Optimizely Feature Experimentation Pros and Cons

Optimizely Feature Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users praise the ease of use of Optimizely Feature Experimentation, highlighting quick setups and flexible management options. (28 mentions)

Users appreciate the ease of configuration for managing audiences and setting up A/B tests seamlessly in Optimizely. (22 mentions)

Users value the easy configuration of Optimizely Feature Experimentation, allowing efficient management of various audiences and tests. (22 mentions)

Users highlight the flexibility and comprehensive tools of Optimizely Feature Experimentation for optimizing digital experiences effectively. (16 mentions)

Users find creating feature flags to be straightforward and beneficial, enhancing collaboration across teams and facilitating experimentation. (11 mentions)

Users find Optimizely Feature Experimentation to be expensive given its limited analytics capabilities and features. (10 mentions)

Users note the need for improved third-party integration and clarity on significance calculations for optimal usage. (9 mentions)

Users find the complexity of Optimizely Feature Experimentation challenging, particularly during onboarding and integration with legacy systems. (8 mentions)

Users face a steep learning curve that can hinder new users' onboarding experience with Optimizely. (8 mentions)

Users find the complex features of Optimizely can hinder usability and cloud their understanding of results. (6 mentions)

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Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/12/2021

"Reliable, easy-to-use experimentation platform"

4.5/5

What do you like best about Optimizely Feature Experimentation?

Optimizely FS empowers our team to:

1. Wrap features into flags and spin-off n-number of experiments

2. Accurately report on experiments

3. Create unique targeting/audience attributes based on our business segments Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Optimizely FS has a tendency to have outages that limit our ability to view up-to-date experiment results and reports. Review collected by and hosted on G2.com.

Adam H.

Head of Digital

Enterprise (> 1000 emp.)

8/12/2021

"Full stack enables deeper experiences to be delivered easily"

5/5

What do you like best about Optimizely Feature Experimentation?

How well it integrates into our development practices Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

It took some time to get our development teams onboard and comfortable that it wasn't a significant overhead Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi Adam,

Thanks so much for leaving us a review! We're happy to hear that you're finding success with Full Stack. If you ever have any feedback or questions, please don't hesitate to contact your customer success manager or message us at reviews@optimizely.conm.

Jarel F.

Software Engineer

Small-Business (50 or fewer emp.)

8/12/2021

"Does the Job"

4.5/5

What do you like best about Optimizely Feature Experimentation?

I like how simple and easy it is to implement the feature flags with the SDK. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

It's not clear how to use the audience feature. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi Jarel,

Thanks for leaving us a review! We're happy to hear that you're having success with Full Stack. Please reach out to your customer success manager or contact us at reviews@optimizely.com so we can assist you with any questions you have surrounding the audience feature.

Verified User in Real Estate

Mid-Market (51-1000 emp.)

8/10/2021

"Used Optimizely Full Stack for more than 3 years"

5/5

What do you like best about Optimizely Feature Experimentation?

- It helps to build A/B testing much more straightforward.

- Helps to reduce developers' time to write their custom A/B tests.

- You can see the performance of tests; how they are doing. Better analytics.

- Helps to foster business decisions. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

- I don't have anything that I dislike as of now. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi There,

We love to hear that our product is working well for you and your business. If any questions or issues ever do arise, please don't hesitate to reach out to your customer success manager or reviews@optimizely.com.

Thank you!

Verified User in Internet

Mid-Market (51-1000 emp.)

8/11/2021

"Use to set up A/B test"

4.5/5

What do you like best about Optimizely Feature Experimentation?

Help product engineers to install experiments easily. My previous company set up tests without Optimizely and I found my current companies use this platform a lot Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I hope we can more easily get the experiment data from Optimizely to our internal database.

It would be helpful if we can also set up an exclusion group and experiment group in Optimizely.

My current version does not come with analytical tools Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi,

Thank you for your review! We highly value customer insight when improving our products. If you ever have any questions or feedback please contact your customer success manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Insurance

Mid-Market (51-1000 emp.)

8/11/2021

"Such an advanced tool"

5/5

What do you like best about Optimizely Feature Experimentation?

You can run much more complicated and detailed tests - so not just changing visual elements like images and copy, but also testing functional elements on your website. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The need for advanced developers is much greater on Full Stack than it is on the Web version, so as a marketing department we struggle to implement a test on our own Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi There,

Thanks you leaving us a review! We really appreciate hearing your feedback about our Full Stack product. If you are ever in need of support or have any concerns, please contact your customer success manager or contact us at reviews@optimizely.com.

Verified User in Real Estate

Mid-Market (51-1000 emp.)

8/10/2021

"Fully featured, great statistical analysis"

4.5/5

What do you like best about Optimizely Feature Experimentation?

Optimizely has an easy to use SDK that allows all types clients to configure exactly how they want to experiment with their product. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

There could be more documentation regarding experimentation on native apps that requires bucketing on start up or in app. Figuring out how to bundle the data json file into the app and the trade-offs associated was not well documented anywhere. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi,

Thank you for providing us with this valuable response! We are glad to hear that our product is benefitting your business. If you ever have any questions or feedback please don't hesitate to contact your customer success manager or message us at reviews@optimizely.com.

Mauro M.

Product Design Manager

Small-Business (50 or fewer emp.)

8/13/2021

"Solid choice"

4/5

What do you like best about Optimizely Feature Experimentation?

With the feature flag it's easy to roll out and easy to rollback. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

No personalization available for the full stack Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi Mauro,

Thanks for leaving us a review! Please reach out to your customer success manager or message us at reviews@optimizely.com so we can find the solution that's right for you.

Verified User in Financial Services

Enterprise (> 1000 emp.)

8/26/2021

"Easy to manage and very flexible solution!"

5/5

What do you like best about Optimizely Feature Experimentation?

I used it as a feature flag config and allowed me to enroll new functionality on production gradually. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Maybe the UI is not that intuative in the begining Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Feature Experimentation:

Easy to use, flexible, allows to experiment Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

- It helped me have a slow and targeted release instead of a "big bang" one

- No need to build a new config for every new feature Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi,

We're so happy that you're finding success with Full Stack! If you ever have any questions or feedback please contact your customer success manager or message us at reviews@optimizely.com and we'll connect you with right people.

Thank you.

Verified User in Public Relations and Communications

Mid-Market (51-1000 emp.)

8/17/2021

"Interesting tool but not for our use case"

3/5

What do you like best about Optimizely Feature Experimentation?

- pretty good API and interesting way of connecting UI with local API

- good for running experiments

- nice UI Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

- lacking of more granular permission (we wanted to assign permission per individual flag or groups or flags)

- limited way of adding meta-data to flags

- not performing well if lot of data inserted into the tool

- not possible to auto-provision new users

- we wanted more customization around flag values (wanted to use some custom values per tenants in our SaaS product) Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi There,

Thank you for taking the time to leave us a review. This kind of feedback helps us in continuously improving user experience. Please don't hesitate to discuss these matters with your customer success manager or message us at reviews@optimizely.com and we will connect you with the right people.

Thanks!