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Compare Amplemarket and Apollo.io 
At a Glance
Market Segments
Small-Business (53.6% of reviews)
Small-Business (67.8% of reviews)
Entry-Level Pricing
Free Trial 2 users Per Year
Free 1 user Per Month
Amplemarket
Star Rating
(467)4.6 out of 5
Market Segments
Small-Business (53.6% of reviews)
Entry-Level Pricing
Free Trial 2 users Per Year
Browse all 3 pricing plansApollo.io
Star Rating
(8,842)4.7 out of 5
Market Segments
Small-Business (67.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in its Lead Builder feature, allowing for efficient prospect generation, while Amplemarket's similar feature is noted for its effectiveness but lacks some of the advanced filtering options that Apollo.io offers.
- Reviewers mention that Apollo.io's Email Tracking/Automation capabilities are robust, providing detailed insights into email engagement, whereas Amplemarket's features in this area are comparable but users feel they could benefit from more customization options.
- G2 users highlight Apollo.io's superior Ease of Use and Ease of Setup, scoring 9.1, which makes onboarding seamless for small businesses, while Amplemarket, with scores of 8.8, is seen as slightly more complex to navigate initially.
- Users on G2 report that Apollo.io's Quality of Support is slightly lower than Amplemarket's, with scores of 8.9 compared to 9.3, indicating that Amplemarket may provide more responsive customer service based on user experiences.
- Reviewers mention that Apollo.io's Performance and Reliability scores are impressive at 9.0, suggesting a stable platform, while Amplemarket, with a score of 9.1, is praised for its consistent uptime and reliability during peak usage times.
- Users say that Apollo.io's Reporting/Dashboards feature is user-friendly and visually appealing, scoring 8.7, while Amplemarket's similar feature, also scoring 8.5, is functional but lacks some of the visual customization options that Apollo.io provides.
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Pricing
Entry-Level Pricing
Amplemarket
Startup
Free Trial
2 users Per Year
Perfect for small businesses, startups, & founder-led sales teams.
- Duo AI Copilot
- AI Intent Signals
- LinkedIn Automation
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Free Trial
Amplemarket
Free Trial is available
Apollo.io
Free Trial is available
Ratings
Meets Requirements
8.8
379
9.1
7,023
Ease of Use
8.8
393
9.1
7,110
Ease of Setup
8.8
229
8.9
3,369
Ease of Admin
8.8
112
9.1
2,316
Quality of Support
9.3
370
8.8
6,007
Has the product been a good partner in doing business?
9.2
113
9.2
2,302
Product Direction (% positive)
9.6
361
9.4
6,741
Features by Category
Data Availability
8.8
116
8.8
2354
8.9
112
8.9
2328
8.6
110
|
Verified
8.7
2173
8.3
58
7.5
350
Data Accuracy
8.5
114
8.4
2302
8.9
112
8.6
2260
8.4
56
7.4
339
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.9
84
8.5
948
Feature Not Available
8.8
1525
|
Verified
9.1
96
9.0
1649
8.5
94
|
Verified
8.7
1488
|
Verified
Feature Not Available
7.9
1141
|
Verified
8.4
82
8.4
1144
Features
9.3
112
9.0
1881
8.9
107
8.7
1641
8.8
107
|
Verified
8.6
1711
|
Verified
Feature Not Available
8.8
1833
|
Verified
9.0
114
|
Verified
9.1
2169
|
Verified
Feature Not Available
8.4
1430
8.9
103
|
Verified
8.4
852
Feature Not Available
8.6
1640
|
Verified
9.1
110
|
Verified
8.7
1571
|
Verified
Lead Intelligence
Not enough data
8.1
552
Not enough data
8.2
547
Not enough data
8.3
546
Lead Management
Not enough data
8.4
561
Not enough data
7.7
554
Not enough data
8.4
551
