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Portfolio management is the process of allocating assets and downsizing the risks while maximizing the returns for the investor. Investment portfolio management software handles investment portfolio research, selection, and analysis. Portfolio management software is a single place for investment professionals to manage all investment management activities.
Investment professionals use these solutions to streamline portfolio management activities, including tracking investments, building reports, and interacting with portfolio owners. These solutions have a wide range of functionality, but the primary goal is to use them for trading and tracking stock portfolios, bonds, options, futures, and other asset classes.
Portfolio management can be broadly divided into four types based on the strategies, forms, and characteristics:
Investment portfolio management software can be broadly divided based on its design, usage, and entities it is catering to while also considering the needs and preferences of investors and financial professionals. Based on the intended use (more generally for personal), where the design is based on investor intention, it can be divided into:
Traditional brokerage involves an agent managing an investor's diverse portfolio. These agents or financial professionals may use investment portfolio management software to track and manage diverse investment portfolios on behalf of clients. Wealth management companies use this approach to offer personalized investment strategies to their clients.
Robo-advisor investment management platforms use algorithms to understand investors’ goals and risk tolerance and share suggestions accordingly. These investment portfolio management tools work best for individual investors looking for low-cost solutions with minimal human intervention.
Advisory platforms make it easy for financial advisors and wealth managers to manage client relations, plan finances, and create investment strategies. These solutions help clients analyze and manage financial data and cash flows based on their retirement goals and other personal financial objectives.
Comprehensive portfolio management software offers end-to-end solutions, including performance tracking, asset allocation, risk analysis, and reporting. These platforms are ideal for investment firms, family offices, and institutional investors.
Real estate investment management software allows financial advisors and fund managers to track and manage different real estate portfolios. It also enables advisors and real estate investment trusts (REITs) to manage properties, track tenants, and conduct financial analyses of properties.
Mutual fund and ETF management software offer specialized tools for managing mutual funds and ETFs with functionalities for performance analysis, compliance, and reporting.
The following are some core features within investment portfolio management software that can benefit users while providing the best returns and maximizing profits according to the investor's needs and intentions:
In addition to this, the software must also provide integrated solutions such as transaction management, investment simulator, tax optimization, document management, compliance due diligence, financial reporting, and visualization while also effectively managing and communicating with clients.
Financial advisors, financial institutions, independent investors, and small and large businesses use investment portfolio management software to allocate their investments, advise clients, manage their diverse portfolios, and execute financial decisions as part of their investment plans.
There are various benefits such as alternative investing, efficient investment tracking, technology integration, and several others, which include:
This tool has various other general benefits, such as financial goal planning, tax efficiency, transaction management, automated trade execution, security against financial sensitive data, global investing, and technology integration.
Please note that these benefits also depend on the tool add ons and vendor offerings, which increase the software value, complexity, and efficiency, where the actual usage always varies from user to user.
Depending on the type of usage, user intention, and software design, the investment portfolio management software is used by the following:
Individual investors: Since most investors act independently to invest, track, monitor, and execute strategies regarding their investment accounts, many investment portfolio management firms provide platforms to these individual investors via software subscriptions and licenses to manage their portfolios.
Hence, individual investors use this software to effectively manage their portfolios and personal investments, which include stocks, crypto, bonds, mutual funds, ETFs, and other assets.
Financial advisors: Most investors do not have in-depth ideas regarding markets and company performance. Therefore, they tend to take external advice. Human advisory and robo-advisory managers use investment portfolio management software to advise investors and clients on various investment strategies and market trends to maximize the gain.
Portfolio managers: Various managers such as hedge fund managers, asset managers, securities managers, and other alternative investment managers use this software to allocate investments and manage the portfolio in a single platform. The software also benefits them by providing reporting capabilities and data insights, which helps portfolio managers answer their investors.
Asset management firms: Use sophisticated portfolio management software to run mutual funds, ETFs, and other investment vehicles, ensuring optimal asset allocation and performance.
Hedge funds: Rely on advanced portfolio management solutions to execute complex investment strategies, manage risks, and optimize returns.
Family offices: Responsible for managing personal wealth and investments for one or multiple families, they use these solutions for diversified asset management and estate planning.
Corporations: From family offices to small businesses, large corporations, and institutional investors, the software is used to invest their own institution's funds and wealth in various markets. It is also used to manage the business’s wealth to gain continuous profits besides carrying out its core business as usual.
Government entities, compliance agencies, treasury departments, and academic and research institutions are some other personas that use this software.
Every software solution comes with its own challenges, such as business, technological, and compliance requirements. Some of them for investment portfolio management software are:
Portfolio overload: Many portfolios are overloaded with assets. Therefore, increasing diversity amongst these assets leads to a lack of monitoring and overtrading. This complicates software usage, negatively impacting most portfolio managers' learning curve.
Security: Data privacy is currently a major bane to the technology sector. Without a complex security system that is compliant with regulatory rules and laws, it is tough to protect financially sensitive information. For many investors, their strategies, investment amounts, asset class types, and investment decisions are highly valued.
