Quantcast Platform Features
What are the features of Quantcast Platform?
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
Targeting
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting
Platform
- Custom Reports
- Performance and Reliability
Technology Glossary Features
View definitions of the features and discover new technology terms.
Quantcast Platform Categories on G2
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Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. This feature was mentioned in 46 Quantcast Platform reviews. | 82% (Based on 46 reviews) | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. This feature was mentioned in 46 Quantcast Platform reviews. | 79% (Based on 46 reviews) | |
Entry and Exit Pages | Accurately determine where most people enter your site and where they leave and present data elegantly. 43 reviewers of Quantcast Platform have provided feedback on this feature. | 77% (Based on 43 reviews) | |
Standard Event Tracking | As reported in 45 Quantcast Platform reviews. Software automatically tracks standard user actions. | 84% (Based on 45 reviews) | |
Custom Event Tracking | Able to set up custom variables to track any user activity on the site. This feature was mentioned in 40 Quantcast Platform reviews. | 80% (Based on 40 reviews) | |
Retention | Accurately measure bounce rate. This feature was mentioned in 43 Quantcast Platform reviews. | 78% (Based on 43 reviews) | |
Return | Based on 43 Quantcast Platform reviews. Track user return rates and related metrics. | 78% (Based on 43 reviews) | |
Conversions | Based on 44 Quantcast Platform reviews. Track what proportion of users convert via a certain action. | 80% (Based on 44 reviews) | |
Funnels | Based on 40 Quantcast Platform reviews. See how many users proceed down a certain path to conversion. | 76% (Based on 40 reviews) |
Reporting
Real-Time Reporting | Obtain live data for who is currently accessing your site. 22 reviewers of Quantcast Platform have provided feedback on this feature. | 67% (Based on 22 reviews) | |
Trending | Report on how any user activity has changed over time. 46 reviewers of Quantcast Platform have provided feedback on this feature. | 79% (Based on 46 reviews) | |
Retroactive Reporting | Based on 41 Quantcast Platform reviews. Report on user activity in the past and set up predictive models for the future. | 80% (Based on 41 reviews) | |
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 47 Quantcast Platform reviews. | 82% (Based on 47 reviews) | |
Mobile Reporting | See feature definition | As reported in 44 Quantcast Platform reviews. Analytic tools are also available for mobile and tablet versions of websites. | 77% (Based on 44 reviews) |
Unification Across Devices | As reported in 42 Quantcast Platform reviews. Able to unify user data across devices, recognizing returning users. | 75% (Based on 42 reviews) | |
Custom Reports and Dashboards | Based on 45 Quantcast Platform reviews. Allows users to easily build customized reports and dashboards. | 79% (Based on 45 reviews) |
Other
User Data | Able to access user-specific data such as location, language, gender, and activity while on the site. This feature was mentioned in 48 Quantcast Platform reviews. | 80% (Based on 48 reviews) | |
Site Search Reporting | Report on keywords used in internal searches. 44 reviewers of Quantcast Platform have provided feedback on this feature. | 81% (Based on 44 reviews) | |
Load Time Monitoring | Based on 34 Quantcast Platform reviews. Track load times on different devices and systems. | 77% (Based on 34 reviews) | |
Campaign Tracking | Analyze inbound marketing traffic to identify which campaigns are working best. 38 reviewers of Quantcast Platform have provided feedback on this feature. | 84% (Based on 38 reviews) | |
E-Commerce | Track revenue and transactions. 36 reviewers of Quantcast Platform have provided feedback on this feature. | 80% (Based on 36 reviews) | |
Promotional Messages | See feature definition | Able to deploy promotional or other pop-up messages based on user actions. This feature was mentioned in 36 Quantcast Platform reviews. | 74% (Based on 36 reviews) |
Administration Alerts | Based on 36 Quantcast Platform reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels. | 79% (Based on 36 reviews) |
Administration
API / Integrations | As reported in 35 Quantcast Platform reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | 79% (Based on 35 reviews) | |
QA Testing | As reported in 36 Quantcast Platform reviews. Able to test that event and variable setup are reporting data accurately. | 79% (Based on 36 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 40 reviewers of Quantcast Platform have provided feedback on this feature. | 78% (Based on 40 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 40 reviewers of Quantcast Platform have provided feedback on this feature. | 80% (Based on 40 reviews) | |
Marketing Integrations | Integrates with marketing software to assist with the creation of targeted marketing campaigns | Not enough data | |
Ad Integrations | Integrates with digital advertising platforms to optimize and target ad campaigns | Not enough data | |
Data Exporting | Allows users to export audience data into different formats | Not enough data |
Channel Functionality
Display Functionality | Overall product functionality for display advertising. 52 reviewers of Quantcast Platform have provided feedback on this feature. | 86% (Based on 52 reviews) |
Video Functionality
Video Functionality | As reported in 24 Quantcast Platform reviews. Overall product functionality for video advertising. | 80% (Based on 24 reviews) |
Mobile Functionality
