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Compare AB Tasty and Webtrends Optimize 
At a Glance
Market Segments
Mid-Market (46.8% of reviews)
Small-Business (43.2% of reviews)
Entry-Level Pricing
Contact Us for Pricing
Free
AB Tasty
Star Rating
(283)4.5 out of 5
Market Segments
Mid-Market (46.8% of reviews)
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansWebtrends Optimize
Star Rating
(204)4.8 out of 5
Market Segments
Small-Business (43.2% of reviews)
Entry-Level Pricing
Free
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AB Tasty's A/B Testing feature is robust, scoring 9.2, but Webtrends Optimize excels with a perfect score of 9.9, indicating a more comprehensive and user-friendly testing experience.
- Reviewers mention that Webtrends Optimize's personalization capabilities, particularly its Recommendation Engine and Personalized Messaging, are standout features, scoring 9.7 and 9.8 respectively, while AB Tasty's scores of 7.7 and 8.4 suggest room for improvement in these areas.
- G2 users highlight that Webtrends Optimize offers superior analytics and reporting tools, with a score of 9.1 compared to AB Tasty's 7.9, making it easier for users to derive actionable insights from their data.
- Users on G2 appreciate the ease of setup and administration in Webtrends Optimize, which scored 9.2 in both categories, while AB Tasty's scores of 8.5 indicate that users may face more challenges in these areas.
- Reviewers say that Webtrends Optimize's targeting features, including Behavioral and Contextual Targeting, are highly effective, scoring 9.9 and 9.8, whereas AB Tasty's scores of 8.3 and 8.1 suggest less precision in targeting capabilities.
- Users report that the WYSIWYG editor in Webtrends Optimize, scoring 9.2, provides a more intuitive design experience compared to AB Tasty's score of 7.7, which may lead to a steeper learning curve for new users.
Featured Products
Sponsored
ABsmartly
(14)
Mobile App Optimization
Visit Website
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
Webtrends Optimize
Unrestricted Experimentation for growing websites (less than 10k sessions per month)
Free
Unrestricted experimentation. As per our paid version, all tools & features are available to all users as standard. No hidden tiers or 'upgrades' required to access any functionality. Unlimited number of UI users per licence. Free to websites with less than 10,000 sessions per month.
- Unlimited testing - A/B, A/Bn, MVT, Split, Baseline
- Unlimited personalisation & targeting
- Social proof & product recommendations
Free Trial
AB Tasty
No trial information availableWebtrends Optimize
Free Trial is available
Ratings
Meets Requirements
8.7
253
9.5
162
Ease of Use
8.5
255
9.0
162
Ease of Setup
8.5
144
9.1
106
Ease of Admin
9.0
120
9.4
83
Quality of Support
9.4
249
9.8
163
Has the product been a good partner in doing business?
