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Digital banking platforms are web—or mobile-based systems that can be accessed online or through mobile apps. They offer a wide range of financial services and make banking convenient and affordable by eliminating the need for in-person branch visits.
Users can create and manage accounts, check balances, send money to others, and pay bills online from any location. Digital banks may provide access to ATMs, chat, email, and customer care. They frequently offer investment services, such as robo-advisors and trading, support personal financial management, and facilitate digital payments.
The best digital banking platforms also provide data safety by including encryption and multi-factor authentication. Due to lower operating expenses, digital banks frequently offer lower fees and attractive interest rates. They may also use AI and third-party service integration to provide customized experiences.
Fintech platforms are increasingly becoming popular due to their practicality and adaptability to shifting consumer tastes brought by digital transformation in banking.
Each digital banking platform is designed to cater to customers' needs and preferences. Based on their structure, target audience, and services provided, there are the following types of digital banking software and platforms.
Online-only banks are virtual banks that operate entirely online. Digital-only banks do not have physical branches and provide a digital platform for users and customers to perform banking activities. Like traditional banks, they offer a full suite of banking services, including checking and savings accounts, loans, and more.
Neobanks operate entirely online, using an online banking model similar to online-only banks. However, their licensing ownership, focus, and regulatory oversight differ.
The significant difference is that neobanks partner with traditional banks to provide services while specializing in specific financial services like savings accounts, payment processing, or currency exchange.
Most traditional banks are innovating with mobile and internet banking services, which provide most of the banks’ functionalities and offerings.
This allows customers to perform all necessary banking actions, such as money transfers, checking balances, ordering checkbooks and bank statements, depositing cheques, and requesting services online, without going to the brick-and-mortar branches.
UPI is an instant payment system that works via mobile applications. Its interface facilitates banks' peer-to-peer and person-to-merchant transactions.
The transactions use highly secure identity documents (IDs) called UPI IDs linked to bank accounts: QR codes, phone numbers, and special characters.
Banking cards are used not only for withdrawing money from ATMs but also to enable individuals to transact and make other digital payments.
These cards are used in retail environments with point-of-sale (PoS) systems and online transactions. This card type also includes pre-paid cards with preloaded money and can be used without linking to a bank account.
It is a type of mobile wallet that offers digital platforms for citizens to receive and manage benefits, subsidies, and government payments.
In addition, digital banking solutions are still emerging in the industry, such as challenger banks, robo-advisors, payment providers, peer-to-peer (P2P) lending platforms, cryptocurrency exchanges, financial aggregators, and corporate banking.
Unstructured supplementary services data (USSD) is a type of digital banking that many in this era do not use. However, UPI uses this application to make money transfers.
The following elements are some of the core features within the best digital banking software that can collectively contribute to the growth and adoption of these tools in the financial industry, enhancing customer engagement, security, and the overall banking experience:
From automating tasks to tracking financial activities, digital banking platforms do it all. In addition, they save time, are accessible and efficient, optimize resources, and improve customer relationships. Key benefits of the best digital banking software include:
As physical branches become obsolete, more entities are moving towards digital banking. Some of the personas who use these tools are:
Understanding the pricing models of digital banking platforms is crucial to aligning costs with operational and financial strategies. Here are some common pricing models:
This pricing model charges a recurring fee, either monthly or annually, based on the number of users. It offers predictable costs and often comes with customer support and regular software updates. Institutions can scale up or down as their user base changes, aligning costs with usage patterns.
Costs are determined by the volume of transactions processed through the platform. This model suits organizations with variable transaction volumes, aligning costs directly with business activity. Savings during low-transaction periods are normal, but costs may increase during peak times, which should be foreseen using the right budgeting and forecasting tools.
Offers different levels of service at increasing price points. Each tier typically provides a set of features, from basic functionalities to comprehensive packages with advanced tools. This model provides flexibility for institutions to upgrade as their requirements evolve or as they grow.
Some platforms offer a one-time fee for a permanent software license. While this can appear as a large upfront cost, it eliminates ongoing subscription fees, making it a cost-effective option in the long term. However, it may exclude regular updates or require additional upgrades and technical support fees.
