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- Cross-Channel Advertising Software
- AdRoll
- Roku OneView (formerly Dataxu)
- AdRoll-vs-Roku OneView (formerly Dataxu)
Compare AdRoll and Roku OneView (formerly Dataxu) 
At a Glance
Market Segments
Small-Business (55.9% of reviews)
Mid-Market (40.5% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(640)4.0 out of 5
Market Segments
Small-Business (55.9% of reviews)
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 2 pricing plansRoku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in email deliverability management with a score of 8.5, which reviewers mention significantly enhances their email marketing effectiveness compared to Roku OneView's lower score in this area.
- Reviewers mention that AdRoll's 2nd-party data integration is rated at 9.0, allowing for seamless collaboration with partners, while Roku OneView's score of 7.4 in 3rd-party data integration indicates a less robust capability in this critical area.
- G2 users highlight AdRoll's superior high-volume sending feature, scoring 8.3, which is particularly beneficial for businesses needing to reach large audiences quickly, whereas Roku OneView does not emphasize this functionality as strongly.
- Users on G2 report that AdRoll's cross-channel retargeting capabilities, rated at 8.3, provide a more comprehensive approach to audience engagement compared to Roku OneView's score of 8.0, which some users feel lacks depth.
- Reviewers mention that AdRoll's custom reporting feature, with a score of 9.0, allows for tailored insights that are crucial for data-driven decision-making, while Roku OneView's score of 7.3 suggests limitations in customization options.
- Users say that AdRoll's mobile data integration is rated at 9.3, making it a standout feature for businesses focused on mobile marketing, whereas Roku OneView's lower score in this area indicates a less effective mobile strategy.
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Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
You’re in charge of your advertising costs. Never pay more than your monthly advertising spend maximum.
- Access to Retargeting & Brand Awareness Ads
- Contextual, Demographic & Behavior Targeting
- Visitor Insights
Roku OneView (formerly Dataxu)
No pricing availableFree Trial
AdRoll
Free Trial is available
Roku OneView (formerly Dataxu)
No trial information availableRatings
Meets Requirements
8.2
536
7.6
79
Ease of Use
8.2
541
7.1
77
Ease of Setup
8.2
328
7.0
46
Ease of Admin
8.1
310
7.3
45
Quality of Support
7.9
515
8.3
77
Has the product been a good partner in doing business?
8.1
309
8.1
50
Product Direction (% positive)
7.1
525
7.4
80
Features by Category
Channel Functionality
8.2
372
8.0
67
Platform Interoperability
7.8
58
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
7.1
64
|
Verified
7.6
395
7.4
69
|
Verified
8.1
398
8.5
49
|
Verified
7.0
342
6.4
58
|
Verified
7.7
337
6.8
56
|
Verified
7.8
326
7.8
65
|
Verified
7.7
283
7.7
62
|
Verified
7.7
328
8.5
68
|
Verified
8.1
369
8.0
71
|
Verified
7.5
348
7.3
60
|
Verified
7.5
303
7.7
49
|
Verified
7.7
184
7.0
38
|
Verified
7.8
182
7.5
30
|
Verified
Targeting
7.8
377
8.0
73
|
Verified
8.7
398
8.5
71
|
Verified
8.0
343
8.0
68
|
Verified
7.7
312
7.6
60
|
Verified
Platform
7.8
257
7.1
37
|
Verified
7.2
306
7.3
61
|
Verified
8.1
343
Feature Not Available
8.0
375
8.0
69
|
Verified
7.9
288
7.8
54
|
Verified
7.5
298
6.9
55