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
7.4
533
Not enough data
7.4
525
Not enough data
7.7
525
Not enough data
7.9
527
Campaign Execution
Not enough data
Feature Not Available
Not enough data
8.0
525
Not enough data
7.9
516
Not enough data
8.3
519
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.0
114
|
Verified
7.6
637
8.5
114
|
Verified
8.4
676
9.0
132
|
Verified
8.4
673
8.4
114
|
Verified
8.0
643
Organization
8.2
113
|
Verified
8.3
648
8.6
112
|
Verified
8.3
648
8.3
112
|
Verified
8.3
641
Performance Analysis
7.6
106
|
Verified
7.9
662
8.3
126
|
Verified
8.4
679
Sales Analysis
7.3
106
|
Verified
7.8
651
7.4
99
8.0
656
Generative AI
8.3
50
7.9
535
7.9
45
7.9
533
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
7.5
331
Not enough data
7.7
331
Not enough data
7.9
328
Not enough data
8.1
324
Tracking
Not enough data
8.0
328
Not enough data
7.7
323
Not enough data
8.4
328
Not enough data
8.0
324
Not enough data
7.9
318
Reporting
Not enough data
8.2
320
Not enough data
8.0
317
Not enough data
7.8
313
Not enough data
7.5
315
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
8.5
175
8.6
2131
|
Verified
9.0
192
9.0
2479
|
Verified
7.8
149
8.0
1704
|
Verified
8.5
161
8.5
1928
8.4
186
8.6
2050
|
Verified
8.1
137
8.4
1782
7.8
137
8.5
1808
Repeatability and Reportability
8.2
154
8.5
1941
|
Verified
8.7
163
8.7
2011
|
Verified
8.5
164
8.7
1998
|
Verified
7.7
156
8.4
1864
|
Verified
7.1
118
Feature Not Available
AI and Automation
Feature Not Available
8.6
2041
7.9
144
8.6
2013
8.5
149
8.6
1871
8.1
141
8.4
1817
Feature Not Available
8.2
1658
Generative AI
7.9
76
7.8
859
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Dialing Options
Not enough data
7.8
70
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agent Tools
Not enough data
7.6
67
Not enough data
6.6
67
Not enough data
6.9
69
Not enough data
7.8
70
Automation
Not enough data
6.9
67
Not enough data
6.9
68
Not enough data
6.8
67
Not enough data
7.0
67
Not enough data
7.6
69
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
Not enough data
8.6
110
Not enough data
8.5
108
Not enough data
8.7
109
Not enough data
8.6
110
Agent Performance Management
Not enough data
8.5
107
Not enough data
8.3
106
Not enough data
8.6
109
Generative AI
Not enough data
8.6
96
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.2
35
8.8
196
7.8
35
8.5
192
8.2
36
8.7
192
Formatting
7.2
33
Feature Not Available
7.2
33
Feature Not Available
6.6
33
Feature Not Available
Content
8.3
37
8.6
180
8.7
33
8.7
186
8.1
30
Feature Not Available
Product Type
8.8
32
Feature Not Available
8.5
32
Feature Not Available
Generative AI
8.5
22
8.4
151
7.4
21
8.4
152
Data Availability
8.6
53
8.5
223
8.5
54
8.5
230
7.6
43
7.6
219
Platform Additional Functionality
8.7
51
8.5
235
8.7
41
8.2
224
8.3
41
7.6
220
8.1
43
8.1
221
8.4
41
Feature Not Available
Voice
Not enough data
Feature Not Available
Not enough data
8.2
40
Transcription
Not enough data
8.3
40
Not enough data
8.2
39
Not enough data
Feature Not Available
Not enough data
8.1
39
Editing
Not enough data
8.2
39
Not enough data
8.0
39
Not enough data
8.3
39
Not enough data
8.3
38
Integration
Not enough data
7.9
39
Not enough data
7.6
40
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
39
Agentic AI - Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.7
80
8.9
3230
|
Verified
8.6
81
8.9
3076
|
Verified
8.7
83
8.9
3265
|
Verified
8.5
73
8.8
2952
|
Verified
9.0
84
9.2
3054
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Lead Monitoring
8.6
137
|
Verified
8.7
802
8.4
141
|
Verified
8.6
799
Feature Not Available
8.5
794
Agentic AI - Lead Capture
