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Compare AppDiscovery by AppLovin and Moloco 
At a Glance
Market Segments
Mid-Market (100.0% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AppDiscovery by AppLovin
Star Rating
(11)4.2 out of 5
Market Segments
Mid-Market (100.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about AppDiscovery by AppLovinMoloco
Star Rating
(15)4.3 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about MolocoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AppDiscovery by AppLovin excels in ease of use with a score of 9.2, making it a preferred choice for those who prioritize a user-friendly interface, while Moloco's score of 7.8 indicates a steeper learning curve for new users.
- Reviewers mention that AppDiscovery's robust reporting and analytics features, particularly its custom dashboards, are highly praised, contributing to its higher score of 8.1 compared to Moloco's lower performance in this area.
- G2 users highlight AppDiscovery's superior mobile functionality, scoring 8.8, which is essential for businesses focusing on mobile marketing, whereas Moloco's mobile capabilities, including in-app ads, received a lower score of 6.7.
- Users on G2 indicate that AppDiscovery's audience segmentation and retargeting features are particularly effective, with a strong score of 8.5, while Moloco's retargeting capabilities lag behind at 6.0, suggesting a less effective approach to re-engaging users.
- Reviewers say that AppDiscovery's quality of support is rated at 8.8, reflecting a strong commitment to customer service, whereas Moloco's support rating of 8.3 suggests room for improvement in this critical area.
- Users report that AppDiscovery's machine learning optimization features are well-received, enhancing campaign performance, while Moloco's offerings in this domain, although present, do not match the effectiveness noted by users of AppDiscovery.
Pricing
Entry-Level Pricing
AppDiscovery by AppLovin
No pricing availableMoloco
No pricing availableFree Trial
AppDiscovery by AppLovin
No trial information availableMoloco
No trial information availableRatings
Meets Requirements
8.9
11
8.3
6
Ease of Use
9.2
10
7.8
6
Ease of Setup
Not enough data
Not enough data
Ease of Admin
Not enough data
Not enough data
Quality of Support
8.8
10
8.3
6
Has the product been a good partner in doing business?
Not enough data
Not enough data
Product Direction (% positive)
8.9
11
6.7
7
Features by Category
Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Science and Machine Learning PlatformsHide 34 FeaturesShow 34 Features
Not enough data
Not enough data
System
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Model Development
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Model Development
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Machine/Deep Learning Services
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Machine/Deep Learning Services
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deployment
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Deployment
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.8
6
Feature Not Available
Mobile Functionality
8.7
10
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
8
8.0
5
8.5
8
Not enough data
7.9
8
7.7
5
6.1
6
Not enough data
5.6
6
Not enough data
8.3
6
Not enough data
7.5
6
Not enough data
7.4
7
Not enough data
6.1
6
Not enough data
7.9
7
Not enough data
8.0
5
Not enough data
6.7
7
Not enough data
8.8
7
Not enough data
Targeting
8.5
10
Not enough data
6.0
5
Not enough data
9.1
9
Not enough data
7.9
7
Not enough data
Mobile
8.9
9
Not enough data
6.7
7
Not enough data
8.8
7
Not enough data
Platform
7.9
8
7.7
5
8.1
7
Not enough data
9.0
8
7.3
5
8.8
8
7.0
5
7.7
8
7.7
5
7.3
8
7.0
5
8.1
8
Feature Not Available
8.3
8
7.0
5
7.4
7
7.3
5
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
8
8.0
5
8.5
8
Not enough data
7.9
8
7.7
5
6.1
6
Not enough data
5.6
6
Not enough data
8.3
6
Not enough data
7.5
6
Not enough data
7.4
7
Not enough data
6.1
6
Not enough data
7.9
7
Not enough data
8.0
5
Not enough data
6.7
7
Not enough data
8.8
7
Not enough data
Targeting
8.5
10
Not enough data
6.0
5
Not enough data
9.1
9
Not enough data
7.9
7
Not enough data
Platform
7.9
8
7.7
5
8.1
7
Not enough data
9.0
8
7.3
5
8.8
8
7.0
5
7.7
8
7.7
5
7.3
8
7.0
5
8.1
8
Feature Not Available
8.3
8
7.0
5
7.4
7
7.3
5
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
8
8.0
5
8.5
8
Not enough data
7.9
8
7.7
5
6.1
6
Not enough data
5.6
6
Not enough data
8.3
6
Not enough data
7.5
6
Not enough data
7.4
7
Not enough data
6.1
6
Not enough data
7.9
7
Not enough data
8.0
5
Not enough data
6.7
7
Not enough data
8.8
7
Not enough data
Targeting
8.5
10
Not enough data
6.0
5
Not enough data
9.1
9
Not enough data
7.9
7
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.9
8
7.7
5
8.1
7
Not enough data
9.0
8
7.3
5
8.8
8
7.0
5
7.7
8
7.7
5
7.3
8
7.0
5
8.1
8
Feature Not Available
8.3
8
7.0
5
7.4
7
7.3
5
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AppDiscovery by AppLovin and Moloco are categorized as Demand Side Platform (DSP) and Mobile Advertising
Unique Categories
AppDiscovery by AppLovin is categorized as Native Advertising and Video Advertising
Moloco is categorized as Retargeting, Click Fraud, Data Science and Machine Learning Platforms, and Mobile Marketing
Reviews
Reviewers' Company Size
AppDiscovery by AppLovin
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moloco
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.3%
Entertainment
27.3%
Online Media
18.2%
Computer Games
18.2%
Photography
9.1%
Other
0.0%
Marketing and Advertising
14.3%
Food & Beverages
14.3%
Financial Services
14.3%
Entertainment
14.3%
Computer Games
14.3%
Other
28.6%
Most Helpful Reviews
AppDiscovery by AppLovin
Most Helpful Favorable Review
Verified User in Entertainment
I like that we can do creative optimizations from dashboard easily or change budgets or goals.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Not much to dislike about it. Just another option to find valuable players for your game
Moloco
Most Helpful Favorable Review
Verified User in Marketing and Advertising
- Stable perfomance - High Scalability - Responsive Team Partner (Shoutout to Joy and YuSien) - Clean data - Team Support
Most Helpful Critical Review
Verified User in Education Management
특히 네이티브 광고의 경우 하나씩 광고 세팅하기에 생각보다 많이 번거롭다.
Verified User in Entertainment
I like that we can do creative optimizations from dashboard easily or change budgets or goals.
Verified User in Marketing and Advertising
- Stable perfomance - High Scalability - Responsive Team Partner (Shoutout to Joy and YuSien) - Clean data - Team Support
Verified User in Marketing and Advertising
Not much to dislike about it. Just another option to find valuable players for your game
Verified User in Education Management
특히 네이티브 광고의 경우 하나씩 광고 세팅하기에 생각보다 많이 번거롭다.
Discussions
AppDiscovery by AppLovin has no discussions with answers
Moloco has no discussions with answers
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