|
Verified
7.5
296
7.1
53
|
Verified
7.8
243
7.6
35
|
Verified
7.6
309
6.6
45
|
Verified
Data Integration
Not enough data
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Platform
Not enough data
8.1
6
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
Retargeting
8.4
137
Not enough data
8.4
168
Not enough data
8.1
156
Not enough data
8.2
177
Not enough data
8.3
166
Not enough data
8.3
166
Not enough data
8.2
149
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.3
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
8.4
26
|
Verified
Not enough data
8.6
26
|
Verified
Not enough data
7.5
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
9.1
18
|
Verified
Not enough data
8.8
23
|
Verified
Not enough data
8.3
27
|
Verified
Not enough data
8.0
22
|
Verified
Not enough data
Reporting
8.4
29
|
Verified
Not enough data
8.5
29
|
Verified
Not enough data
8.2
25
|
Verified
Not enough data
Platform Interoperability
7.5
24
Not enough data
Mobile Functionality
8.0
192
7.7
52
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
7.1
64
|
Verified
7.6
395
7.4
69
|
Verified
8.1
398
8.5
49
|
Verified
7.0
342
6.4
58
|
Verified
7.7
337
6.8
56
|
Verified
7.8
326
7.8
65
|
Verified
7.7
283
7.7
62
|
Verified
7.7
328
8.5
68
|
Verified
8.1
369
8.0
71
|
Verified
7.5
348
7.3
60
|
Verified
7.5
303
7.7
49
|
Verified
7.7
184
7.0
38
|
Verified
7.8
182
7.5
30
|
Verified
Targeting
7.8
377
8.0
73
|
Verified
8.7
398
8.5
71
|
Verified
8.0
343
8.0
68
|
Verified
7.7
312
7.6
60
|
Verified
Mobile
7.9
159
7.1
42
7.7
184
7.0
38
|
Verified
7.8
182
7.5
30
|
Verified
Platform
7.8
257
7.1
37
|
Verified
7.2
306
7.3
61
|
Verified
8.1
343
Feature Not Available
8.0
375
8.0
69
|
Verified
7.9
288
7.8
54
|
Verified
7.5
298
6.9
55
|
Verified
7.5
296
7.1
53
|
Verified
7.8
243
7.6
35
|
Verified
7.6
309
6.6
45
|
Verified
Platform Interoperability
7.5
6
Not enough data
Video Functionality
8.1
6
8.0
47
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
7.1
64
|
Verified
7.6
395
7.4
69
|
Verified
8.1
398
8.5
49
|
Verified
7.0
342
6.4
58
|
Verified
7.7
337
6.8
56
|
Verified
7.8
326
7.8
65
|
Verified
7.7
283
7.7
62
|
Verified
7.7
328
8.5
68
|
Verified
8.1
369
8.0
71
|
Verified
7.5
348
7.3
60
|
Verified
7.5
303
7.7
49
|
Verified
7.7
184
7.0
38
|
Verified
7.8
182
7.5
30
|
Verified
Targeting
7.8
377
8.0
73
|
Verified
8.7
398
8.5
71
|
Verified
8.0
343
8.0
68
|
Verified
7.7
312
7.6
60
|
Verified
Platform
7.8
257
7.1
37
|
Verified
7.2
306
7.3
61
|
Verified
8.1
343
Feature Not Available
8.0
375
8.0
69
|
Verified
7.9
288
7.8
54
|
Verified
7.5
298
6.9
55
|
Verified
7.5
296
7.1
53
|
Verified
7.8
243
7.6
35
|
Verified
7.6
309
6.6
45
|
Verified
Platform Interoperability
8.2(won by default)
28
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.0(won by default)
212
Not enough data
Campaign Management
8.0(won by 0.9)
405
7.1
64
|
Verified
7.6(won by 0.2)
395
7.4
69
|
Verified
8.1
398
8.5(won by 0.4)
49
|
Verified
7.0(won by 0.6)
342
6.4
58
|
Verified
7.7(won by 0.9)
337
6.8
56
|
Verified
7.8(tied score)
326
7.8(tied score)
65
|
Verified
7.7(tied score)
283
7.7(tied score)
62
|
Verified
7.7
328
8.5(won by 0.8)
68
|
Verified
8.1(won by 0.1)
369
8.0
71
|
Verified
7.5(won by 0.2)
348
7.3
60
|
Verified
7.5
303
7.7(won by 0.2)
49
|
Verified
7.7(won by 0.7)
184
7.0
38
|
Verified
7.8(won by 0.3)
182
7.5
30
|
Verified
Targeting
7.8
377
8.0(won by 0.2)
73
|
Verified
8.7(won by 0.2)
398
8.5
71
|
Verified
8.0(tied score)
343
8.0(tied score)