Scalability and integration: Some portfolio management software cannot be scaled or unsuitable for managing large and complex portfolios. In addition, integrating the software into an already existing platform is very hard, resulting in technological challenges such as glitches, downtime, and financial data aggregation across platforms.
There are various other software challenges that have to be addressed, such as vendor dependency, regulatory compliance, ethical considerations, performance tracking gaps, and lack of human touch in automated and AI-based software. A few investor challenges exist, such as cognitive biases, customer support, reliability issues, etc.
Portfolio management and investment management are two related but distinct concepts in the financial world.
Portfolio management is focused on the specific task of organizing and maintaining the right mix of investments within a portfolio, aiming to achieve an investor's short-term and long-term financial goals. It involves choosing where to put money, deciding on the balance between various types of investments, like stocks and bonds, and making regular adjustments to ensure that the portfolio continues to align with the investor's objectives and risk preferences.
On the other hand, investment management takes a broader view of managing an individual’s or organization’s entire investment assets. It includes developing strategies for buying and selling investments, conducting research, financial planning, and executing trades. The primary aim of investment management is to grow and protect wealth over time based on the entity's specific financial goals.
Portfolio management is a component of investment management, focusing on the tactical handling of investments, while investment management encompasses all actions and decisions related to handling an entire set of financial assets.
In business decision-making, buyers must thoroughly evaluate their organizational requirements. This entails identifying specific needs, assets allowed to be managed in the portfolio, desired tools and functionalities, adherence to regulatory compliance standards, the impact on customer experience (CX), and other pertinent features tailored to the target market.
The aim is to identify essential features such as portfolio tracking, risk management, analytics, and integration capabilities with existing systems. It also involves considering scalability, ease of use, regulatory compliance, and security needs.
Create a long list
To ensure product alignment with customer desires and requirements, the buyer should identify the leading choices in the market. This entails conducting investigations from diverse sources, accumulating data, and validating the information they find.
Create a short list
Once the extensive compilation of a long list is complete, the buyer now has an understanding of numerous options in the market. It is recommended to craft a condensed list encompassing no more than 8 to 10 suppliers, which are shortlisted due to their offerings, customer evaluations, and pricing (displayed on the website before any negotiation). Technology review platforms such as g2.com provide unbiased reviews and different comparative perspectives on the software platform.
Conduct demos
Demos help check how the portfolio is managed using the software, whether there is any improvement from their initial operations, whether the workflow is managed effectively, whether there is customer support, and whether there are any loopholes in the software. They also give an idea of the software product's implementation plan, milestones, and schedule during the development, testing, and live phases.
Choose a selection team
In the case of independent usage, the user (investor or advisor) needs to be present. In the case of corporations and investment portfolio management firms, the selection team will consist of:
Negotiating plays a vital role in procuring software solutions for business needs. When acquiring an investment portfolio management software, negotiations should encompass these key phases:
Final decision
The ultimate decision-making body will consist of the aforementioned selection team, other stakeholders, if any, and the company's acting head to finalize the software and vendor as the best investment portfolio management software will be used as the key tool and fundamental in the buyer's day-to-day business operations.
The cost of a subscription model or a perpetual license for managing an investment portfolio ranges from free for small portfolios to 0.1%- 0.5% of the assets under management. Some software based on advanced features and products charges users between $50 and $1500.
If the portfolio investment is above $100,000, few software providers have representatives call the investors to provide useful investment advice and portfolio analysis to deliver bespoke services. Their prices vary from portfolio to portfolio, and solutions offered in the service.
For corporations, the pricing structure for white-labeling investment portfolio management software can exhibit significant variability, influenced by various factors, including the chosen software provider, the degree of customization, scale, and scope of the white-labeling initiative.
The ROI of investment portfolio management software is a critical metric for businesses and investors. Evaluating the ROI of investment portfolio management software entails considering cost savings, revenue growth, and the ability to capitalize on market opportunities. Additionally, enhanced client service and compliance capabilities can contribute to client retention and new business opportunities, further augmenting the overall ROI.
Sustainable investing
This is a type of investing practice and strategy in which investors seek financial returns by promoting long-term environmental value. These are also part of a business’ ESG goals, which the potential impact of investments and contribution to society can judge. Therefore, now it's a trend to invest some fixed part in their portfolio through exclusionary or best-in-class screening strategies in sustainable investing.
Customer experience (CX)
Hyperpersonalization is a trend where customers seek the best experience while using a platform or software. Especially in industries and services such as portfolio management, customers tend to be inclined towards platforms that provide customized service to their needs and wants, personalized dashboards, tailored advisory service, and portfolio management, including high customer relationship management as part of the offerings.
Focus on security and regulatory compliance
Every software platform is prone to cyberattacks and threats, specifically in fields like the financial services sector, with hyper-sensitive data that might have dire consequences if leaked. Therefore, most businesses seek robust cybersecurity solutions for their platforms and software.
There is also a consumer perception to move towards software with all the regulatory compliances in place and certifications for the same. Therefore, businesses do their utmost to gain ISO and other software regulatory licenses to improve customer traction and satisfaction.
Researched and written by Neya Kumaresan