Market Insights	Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 28 reviewers of PathFactory have provided feedback on this feature.	80% (Based on 28 reviews)
Account-level Insights	Based on 34 PathFactory reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.	85% (Based on 34 reviews)
Lead Analysis	As reported in 32 PathFactory reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.	79% (Based on 32 reviews)

Lead Management

Segmentation	Based on 31 PathFactory reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.	81% (Based on 31 reviews)
Predictive Scoring	Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 25 PathFactory reviews.	74% (Based on 25 reviews)
Account Identification	Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. This feature was mentioned in 34 PathFactory reviews.	78% (Based on 34 reviews)

Marketing Campaigns

Omni-Channel Tracking	As reported in 31 PathFactory reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.	83% (Based on 31 reviews)
Revenue Planning	Based on 18 PathFactory reviews. Helps allocate marketing budget based predicted amount of incoming revenue.	68% (Based on 18 reviews)
Media Attribution	Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 21 reviewers of PathFactory have provided feedback on this feature.	76% (Based on 21 reviews)
Opportunity Timeline	Based on 17 PathFactory reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.	66% (Based on 17 reviews)
Customization	Based on 31 PathFactory reviews. Allows for custom report types to match the goals of a company.	79% (Based on 31 reviews)
Journey Analytics	Provides tools to analyze every stage of the customer journey to customize an account-based funnel. This feature was mentioned in 30 PathFactory reviews.	82% (Based on 30 reviews)

Platform Basics

Website Personalization		As reported in 35 PathFactory reviews. Ability to deliver unique content for each account that visits a company's website.	83% (Based on 35 reviews)
Content Creation and Distribution		Allows companies to create and distribute personalized content within an account-based marketing strategy. 40 reviewers of PathFactory have provided feedback on this feature.	88% (Based on 40 reviews)

Platform Reporting

Measurement		As reported in 40 PathFactory reviews. Ability to monitor page views and conversions per account as they engage with a personalized website and content.	80% (Based on 40 reviews)
Dashboards		Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing. This feature was mentioned in 41 PathFactory reviews.	80% (Based on 41 reviews)

Content Creation

Content Management

Based on 47 PathFactory reviews and verified by the G2 Product R&D team. Ability to centralize, organize, and store content in a holistic way for easy and timely retrieval throughout the consumer's journey.

85%

(Based on 47 reviews)

Optimization

ROI Reporting

Based on 36 PathFactory reviews and verified by the G2 Product R&D team. Ability to measure the revenue influence and ROI of every piece of content.

73%

(Based on 36 reviews)

Agentic AI - Account-Based Analytics

Autonomous Task Execution	Capability to perform complex tasks without constant human input	Not enough data
Cross-system Integration	Works across multiple software systems or databases	Not enough data
Adaptive Learning	Improves performance based on feedback and experience	Not enough data
Natural Language Interaction	Engages in human-like conversation for task delegation	Not enough data
Proactive Assistance	Anticipates needs and offers suggestions without prompting	Not enough data

Agentic AI - Content Experience Platforms

Autonomous Task Execution	Capability to perform complex tasks without constant human input	Not enough data
Multi-step Planning	Ability to break down and plan multi-step processes	Not enough data
Cross-system Integration	Works across multiple software systems or databases	Not enough data
Adaptive Learning	Improves performance based on feedback and experience	Not enough data
Proactive Assistance	Anticipates needs and offers suggestions without prompting	Not enough data
Decision Making	Makes informed choices based on available data and objectives	Not enough data

Agentic AI - Content Distribution

Autonomous Task Execution	Capability to perform complex tasks without constant human input	Not enough data
Multi-step Planning	Ability to break down and plan multi-step processes	Not enough data
Cross-system Integration	Works across multiple software systems or databases	Not enough data
Adaptive Learning	Improves performance based on feedback and experience	Not enough data
Proactive Assistance	Anticipates needs and offers suggestions without prompting	Not enough data
Decision Making	Makes informed choices based on available data and objectives	Not enough data