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Compare Moloco and The Trade Desk 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (45.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Moloco
Star Rating
(15)4.3 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about MolocoThe Trade Desk
Star Rating
(124)4.4 out of 5
Market Segments
Mid-Market (45.8% of reviews)
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that "The Trade Desk" excels in "Quality of Support" with a score of 8.9, while "Moloco" has a lower score of 8.3. Reviewers mention that the responsiveness and helpfulness of the support team significantly enhance their experience with the platform.
- Reviewers mention that "The Trade Desk" offers superior "Cross-Device Capabilities" with a score of 8.8, compared to "Moloco" which has a lower score. Users say this feature allows for more effective advertising across multiple devices, leading to better campaign performance.
- G2 users highlight that "The Trade Desk" shines in "Product Direction" with a positive score of 9.0, indicating a strong vision for future updates and features. In contrast, "Moloco" has a score of 6.7, leading users to feel less confident about its long-term development.
- Users on G2 report that "The Trade Desk" provides robust "Reporting & Analytics" features, which are crucial for campaign performance tracking, while "Moloco" lacks some advanced reporting capabilities, making it harder for users to derive insights from their data.
- Reviewers mention that "The Trade Desk" has a more user-friendly "Ease of Use" score of 8.2, compared to "Moloco" at 7.8. Users say that the intuitive interface of "The Trade Desk" makes it easier for new users to navigate and utilize the platform effectively.
- Users say that "The Trade Desk" offers better "Integrations" with a score of 8.1, allowing for seamless connectivity with other tools and platforms, while "Moloco" scores lower at 7.7, which can limit users' ability to enhance their marketing strategies through additional software.
Pricing
Entry-Level Pricing
Moloco
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Moloco
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.3
6
8.6
107
Ease of Use
7.8
6
7.9
104
Ease of Setup
Not enough data
8.1
70
Ease of Admin
Not enough data
8.1
53
Quality of Support
8.3
6
8.8
106
Has the product been a good partner in doing business?
Not enough data
8.6
58
Product Direction (% positive)
6.7
7
8.6
103
Features by Category
Channel Functionality
Not enough data
8.6
64
Platform Interoperability
Not enough data
7.8
34
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
5
7.6
80
|
Verified
Not enough data
8.3
78
|
Verified
7.7
5
8.3
77
|
Verified
Not enough data
7.4
77
|
Verified
Not enough data
7.5
76
|
Verified
Not enough data
8.4
63
|
Verified
Not enough data
8.4
63
|
Verified
Not enough data
8.6
66
|
Verified
Not enough data
8.1
78
|
Verified
Not enough data
7.6
63
|
Verified
Not enough data
7.9
67
|
Verified
Not enough data
8.1
67
|
Verified
Not enough data
7.8
67
|
Verified
Targeting
Not enough data
8.6
77
|
Verified
Not enough data
8.7
75
|
Verified
Not enough data
8.6
74
|
Verified
Not enough data
8.5
62
|
Verified
Platform
7.7
5
8.1
59
|
Verified
Not enough data
7.4
73
|
Verified
7.3
5
8.5
73
7.0
5
8.4
76
|
Verified
7.7
5
8.4
69
|
Verified
7.0
5
7.9
70
|
Verified
Feature Not Available
7.8
61
|
Verified
7.0
5
7.9
64
|
Verified
7.3
5
7.8
68
|
Verified
Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Science and Machine Learning PlatformsHide 34 FeaturesShow 34 Features
Not enough data
Not enough data
System
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Model Development
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Model Development
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Machine/Deep Learning Services
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Machine/Deep Learning Services
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deployment
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Deployment
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Feature Not Available
7.9
23
Mobile Functionality
Not enough data
8.9
44
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
5
7.6
80
|
Verified
Not enough data
8.3
78
|
Verified
7.7
5
8.3
77
|
Verified
Not enough data
7.4
77
|
Verified
Not enough data
7.5
76
|
Verified
Not enough data
8.4
63
|
Verified
Not enough data
8.4
63
|
Verified
Not enough data
8.6
66
|
Verified
Not enough data
8.1
78
|
Verified
Not enough data
7.6
63
|
Verified
Not enough data
7.9
67
|
Verified
Not enough data
8.1
67
|
Verified
Not enough data
7.8
67
|
Verified
Targeting
Not enough data
8.6
77
|
Verified
Not enough data
8.7
75
|
Verified
Not enough data
8.6
74
|
Verified
Not enough data
8.5
62
|
Verified
Mobile
Not enough data
8.3
40
Not enough data
8.1
67
|
Verified
Not enough data
7.8
67
|
Verified
Platform
7.7
5
8.1
59
|
Verified
Not enough data
7.4
73
|
Verified
7.3
5
8.5
73
7.0
5
8.4
76
|
Verified
7.7
5
8.4
69
|
Verified
7.0
5
7.9
70
|
Verified
Feature Not Available
