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WooCommerce Features

What are the features of WooCommerce?

Merchandising/Marketing

  • Storefront Design Tools
  • Product Visualization
  • Recommendations / Personalization
  • Promotions and Discounts
  • SEO

Product Catalog

  • Content Management
  • Product Configuration
  • Product Search and Filtering

Order Process

  • Checkout Process
  • Shipping Options
  • Payment Processing
  • Order Management

Platform

  • Customization
  • Security
  • Performance and Reliability

Top Rated WooCommerce Alternatives

Shopify
(4,673)
4.4 out of 5
Wix
(1,698)
4.2 out of 5

Technology Glossary Features

View full feature definition

View definitions of the features and discover new technology terms.

WooCommerce Categories on G2

Filter for Features

Merchandising/Marketing

Storefront Design Tools

Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience This feature was mentioned in 772 WooCommerce reviews.
81%
(Based on 772 reviews)

Product Visualization

As reported in 813 WooCommerce reviews. Ability to display and manage photos, 3D views, videos etc for each product
83%
(Based on 813 reviews)

Recommendations / Personalization

As reported in 786 WooCommerce reviews. Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc
82%
(Based on 786 reviews)

Promotions and Discounts

Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes. This feature was mentioned in 787 WooCommerce reviews.
84%
(Based on 787 reviews)

Shopping Cart Abandonment

Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart. This feature was mentioned in 683 WooCommerce reviews.
73%
(Based on 683 reviews)

Product Reviews

Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products This feature was mentioned in 739 WooCommerce reviews.
83%
(Based on 739 reviews)

SEO

Provides tools to drive traffic to pages via organic search This feature was mentioned in 757 WooCommerce reviews.
83%
(Based on 757 reviews)

Product Catalog

Content Management

Ability to add/update products, product pricing, product information and other content included on eCommerce site. This feature was mentioned in 812 WooCommerce reviews.
87%
(Based on 812 reviews)

Product Configuration

Based on 800 WooCommerce reviews. Ability to all users select options to configure the product or select product options. For example, color, size, etc.
86%
(Based on 800 reviews)

Product Search and Filtering

As reported in 787 WooCommerce reviews. Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting
83%
(Based on 787 reviews)

Intangible ProductsView full feature definition

See feature definition
As reported in 661 WooCommerce reviews. Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.
84%
(Based on 661 reviews)

Order Process

Checkout ProcessView full feature definition

See feature definition
Based on 824 WooCommerce reviews. Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts.
87%
(Based on 824 reviews)

Shipping Options

Based on 779 WooCommerce reviews. Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies.
82%
(Based on 779 reviews)

Tax Display and Processing

As reported in 755 WooCommerce reviews. Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions.
83%
(Based on 755 reviews)

Payment Processing

Based on 818 WooCommerce reviews. Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality.
87%
(Based on 818 reviews)

Order Management

Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time. 817 reviewers of WooCommerce have provided feedback on this feature.
86%
(Based on 817 reviews)

Returns / Refunds

Functionality to allow users to process returns/refunds either via self service or contacting customer service. This feature was mentioned in 712 WooCommerce reviews.
82%
(Based on 712 reviews)

Inventory Management

Displays inventory levels of products in real time. Displays inventory by location if required. This feature was mentioned in 739 WooCommerce reviews.
84%
(Based on 739 reviews)

Multi-Channel Support

Omnichannel

Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel. This feature was mentioned in 647 WooCommerce reviews.
83%
(Based on 647 reviews)

Mobile

As reported in 752 WooCommerce reviews. Features that enable customers to easily to shop for products using a mobile device.
86%
(Based on 752 reviews)

Social Commerce

Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform. 618 reviewers of WooCommerce have provided feedback on this feature.
81%
(Based on 618 reviews)

Customer Service

Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support. This feature was mentioned in 633 WooCommerce reviews.
80%
(Based on 633 reviews)

Store Locator

Based on 490 WooCommerce reviews. Enable customers to locate and navigate to physical locations by zip code, city or GPS
78%
(Based on 490 reviews)

3rd-Party Store Integration

As reported in 523 WooCommerce reviews. Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels
83%
(Based on 523 reviews)

B2B

Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc. This feature was mentioned in 495 WooCommerce reviews.
80%
(Based on 495 reviews)

Platform

APIs

System provides well documented API's that can be used to integrate to any 3rd Party or internal system. This feature was mentioned in 594 WooCommerce reviews.
85%
(Based on 594 reviews)

Customization

Product provides tools to customize web store front, business process, etc. to meet unique business needs. 766 reviewers of WooCommerce have provided feedback on this feature.
85%
(Based on 766 reviews)

Integrations to Add-on Tools

As reported in 730 WooCommerce reviews. Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.
87%
(Based on 730 reviews)

User Management

Enables customers to update their own user information, settings and preferences. 749 reviewers of WooCommerce have provided feedback on this feature.
86%
(Based on 749 reviews)

Reporting / Analytics

As reported in 744 WooCommerce reviews. Provides standard and ad-hoc reporting ability to meet business requirements
81%
(Based on 744 reviews)

Security

As reported in 759 WooCommerce reviews. Software provides appropriate tools and certifications to protect against fraud and malicious attacks
82%
(Based on 759 reviews)

Multi-Site Management

As reported in 467 WooCommerce reviews. Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software.
81%
(Based on 467 reviews)

Admin Access Rights

As reported in 735 WooCommerce reviews. Provides ability to control editing rights by product category, geography etc.
88%
(Based on 735 reviews)

Test-to-Product Migration

Based on 569 WooCommerce reviews. Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site
81%
(Based on 569 reviews)

Internationalization

As reported in 579 WooCommerce reviews. Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
83%
(Based on 579 reviews)

Cross Browser Support

Based on 703 WooCommerce reviews. Enables store or site to provide the same user experience in all browsers and browser versions.
88%
(Based on 703 reviews)

Performance and Reliability

Based on 776 WooCommerce reviews. Software performs well and runs with minimal unscheduled downtime
87%
(Based on 776 reviews)

Headless Commerce

Decoupling

Ability to disconnect the front office from the back office of an e-commerce platform This feature was mentioned in 122 WooCommerce reviews.
83%
(Based on 122 reviews)

REST APIs

Based on 137 WooCommerce reviews. Provide APIs that allow for interaction with RESTful web services
87%
(Based on 137 reviews)

Data Orchestration

Based on 133 WooCommerce reviews. Capture and manage data from multiple sources and syncronize it with the front end and back end
82%
(Based on 133 reviews)

Customization

Allows developers to customize the platform using multiple programming languages 176 reviewers of WooCommerce have provided feedback on this feature.
87%
(Based on 176 reviews)

Extensibility

As reported in 165 WooCommerce reviews. Include prebuilt integrations with multiple systems such as ERP and CRM
87%
(Based on 165 reviews)

Generative AI

AI Text Generation

Based on 63 WooCommerce reviews. Allows users to generate text based on a text prompt.
77%
(Based on 63 reviews)

AI Text Summarization

Based on 62 WooCommerce reviews. Condenses long documents or text into a brief summary.
80%
(Based on 62 reviews)

Agentic AI - E-Commerce Platforms

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Not enough data

Cross-system Integration

Works across multiple software systems or databases

Not enough data

Adaptive Learning

Improves performance based on feedback and experience

Not enough data

Natural Language Interaction

Engages in human-like conversation for task delegation

Not enough data

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Not enough data

Decision Making

Makes informed choices based on available data and objectives

Not enough data