Not enough data
Integrations
7.1
72
Not enough data
8.7
76
Not enough data
7.6
69
Not enough data
8.2
71
Not enough data
7.8
68
Not enough data
Branding & Customizatio
7.9
69
Not enough data
8.0
70
Not enough data
7.8
66
Not enough data
Automatic Rules & Configurations
8.7
72
Not enough data
8.7
66
Not enough data
8.3
68
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.8
610
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
Not enough data
Not enough data
Meeting Prep - AI Meeting Assistants
7.9
14
Not enough data
7.3
14
Not enough data
6.8
14
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
14
Not enough data
7.9
14
Not enough data
7.2
13
Not enough data
Meeting Insights - AI Meeting Assistants
7.3
13
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Accessibility - AI Meeting Assistants
6.9
14
Not enough data
7.1
14
Not enough data
8.0
14
Not enough data
Agentic AI - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
9.0
312
Not enough data
8.9
307
Not enough data
8.6
283
Not enough data
Discovery
9.1
315
Not enough data
8.7
291
Not enough data
8.8
308
Not enough data
Management
8.5
280
Not enough data
8.7
303
Not enough data
Platform
8.8
286
Not enough data
8.8
293
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
205
Not enough data
Personalization
Feature Not Available
Not enough data
8.2
212
Not enough data
8.5
216
Not enough data
8.2
212
Not enough data
Administrative
8.4
211
Not enough data
8.3
207
Not enough data
8.1
206
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.4
624
Not enough data
8.3
616
Not enough data
8.0
606
Not enough data
Customizations
8.6
615
Not enough data
8.9
621
Not enough data
8.4
621
Not enough data
8.3
613
Not enough data
8.5
607
Not enough data
Generative AI
7.9
531
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
8.2
281
Not enough data
8.0
274
Not enough data
8.2
271
Not enough data
8.4
269
Not enough data
Contacts
8.3
270
Not enough data
8.1
264
Not enough data
8.4
269
Not enough data
Insights
8.3
266
Not enough data
8.3
264
Not enough data
7.7
259
Not enough data
8.5
266
Not enough data
8.2
260
Not enough data
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
53
Not enough data
Feature Not Available
Not enough data
Feedback
7.9
53
Not enough data
7.6
54
Not enough data
Feature Not Available
Not enough data
7.5
54
Not enough data
7.9
52
Not enough data
7.7
52
Not enough data
Feature Not Available
Not enough data
Generative AI
7.8
44
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
1008
Not enough data
8.8
585
Not enough data
9.1
1058
Not enough data
Lead Management
9.0
995
Not enough data
8.6
885
Not enough data
9.0
1012
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
932
Not enough data
Data Availability - Marketing Account Intelligence
8.2
82
Not enough data
Data Accuracy - Marketing Account Intelligence
8.2
81
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Clay are categorized as AI Writing Assistant, AI Sales Assistant, Lead Intelligence, and Sales Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Revenue Operations & Intelligence (RO&I), Lead-to-Account Matching and Routing, Transcription, Buyer Intent Data Providers, Conversation Intelligence, Sales Engagement, Email Deliverability, Auto Dialer, Email Verification, Marketing Account Intelligence, Account Data Management, Sales Coaching, Outbound Call Tracking, Lead Mining, Lead Scoring, Visitor Identification, Lead Capture, Email Tracking, Sales Performance Management, Calendar, and AI Meeting Assistants
Clay has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Clay
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.9%
Computer Software
13.4%
Marketing and Advertising
12.4%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.5%
Computer Software
27.9%
Marketing and Advertising
26.0%
Information Technology and Services
11.0%
Consulting
8.4%
Staffing and Recruiting
5.8%
Other
20.8%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Clay
Most Helpful Favorable Review
Rediet K.
Verified User in Market Research
As a professional in the business realm seeking collaborative solutions for creative endeavors, I've had a positive overall experience with the Clay B2B platform. Clay B2B presents a diverse set of features crafted to support team collaboration, improve...
Most Helpful Critical Review
James B.
Verified User in Marketing and Advertising
It is so complex, so much so that I am put off using it. It takes so much time to get anywhere, and I still haven't gotten any benefit from the tool. It is incredibly frustrating to have a prospecting tool that wastes so much of my time trying to use it.
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Rediet K.
Verified User in Market Research
As a professional in the business realm seeking collaborative solutions for creative endeavors, I've had a positive overall experience with the Clay B2B platform. Clay B2B presents a diverse set of features crafted to support team collaboration, improve...
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
James B.
Verified User in Marketing and Advertising
It is so complex, so much so that I am put off using it. It takes so much time to get anywhere, and I still haven't gotten any benefit from the tool. It is incredibly frustrating to have a prospecting tool that wastes so much of my time trying to use it.
Alternatives
Discussions
What is Apollo IO used for?
23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Clay has no discussions with answers
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