Metadata.io Features
What are the features of Metadata.io?
Lead Intelligence
- Account-level Insights
- Account-level Insights
- Lead Analysis
Lead Management
- Segmentation
- Segmentation
- Account Identification
Marketing Campaigns
- Omni-Channel Tracking
- Media Attribution
- Opportunity Timeline
- Customization
Platform Basics
- Retargeting
Platform Data
- Campaign Measurement
- Attribution
Platform Additional Functionality
- Multivariate Testing
- Integrations
Metadata.io Categories on G2
Filter for Features
Lead Intelligence
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 37 reviewers of Metadata.io have provided feedback on this feature. | 85% (Based on 37 reviews) | |
Account-level Insights | As reported in 45 Metadata.io reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | 89% (Based on 45 reviews) | |
Lead Analysis | Based on 44 Metadata.io reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 91% (Based on 44 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 54 Metadata.io reviews. | 88% (Based on 54 reviews) | |
Lead Analysis | As reported in 57 Metadata.io reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 89% (Based on 57 reviews) | |
Market Insights | As reported in 18 Metadata.io reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 88% (Based on 18 reviews) | |
Account-level Insights | Based on 21 Metadata.io reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | 87% (Based on 21 reviews) | |
Lead Analysis | As reported in 22 Metadata.io reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 86% (Based on 22 reviews) | |
Lead Validation | Based on 31 Metadata.io reviews and verified by the G2 Product R&D team. Product accurately cleans, deduplicates, and verifies lead data. | 87% (Based on 31 reviews) | |
Lead Enrichment | Based on 31 Metadata.io reviews and verified by the G2 Product R&D team. Product enriches existing lead data with missing information. | 90% (Based on 31 reviews) | |
Lead Quality | Based on 32 Metadata.io reviews and verified by the G2 Product R&D team. Product provides accurate, up-to-date contact information for leads, such as email address or phone number. | 86% (Based on 32 reviews) | |
Lead Analysis | Based on 31 Metadata.io reviews and verified by the G2 Product R&D team. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 87% (Based on 31 reviews) |
Lead Management
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. 51 reviewers of Metadata.io have provided feedback on this feature. | 87% (Based on 51 reviews) | |
Predictive Scoring | Based on 36 Metadata.io reviews. Automatically scores prospects based on behavior and engagement levels. | 84% (Based on 36 reviews) | |
Account Identification | Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 40 reviewers of Metadata.io have provided feedback on this feature. | 87% (Based on 40 reviews) | |
Segmentation | As reported in 59 Metadata.io reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | 89% (Based on 59 reviews) | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. 44 reviewers of Metadata.io have provided feedback on this feature. | 84% (Based on 44 reviews) | |
Account Identification | Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. This feature was mentioned in 54 Metadata.io reviews. | 87% (Based on 54 reviews) | |
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 22 Metadata.io reviews. | 91% (Based on 22 reviews) | |
Predictive Scoring | As reported in 14 Metadata.io reviews. Automatically scores prospects based on behavior and engagement levels. | 82% (Based on 14 reviews) | |
Account Identification | As reported in 19 Metadata.io reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 89% (Based on 19 reviews) |
Marketing Campaigns
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 43 Metadata.io reviews. | 91% (Based on 43 reviews) | |
Revenue Planning | Helps allocate marketing budget based predicted amount of incoming revenue. 31 reviewers of Metadata.io have provided feedback on this feature. | 89% (Based on 31 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 45 Metadata.io reviews. | 92% (Based on 45 reviews) | |
Opportunity Timeline | As reported in 38 Metadata.io reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 89% (Based on 38 reviews) | |
Customization | Allows for custom report types to match the goals of a company. 43 reviewers of Metadata.io have provided feedback on this feature. | 86% (Based on 43 reviews) | |
Journey Analytics | As reported in 32 Metadata.io reviews. Provides tools to analyze every stage of the customer journey to customize an account-based funnel. | 91% (Based on 32 reviews) | |
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 53 Metadata.io reviews. | 88% (Based on 53 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 53 reviewers of Metadata.io have provided feedback on this feature. | 90% (Based on 53 reviews) | |
Opportunity Timeline | Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. 48 reviewers of Metadata.io have provided feedback on this feature. | 86% (Based on 48 reviews) | |
Customization | As reported in 53 Metadata.io reviews. Allows for custom report types to match the goals of a company. | 86% (Based on 53 reviews) | |
Omni-Channel Tracking | Based on 20 Metadata.io reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | 94% (Based on 20 reviews) | |
Revenue Planning | As reported in 16 Metadata.io reviews. Helps allocate marketing budget based predicted amount of incoming revenue. | 92% (Based on 16 reviews) | |
Media Attribution | As reported in 19 Metadata.io reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | 89% (Based on 19 reviews) | |
Opportunity Timeline | Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. 18 reviewers of Metadata.io have provided feedback on this feature. | 93% (Based on 18 reviews) | |
Customization | Based on 20 Metadata.io reviews. Allows for custom report types to match the goals of a company. | 90% (Based on 20 reviews) |
Campaign Execution
Website Personalization | Based on 13 Metadata.io reviews. Provides tools that dynamically serve content, messaging, and calls-to-action. | 79% (Based on 13 reviews) | |
Prioritized Accounts | Helps determine which accounts have the highest/lowest opportunity to convert. This feature was mentioned in 19 Metadata.io reviews. | 89% (Based on 19 reviews) | |
Trending Accounts | As reported in 16 Metadata.io reviews. Helps determine the direction of each individual account and how to engage through specific content. | 88% (Based on 16 reviews) | |
Email Campaigns | Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. | Not enough data |
Platform Basics
Centralization | Based on 30 Metadata.io reviews. Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. | 94% (Based on 30 reviews) | |
Account Identification and Segmentation | Based on 31 Metadata.io reviews. Builds, defines, and segments targeted account audiences. | 89% (Based on 31 reviews) | |
Retargeting | See feature definition | Ability to retarget the correct buyer personas within targeted accounts from your website. 70 reviewers of Metadata.io have provided feedback on this feature. | 88% (Based on 70 reviews) |
Platform Data
Measurement | Measure the influence and performance of ABM programs for each targeted audience. 31 reviewers of Metadata.io have provided feedback on this feature. | 89% (Based on 31 reviews) | |
Revenue Analytics | As reported in 28 Metadata.io reviews. Provides a complete view of how all ABM programs drive revenue. | 90% (Based on 28 reviews) | |
Campaign Measurement | As reported in 92 Metadata.io reviews. Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics. | 88% (Based on 92 reviews) | |
Attribution | Based on 82 Metadata.io reviews. Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website. | 86% (Based on 82 reviews) |
Platform Additional Functionality
Integrations | Based on 33 Metadata.io reviews. Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc. | 89% (Based on 33 reviews) |
Platform Additional Functionality
Multivariate Testing | As reported in 83 Metadata.io reviews. Ability to test and optimize ad creative and content. | 91% (Based on 83 reviews) | |
Integrations | Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data. 87 reviewers of Metadata.io have provided feedback on this feature. | 88% (Based on 87 reviews) |
Data Availability - Marketing Account Intelligence
Technographic Data Availability | Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used | Not enough data |
Data Accuracy - Marketing Account Intelligence
Technographic Data Accuracy | Is this technographic data accurate and up to date? | Not enough data |
Agentic AI - Lead Intelligence
Cross-system Integration | Works across multiple software systems or databases | Not enough data |
Agentic AI - Account Data Management
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Marketing Account Intelligence
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data |
Agentic AI - Account-Based Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Account-Based Orchestration Platforms
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Account-Based Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
