15 Moloco Reviews
As someone who has used Moloco, I can say that the platform has been a game-changer for our mobile advertising efforts. The most impressive part is how it leverages machine learning to optimize our campaigns. We saw a significant improvement in user acquisition and engagement because Moloco’s algorithms are incredibly good at identifying and targeting the right audience. Review collected by and hosted on G2.com.
The platform can be a bit overwhelming for beginners. The advanced features and detailed analytics, while powerful, come with a steep learning curve. It took some time to get comfortable navigating everything, and I can see how it might be intimidating for those who are new to programmatic advertising. Review collected by and hosted on G2.com.
Performance across platforms and my customer support team are both excellent with Moloco. CPAs have been competitive and scale has been comparable to other industry leaders. Review collected by and hosted on G2.com.
The customer-facing dashboard or UI could be more robust and customizable to users. I would also like to see more support for advertisers with feed-based ad needs and dynamic creative offerings. Review collected by and hosted on G2.com.
Transparent onboarding process and excellent guidance along the way by account managers. Proactive support in optimizing towards goals and discovering additional pockets to scale campaigns up in a healthy way. Review collected by and hosted on G2.com.
So far we have not had any negative experiences. Review collected by and hosted on G2.com.
Just like any typical marketers, the question is always about how to scale cost effectively. Moloco did help solve this pain point which not even big media duopolists could not solve. Review collected by and hosted on G2.com.
At least for me the results so far with Moloco have been more than satisfactory that it clouds the downsides - but i guess revision of existing creative group will definitely be helpful (apologies if if its already made possible) as sometimes modifications need to be made to existing assets and I'll need to create groups all over again. Review collected by and hosted on G2.com.
Moloco is proactive in testing new methods/products. My rep is responsive, helpful, and very data-driven, which is important for UA managers. Review collected by and hosted on G2.com.
So far, haven't seen any particular downsides, aside from cost issues with Appsflyer recently. Review collected by and hosted on G2.com.
The biggest advantage of Moloco seems to be that it allows you to advertise on all other mobile platforms at once, excluding Google, Apple, and Facebook. Another major advantage is that you can easily check key KPI metrics such as click count, installation count, CPI, and CPA on the dashboard. After setting up the materials, the efficiency is optimized by the machine, which means that the operational resources required are not large, which is beneficial. Review collected by and hosted on G2.com.
The initial setup was somewhat more complex compared to other platforms. While the results of the main indicators are easy to check, it feels somewhat difficult to verify the efficiency by material or platform. Since it is a foreign company, the language and settlement procedures feel somewhat more difficult compared to other platforms. Review collected by and hosted on G2.com.
data is transparent, and the account management service is very trustworthy; new product features to experiment Review collected by and hosted on G2.com.
I would like to have more detailed targeting options Review collected by and hosted on G2.com.
