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Compare Adobe Analytics and Mixpanel 
At a Glance
Market Segments
Enterprise (43.9% of reviews)
Small-Business (53.6% of reviews)
Entry-Level Pricing
No pricing available
Free Per Year
Adobe Analytics
Star Rating
(1,074)4.1 out of 5
Market Segments
Enterprise (43.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsMixpanel
Star Rating
(1,150)4.6 out of 5
Market Segments
Small-Business (53.6% of reviews)
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking, with a score of 9.1, allowing for detailed tracking of user interactions. In contrast, Adobe Analytics scores 8.6 in this area, which some reviewers mention limits their ability to tailor tracking to specific business needs.
- Reviewers mention that Mixpanel's Real-Time Insights feature, scoring 8.7, provides immediate feedback on user behavior, which is crucial for timely decision-making. Adobe Analytics, with a score of 8.3, is noted by users as being slightly slower in delivering real-time data.
- G2 users highlight Mixpanel's superior User Path Tracking capabilities, scoring 8.6, which helps visualize the journey of users through the application. Adobe Analytics, scoring 8.4, is seen as less intuitive in this aspect, making it harder for some users to analyze user flows effectively.
- Users on G2 report that Mixpanel's Engagement Metrics are particularly strong, with a score of 9.0, allowing businesses to measure user interaction effectively. Adobe Analytics, while still respectable at 8.8, is mentioned by reviewers as lacking some of the depth found in Mixpanel's engagement analysis.
- Reviewers mention that Mixpanel's Dashboards are user-friendly and customizable, scoring 8.9, which enhances the overall user experience. In contrast, Adobe Analytics, with a score of 8.6, is noted for being more complex, which can be a barrier for new users.
- Users say that Mixpanel's Quality of Support is rated at 8.4, with many reviewers praising the responsiveness and helpfulness of the support team. Adobe Analytics, scoring 7.7, has received feedback indicating that users sometimes experience delays in support responses.
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Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableMixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Adobe Analytics
No trial information availableMixpanel
Free Trial is available
Ratings
Meets Requirements
8.5
838
8.7
863
Ease of Use
7.4
894
8.5
868
Ease of Setup
6.9
330
8.0
344
Ease of Admin
7.6
273
8.5
330
Quality of Support
7.7
763
8.4
674
Has the product been a good partner in doing business?
8.0
274
8.8
297
Product Direction (% positive)
7.5
800
8.5
781
Features by Category
Metrics
8.6
562
8.8
244
8.4
556
8.8
313
8.4
563
8.2
270
8.4
536
8.9
328
8.4
522
8.9
323
8.0
500
8.5
290
8.1
520
8.4
262
8.4
526
8.8
291
8.1
491
8.9
315
Reporting
8.2
551
8.8
286
8.2
539
8.6
270
8.1
512
8.4
189
8.4
531
8.7
306
8.0
470
8.3
217
7.9
454
8.2
222
8.4
554
8.6
310
Other
8.4
511
8.8
306
8.3
489
8.2
161
8.0
457
8.0
153
8.4
506
8.3
213
8.4
433
8.2
159
8.0
392
7.9
156
8.1
417
8.0
164
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
412
8.5
258
8.1
402
8.2
227
8.3
508
8.7
321
8.4
489
8.7
266
User Identification
8.2
181
8.4
221
8.5
185
8.8
242
8.5
178
8.4
230
Tracking & Reporting
8.6
181
9.1
267
8.3
187
8.7
256
8.3
183
8.2
209
8.6
196
8.9
270
8.4
188
8.6
215
8.5
180
9.0
258
Metrics
8.8
56
9.0
218
8.5
56
8.4
175
Feature Not Available
8.7
209
Feature Not Available
8.7
179
Feature Not Available
9.1
202
Product Analytics
Not enough data
8.7
327
Not enough data
9.0
411
Not enough data
8.7
364
Not enough data
8.8
397
Not enough data
7.7
249
Not enough data
8.5
290
Not enough data
7.9
223
Not enough data
8.1
279
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.2
104
Not enough data
8.9
106
Not enough data
9.0
95
Not enough data
8.7
87
Not enough data
8.7
92
Not enough data
Feature Not Available
Administration
Not enough data
8.7
80
Not enough data
8.3
81
Not enough data
8.6
84
Generative AI
Not enough data
7.0
10
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Data Analysis
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.0
43
Not enough data
8.5
41
Not enough data
Decision Making
Feature Not Available
Not enough data
8.7
42
Not enough data
8.8
43
Not enough data
8.6
40
Not enough data
Generative AI
8.2
16
Not enough data
8.6
16
Not enough data
Metrics
8.8
56
9.0
218
8.5
56
8.4
175
Feature Not Available
8.7
209
Feature Not Available
8.7
179
Feature Not Available
9.1
202
Categories
Categories
Shared Categories
Adobe Analytics and Mixpanel are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Audience Intelligence Platforms and Predictive Analytics
Mixpanel is categorized as E-Commerce Analytics and Product Analytics
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.7%
Information Technology and Services
8.1%
Financial Services
5.8%
Retail
5.4%
Computer Software
4.8%
Other
62.3%
Computer Software
25.0%
Information Technology and Services
11.7%
Financial Services
9.7%
Internet
7.0%
Health, Wellness and Fitness
5.1%
Other
41.5%
Most Helpful Reviews
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Verified User in Information Technology and Services
The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.
Most Helpful Critical Review
Alex G.
Verified User in Marketing and Advertising
I do not like that there are not options for me to customize my experience in Ad Hoc. For example, there are approximately 250 report suites that I have access to, however, I use 10-20 ib a regular basis. I'd like the option to "favorite" these so that I...
Mixpanel
Most Helpful Favorable Review
Nick D.
Verified User in Marketing and Advertising
Interface is overall very easy to use and get started with. It does a very good job of supporting some advanced analysis without making the interface overly complex. Cohort analysis is very good. Very easy to integrate with.
Most Helpful Critical Review
Dominic B.
Verified User in Information Technology and Services
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
Paul L.
Verified User in Information Technology and Services
The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.
Nick D.
Verified User in Marketing and Advertising
Interface is overall very easy to use and get started with. It does a very good job of supporting some advanced analysis without making the interface overly complex. Cohort analysis is very good. Very easy to integrate with.
Alex G.
Verified User in Marketing and Advertising
I do not like that there are not options for me to customize my experience in Ad Hoc. For example, there are approximately 250 report suites that I have access to, however, I use 10-20 ib a regular basis. I'd like the option to "favorite" these so that I...
Dominic B.
Verified User in Information Technology and Services
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
Discussions
What else are you using adobe analytics for?
1 comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.
1 comment
G2
yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like...Read more
C
1 comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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