Lofty Pros and Cons

What do you like best about Lofty?

I really like how customizable and robust the system is. It seems liek the team has thought of almost every tool you need as a real estate professional and has put it into one product. The ease in using AI within the system has been a gamechanger for our team marketing. I loved that when we joined, our sites were pre-made so we only had to do minro changes throughout. I also love the weekly training webinars! Very helpful. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Although I love how detailed the system is, it did take a while to really feel comfortable in the system because there is so much to learn and figure out. I think I am a pretty tech-intuitive person, so I can only imagine how difficult it is to learn for someone not as techy. Customer support is usually very helpful, but sometimes they get backed up and I have to wait a while for a resolution/response. Review collected by and hosted on G2.com.

What do you like best about Lofty?

Lofty offers a comprehensive suite of features that are designed to enable real estate agents to be consistent in their client touches. Process automations with Smart Plans are easy to build and apply. Lofty offers a full library of pre-built Smart Plans, which is helpful for those who don't have processes in place, or need a template as a starting point. Lofty's AI Assistant is a key component to engaging with leads that aren't on the radar. Features like Home Reports are nice to have, as it replaces a 3rd party product and is tied right into the CRM. The website is aesthetically nice, and is easy to customize. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Lofty has work to do with their transaction management. It's basically a checklist. Adding more robust features, like better communication capabilities and smart plan automations would make this a home run.

Tracking in Lofty is also lacking. Many agents want to track their touches, appointments, etc. The data is there, but there is no easy way to filter out important tracking metrics.

Lofty customer support is hard to reach, and the Facebook group is heavily moderated to disallow support queries. Review collected by and hosted on G2.com.

What do you like best about Lofty?

Lofty allows for lots of details for each lead which is good.

I like that it allows you to send listings to leads, and this is the reason I moved over from Follow Up Boss, but the initial search criteria and then the filtering down of search results (eg Active and For Sale Only) is clumsy. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Customer support is appalling. Sorry but I've attempted to call, leave messages and emails and it takes forever to get a response from anyone. I ended up going through the support at EVAmericas to get my issues resolved.

Issues setting up:

When my leads were uploaded Lofty sent out an automated welcome email (unintended) to everyone including fellow agents . This setting was deep in the system and should have been more obvious. I warned everyone at my brokerage to check it off. The leads that opened those emails are now searching on my broker's website, not mine, because it defaulted to his website as mine was not set up yet.

I'd like to be able to set up my own Segments.

Quality:

The emails for sending listings to leads look terrible. The snapshot for each listing is way too big and doesn't give a good impression. I sent 11 listings to a client and the email was really long. I haven't used Engagement feature yet because I don't trust the selection process and would rather filter out the homes before they are sent.

I can't tell if someone has opened these listing emails?

Batch Emailed/Reporting:

The reporting for batch emails isn't deep enough. I want to know who opened it and when and if they clicked on anything. Maybe this is possible, but I haven't figured it out if it is.

While emails from gmail are recorded, I can't tell if someone opened it. Review collected by and hosted on G2.com.

What do you like best about Lofty?

I like being able to have a lot of the lead information available in an easy to read/locate format. Enjoy the text feature is a nice way to stay organized in 1 location. Especially since I get so many texts a day in general to my cell phone, at least this way it does not get deleted. Also the customer support is great and usually get a fast response to help solve the issue. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I wish it came with better Smart plan drip campaigns already intigrated. I realize that we can make our own. I am not a big fan of the AI chat bot as it has been irregular on the way it responds to some leads even when I have the feature muted, it still goes rogue which is irritating. Review collected by and hosted on G2.com.

What do you like best about Lofty?