68
|
Verified
7.7(won by 0.1)
312
7.6
60
|
Verified
Platform
7.8(won by 0.7)
257
7.1
37
|
Verified
7.2
306
7.3(won by 0.1)
61
|
Verified
8.1(won by default)
343
Feature Not Available
8.0(tied score)
375
8.0(tied score)
69
|
Verified
7.9(won by 0.1)
288
7.8
54
|
Verified
7.5(won by 0.6)
298
6.9
55
|
Verified
7.5(won by 0.4)
296
7.1
53
|
Verified
7.8(won by 0.2)
243
7.6
35
|
Verified
7.6(won by 1.0)
309
6.6
45
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
7.1
64
|
Verified
7.6
395
7.4
69
|
Verified
8.1
398
8.5
49
|
Verified
7.0
342
6.4
58
|
Verified
7.7
337
6.8
56
|
Verified
7.8
326
7.8
65
|
Verified
7.7
283
7.7
62
|
Verified
7.7
328
8.5
68
|
Verified
8.1
369
8.0
71
|
Verified
7.5
348
7.3
60
|
Verified
7.5
303
7.7
49
|
Verified
7.7
184
7.0
38
|
Verified
7.8
182
7.5
30
|
Verified
Targeting
7.8
377
8.0
73
|
Verified
8.7
398
8.5
71
|
Verified
8.0
343
8.0
68
|
Verified
7.7
312
7.6
60
|
Verified
Demand Side Platforms
Not enough data
7.9
39
|
Verified
Not enough data
6.8
39
|
Verified
Not enough data
8.0
34
|
Verified
Platform
7.8
257
7.1
37
|
Verified
7.2
306
7.3
61
|
Verified
8.1
343
Feature Not Available
8.0
375
8.0
69
|
Verified
7.9
288
7.8
54
|
Verified
7.5
298
6.9
55
|
Verified
7.5
296
7.1
53
|
Verified
7.8
243
7.6
35
|
Verified
7.6
309
6.6
45
|
Verified
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Roku OneView (formerly Dataxu) are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, and Social Media Advertising
Roku OneView (formerly Dataxu) is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
6.0%
Apparel & Fashion
4.9%
Information Technology and Services
4.4%
Other
51.8%
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
Most Helpful Reviews
AdRoll
Most Helpful Favorable Review
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Most Helpful Critical Review
Verified User in Marketing and Advertising
The interface is fairly tedious to use and for a company of this size and reputation, I expected it to be much more fluid.
Roku OneView (formerly Dataxu)
Most Helpful Favorable Review
Jiajie (Sean) P.
Verified User in Marketing and Advertising
They have a wide range of offline 3rd party data that informs audience in detail. They are very good at re-targeting the audience they is part of the core target. They are also good at syncing some target from offline to online base on their purchase...
Most Helpful Critical Review
Verified User in Sports
The platform is extremely unreliable. If you have three simple tasks to complete, you will find at least five glitches or missing buttons along the way.
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Jiajie (Sean) P.
Verified User in Marketing and Advertising
They have a wide range of offline 3rd party data that informs audience in detail. They are very good at re-targeting the audience they is part of the core target. They are also good at syncing some target from offline to online base on their purchase...
Verified User in Marketing and Advertising
The interface is fairly tedious to use and for a company of this size and reputation, I expected it to be much more fluid.
Verified User in Sports
The platform is extremely unreliable. If you have three simple tasks to complete, you will find at least five glitches or missing buttons along the way.
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Roku OneView (formerly Dataxu) has no discussions with answers
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