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4.8 out of 5
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Optimizely Feature Experimentation
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Optimizely Feature Experimentation
Optimizely Feature Experimentation Pros and Cons: Top 5 Advantages and Disadvantages
Quick AI Summary Based on G2 Reviews
Generated from real user reviews
Users praise the ease of use of Optimizely Feature Experimentation, highlighting quick setups and flexible management options. (28 mentions)
Users appreciate the ease of configuration for managing audiences and setting up A/B tests seamlessly in Optimizely. (22 mentions)
Users value the easy configuration of Optimizely Feature Experimentation, allowing efficient management of various audiences and tests. (22 mentions)
Users highlight the flexibility and comprehensive tools of Optimizely Feature Experimentation for optimizing digital experiences effectively. (16 mentions)
Users find creating feature flags to be straightforward and beneficial, enhancing collaboration across teams and facilitating experimentation. (11 mentions)
Users find Optimizely Feature Experimentation to be expensive given its limited analytics capabilities and features. (10 mentions)
Users note the need for improved third-party integration and clarity on significance calculations for optimal usage. (9 mentions)
Users find the complexity of Optimizely Feature Experimentation challenging, particularly during onboarding and integration with legacy systems. (8 mentions)
Users face a steep learning curve that can hinder new users' onboarding experience with Optimizely. (8 mentions)
Users find the complex features of Optimizely can hinder usability and cloud their understanding of results. (6 mentions)
116 Optimizely Feature Experimentation Reviews
4.3 out of 5
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UC
Verified User in Computer Software
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Feature Experimentation?
Optimizely FS empowers our team to:
1. Wrap features into flags and spin-off n-number of experiments
2. Accurately report on experiments
3. Create unique targeting/audience attributes based on our business segments Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
Optimizely FS has a tendency to have outages that limit our ability to view up-to-date experiment results and reports. Review collected by and hosted on G2.com.
AH
Adam H.
Head of Digital
Enterprise(> 1000 emp.)
What do you like best about Optimizely Feature Experimentation?
How well it integrates into our development practices Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
It took some time to get our development teams onboard and comfortable that it wasn't a significant overhead Review collected by and hosted on G2.com.
JF
Jarel F.
Software Engineer
Small-Business(50 or fewer emp.)
What do you like best about Optimizely Feature Experimentation?
I like how simple and easy it is to implement the feature flags with the SDK. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
It's not clear how to use the audience feature. Review collected by and hosted on G2.com.
UR
Verified User in Real Estate
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Feature Experimentation?
- It helps to build A/B testing much more straightforward.
- Helps to reduce developers' time to write their custom A/B tests.
- You can see the performance of tests; how they are doing. Better analytics.
- Helps to foster business decisions. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
- I don't have anything that I dislike as of now. Review collected by and hosted on G2.com.
UI
Verified User in Internet
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Feature Experimentation?
Help product engineers to install experiments easily. My previous company set up tests without Optimizely and I found my current companies use this platform a lot Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
I hope we can more easily get the experiment data from Optimizely to our internal database.
It would be helpful if we can also set up an exclusion group and experiment group in Optimizely.
My current version does not come with analytical tools Review collected by and hosted on G2.com.
UI
Verified User in Insurance
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Feature Experimentation?
You can run much more complicated and detailed tests - so not just changing visual elements like images and copy, but also testing functional elements on your website. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
The need for advanced developers is much greater on Full Stack than it is on the Web version, so as a marketing department we struggle to implement a test on our own Review collected by and hosted on G2.com.
UR
Verified User in Real Estate
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Feature Experimentation?
Optimizely has an easy to use SDK that allows all types clients to configure exactly how they want to experiment with their product. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
There could be more documentation regarding experimentation on native apps that requires bucketing on start up or in app. Figuring out how to bundle the data json file into the app and the trade-offs associated was not well documented anywhere. Review collected by and hosted on G2.com.
MM
Mauro M.
Product Design Manager
Small-Business(50 or fewer emp.)
What do you like best about Optimizely Feature Experimentation?
With the feature flag it's easy to roll out and easy to rollback. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
No personalization available for the full stack Review collected by and hosted on G2.com.
AF
Verified User in Financial Services
Enterprise(> 1000 emp.)
What do you like best about Optimizely Feature Experimentation?
I used it as a feature flag config and allowed me to enroll new functionality on production gradually. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
Maybe the UI is not that intuative in the begining Review collected by and hosted on G2.com.
UP
Verified User in Public Relations and Communications
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Feature Experimentation?
- pretty good API and interesting way of connecting UI with local API
- good for running experiments
- nice UI Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
- lacking of more granular permission (we wanted to assign permission per individual flag or groups or flags)
- limited way of adding meta-data to flags
- not performing well if lot of data inserted into the tool
- not possible to auto-provision new users
- we wanted more customization around flag values (wanted to use some custom values per tenants in our SaaS product) Review collected by and hosted on G2.com.
Optimizely Feature Experimentation Categories on G2
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