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Shopify Features

What are the features of Shopify?

Merchandising/Marketing

  • Storefront Design Tools
  • Product Visualization
  • Recommendations / Personalization
  • Promotions and Discounts

Product Catalog

  • Content Management
  • Product Configuration
  • Product Search and Filtering

Order Process

  • Checkout Process
  • Shipping Options
  • Tax Display and Processing
  • Payment Processing
  • Order Management

Multi-Channel Support

  • Mobile

Platform

  • Reporting / Analytics
  • Performance and Reliability

Top Rated Shopify Alternatives

Technology Glossary Features

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Filter for Features

Merchandising/Marketing

Storefront Design Tools

Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience 3320 reviewers of Shopify have provided feedback on this feature.
86%
(Based on 3,320 reviews)

Product Visualization

Ability to display and manage photos, 3D views, videos etc for each product 3369 reviewers of Shopify have provided feedback on this feature.
86%
(Based on 3,369 reviews)

Recommendations / Personalization

Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc This feature was mentioned in 3296 Shopify reviews.
83%
(Based on 3,296 reviews)

Promotions and Discounts

As reported in 3253 Shopify reviews. Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes.
83%
(Based on 3,253 reviews)

Shopping Cart Abandonment

As reported in 3080 Shopify reviews. Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart.
83%
(Based on 3,080 reviews)

Product Reviews

Based on 3015 Shopify reviews. Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products
83%
(Based on 3,015 reviews)

SEO

Provides tools to drive traffic to pages via organic search This feature was mentioned in 2990 Shopify reviews.
82%
(Based on 2,990 reviews)

Product Catalog

Content Management

Based on 3263 Shopify reviews. Ability to add/update products, product pricing, product information and other content included on eCommerce site.
85%
(Based on 3,263 reviews)

Product Configuration

Ability to all users select options to configure the product or select product options. For example, color, size, etc. 3215 reviewers of Shopify have provided feedback on this feature.
85%
(Based on 3,215 reviews)

Product Search and Filtering

As reported in 3261 Shopify reviews. Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting
85%
(Based on 3,261 reviews)

Intangible ProductsView full feature definition

See feature definition
Based on 2636 Shopify reviews. Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.
84%
(Based on 2,636 reviews)

Order Process

Checkout ProcessView full feature definition

See feature definition
Based on 3346 Shopify reviews. Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts.
88%
(Based on 3,346 reviews)

Shipping Options

Based on 3266 Shopify reviews. Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies.
86%
(Based on 3,266 reviews)

Tax Display and Processing

Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions. This feature was mentioned in 3225 Shopify reviews.
86%
(Based on 3,225 reviews)

Payment Processing

Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality. This feature was mentioned in 3308 Shopify reviews.
89%
(Based on 3,308 reviews)

Order Management

Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time. This feature was mentioned in 3298 Shopify reviews.
88%
(Based on 3,298 reviews)

Returns / Refunds

Functionality to allow users to process returns/refunds either via self service or contacting customer service. This feature was mentioned in 3019 Shopify reviews.
85%
(Based on 3,019 reviews)

Inventory Management

Displays inventory levels of products in real time. Displays inventory by location if required. 3091 reviewers of Shopify have provided feedback on this feature.
86%
(Based on 3,091 reviews)

Multi-Channel Fulfillment

Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up. 2710 reviewers of Shopify have provided feedback on this feature.
85%
(Based on 2,710 reviews)

Multi-Channel Support

Omnichannel

As reported in 2895 Shopify reviews. Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel.
85%
(Based on 2,895 reviews)

Mobile

Features that enable customers to easily to shop for products using a mobile device. This feature was mentioned in 3120 Shopify reviews.
88%
(Based on 3,120 reviews)

Social Commerce

Based on 2926 Shopify reviews. Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform.
87%
(Based on 2,926 reviews)

Customer Service

Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support. This feature was mentioned in 3022 Shopify reviews.
85%
(Based on 3,022 reviews)

Store Locator

As reported in 2356 Shopify reviews. Enable customers to locate and navigate to physical locations by zip code, city or GPS
83%
(Based on 2,356 reviews)

3rd-Party Store Integration

Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels This feature was mentioned in 2408 Shopify reviews.
84%
(Based on 2,408 reviews)

B2B

Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc. This feature was mentioned in 2226 Shopify reviews.
82%
(Based on 2,226 reviews)

Platform

APIs

System provides well documented API's that can be used to integrate to any 3rd Party or internal system. This feature was mentioned in 2425 Shopify reviews.
83%
(Based on 2,425 reviews)

Customization

Based on 3093 Shopify reviews. Product provides tools to customize web store front, business process, etc. to meet unique business needs.
84%
(Based on 3,093 reviews)

Integrations to Add-on Tools

As reported in 2945 Shopify reviews. Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.
86%
(Based on 2,945 reviews)

User Management

As reported in 3077 Shopify reviews. Enables customers to update their own user information, settings and preferences.
86%
(Based on 3,077 reviews)

Reporting / Analytics

Based on 3113 Shopify reviews. Provides standard and ad-hoc reporting ability to meet business requirements
84%
(Based on 3,113 reviews)

Security

Software provides appropriate tools and certifications to protect against fraud and malicious attacks 3079 reviewers of Shopify have provided feedback on this feature.
89%
(Based on 3,079 reviews)

