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Best Enterprise Audience Intelligence Platforms

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Audience Intelligence Platforms category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Audience Intelligence Platforms to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Audience Intelligence Platforms category.

In addition to qualifying for inclusion in the Audience Intelligence Platforms category, to qualify for inclusion in the Enterprise Business Audience Intelligence Platforms category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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7 Listings in Enterprise Audience Intelligence Platforms Available

(152)4.4 out of 5
3rd Easiest To Use in Audience Intelligence Platforms software
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data. GWI provides ins

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Market Research
    Market Segment
    • 47% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • GWI Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    71
    Audience Analysis
    56
    Customer Support
    40
    Insights Discovery
    40
    Artificial Intelligence
    16
    Cons
    Inaccuracy
    11
    Filtering Issues
    9
    Limited Data
    9
    Search Functionality
    9
    Data Incompleteness
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • GWI features and usability ratings that predict user satisfaction
    8.8
    Ease of Admin
    Average: 8.7
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    5.7
    Ad Integrations
    Average: 7.7
    8.8
    Ease of Setup
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    GWI
    Company Website
    Year Founded
    2009
    HQ Location
    London, England
    Twitter
    @gwidotcom
    15,898 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    751 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data. GWI provides ins

Users
No information available
Industries
  • Marketing and Advertising
  • Market Research
Market Segment
  • 47% Mid-Market
  • 31% Enterprise
GWI Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
71
Audience Analysis
56
Customer Support
40
Insights Discovery
40
Artificial Intelligence
16
Cons
Inaccuracy
11
Filtering Issues
9
Limited Data
9
Search Functionality
9
Data Incompleteness
8
GWI features and usability ratings that predict user satisfaction
8.8
Ease of Admin
Average: 8.7
9.1
Has the product been a good partner in doing business?
Average: 9.2
5.7
Ad Integrations
Average: 7.7
8.8
Ease of Setup
Average: 8.6
Seller Details
Seller
GWI
Company Website
Year Founded
2009
HQ Location
London, England
Twitter
@gwidotcom
15,898 Twitter followers
LinkedIn® Page
www.linkedin.com
751 employees on LinkedIn®
(640)4.4 out of 5
9th Easiest To Use in Audience Intelligence Platforms software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

    Users
    • Analyst
    • Account Manager
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 36% Enterprise
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brandwatch Consumer Intelligence Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    41
    Helpful
    23
    Insights
    19
    Analytics
    18
    Features
    18
    Cons
    Data Limitations
    10
    Platform Limitations
    10
    Improvement Needed
    9
    Inaccurate Sentiment Analysis
    9
    Learning Curve
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
    8.4
    Ease of Admin
    Average: 8.7
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    6.9
    Ad Integrations
    Average: 7.7
    8.0
    Ease of Setup
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    Brighton, East Sussex
    Twitter
    @Brandwatch
    34,612 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,041 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

Users
  • Analyst
  • Account Manager
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 36% Enterprise
  • 33% Mid-Market
Brandwatch Consumer Intelligence Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
41
Helpful
23
Insights
19
Analytics
18
Features
18
Cons
Data Limitations
10
Platform Limitations
10
Improvement Needed
9
Inaccurate Sentiment Analysis
9
Learning Curve
9
Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
8.4
Ease of Admin
Average: 8.7
8.8
Has the product been a good partner in doing business?
Average: 9.2
6.9
Ad Integrations
Average: 7.7
8.0
Ease of Setup
Average: 8.6
Seller Details
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,612 Twitter followers
LinkedIn® Page
www.linkedin.com
1,041 employees on LinkedIn®

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(1,075)4.1 out of 5
Optimized for quick response
15th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Adobe Analytics
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

    Users
    • Data Analyst
    • Analyst
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 43% Enterprise
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    Insights
    32
    Features
    29
    Analytics
    24
    Insights Discovery
    16
    Cons
    Learning Curve
    12
    Slow Performance
    10
    Slow Loading
    9
    Usability Issues
    7
    Navigation Difficulty
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Analytics features and usability ratings that predict user satisfaction
    7.6
    Ease of Admin
    Average: 8.7
    8.0
    Has the product been a good partner in doing business?
    Average: 9.2
    7.8
    Ad Integrations
    Average: 7.7
    6.9
    Ease of Setup
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    973,065 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    40,372 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