Not enough data
9.0
5
Not enough data
8.3
5
Data Capture
Feature Not Available
8.0
791
7.9
122
|
Verified
8.5
758
8.0
118
|
Verified
8.1
752
7.8
131
|
Verified
8.6
780
Analytics
Feature Not Available
8.7
777
8.0
136
|
Verified
8.5
765
Customization
7.4
112
|
Verified
8.2
754
Feature Not Available
8.4
772
8.4
126
|
Verified
8.3
750
8.5
127
|
Verified
8.6
775
Matching
Not enough data
8.7
137
Not enough data
8.3
134
Not enough data
8.3
134
Routing
Not enough data
8.5
133
Not enough data
8.5
129
Not enough data
8.4
131
Not enough data
8.8
128
Platform Operations
Not enough data
8.6
130
Not enough data
8.5
128
Not enough data
8.5
129
Not enough data
8.2
130
Not enough data
8.6
129
Not enough data
8.6
130
Revenue Sourcing and Forecasting
Not enough data
7.9
32
Not enough data
8.4
32
Not enough data
8.1
32
Not enough data
8.1
31
Not enough data
8.2
32
Not enough data
7.6
32
Not enough data
8.1
32
CRM Data Enrichment
Not enough data
8.8
32
Not enough data
8.4
31
Not enough data
8.3
31
Not enough data
8.7
31
Not enough data
8.7
31
Account Management
Not enough data
8.3
31
Not enough data
8.3
31
Not enough data
8.0
31
Not enough data
8.2
31
Not enough data
8.2
31
Not enough data
7.8
31
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Calendar View
Not enough data
7.7
49
Not enough data
7.6
49
Shared Calendar
Not enough data
7.8
48
Not enough data
7.9
49
Accessibility
Not enough data
8.2
48
Not enough data
7.7
49
Integration
Not enough data
7.8
49
Not enough data
7.9
48
Not enough data
7.6
49
Notifications
Not enough data
7.7
48
Not enough data
7.7
47
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Calendar
Not enough data
Not enough data
Integrations
Not enough data
7.1
72
Not enough data
8.7
76
Not enough data
7.6
69
Not enough data
8.2
71
Not enough data
7.8
68
Branding & Customizatio
Not enough data
7.9
69
Not enough data
8.0
70
Not enough data
7.8
66
Automatic Rules & Configurations
Not enough data
8.7
72
Not enough data
8.7
66
Not enough data
8.3
68
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.9
49
7.8
610
6.8
46
Feature Not Available
Agentic AI - Email Verification
Not enough data
Not enough data
Meeting Prep - AI Meeting Assistants
Not enough data
7.9
14
Not enough data
7.3
14
Not enough data
6.8
14
Meeting Automation - AI Meeting Assistants
Not enough data
8.1
14
Not enough data
7.9
14
Not enough data
7.2
13
Meeting Insights - AI Meeting Assistants
Not enough data
7.3
13
Not enough data
7.3
14
Not enough data
7.3
14
Accessibility - AI Meeting Assistants
Not enough data
6.9
14
Not enough data
7.1
14
Not enough data
8.0
14
Agentic AI - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
8.7
5
Not enough data
8.7
5
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
9.0
312
Not enough data
8.9
307
Not enough data
8.6
283
Discovery
Not enough data
9.1
315
Not enough data
8.7
291
Not enough data
8.8
308
Management
Not enough data
8.5
280
Not enough data
8.7
303
Platform
Not enough data
8.8
286
Not enough data
8.8
293
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
7.5
51
Feature Not Available
7.5
51
Feature Not Available
6.1
50
Feature Not Available
7.3
48
7.8
205
Personalization
7.9
52
Feature Not Available
7.7
51
8.2
212
8.5
57
8.5
216
7.2
48
8.2
212
Administrative
8.5
54
8.4
211
7.9
48
8.3
207
7.9
47
8.1
206
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.6
111
8.4
624
8.0
105
8.3
616
7.6
105
8.0
606
Customizations
8.9
111
8.6
615
9.1
114
8.9
621
8.6
116
8.4
621
8.3
111
8.3
613
8.7
113
8.5
607
Generative AI
7.9
62
7.9
531
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
7.9
57
8.2
281