In this model, the provider receives a percentage of the bank's revenue from digital banking services. This aligns the provider’s incentives with the institution's success, fostering a collaborative relationship. However, institutions must carefully assess the potential cost implications if digital banking revenue scales significantly.
Platforms offer a basic set of features for free, with premium features available at a cost. This model allows organizations to test the platform's core functionalities before committing financially. Institutions can opt for premium features that support more complex demands as needs grow.
Every software platform comes with its own set of challenges. A few of the key challenges include the following:
For the product to align with the customer’s needs, buyers must consider vendors who offer the following functionality:
Create a long list
When creating the long list, the buyer must take into account factors such as the intended target market, the variety of banking features available for financial transactions, desired services to be provided to consumers, the platform's regional regulatory compliance, customer experience, access to third-party integration tools, and other attributes in alignment with their customer base and industry functionalities.
Create a shortlist
After careful consideration, each vendor's offerings should be strictly categorized, which will help to create a shortlist.
Matching customer desire with platform features is crucial to reducing the funnel to fewer vendors. According to G2, it's a good idea to have a minimum of 8 to 10 vendors who have been shortlisted based on their offers, client reviews, digital banking experience, and price (which is displayed on the website before negotiation).
Technology review platforms such as G2.com provide unbiased reviews and different comparative perspectives on the software platform.
Conduct demos
A digital banking platform would often be adopted by a bank (to shift from the traditional banking model) or a fintech company (to provide financial services).
Therefore, these entities act as buyers who must have the initial look and feel of the platform before white labeling an existing product from the vendor or creating a platform from scratch specifically designed to meet the needs of the bank or a fintech company. This enables the buyer to ensure that the solution answers the buyer's needs and to assess employees and users for ease of use.
As it is a testing phase, this can help identify potential threats, loopholes, and glitches in the software platform. It also gives a clear business plan for the software implementation, product milestones, and schedule during the platform's development, testing, and go-live phases.
Choose a selection team
Considering a digital banking platform to be a shift from the traditional banking model or a fintech company, the selection team shall consist of:
Negotiation
Negotiating the purchase of software involves a structured three-step process:
This structured negotiation approach ensures a well-informed and strategic decision in acquiring software products, optimizing the potential for a successful and mutually beneficial partnership.
Final decision
The buyer will utilize the digital banking platform as a crucial instrument and cornerstone of day-to-day business operations.
Therefore, the managing director with the board of directors, along with the rest of the selection team mentioned above, will make the final decision while considering the reviews, recommendations, and suggestions of the platform's alpha and beta testers, who are quite often the bank's customers and employees.
The successful implementation of the best digital banking platforms requires a seamless transition and effective integration into current systems. It involves the following steps:
Begin by comprehensively analyzing current banking processes to identify specific needs. This involves evaluating existing operations and pinpointing inefficiencies that a digital system could address. Clearly define the objectives and expected outcomes of the implementation to align the platform with business goals.
Carefully select a digital banking platform by comparing vendors based on critical factors such as user interface, scalability for growth, and security features. Make sure the platform complies with all relevant industry regulations and involves key stakeholders to gain insights and approval across departments.
Develop a detailed implementation strategy with a realistic timeline and resource allocation plan. Collaborate closely with the chosen vendor to set up the necessary infrastructure and ensure integration with existing systems. Customization may be required to tailor the platform to specific institutional needs and iterations.
Conduct in-depth testing to verify the platform's functionality, security, and reliability before full deployment. This includes performing system testing to check the operations of all features, security checks to safeguard against vulnerabilities, and user acceptance testing (UAT) to obtain feedback from end-users.
Implement a robust training program for employees to familiarize them with new digital tools and processes. This may include workshops, manuals, and online resources. Simultaneously, communicate effectively with customers through multiple channels to inform them of new features and how these changes enhance their banking experience.
Establish comprehensive support mechanisms to assist users when issues arise, ensuring quick resolution and minimal disruption. Implement a feedback loop to gather user input, refining the digital banking experience continuously.
Researched and written by Samarth Bhat