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Best Design Systems Software for Small Business

Gauri Pawsey
GP
Researched and written by Gauri Pawsey

Products classified in the overall Design Systems category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Design Systems to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Design Systems category.

In addition to qualifying for inclusion in the Design Systems Software category, to qualify for inclusion in the Small Business Design Systems Software category, a product must have at least 10 reviews left by a reviewer from a small business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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6 Listings in Small Business Design Systems Available

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    G2 Score
Canva
(5,403)4.7 out of 5
1st Easiest To Use in Design Systems software
View top Consulting Services for Canva
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Canva is an end-to-end AI-powered visual communication and collaboration platform empowering everyone in the world to design everything from presentations to infographics, videos, documents, websites,

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 67% Small-Business
    • 24% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Canva is a design tool used for creating various types of content such as social media posts, YouTube thumbnails, and logos.
    • Users like Canva for its user-friendly interface, extensive template library, and versatile editing options, which make it easy to create professional-looking designs without needing advanced skills.
    • Reviewers mentioned that Canva has limited customization in the free plan, the mobile app sometimes lags, and the search function for templates or elements doesn't always bring up relevant results.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Canva Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    890
    Templates
    602
    Features
    564
    Template Availability
    530
    Useful
    497
    Cons
    Limited Features
    293
    Limited Options
    280
    Expensive
    229
    Limited Templates
    226
    Limited Customization
    197
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Canva features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    Template Usage
    Average: 8.6
    9.0
    Educational Resources
    Average: 8.7
    9.5
    Design Templates
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Canva
    Company Website
    Year Founded
    2012
    HQ Location
    Sydney
    Twitter
    @canva
    325,086 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,706 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Canva is an end-to-end AI-powered visual communication and collaboration platform empowering everyone in the world to design everything from presentations to infographics, videos, documents, websites,

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 67% Small-Business
  • 24% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Canva is a design tool used for creating various types of content such as social media posts, YouTube thumbnails, and logos.
  • Users like Canva for its user-friendly interface, extensive template library, and versatile editing options, which make it easy to create professional-looking designs without needing advanced skills.
  • Reviewers mentioned that Canva has limited customization in the free plan, the mobile app sometimes lags, and the search function for templates or elements doesn't always bring up relevant results.
Canva Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
890
Templates
602
Features
564
Template Availability
530
Useful
497
Cons
Limited Features
293
Limited Options
280
Expensive
229
Limited Templates
226
Limited Customization
197
Canva features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
9.2
Template Usage
Average: 8.6
9.0
Educational Resources
Average: 8.7
9.5
Design Templates
Average: 8.8
Seller Details
Seller
Canva
Company Website
Year Founded
2012
HQ Location
Sydney
Twitter
@canva
325,086 Twitter followers
LinkedIn® Page
www.linkedin.com
11,706 employees on LinkedIn®
Read Canva Reviews
Visme
(447)4.5 out of 5
3rd Easiest To Use in Design Systems software
View top Consulting Services for Visme
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Visme makes it easy and affordable for anyone to create impactful, original, interactive experiences. Visme's all-in-one platform allows non-design professionals to transform the way they create, shar

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Education Management
    Market Segment
    • 69% Small-Business
    • 24% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Visme Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    46
    Features
    34
    Templates
    32
    Easy Creation
    26
    Intuitive
    26
    Cons
    Missing Features
    12
    Interface Issues
    10
    Limited Features
    10
    Download Issues
    8
    Expensive
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Visme features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    9.0
    Template Usage
    Average: 8.6
    8.8
    Educational Resources
    Average: 8.7
    9.2
    Design Templates
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Visme
    Year Founded
    2014
    HQ Location
    Rockville, Maryland
    Twitter
    @VismeApp
    64,605 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    91 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Visme makes it easy and affordable for anyone to create impactful, original, interactive experiences. Visme's all-in-one platform allows non-design professionals to transform the way they create, shar

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Education Management
Market Segment
  • 69% Small-Business
  • 24% Mid-Market
Visme Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
46
Features
34
Templates
32
Easy Creation
26
Intuitive
26
Cons
Missing Features
12
Interface Issues
10
Limited Features
10
Download Issues
8
Expensive
8
Visme features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
9.0
Template Usage
Average: 8.6
8.8
Educational Resources
Average: 8.7
9.2
Design Templates
Average: 8.8
Seller Details
Seller
Visme
Year Founded
2014
HQ Location
Rockville, Maryland
Twitter
@VismeApp
64,605 Twitter followers
LinkedIn® Page
www.linkedin.com
91 employees on LinkedIn®
Read Visme Reviews

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InVision
(681)4.4 out of 5
4th Easiest To Use in Design Systems software
Save to My Lists
Entry Level Price:$0
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    InVision is the visual collaboration platform powering the world’s smartest companies. We exist to make every kind of work more collaborative, inclusive and impactful. Between our platform, our practi

    Users
    • UX Designer
    • Designer
    Industries
    • Design
    • Marketing and Advertising
    Market Segment
    • 49% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • InVision Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Ease of Learning
    3
    Intuitive
    2
    Sharing
    2
    Ease of Understanding
    1
    Cons
    Prototyping Limitations
    2
    Complexity
    1
    Confusion
    1
    Import Issues
    1
    Limited Options
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • InVision features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Template Usage
    Average: 8.6
    6.7
    Educational Resources
    Average: 8.7
    8.3
    Design Templates
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    InVision
    Year Founded
    2011
    HQ Location
    New York
    Twitter
    @freehandapp
    49 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

InVision is the visual collaboration platform powering the world’s smartest companies. We exist to make every kind of work more collaborative, inclusive and impactful. Between our platform, our practi