8.1
50
8.0
274
7.8
50
8.2
271
8.5
49
8.4
269
Contacts
8.7
51
8.3
270
8.5
49
8.1
264
9.0
48
8.4
269
Insights
8.5
47
8.3
266
8.8
50
8.3
264
6.8
47
7.7
259
9.4
50
8.5
266
8.8
47
8.2
260
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
53
Not enough data
Feature Not Available
Feedback
Not enough data
7.9
53
Not enough data
7.6
54
Not enough data
Feature Not Available
Not enough data
7.5
54
Not enough data
7.9
52
Not enough data
7.7
52
Not enough data
Feature Not Available
Generative AI
Not enough data
7.8
44
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.9
1008
Not enough data
8.8
585
Not enough data
9.1
1058
Lead Management
Not enough data
9.0
995
Not enough data
8.6
885
Not enough data
9.0
1012
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
932
Data Availability - Marketing Account Intelligence
Not enough data
8.2
82
Data Accuracy - Marketing Account Intelligence
Not enough data
8.2
81
Categories
Categories
Shared Categories
Amplemarket and Apollo.io are categorized as Sales Engagement, AI Sales Assistant, Lead Intelligence, Buyer Intent Data Providers, AI Writing Assistant, Sales Intelligence, Email Verification, Outbound Call Tracking, Lead Capture, Email Tracking, and Sales Performance Management
Unique Categories
Amplemarket has no unique categories
Apollo.io is categorized as Business Scheduling, Revenue Operations & Intelligence (RO&I), Lead-to-Account Matching and Routing, Transcription, Conversation Intelligence, Email Deliverability, Auto Dialer, Marketing Account Intelligence, Account Data Management, Sales Coaching, Lead Mining, Lead Scoring, Visitor Identification, Calendar, and AI Meeting Assistants
Reviews
Reviewers' Company Size
Amplemarket
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
37.1%
Information Technology and Services
17.0%
Financial Services
5.7%
Marketing and Advertising
5.3%
Human Resources
5.1%
Other
29.8%
Information Technology and Services
14.9%
Computer Software
13.4%
Marketing and Advertising
12.4%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.5%
Most Helpful Reviews
Amplemarket
Most Helpful Favorable Review
Sachin B.
Verified User in Computer Software
AmpleMarket has been a game-changer. The platform is very intuitive and offers powerful lead generation that has significantly boosted my outreach efforts. The ability to automate personalized emails and track engagement has streamlined my workflow,...
Most Helpful Critical Review
Nick H.
Verified User in Staffing and Recruiting
The dialer does not work well with our system
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Sachin B.
Verified User in Computer Software
AmpleMarket has been a game-changer. The platform is very intuitive and offers powerful lead generation that has significantly boosted my outreach efforts. The ability to automate personalized emails and track engagement has streamlined my workflow,...
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Nick H.
Verified User in Staffing and Recruiting
The dialer does not work well with our system
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Alternatives
Discussions
What best practices or campaigns have worked best for folks out there? Happy to share our own. Thanks in advance!
1 comment
CH
I love to export leads from LinkedIn posts! For example, if one of my competitors posts something that has a lot of engagement, I can easily export all...Read more
Amplemarket has no more discussions with answers
What is Apollo IO used for?
23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
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