Multi-Site Management

As reported in 2401 Shopify reviews. Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software.
84%
(Based on 2,401 reviews)

Admin Access Rights

Provides ability to control editing rights by product category, geography etc. This feature was mentioned in 3004 Shopify reviews.
88%
(Based on 3,004 reviews)

Test-to-Product Migration

Based on 2494 Shopify reviews. Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site
84%
(Based on 2,494 reviews)

Internationalization

As reported in 2458 Shopify reviews. Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
85%
(Based on 2,458 reviews)

Cross Browser Support

Enables store or site to provide the same user experience in all browsers and browser versions. 2814 reviewers of Shopify have provided feedback on this feature.
87%
(Based on 2,814 reviews)

Performance and Reliability

Software performs well and runs with minimal unscheduled downtime This feature was mentioned in 3103 Shopify reviews.
89%
(Based on 3,103 reviews)

Headless Commerce

Decoupling

Ability to disconnect the front office from the back office of an e-commerce platform This feature was mentioned in 370 Shopify reviews.
82%
(Based on 370 reviews)

REST APIs

Provide APIs that allow for interaction with RESTful web services 386 reviewers of Shopify have provided feedback on this feature.
84%
(Based on 386 reviews)

Data Orchestration

Capture and manage data from multiple sources and syncronize it with the front end and back end 406 reviewers of Shopify have provided feedback on this feature.
83%
(Based on 406 reviews)

Customization

As reported in 492 Shopify reviews. Allows developers to customize the platform using multiple programming languages
83%
(Based on 492 reviews)

Extensibility

Based on 447 Shopify reviews. Include prebuilt integrations with multiple systems such as ERP and CRM
85%
(Based on 447 reviews)

Generative AI

AI Text Generation

Allows users to generate text based on a text prompt. This feature was mentioned in 148 Shopify reviews.
79%
(Based on 148 reviews)

AI Text Summarization

Condenses long documents or text into a brief summary. 147 reviewers of Shopify have provided feedback on this feature.
79%
(Based on 147 reviews)

Payment processing - Merchant of Record

Automation

Based on 16 Shopify reviews. Define and manage automated payment processing, from authorization to settlement
86%
(Based on 16 reviews)

Cross Border

Support cross border and international payments for B2B 15 reviewers of Shopify have provided feedback on this feature.
82%
(Based on 15 reviews)

Payment Options

Support credit and debit cards, digital wallets, and local payment options 15 reviewers of Shopify have provided feedback on this feature.
86%
(Based on 15 reviews)

Multi-Currency

Allows users to process payments in multiple currencies 15 reviewers of Shopify have provided feedback on this feature.
81%
(Based on 15 reviews)

Reconciliation

Compare payment transactions with bank statements and financial records This feature was mentioned in 15 Shopify reviews.
79%
(Based on 15 reviews)

Chargeback

Handle chargeback disputes effectively to minimize revenue loss This feature was mentioned in 15 Shopify reviews.
80%
(Based on 15 reviews)

Tax management - Merchant of Record

Automated tax calculation

Calculate various types of taxes such as sales tax, VAT, GST and other applicable taxes 15 reviewers of Shopify have provided feedback on this feature.
81%
(Based on 15 reviews)

Standard compliance

Based on 15 Shopify reviews. Ensure compliance with numerous tax laws across various jurisdiction
82%
(Based on 15 reviews)

Tax reporting

Based on 15 Shopify reviews. Creates tax reports for authorities according to government and local requirements
80%
(Based on 15 reviews)

Security and Compliance - Merchant of Record

AML-KYC

Based on 15 Shopify reviews. Adopt Know Your Customer (KYC) procedures to comply with Anti-Money Laundering (AML) laws
79%
(Based on 15 reviews)

Secure SLC

Based on 15 Shopify reviews. Ensure software development lifecycle is compliant with the PCI Secure SLC Standard
82%
(Based on 15 reviews)

PCI-DSS

Comply with payment card industry data security standard to ensure secure handling of payment card information 14 reviewers of Shopify have provided feedback on this feature.
85%
(Based on 14 reviews)

Encryption and tokenization

As reported in 14 Shopify reviews. Built-in security to protect payment information in order to prevent fraud and unauthorised transaction
85%
(Based on 14 reviews)

Administration - Merchant of Record

E-commerce Integration

As reported in 15 Shopify reviews. Allow to integrate directly with an e-commerce platform/marketplaces and other retailers websites
81%
(Based on 15 reviews)

Reporting & Analytics

Based on 15 Shopify reviews. Provide features to monitor transactions, revenue, taxes, and other key metrics
83%
(Based on 15 reviews)

Customer support

Assist customers with any issues or inquiries related to payment processing, tax management, or compliance 15 reviewers of Shopify have provided feedback on this feature.
83%
(Based on 15 reviews)

Agentic AI - E-Commerce Platforms

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Not enough data

Cross-system Integration

Works across multiple software systems or databases

Not enough data

Adaptive Learning

Improves performance based on feedback and experience

Not enough data

Natural Language Interaction

Engages in human-like conversation for task delegation

Not enough data

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Not enough data

Decision Making

Makes informed choices based on available data and objectives

Not enough data