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Compare Demandbase One and Metadata.io 
At a Glance
Market Segments
Mid-Market (49.6% of reviews)
Mid-Market (67.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Demandbase One
Star Rating
(1,835)4.4 out of 5
Market Segments
Mid-Market (49.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneMetadata.io
Star Rating
(293)4.6 out of 5
Market Segments
Mid-Market (67.5% of reviews)
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about Metadata.ioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Demandbase One excels in "Quality of Support" with a score of 8.7, while Metadata.io significantly outshines in this area with a score of 9.5, indicating that users find Metadata.io's support to be more responsive and helpful.
- Reviewers mention that Demandbase One's "Lead Generation" capabilities, particularly in "Lead Builder" and "CRM Integration," are rated at 8.9 and 8.7 respectively, but Metadata.io's "Marketing Automation Integration" and "Social Media Integration" score higher at 9.1 and 9.3, suggesting a more seamless experience for users looking to integrate their marketing efforts.
- G2 users highlight that Demandbase One's "Data Availability" for "Company Data" is rated at 8.4, while Metadata.io's "Account Data Availability" is rated higher at 8.2, indicating that users may find more comprehensive data insights with Demandbase One.
- Users on G2 report that Demandbase One's "Account-level Insights" score is 9.0, which is on par with Metadata.io's score of 8.9, suggesting that both platforms provide valuable insights, but Demandbase One may have a slight edge in this area.
- Reviewers mention that Demandbase One's "Platform Basics" score for "Centralization" is 8.5, while Metadata.io shines with a score of 9.4, indicating that users appreciate the more centralized approach of Metadata.io for managing their marketing efforts.
- Users say that while Demandbase One has a solid score of 8.4 for "Website Personalization," Metadata.io's score of 7.6 suggests that users may find Demandbase One's personalization features to be more effective in enhancing user engagement.
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Pricing
Entry-Level Pricing
Demandbase One
No pricing availableMetadata.io
Metadata Campaigns
Free Trial
From patented audience targeting to advanced reporting and AI-powered optimizations, Metadata offers a versatile suite of B2B marketing solutions that can adapt to your company’s unique goals and use cases.
At scale, Metadata consolidates Paid Social and Paid Search channels into one platform. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. Not only achieving greater results, but also getting time back in your team's day.
The enhanced reporting lets customers know exactly what drives revenue, from audiences to individual creatives contributions to pipeline.
Lead enrichment is included in some packages.
- Patented Audience Targeting
- Enhanced Reporting
- AI Agents
Free Trial
Demandbase One
No trial information availableMetadata.io
Free Trial is available
Ratings
Meets Requirements
8.5
1,424
8.9
209
Ease of Use
8.5
1,473
8.6
210
Ease of Setup
8.3
633
8.4
107
Ease of Admin
8.5
432
8.7
108
Quality of Support
8.8
1,240
9.5
209
Has the product been a good partner in doing business?
8.9
429
9.4
109
Product Direction (% positive)
8.2
1,361
9.7
192
Features by Category
Data Availability
7.5
606
Not enough data
8.5
624
Not enough data
8.2
586
Not enough data
7.8
75
Not enough data
Data Accuracy
7.2
605
Not enough data
8.0
618
Not enough data
7.9
73
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.4
170
Not enough data
8.2
214
Not enough data
8.6
236
Not enough data
8.3
169
Not enough data
7.2
143
Not enough data
8.1
161
Not enough data
Features
8.2
470
Not enough data
8.7
503
Not enough data
7.7
431
Not enough data
8.1
463
Not enough data
8.5
592
Not enough data
8.1
509
Not enough data
7.9
471
Not enough data
8.0
409
Not enough data
7.4
307
Not enough data
Lead Intelligence
8.8
253
|
Verified
8.8
18
8.9
270
8.7
21
8.8
196
8.6
22
Lead Management
8.7
259
9.1
22
8.3
243
8.2
14
8.5
268
8.9
19
Marketing Campaigns
8.5
229
9.4
20
8.3
212
9.2
16
8.3
218
8.9
19
8.4
234
9.3
18
8.5
240
9.0
20
Campaign Execution
8.4
211
7.9
13
8.8
199
8.9
19
8.8
199
8.8
16
8.4
167
6.0
7
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.5
125
Not enough data
8.3
134
Not enough data
7.2
81
Not enough data
Platform Additional Functionality
8.3
121
Not enough data
7.8
93
Not enough data
7.5
83
Not enough data
8.1
104
Not enough data
8.2
105
Not enough data
Attribution Modeling
8.4
25
Not enough data
8.1
25
Not enough data
7.8
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
21
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.7
25
Not enough data
Feature Not Available
Not enough data
8.8
26
Not enough data
8.9
30
Not enough data
Reporting
9.0
30
Not enough data
9.0
29
Not enough data
8.9
29
Not enough data
Platform Basics
8.6
72
9.4
30
8.9
71
8.9
31
8.6
68
Feature Not Available
Platform Data
8.4
68
8.9
31
8.2
65
9.0
28
Platform Additional Functionality
8.5
69
8.9
33
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
45
Not enough data
8.0
39
Not enough data
Platform Reporting
8.5
54
Not enough data
8.3
54
Not enough data
Platform Basics
8.4
136
8.8
70
Platform Data
8.4
140
8.8
92
8.1
130
8.6
82
Platform Additional Functionality
7.6
118
9.1
83
8.2
134
8.8
87
Agentic AI - Account-Based Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
16
8.7
31
|
Verified
8.1
16
9.0
31
|
Verified
8.2
17
8.6
32
|
Verified
8.2
17
8.7
31
|
Verified
7.4
16
Feature Not Available
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Data collection
7.7
58
Not enough data
8.3
61
Not enough data
8.0
66
Not enough data
8.4
62
Not enough data
8.4
62
Not enough data
Segment Trending
Feature Not Available