Users
  • UX Designer
  • Designer
Industries
  • Design
  • Marketing and Advertising
Market Segment
  • 49% Small-Business
  • 33% Mid-Market
InVision Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Ease of Learning
3
Intuitive
2
Sharing
2
Ease of Understanding
1
Cons
Prototyping Limitations
2
Complexity
1
Confusion
1
Import Issues
1
Limited Options
1
InVision features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
8.3
Template Usage
Average: 8.6
6.7
Educational Resources
Average: 8.7
8.3
Design Templates
Average: 8.8
Seller Details
Seller
InVision
Year Founded
2011
HQ Location
New York
Twitter
@freehandapp
49 Twitter followers
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®
Read InVision Reviews
Baseline
(30)4.7 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Baseline is an easy to use Brand Management Platform that unifies brand management, digital asset management (DAM), and content creation in one seamless ecosystem. Designed for businesses of all sizes

    Users
    No information available
    Industries
    • Design
    • Marketing and Advertising
    Market Segment
    • 93% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Baseline Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    13
    Branding Management
    8
    Features
    8
    Templates
    8
    Customization
    6
    Cons
    Expensive
    5
    Interface Issues
    5
    Slow Loading
    4
    Limited Options
    3
    Expensive Pro Version
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Baseline features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    9.4
    Template Usage
    Average: 8.6
    9.4
    Educational Resources
    Average: 8.7
    9.3
    Design Templates
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Baseline
    Year Founded
    2020
    HQ Location
    Reykjavik, IS
    Twitter
    @baselineis
    358 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Baseline is an easy to use Brand Management Platform that unifies brand management, digital asset management (DAM), and content creation in one seamless ecosystem. Designed for businesses of all sizes

Users
No information available
Industries
  • Design
  • Marketing and Advertising
Market Segment
  • 93% Small-Business
  • 17% Mid-Market
Baseline Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
13
Branding Management
8
Features
8
Templates
8
Customization
6
Cons
Expensive
5
Interface Issues
5
Slow Loading
4
Limited Options
3
Expensive Pro Version
2
Baseline features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
9.4
Template Usage
Average: 8.6
9.4
Educational Resources
Average: 8.7
9.3
Design Templates
Average: 8.8
Seller Details
Seller
Baseline
Year Founded
2020
HQ Location
Reykjavik, IS
Twitter
@baselineis
358 Twitter followers
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®
Read Baseline Reviews
Frontify
(206)4.5 out of 5
Optimized for quick response
6th Easiest To Use in Design Systems software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplif

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 40% Enterprise
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Frontify Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    21
    Customer Support
    20
    Asset Management
    12
    Branding Management
    12
    Asset Organization
    9
    Cons
    Missing Features
    10
    Limited Customization
    8
    Poor Interface Design
    7
    Poor Usability
    7
    Learning Curve
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Frontify features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    7.6
    Template Usage
    Average: 8.6
    8.0
    Educational Resources
    Average: 8.7
    7.8
    Design Templates
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Frontify AG
    Company Website
    Year Founded
    2013
    HQ Location
    St.Gallen, Switzerland
    Twitter
    @Frontify
    2,793 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    316 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplif

Users
No information available
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 40% Enterprise
  • 38% Mid-Market
Frontify Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
21
Customer Support
20
Asset Management
12
Branding Management
12
Asset Organization
9
Cons
Missing Features
10
Limited Customization
8
Poor Interface Design
7
Poor Usability
7
Learning Curve
6
Frontify features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
7.6
Template Usage
Average: 8.6
8.0
Educational Resources
Average: 8.7
7.8
Design Templates
Average: 8.8
Seller Details
Seller
Frontify AG
Company Website
Year Founded
2013
HQ Location
St.Gallen, Switzerland
Twitter
@Frontify
2,793 Twitter followers
LinkedIn® Page
www.linkedin.com
316 employees on LinkedIn®
Get a quote
Design Huddle
(34)4.8 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Design Huddle is a white label design and video creation platform, offering complete branding control and powerful APIs for custom integrations. It empowers businesses to streamline the creation of di

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 74% Small-Business
    • 21% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Design Huddle Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Design Quality
    4
    Helpfulness
    4
    Versatility
    4
    Branding Management
    3
    Cons
    Feature Limitations
    4
    AI Limitations
    2
    Difficulty
    2
    Editing Difficulties
    2
    Feature Deficiency
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Design Huddle features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    10.0
    Template Usage
    Average: 8.6
    10.0
    Educational Resources
    Average: 8.7
    10.0
    Design Templates
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Design Huddle
    Year Founded
    2018
    HQ Location
    Portland, US
    LinkedIn® Page
    www.linkedin.com
    9 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Design Huddle is a white label design and video creation platform, offering complete branding control and powerful APIs for custom integrations. It empowers businesses to streamline the creation of di

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 74% Small-Business
  • 21% Mid-Market
Design Huddle Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Design Quality
4
Helpfulness
4
Versatility
4
Branding Management
3
Cons
Feature Limitations
4
AI Limitations
2
Difficulty
2
Editing Difficulties
2
Feature Deficiency
2
Design Huddle features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
10.0
Template Usage
Average: 8.6
10.0
Educational Resources
Average: 8.7
10.0
Design Templates
Average: 8.8
Seller Details
Seller
Design Huddle
Year Founded
2018
HQ Location
Portland, US
LinkedIn® Page
www.linkedin.com
9 employees on LinkedIn®
Read Design Huddle Reviews
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  • Small-Business
Clear Filter
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Market Segments
All Segments
Small Business
Mid Market
Avg. Customer Review
Language
Pricing
Sort by
Clear All

6 Listings in Small Business Design Systems Available

  • Sort By:
    G2 Score

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