Lofty's platform can be overwhelming if you've never used a CRM before &/or haven't had a CRM+Website combo. I love how detailed the capabilities of all their functions/systems seem to be and I'm holding on to that hope; however, currently I'm unable to use/promote my Lofty Website until I recieve the proper support to make it public-ready. The CRM always points to the website, so make sure you have time or a team to help get you dialed in before quitting. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Customer Support is lacking. If understaffed, then hire more people otherwise improve training &/or their capability to help customers more timely and efficiently. Lofty's platform is overwhelming and setting it up will take time. Additionally, unless you're an expert with their platform, you will need to pay someone to customize the website portion of your Lofty website because Lofty only offers their limited template blocks. Review collected by and hosted on G2.com.

What do you like best about Lofty?

Things that I LOFTY the best

1) The ease of working with clients

2) AI assistant that monitors clients

3) Smart plans to keep clients engaged

4) Tech Support on top of any issues Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Having to refresh LOfty after working with a client to see exactly what you just did

Sometimes, Lofty will lock up or be very laggy on an excellent internet connection

If on a team account, not able to use AI on private leads

Also on the team account (which I pay for my website) if I change something for myself it changes the team stuff. Review collected by and hosted on G2.com.

What do you like best about Lofty?

Nothing that other platforms don't do the same or better Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Very buggy platform that does not work the way it should. Compoany constantly does updates that don't really help functionality, just breaks everything so you have to spend 10-20 hours fixing everything every 3-6 months. Customer support is awful. The only way you can get help is by submitting the most surface level issue. Anything else you will have to constantly reach out to them or they will close the ticket without helping. Review collected by and hosted on G2.com.

What do you like best about Lofty?

Their sales pitch sounded pretty fantastic if they could have delivered on it. Other than that.. everything has been a false promise or sheer incompetence. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The support is horrendous. I own a Saas company as well and I understand you want cheap frontline support but it's a joke. If you talk to 3 different people, you get four different answers. Useless.

I was told that my search alerts would be migrated from commissions inc. That "they do it all the time". Well a month into it and they still didn't have it together and couldn't give any updates. They would hair say the tech team has it or the developers for your file. No updates. Not eta. Just hope for the best.

Two weeks in, they ask me to reformat the file and say if I get it over that night, they could have it done overnight. I didn't get it til 3am because it was a ridiculous ask and evidence that they do not have a process for this. It was just a sales pitch to say whatever to close a deal.

After I did this ridiculous exercise. It took days to get anything imported. Ultimately they did. Cost me two weeks being fully down.

But great... I can move on.

I write up an email, send it out. And spam!

I go BACK to support and they give me a ridiculous canned response (copy and paste with incorrect domains). I give them screenshots to explain it's not copy or anything else they stated in their canned response.

Dead end.

So email BACK the support manager (or so I was told) and have him email after email of what the delivery problems are and how to fix them. He acknowledged they were challenged there and trying to fix it. I gave them multiple things to fix. No charge for the consulting.

They promise to follow up on the next Tuesday but to email anymore findings which I do. Tuesday comes and goes. Wednesday comes and goes. Thursday comes and now my domain can't send mail. And... I can't get a response from anyone.

So I tell them how to fix their email issues and they break my account. The account for which they had given me settings that failed authentication and I had to identify and notify them. Review collected by and hosted on G2.com.

What do you like best about Lofty?

As an administrator of our team's account, I leaned heavily on the Onboarding Specialist (shoutout to Josie), as well as the continued support from the Support/Tech/Development Team. They are kind, efficient, and have never made me feel inadequate for asking me so many questions. I have every confidence knowing I will receive an answer or solution to our questions and probems. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

While the Support Line can often be busy, I'm grateful we have the option to do Live Chat, Email, and so forth. I think only once has an issue not been answered, and even then, I'm sure I'll be receiving communication about it soon. Review collected by and hosted on G2.com.

What do you like best about Lofty?

Lofty has so many additional tools available compared to Boomtown. Boomtown stopped innovating since they were bought by KVCore. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

transistioning a large brokerage created obstacles. Our websites and SSL certificates were fixed eventually. Also, the AI feature is not customer for each agent. Review collected by and hosted on G2.com.