Users
  • Data Analyst
  • Analyst
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 43% Enterprise
  • 29% Mid-Market
Adobe Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
Insights
32
Features
29
Analytics
24
Insights Discovery
16
Cons
Learning Curve
12
Slow Performance
10
Slow Loading
9
Usability Issues
7
Navigation Difficulty
6
Adobe Analytics features and usability ratings that predict user satisfaction
7.6
Ease of Admin
Average: 8.7
8.0
Has the product been a good partner in doing business?
Average: 9.2
7.8
Ad Integrations
Average: 7.7
6.9
Ease of Setup
Average: 8.6
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
973,065 Twitter followers
LinkedIn® Page
www.linkedin.com
40,372 employees on LinkedIn®
(96)4.3 out of 5
Optimized for quick response
8th Easiest To Use in Audience Intelligence Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StatSocial is the industry’s only cross-platform social audience insights platform built to provide a holistic understanding of any consumer, brand or social audience. We go beyond traditional social

    Users
    No information available
    Industries
    • Public Relations and Communications
    • Marketing and Advertising
    Market Segment
    • 46% Mid-Market
    • 33% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • StatSocial Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Audience Analysis
    40
    Audience Segmentation
    35
    Ease of Use
    33
    Customer Support
    23
    Insights
    21
    Cons
    Audience Management
    15
    Limited Audience Reach
    15
    Limited Audience Diversity
    14
    Data Limitations
    12
    Learning Curve
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • StatSocial features and usability ratings that predict user satisfaction
    8.5
    Ease of Admin
    Average: 8.7
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    7.0
    Ad Integrations
    Average: 7.7
    8.6
    Ease of Setup
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    New York, NY
    Twitter
    @StatSocial
    1,215 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    26 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StatSocial is the industry’s only cross-platform social audience insights platform built to provide a holistic understanding of any consumer, brand or social audience. We go beyond traditional social

Users
No information available
Industries
  • Public Relations and Communications
  • Marketing and Advertising
Market Segment
  • 46% Mid-Market
  • 33% Enterprise
StatSocial Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Audience Analysis
40
Audience Segmentation
35
Ease of Use
33
Customer Support
23
Insights
21
Cons
Audience Management
15
Limited Audience Reach
15
Limited Audience Diversity
14
Data Limitations
12
Learning Curve
10
StatSocial features and usability ratings that predict user satisfaction
8.5
Ease of Admin
Average: 8.7
9.2
Has the product been a good partner in doing business?
Average: 9.2
7.0
Ad Integrations
Average: 7.7
8.6
Ease of Setup
Average: 8.6
Seller Details
Company Website
Year Founded
2014
HQ Location
New York, NY
Twitter
@StatSocial
1,215 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
(116)4.3 out of 5
12th Easiest To Use in Audience Intelligence Platforms software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Backed by our award-winning Data

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 57% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dstillery Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    6
    Audience Analysis
    5
    Artificial Intelligence
    4
    Customer Support
    3
    Data Quality
    3
    Cons
    Poor Customer Support
    2
    Aggressive Sales Tactics
    1
    Audience Management
    1
    Data Management Issues
    1
    Inaccuracy
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dstillery features and usability ratings that predict user satisfaction
    9.0
    Ease of Admin
    Average: 8.7
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    7.9
    Ad Integrations
    Average: 7.7
    9.0
    Ease of Setup
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Dstillery
    Year Founded
    2008
    HQ Location
    New York
    Twitter
    @Dstillery
    3,871 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    94 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Backed by our award-winning Data

Users
No information available
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 57% Mid-Market
  • 28% Small-Business
Dstillery Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
6
Audience Analysis
5
Artificial Intelligence
4
Customer Support
3
Data Quality
3
Cons
Poor Customer Support
2
Aggressive Sales Tactics
1
Audience Management
1
Data Management Issues
1
Inaccuracy
1
Dstillery features and usability ratings that predict user satisfaction
9.0
Ease of Admin
Average: 8.7
9.2
Has the product been a good partner in doing business?
Average: 9.2
7.9
Ad Integrations
Average: 7.7
9.0
Ease of Setup
Average: 8.6
Seller Details
Seller
Dstillery
Year Founded
2008
HQ Location
New York
Twitter
@Dstillery
3,871 Twitter followers
LinkedIn® Page
www.linkedin.com
94 employees on LinkedIn®
(2,296)4.0 out of 5
Optimized for quick response
5th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Meltwater
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