Mobile Functionality | Based on 17 Quantcast Platform reviews. Overall product functionality for mobile advertising. | 81% (Based on 17 reviews) |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. 64 reviewers of Quantcast Platform have provided feedback on this feature. | 82% (Based on 64 reviews) | |
Campaign Optimization | As reported in 65 Quantcast Platform reviews. Enables marketer to set metrics by which their campaigns are automatically optimized. | 78% (Based on 65 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 66 Quantcast Platform reviews. | 83% (Based on 66 reviews) | |
Bulk Editing | As reported in 56 Quantcast Platform reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 71% (Based on 56 reviews) | |
Batch Uploading | As reported in 52 Quantcast Platform reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 75% (Based on 52 reviews) | |
Brand Safety | As reported in 62 Quantcast Platform reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 81% (Based on 62 reviews) | |
Fraud Protection | Based on 59 Quantcast Platform reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 78% (Based on 59 reviews) | |
Frequency Capping | Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 62 Quantcast Platform reviews. | 79% (Based on 62 reviews) | |
Budget Pacing | As reported in 62 Quantcast Platform reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 81% (Based on 62 reviews) | |
Creative Optimization | As reported in 61 Quantcast Platform reviews. Tools offered for creating and optimizing creative components of campaigns. | 74% (Based on 61 reviews) | |
Rich Media Capabilties | Based on 52 Quantcast Platform reviews. Supports rich media display and video ads that involve user interaction. | 72% (Based on 52 reviews) | |
In-App Ads | As reported in 52 Quantcast Platform reviews. Allows for ads to be placed in mobile apps. | 70% (Based on 52 reviews) | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. This feature was mentioned in 49 Quantcast Platform reviews. | 70% (Based on 49 reviews) |
Targeting
Targeting | As reported in 62 Quantcast Platform reviews. Able to target desired audiences based on demographics and behavior variables. | 82% (Based on 62 reviews) | |
Retargeting | Based on 61 Quantcast Platform reviews. Able to retarget previous impressions to your site across the web to increase conversion rates. | 85% (Based on 61 reviews) | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 60 Quantcast Platform reviews. | 81% (Based on 60 reviews) | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. 56 reviewers of Quantcast Platform have provided feedback on this feature. | 84% (Based on 56 reviews) |
Mobile
Mobile Tracking | Able to track consumers on their mobile devices where cookies do not apply. This feature was mentioned in 14 Quantcast Platform reviews. | 81% (Based on 14 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. This feature was mentioned in 52 Quantcast Platform reviews. | 70% (Based on 52 reviews) | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. This feature was mentioned in 49 Quantcast Platform reviews. | 70% (Based on 49 reviews) |
Demand Side Platforms
Machine Learning Optimization | DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI This feature was mentioned in 36 Quantcast Platform reviews. | 82% (Based on 36 reviews) | |
Estimate and Projections | As reported in 36 Quantcast Platform reviews. DSP pulls accurate estimates of available impressions and their cost. | 79% (Based on 36 reviews) | |
Cross-Device Capabilities | Based on 36 Quantcast Platform reviews. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices | 80% (Based on 36 reviews) | |
Cross Channel Capabilities | DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. This feature was mentioned in 35 Quantcast Platform reviews. | 74% (Based on 35 reviews) |
Platform
API / Integrations | As reported in 52 Quantcast Platform reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | 72% (Based on 52 reviews) | |
Custom Reports | Based on 58 Quantcast Platform reviews. Able to create custom reports to cater to specific metrics and key performance indicators. | 78% (Based on 58 reviews) | |
User, Role, and Access Management | As reported in 55 Quantcast Platform reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 77% (Based on 55 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 58 reviewers of Quantcast Platform have provided feedback on this feature. | 81% (Based on 58 reviews) | |
Enterprise Scalability | Based on 52 Quantcast Platform reviews. Provides features to allow scaling for large organizations. | 76% (Based on 52 reviews) | |
Customization | As reported in 54 Quantcast Platform reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 72% (Based on 54 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 52 Quantcast Platform reviews. | 77% (Based on 52 reviews) | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 51 Quantcast Platform reviews. | 76% (Based on 51 reviews) | |
Notifications | As reported in 53 Quantcast Platform reviews. Alerts marketer of the performance of particular campaigns. | 75% (Based on 53 reviews) |
Marketing Operations
ROI Tracking | Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | Not enough data | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns | Not enough data | |
Customer Insights | Collects and reports on data relating to customer journeys, preferences, and history | Not enough data | |
Multi-User Access | Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | Not enough data | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy | Not enough data | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns | Not enough data | |
Campaign Stickiness | Identifies which marketing campaigns resolved in open or closed opportunities | Not enough data | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels | Not enough data | |
Brand Optimization | Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | Not enough data | |