9.2
121
9.8
82
Product Direction (% positive)
9.1
252
9.3
153
Features by Category
Visitor Behavior
8.1
88
|
Verified
9.6
42
|
Verified
8.3
100
|
Verified
9.8
41
|
Verified
7.5
74
|
Verified
9.4
9
Templates
7.8
79
|
Verified
8.6
30
|
Verified
8.2
95
|
Verified
9.1
33
8.4
94
|
Verified
9.7
41
|
Verified
Personalization
7.7
77
|
Verified
9.6
36
|
Verified
8.3
82
|
Verified
9.5
40
|
Verified
7.7
63
|
Verified
9.4
33
|
Verified
Feature Not Available
8.9
6
7.5
59
|
Verified
9.7
38
|
Verified
7.1
52
|
Verified
9.6
35
|
Verified
9.2
92
|
Verified
9.8
44
|
Verified
8.4
74
|
Verified
9.7
39
|
Verified
Multichannel
8.4
87
|
Verified
9.8
40
|
Verified
5.5
42
Feature Not Available
8.4
77
|
Verified
9.6
39
|
Verified
Administration
7.3
66
|
Verified
9.1
36
|
Verified
7.7
81
|
Verified
9.7
42
|
Verified
7.6
70
|
Verified
9.4
39
|
Verified
7.7
72
|
Verified
9.4
36
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.7
5
10.0
29
Not enough data
9.6
27
Targeting
Not enough data
9.9
26
Not enough data
9.8
27
Triggered Content
Not enough data
9.9
24
Feature Not Available
Feature Not Available
Not enough data
10.0
23
Personalized Content
Not enough data
9.8
21
Not enough data
9.2
18
Not enough data
9.9
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.6
20
Not enough data
8.2
14
Not enough data
7.9
20
Not enough data
Functionality
7.6
17
Not enough data
8.6
21
Not enough data
8.0
17
Not enough data
Computing
7.7
139
8.6
61
6.2
98
7.6
54
7.3
138
7.9
64
Experimental Design
8.3
146
9.3
63
8.1
127
9.5
59
8.2
146
9.2
64
Analytics
7.9
154
8.8
66
5.4
103
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
9.3
17
Not enough data
7.7
15
Not enough data
8.8
17
Not enough data
9.1
16
Not enough data
8.6
16
Not enough data
8.2
13
Not enough data
Reporting
8.5
17
Not enough data
8.4
17
Not enough data
Personalization
9.0
13
Not enough data
9.0
13
Not enough data
8.3
13
Not enough data
Administration
8.8
12
Not enough data
8.5
16
Not enough data
8.6
16
Not enough data
9.2
16
Not enough data
Categories
Categories
Shared Categories
AB Tasty and Webtrends Optimize are categorized as Feature Management, Personalization, Personalization Engines, E-Commerce Personalization, and A/B Testing
Unique Categories
AB Tasty is categorized as Mobile App Optimization and Emotion AI
Webtrends Optimize has no unique categories
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Webtrends Optimize
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.4%
Cosmetics
8.3%
Leisure, Travel & Tourism
5.8%
Consumer Goods
4.7%
Marketing and Advertising
3.2%
Other
63.7%
Leisure, Travel & Tourism
12.6%
Retail
11.6%
Marketing and Advertising
11.6%
Financial Services
5.5%
Computer Software
5.5%
Other
53.3%
Most Helpful Reviews
AB Tasty
Most Helpful Favorable Review
Linda A.
Verified User in Marketing and Advertising
The flexibility of the platform, and the superb support are excellent. It took me a little while to understand how the wysiwyg worked but that's also because the nature of our website and how we've set it up, but when you know, you know. Setting up tests is...
Most Helpful Critical Review
Verified User in Banking
When you have a complex environment, the easiest test can become very long and tricky to put up
Webtrends Optimize
Most Helpful Favorable Review
Paul S.
Verified User in Management Consulting
I’ve not been overly hands-on in terms of creating things in platform but I really like the reporting side of things. It’s clean, very easy to understand and has great depth. I attended the kick off calls and have been impressed with the level of support...
Most Helpful Critical Review
Verified User in Insurance
Difficulty managing page flicker and experiment trigering on single page applications.
Linda A.
Verified User in Marketing and Advertising
The flexibility of the platform, and the superb support are excellent. It took me a little while to understand how the wysiwyg worked but that's also because the nature of our website and how we've set it up, but when you know, you know. Setting up tests is...
Paul S.
Verified User in Management Consulting
I’ve not been overly hands-on in terms of creating things in platform but I really like the reporting side of things. It’s clean, very easy to understand and has great depth. I attended the kick off calls and have been impressed with the level of support...
Verified User in Banking
When you have a complex environment, the easiest test can become very long and tricky to put up
Verified User in Insurance
Difficulty managing page flicker and experiment trigering on single page applications.
Alternatives
Discussions
How does AB Tasty work?
1 comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
In the reporting, whats a unique view?
1 comment
MA
To summarise this for you, Unique Views is a metric to look at each individual visitor across all of their sessions within the duration of a test project....Read more
Webtrends Optimize has no more discussions with answers
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