    Users
    • Social Media Manager
    • Communications Manager
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 42% Small-Business
    • 38% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Meltwater is a software that provides media monitoring, social listening, and analytics services to help businesses track brand mentions and assess marketing campaign effectiveness.
    • Reviewers frequently mention the software's ease of use, the ability to set up alerts, research reporters, and the analytics, as well as the responsive and helpful customer support team.
    • Reviewers experienced issues with the software's user interface, limitations in media monitoring, and difficulties in building media lists, as well as dissatisfaction with customer support and contract terms.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Meltwater Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    176
    Helpful
    163
    Features
    137
    Customer Support
    113
    Analytics
    93
    Cons
    Improvement Needed
    60
    Learning Curve
    56
    Complexity
    48
    Technical Issues
    48
    Search Functionality
    47
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Meltwater features and usability ratings that predict user satisfaction
    8.1
    Ease of Admin
    Average: 8.7
    8.3
    Has the product been a good partner in doing business?
    Average: 9.2
    7.0
    Ad Integrations
    Average: 7.7
    7.9
    Ease of Setup
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Meltwater
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Meltwater
    25,126 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,576 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As

Users
  • Social Media Manager
  • Communications Manager
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 42% Small-Business
  • 38% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Meltwater is a software that provides media monitoring, social listening, and analytics services to help businesses track brand mentions and assess marketing campaign effectiveness.
  • Reviewers frequently mention the software's ease of use, the ability to set up alerts, research reporters, and the analytics, as well as the responsive and helpful customer support team.
  • Reviewers experienced issues with the software's user interface, limitations in media monitoring, and difficulties in building media lists, as well as dissatisfaction with customer support and contract terms.
Meltwater Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
176
Helpful
163
Features
137
Customer Support
113
Analytics
93
Cons
Improvement Needed
60
Learning Curve
56
Complexity
48
Technical Issues
48
Search Functionality
47
Meltwater features and usability ratings that predict user satisfaction
8.1
Ease of Admin
Average: 8.7
8.3
Has the product been a good partner in doing business?
Average: 9.2
7.0
Ad Integrations
Average: 7.7
7.9
Ease of Setup
Average: 8.6
Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
25,126 Twitter followers
LinkedIn® Page
www.linkedin.com
2,576 employees on LinkedIn®
(246)4.5 out of 5
Optimized for quick response
4th Easiest To Use in Audience Intelligence Platforms software
Save to My Lists
Entry Level Price:from $948 billed annually
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is

    Users
    • CEO
    Industries
    • Marketing and Advertising
    • Market Research
    Market Segment
    • 50% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Audiense Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Audience Analysis
    8
    Detailed Information
    7
    Helpful
    7
    Insights
    6
    Analytics
    5
    Cons
    Data Limitations
    2
    Improvement Needed
    2
    Learning Curve
    2
    Steep Learning Curve
    2
    Audience Management
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Audiense features and usability ratings that predict user satisfaction
    8.6
    Ease of Admin
    Average: 8.7
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    8.0
    Ad Integrations
    Average: 7.7
    8.7
    Ease of Setup
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Audiense
    Company Website
    Year Founded
    2011
    HQ Location
    London, England
    Twitter
    @AudienseCO
    175,005 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    76 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is

Users
  • CEO
Industries
  • Marketing and Advertising
  • Market Research
Market Segment
  • 50% Small-Business
  • 33% Mid-Market
Audiense Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Audience Analysis
8
Detailed Information
7
Helpful
7
Insights
6
Analytics
5
Cons
Data Limitations
2
Improvement Needed
2
Learning Curve
2
Steep Learning Curve
2
Audience Management
1
Audiense features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.7
9.3
Has the product been a good partner in doing business?
Average: 9.2
8.0
Ad Integrations
Average: 7.7
8.7
Ease of Setup
Average: 8.6
Seller Details
Seller
Audiense
Company Website
Year Founded
2011
HQ Location
London, England
Twitter
@AudienseCO
175,005 Twitter followers
LinkedIn® Page
www.linkedin.com
76 employees on LinkedIn®