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SAP Customer Data Solutions
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SAP Customer Data Solutions Reviews - Page 4

SAP Customer Data Solutions Suite Details

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SAP Customer Data Solutions Media

SAP Customer Data Solutions Demo - SAP Customer Data Platform Customer Activity Dashboard
SAP Customer Data Platform Customer Activity Dashboard
SAP Customer Data Solutions Demo - SAP Customer Data Platform Customer Segments
SAP Customer Data Platform Customer Segments
SAP Customer Data Solutions Demo - SAP Customer Data Platform Customer Consent Dashboard
Ensure every application honours the user consent from privacy policy, communication opt-ins, processing, version, timestamps, and more
SAP Customer Data Solutions Demo - SAP Customer Data Platform  Source Integration
Our built-in integrations and connector studio allow you the flexibility to easily push and pull identity data
SAP Customer Data Solutions Demo - SAP Customer Data Platform Audiences
Create audiences from segments that will dynamically update, as the user engages, overtime
SAP Customer Data Solutions Demo - SAP Customer Data Platform B2ALL - Groups
Groups whether a family account or a brand provide insight for look-a-like audiences and modelling (AI/ML)

93 SAP Customer Data Solutions Reviews

4.3 out of 5
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93 SAP Customer Data Solutions Reviews
4.3 out of 5
93 SAP Customer Data Solutions Reviews
4.3 out of 5
G2 reviews are authentic and verified.
Sudhakar J.
SJ
Enterprise Architect & Practice Lead, CoE (Innovation & Digital Transformation)
Mid-Market (51-1000 emp.)
"My experience with SAP Customer Identity and Access Management for B2C"
What do you like best about SAP Customer Identity and Access Management?

There are multiple things i liked about SAP Customer Identity and Access Management for B2C. Here are few that i are my favorites:

- UI builders

- Ease of Maintenance of structured and unstructured data

- Multiple authentications options Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Identity and Access Management?

Although SAP Customer Identity and Access Management for B2C are evolving with time and at the same time, there are a few which need further improvements, such as:

- First-time setup is time-consuming

- Workflows are complex, which can be simplified

- Third-party integrations can be simpliefied Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Enterprise (> 1000 emp.)
"SAP Customer Data Solutions indepth analysis"
Product Reviewed: SAP Customer Data Solutions
What do you like best about SAP Customer Data Solutions?

It allows Businesses to combine client Data from diverse sources and systems into single, unified view and aids in compiling a thorough and accurate profile of each client, which takes into account all of their preferences, actions and interactions. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

SAP Customer Data solutions have a learning curve, especially for users such as CRM or marketing automation platforms, can present challenges. Compatibility issues, data mapping, and establishing seamless data flows between systems may require additional technical expertise and effort. Review collected by and hosted on G2.com.

Sandeep P.
SP
Business Analyst
Enterprise (> 1000 emp.)
"A good tool to gather Customer insights"
Product Reviewed: SAP Customer Data Platform
What do you like best about SAP Customer Data Platform?

Helps in tracking customer activities, interests and in taking actions on them from various sources. This gives you control over large size of customer data at a single place. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

There is lack on Analytics side. More insightful analytics can be implemented along with automated dashboads. Review collected by and hosted on G2.com.

Rahul S.
RS
Sr. Product Manager
Enterprise (> 1000 emp.)
"Gives a complete view of our customers across touchpoints- website, mobile app, and physical stores."
Product Reviewed: SAP Customer Data Platform
What do you like best about SAP Customer Data Platform?

With SAP CDP I was able to unify customer data from various sources and build powerful insights for different segments and how to target them from a brand positioning perspective. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Requires a skilled implementation manager to navigate through the various integrations which are essential to make use of all the features of the product. Review collected by and hosted on G2.com.

Chirag M.
CM
Senior Software Engineer
Computer Software
Mid-Market (51-1000 emp.)
"I understand my customer better now"
Product Reviewed: SAP Customer Data Platform
What do you like best about SAP Customer Data Platform?

The best thing about the SAP Customer Data Platform is the charts and the visualizations that the platform provides. It's much easier for me and my team to understand and show our customers' expenditures and make better relevant decisions on our product. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

It's really difficult for me to criticize this product of SAP. But yeah the documentation part of using the tool could be better. I would like to have better tutorials on how to use the platform for my juniors. Review collected by and hosted on G2.com.

Rekha C.
RC
Sr. US Recruiter
Mid-Market (51-1000 emp.)
"Best platform to improve customer engagement"
Product Reviewed: SAP Customer Data Platform
What do you like best about SAP Customer Data Platform?

It collects, unifies, and activates customer data from various sources. Real-time data processing and activation for timely engagement. There are multiple security and compliance features for data privacy and regulatory as well. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Initial implementation and customization may require significant resources and expertise. More interactive documentation and tutorials will help a lot. Review collected by and hosted on G2.com.

Verified User in Consumer Services
IC
Mid-Market (51-1000 emp.)
"Unlocking Potential of Data"
Product Reviewed: SAP Customer Data Platform
What do you like best about SAP Customer Data Platform?

It allows businesses to consolidate customer data from various sources, providing a holistic and unified view of customer information. This helps organizations understand their customers better and make more informed decisions. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

It is a comprehensive and feature-rich platform, which can lead to a steep learning curve for users who are new to the system. Implementing and configuring the platform may require technical expertise and dedicated resources. Review collected by and hosted on G2.com.

Sudhakar J.
SJ
Enterprise Architect & Practice Lead, CoE (Innovation & Digital Transformation)
Mid-Market (51-1000 emp.)
"My experience with SAP Customer Data Platform"
Product Reviewed: SAP Customer Data Platform
What do you like best about SAP Customer Data Platform?

There are multiple feature which i liked such as

- Data consolidations and syncups

- Highly customized data UIs

- User behaviors can be tracked in details

- Having multiple roles and data privacy

- Role based model Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

- Integrations with SAP and Non-SAP system

- Data recommendations and predict analytics

- Dependency on single source of truth

- Data cleanup process is very time consuming Review collected by and hosted on G2.com.

Aarti C.
AC
Sr. Technical Recruiter
Mid-Market (51-1000 emp.)
"Super smooth and more personalized customer experience"
Product Reviewed: SAP Customer Data Platform
What do you like best about SAP Customer Data Platform?

The platform's data management and analytics features have enabled me to gain a deeper understanding of my customers and their preferences, which has allowed me to create more relevant and engaging marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Some users may find the platform's user interface to be less intuitive compared to more modern customer data platforms. Also bit expensive for small scale businesses Review collected by and hosted on G2.com.

RT
Sr. Infrastructure Manager- IT
Pharmaceuticals
Enterprise (> 1000 emp.)
"SAP Customer Identity and Access Management for B2C"
What do you like best about SAP Customer Identity and Access Management?

SAP Customer Identity and Access Management for B2C help us effectively manage and index structured and non-structured data in the system. It has enabled customer onboarding frictionless. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Identity and Access Management?

SAP Customer Identity and Access Management for B2C are doing good in customer profile management, but we also require this data in our SAP s/4 hana. The integration was complicaticated. Otherwise, all good. Review collected by and hosted on G2.com.

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SAP Customer Data...