7.8
61
|
Verified
7.0
5
7.9
64
|
Verified
7.3
5
7.8
68
|
Verified
Platform Interoperability
Not enough data
7.9
29
Video Functionality
Not enough data
8.4
45
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
5
7.6
80
|
Verified
Not enough data
8.3
78
|
Verified
7.7
5
8.3
77
|
Verified
Not enough data
7.4
77
|
Verified
Not enough data
7.5
76
|
Verified
Not enough data
8.4
63
|
Verified
Not enough data
8.4
63
|
Verified
Not enough data
8.6
66
|
Verified
Not enough data
8.1
78
|
Verified
Not enough data
7.6
63
|
Verified
Not enough data
7.9
67
|
Verified
Not enough data
8.1
67
|
Verified
Not enough data
7.8
67
|
Verified
Targeting
Not enough data
8.6
77
|
Verified
Not enough data
8.7
75
|
Verified
Not enough data
8.6
74
|
Verified
Not enough data
8.5
62
|
Verified
Platform
7.7
5
8.1
59
|
Verified
Not enough data
7.4
73
|
Verified
7.3
5
8.5
73
7.0
5
8.4
76
|
Verified
7.7
5
8.4
69
|
Verified
7.0
5
7.9
70
|
Verified
Feature Not Available
7.8
61
|
Verified
7.0
5
7.9
64
|
Verified
7.3
5
7.8
68
|
Verified
Platform Basics
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
8.7
5
Platform Reporting
Not enough data
8.7
5
Not enough data
7.3
5
Not enough data
8.3
5
Not enough data
7.3
5
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.5
48
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
5
7.6
80
|
Verified
Not enough data
8.3
78
|
Verified
7.7
5
8.3
77
|
Verified
Not enough data
7.4
77
|
Verified
Not enough data
7.5
76
|
Verified
Not enough data
8.4
63
|
Verified
Not enough data
8.4
63
|
Verified
Not enough data
8.6
66
|
Verified
Not enough data
8.1
78
|
Verified
Not enough data
7.6
63
|
Verified
Not enough data
7.9
67
|
Verified
Not enough data
8.1
67
|
Verified
Not enough data
7.8
67
|
Verified
Targeting
Not enough data
8.6
77
|
Verified
Not enough data
8.7
75
|
Verified
Not enough data
8.6
74
|
Verified
Not enough data
8.5
62
|
Verified
Demand Side Platforms
Not enough data
8.3
65
|
Verified
Not enough data
7.6
64
|
Verified
Not enough data
8.6
64
|
Verified
Platform
7.7
5
8.1
59
|
Verified
Not enough data
7.4
73
|
Verified
7.3
5
8.5
73
7.0
5
8.4
76
|
Verified
7.7
5
8.4
69
|
Verified
7.0
5
7.9
70
|
Verified
Feature Not Available
7.8
61
|
Verified
7.0
5
7.9
64
|
Verified
7.3
5
7.8
68
|
Verified
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.3
7
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.1
7
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.8
7
Not enough data
8.6
7
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Moloco and The Trade Desk are categorized as Demand Side Platform (DSP), Mobile Advertising, and Mobile Marketing
Unique Categories
The Trade Desk is categorized as Native Advertising, Cross-Channel Advertising, Video Advertising, Display Advertising, Connected TV (CTV) Advertising Platforms, Digital Audio Advertising, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Moloco
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.3%
Food & Beverages
14.3%
Financial Services
14.3%
Entertainment
14.3%
Computer Games
14.3%
Other
28.6%
Marketing and Advertising
66.1%
Retail
5.1%
Internet
3.4%
Banking
2.5%
Manufacturing
1.7%
Other
21.2%
Most Helpful Reviews
Moloco
Most Helpful Favorable Review
Verified User in Entertainment
Moloco is proactive in testing new methods/products. My rep is responsive, helpful, and very data-driven, which is important for UA managers.
Most Helpful Critical Review
Verified User in Education Management
특히 네이티브 광고의 경우 하나씩 광고 세팅하기에 생각보다 많이 번거롭다.
The Trade Desk
Most Helpful Favorable Review
Kathryn V.
Verified User in Marketing and Advertising
The Trade Desk has an incredibly user-friendly interface which makes it a powerful tool for programmatic buying. My favorite part, the combined pivot report which can be exported at the campaign or ad group level, displays the data in a client-friendly...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Their contracting department and general customer service in that department. They will go out of their way to make a small issue a big one and are incapable of flexibility on very industry standard issues.
Verified User in Entertainment
Moloco is proactive in testing new methods/products. My rep is responsive, helpful, and very data-driven, which is important for UA managers.
Kathryn V.
Verified User in Marketing and Advertising
The Trade Desk has an incredibly user-friendly interface which makes it a powerful tool for programmatic buying. My favorite part, the combined pivot report which can be exported at the campaign or ad group level, displays the data in a client-friendly...
Verified User in Education Management
특히 네이티브 광고의 경우 하나씩 광고 세팅하기에 생각보다 많이 번거롭다.
Verified User in Marketing and Advertising
Their contracting department and general customer service in that department. They will go out of their way to make a small issue a big one and are incapable of flexibility on very industry standard issues.
Discussions
Moloco has no discussions with answers
The Trade Desk has no discussions with answers
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