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Compare Folloze and PathFactory 
At a Glance
Market Segments
Enterprise (40.5% of reviews)
Mid-Market (49.5% of reviews)
Entry-Level Pricing
Contact Vendor for Pricing
No pricing available
Folloze
Star Rating
(43)4.8 out of 5
Market Segments
Enterprise (40.5% of reviews)
Entry-Level Pricing
Contact Vendor for Pricing
Learn more about FollozePathFactory
Star Rating
(193)4.4 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about PathFactorySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that PathFactory excels in content management with a score of 8.8, allowing for seamless organization and distribution of content, while Folloze, with a score of 8.5, offers solid content creation tools but lacks some advanced features that users desire.
- Reviewers mention that Folloze shines in website personalization, scoring 8.7, which enhances user engagement through tailored experiences, whereas PathFactory's score of 8.2 indicates it may not be as robust in this area.
- G2 users highlight that PathFactory's quality of support is rated at 9.4, indicating a strong commitment to customer service, while Folloze, with a slightly higher score of 9.6, is noted for its exceptional responsiveness and helpfulness in resolving issues.
- Users on G2 report that Folloze's sales activation features, scoring 9.7, significantly enhance the sales process, providing tools that help prioritize accounts effectively, while PathFactory's score of 7.9 suggests it may not offer the same level of support for sales teams.
- Reviewers say that PathFactory's lead intelligence capabilities, particularly in market insights, score 8.2, providing valuable data for decision-making, but Folloze's account-level insights score of 8.4 is seen as more comprehensive and actionable by users.
- Users report that both platforms offer strong integration capabilities, with PathFactory scoring 8.6 for marketing automation integration, while Folloze slightly edges out with a score of 8.8, making it easier for users to connect with existing tools and systems.
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Pricing
Entry-Level Pricing
Folloze
Pricing
Contact Vendor for Pricing
for companies looking for
scale and unlimited plans
- Additional users (Unlimited)
- No. of public boards (Unlimited)
- Max visitors per board (Custom)
PathFactory
No pricing availableFree Trial
Folloze
No trial information availablePathFactory
No trial information availableRatings
Meets Requirements
9.1
20
8.7
162
Ease of Use
9.1
22
8.3
163
Ease of Setup
8.9
12
7.9
82
Ease of Admin
9.2
12
8.6
89
Quality of Support
9.6
21
9.4
153
Has the product been a good partner in doing business?
9.7
13
9.5
90
Product Direction (% positive)
10.0
18
9.0
155
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Execution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
35
Not enough data
8.8
40
Platform Reporting
Not enough data
8.0
40
Not enough data
8.0
41
Content Creation
Not enough data
8.5
47
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
7.3
36
|
Verified
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
7.9
11
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.3
8
Not enough data
7.6
11
Not enough data
Analytics
8.3
10
Not enough data
8.3
8
Not enough data
8.9
11
Not enough data
8.5
11
Not enough data
Presentation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.0
28
8.3
5
8.5
34
Not enough data
7.9
32
Lead Management
Not enough data
8.1
31
Not enough data
7.4
25
Not enough data
7.8
34
Marketing Campaigns
Not enough data
8.3
31
Feature Not Available
6.8
18
Feature Not Available
7.6
21
Not enough data
6.6
17
Not enough data
7.9
31
Not enough data
8.2
30
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
Feature Not Available
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Folloze and PathFactory are categorized as Account-Based Web and Content Experiences, Account-Based Analytics, and Content Experience Platforms
Unique Categories
Folloze is categorized as Account-Based Orchestration Platforms, Account Data Management, Sales Enablement, and Personalization
PathFactory is categorized as Content Distribution
Reviews
Reviewers' Company Size
Folloze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PathFactory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
31.0%
Information Technology and Services
26.2%
Marketing and Advertising
16.7%
Telecommunications
7.1%
Financial Services
4.8%
Other
14.3%
Computer Software
40.5%
Information Technology and Services
18.4%
Marketing and Advertising
10.0%
Telecommunications
2.6%
Real Estate
2.6%
Other
25.8%
Most Helpful Reviews
Folloze
Most Helpful Favorable Review
Angela Juat C.
Verified User in Computer Software
I love how customizable the boards are. You can personally make changes to boards quickly and easily, and whatever you aren't able to change yourself (i.e., image sizing, other design aspects, etc.), you can easily reach out to their support team and submit...
Most Helpful Critical Review
PathFactory
Most Helpful Favorable Review
Christopher M.
Verified User in Security and Investigations
PathFactory enables us to easily share content with our customers, creating a path and journey for them to follow - engaging with the content they find most interesting. PathFactory is able to capture a plethora of information that helps inform both...
Most Helpful Critical Review
Verified User in Human Resources
Looking forward to the analytics being easier to surface! I think it's coming....
Angela Juat C.
Verified User in Computer Software
I love how customizable the boards are. You can personally make changes to boards quickly and easily, and whatever you aren't able to change yourself (i.e., image sizing, other design aspects, etc.), you can easily reach out to their support team and submit...
Christopher M.
Verified User in Security and Investigations
PathFactory enables us to easily share content with our customers, creating a path and journey for them to follow - engaging with the content they find most interesting. PathFactory is able to capture a plethora of information that helps inform both...
Verified User in Human Resources
Looking forward to the analytics being easier to surface! I think it's coming....
Alternatives
Discussions
Folloze has no discussions with answers
How much content do I need to have to make use of PathFactory?
2 comments
JT
I would suggest enough to make at least 1 track with 3 pieces of content on each of your webpages. For example, if you had 5 webpages with content, you...Read more
Do I have to upload all of my content to your platform?
1 comment
Official Response from PathFactory
No, your content will continue to live on your website, and can be put into Content Tracks through an iFrame. To enable your content in the PathFactory...Read more
How does PathFactory help prove marketing’s contribution to revenue?
1 comment
Official Response from PathFactory
An educated lead is a qualified lead. By enabling your prospects with all the content they need to accelerate through to purchase, and understanding which...Read more
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