Not enough data
8.0
47
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.5
55
Not enough data
8.9
56
Not enough data
8.9
55
Not enough data
Platform
8.3
63
Not enough data
8.6
53
Not enough data
7.9
47
Not enough data
8.4
57
Not enough data
8.4
51
Not enough data
8.8
52
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.5
27
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
36
Not enough data
8.0
36
Not enough data
8.6
35
Not enough data
7.5
30
Not enough data
7.9
30
Not enough data
7.8
31
Not enough data
7.9
29
Not enough data
7.3
26
Not enough data
8.1
28
Not enough data
8.0
33
Not enough data
8.0
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
35
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
8.3
31
Not enough data
Demand Side Platforms
7.4
26
Not enough data
8.3
28
Not enough data
8.2
28
Not enough data
Platform
8.5
31
Not enough data
8.5
33
Not enough data
8.8
36
Not enough data
8.3
36
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.6
33
Not enough data
7.5
31
Not enough data
8.5
34
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.9
6
Not enough data
7.5
6
Not enough data
8.1
6
Not enough data
Discovery
7.8
6
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
Management
8.6
6
Not enough data
7.9
7
Not enough data
Platform
8.3
7
Not enough data
8.6
6
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.5
225
Feature Not Available
8.6
229
8.8
54
8.3
195
8.9
57
Lead Management
8.4
202
8.9
59
8.1
97
8.4
44
8.7
225
8.7
54
Marketing Campaigns
8.1
150
8.8
53
7.7
136
Feature Not Available
7.9
151
9.0
53
8.0
146
8.6
48
8.2
150
8.6
53
Data Availability - Marketing Account Intelligence
7.9
30
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
28
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
246
8.5
37
8.9
275
8.9
45
8.3
245
9.1
44
Lead Management
8.4
247
8.7
51
8.0
156
8.4
36
8.7
262
8.7
40
Marketing Campaigns
8.3
206
9.1
43
7.3
129
8.9
31
7.9
201
9.2
45
8.1
215
8.9
38
8.2
213
8.6
43
8.4
174
9.1
32
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.6
18
Not enough data
8.2
18
Not enough data
8.3
17
Not enough data
8.2
17
Not enough data
8.7
18
Not enough data
Management
8.7
17
Not enough data
9.0
16
Not enough data
8.2
15
Not enough data
8.9
17
Not enough data
8.9
15
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and Metadata.io are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, and Lead Intelligence
Unique Categories
Metadata.io has no unique categories
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Metadata.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.4%
Information Technology and Services
18.7%
Financial Services
6.9%
Marketing and Advertising
6.2%
Consumer Services
5.0%
Other
35.8%
Computer Software
45.1%
Information Technology and Services
15.0%
Marketing and Advertising
13.6%
Financial Services
3.5%
Computer & Network Security
3.1%
Other
19.6%
Most Helpful Reviews
Demandbase One
Most Helpful Favorable Review
Oliver W.
Verified User in Computer Software
I really like that InsideView is plugged into my CRM tool. I have a daily summary alert set up for whenever one of my account announce a new press release - this way you can easily stay abreast of important news without having to manually monitor accounts.
Most Helpful Critical Review
Verified User in Professional Training & Coaching
Verified User in Professional Training & Coaching
Metadata.io
Most Helpful Favorable Review
Verified User in Market Research
The platform is very easy to use and helps our small team get a lot done in less time than if we were running ads natively. The ability to unlock B2B targeting in Facebook has been huge for us. Our spend is much more efficient and it has enabled us to...
Most Helpful Critical Review
Verified User in Computer Software
With a target account list of 2,000 companies we've still struggled to build a sizable enough audience to take advantage of Facebook targeting, which is unfortunate. They can only meet 75% of the match rate in LinkedIn, which is an area for improvement if...
Oliver W.
Verified User in Computer Software
I really like that InsideView is plugged into my CRM tool. I have a daily summary alert set up for whenever one of my account announce a new press release - this way you can easily stay abreast of important news without having to manually monitor accounts.
Verified User in Market Research
The platform is very easy to use and helps our small team get a lot done in less time than if we were running ads natively. The ability to unlock B2B targeting in Facebook has been huge for us. Our spend is much more efficient and it has enabled us to...
Verified User in Professional Training & Coaching
Verified User in Professional Training & Coaching
Verified User in Computer Software
With a target account list of 2,000 companies we've still struggled to build a sizable enough audience to take advantage of Facebook targeting, which is unfortunate. They can only meet 75% of the match rate in LinkedIn, which is an area for improvement if...
Alternatives
Discussions
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
How often is data updated?
2 comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
InsideView Marketing Module (Pricing and Review)
1 comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
Do I need my own separate subscription to a DSP or 3rd Party Data Providers?
2 comments
NK
Metadata has their own data providers but does require paid subscription and integration with intent data sources like Bombora and G2.Read more
The text is in English and does not require translation. Metadata.io operates in various regions, and it is GDPR compliant.
1 comment
Official Response from Metadata.io
Metadata.io serves all markets and is GDPR compliantRead more
Metadata.io has no more discussions with answers
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