Predictive Analytics | Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | Not enough data |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 27 Quantcast Platform reviews. | 71% (Based on 27 reviews) | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 14 Quantcast Platform reviews. | 68% (Based on 14 reviews) |
Audiences
Audience Insights | Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors | Not enough data | |
Influencer Identification | Helps users identify influencers or thought leaders within their target audience | Not enough data | |
Buyer Personas | Identifies or creates customer profiles and personas | Not enough data | |
Segmentation | Offers tools for building custom audience segments | Not enough data |
Data Analysis
Network Analysis | Identifies and visualizes how audience segments relate to one another | Not enough data | |
Dashboards | Offers customizable dashboards and reports | Not enough data | |
Visualizations | Allows users to visualize and interact with data to gain deeper insights | Not enough data | |
Advanced Filtering | Allows users to drill down or slice and dice audience data with filters | Not enough data |
Platform Basics
Cross-Device Advertising | Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers. | Not enough data | |
Audio Ad Formats | Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc. | Not enough data | |
Programmatic Audio | Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats. | Not enough data | |
Audience Targeting | Provides the ability to target listeners by age, gender, location, language, and even music or talk genre. | Not enough data |
Platform Reporting
Performance Monitoring | Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks. | Not enough data | |
Reporting Dashboards | Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners. | Not enough data | |
Dashboard Exports | Ability to export dashboard reports on audio ad campaign performance. | Not enough data | |
Music Genre Reporting | Ability to track audio ad impressions by top music genres. | Not enough data |
Platform - Connected TV (CTV) Advertising Platforms
Personalized Segmentation | Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc. | Not enough data | |
Ad Serving | Compatible to serve and publish ads within the software. | Not enough data | |
Streaming Capabilites | Able to implement ads on all types streaming platforms that are able to serve ads. | Not enough data | |
Performance Analytics | Offer analysis of campaigns and various metrics. | Not enough data |
Campaign Management - Connected TV (CTV) Advertising Platforms
Creative Assets | Contains features where creative assets can be stored and uploaded to various campaigns. | Not enough data | |
Campaign Dashboard | Ability to operate multiple campaigns across segments. | Not enough data |
Ad Serving & Management - Publisher Ad Server
Real-Time Bidding (RTB) Support | Enables real-time participation in programmatic ad auctions. | Not enough data | |
Ad Delivery Optimization & Management | Ensures ads are delivered efficiently based on targeting, pacing, and performance goals. | Not enough data | |
Ad Inventory Management | Allows publishers to manage and organize ad spaces across multiple properties. | Not enough data | |
Dynamic Ad Placement | Supports automatically adjusting ad placements based on user behavior and content. | Not enough data | |
Ad Tag Management | Provides tools to generate and manage ad tags for easy ad placement. | Not enough data |
Targeting & Personalization - Publisher Ad Server
Geo-Targeting | Allows ads to be displayed to users based on their geographic location. | Not enough data | |
A/B Testing for Ads | Enables testing of multiple ad variations to optimize targeting, creative effectiveness, and placements for better personalization. | Not enough data | |
Multi-Device & Cross-Platform Delivery | Ensures seamless ad serving across web, mobile, CTV, and other digital channels. | Not enough data | |
Audience Targeting | Enables publishers to deliver ads to specific user segments based on demographics, interests, behaviors, and device type. | Not enough data | |
Frequency Capping | Limits the number of times a user sees the same ad to prevent fatigue. | Not enough data | |
Contextual Targeting | Matches ads to relevant content using keyword analysis and machine learning. | Not enough data |
Monetization & Reporting - Publisher Ad Server
Header Bidding Support | Enables multiple demand sources to bid on ad inventory simultaneously. | Not enough data | |
Ad Revenue Share & Payout Management | Facilitates revenue sharing and payments to partners or publishers. | Not enough data | |
Revenue Forecasting | Estimates potential revenue based on current performance and market trends. | Not enough data | |
Performance & Engagement Analytics | Provides real-time and historical insights into ad performance, including revenue, viewability, and user engagement metrics to evaluate overall campaign effectiveness. | Not enough data |
Agentic AI - Marketing Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Digital Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Display Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Mobile Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Publisher Ad Server
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Audience Intelligence Platforms
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Digital Audio Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Connected TV (CTV) Advertising Platforms
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Demand Side Platform (DSP)
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Cross-Channel Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Native Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
