DemandScience Features
What are the features of DemandScience?
Lead Intelligence
- Market Insights
- Account-level Insights
- Lead Analysis
Lead Management
- Segmentation
- Predictive Scoring
- Account Identification
Marketing Campaigns
- Omni-Channel Tracking
- Media Attribution
Platform Basics
- Retargeting
Platform Data
- Campaign Measurement
- Attribution
Platform Additional Functionality
- Multivariate Testing
Lead Monitoring
- Features
- Performance
Data Capture
- Data
DemandScience Categories on G2
Filter for Features
Channel Functionality
Display Functionality | Overall product functionality for display advertising. | Not enough data |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. | Not enough data | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. | Not enough data | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. | Not enough data | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | Not enough data | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | Not enough data | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | Not enough data | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | Not enough data | |
Frequency Capping | Allows marketer to set a limit on how many times a consumer sees their ad. | Not enough data | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | Not enough data | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. | Not enough data | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. | Not enough data | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. | Not enough data |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. | Not enough data | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. | Not enough data | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). | Not enough data | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. | Not enough data |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | Not enough data | |
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | Not enough data | |
Enterprise Scalability | Provides features to allow scaling for large organizations. | Not enough data | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | Not enough data | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | Not enough data | |
Notifications | Alerts marketer of the performance of particular campaigns. | Not enough data |
Lead Intelligence
Market Insights | Based on 48 DemandScience reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 86% (Based on 48 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 52 reviewers of DemandScience have provided feedback on this feature. | 87% (Based on 52 reviews) | |
Lead Analysis | As reported in 46 DemandScience reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 87% (Based on 46 reviews) |
Lead Management
Segmentation | Based on 50 DemandScience reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | 84% (Based on 50 reviews) | |
Predictive Scoring | Based on 46 DemandScience reviews. Automatically scores prospects based on behavior and engagement levels. | 83% (Based on 46 reviews) | |
Account Identification | Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. This feature was mentioned in 51 DemandScience reviews. | 86% (Based on 51 reviews) |
Marketing Campaigns
Omni-Channel Tracking | Based on 44 DemandScience reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | 86% (Based on 44 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 45 DemandScience reviews. | 87% (Based on 45 reviews) |
Platform Basics
Content Creation and Distribution | As reported in 38 DemandScience reviews. Allows companies to create and distribute personalized content within an account-based marketing strategy. | 92% (Based on 38 reviews) | |
Retargeting | See feature definition | Based on 80 DemandScience reviews. Ability to retarget the correct buyer personas within targeted accounts from your website. | 84% (Based on 80 reviews) |
Platform Reporting
Measurement | Ability to monitor page views and conversions per account as they engage with a personalized website and content. 40 reviewers of DemandScience have provided feedback on this feature. | 88% (Based on 40 reviews) | |
Dashboards | As reported in 35 DemandScience reviews. Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing. | 88% (Based on 35 reviews) |
Platform Data
Campaign Measurement | Based on 96 DemandScience reviews. Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics. | 87% (Based on 96 reviews) | |
Attribution | Based on 90 DemandScience reviews. Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website. | 81% (Based on 90 reviews) |
Platform Additional Functionality
Multivariate Testing | Ability to test and optimize ad creative and content. This feature was mentioned in 83 DemandScience reviews. | 82% (Based on 83 reviews) |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |
Lead Monitoring
Features | Based on 45 DemandScience reviews and verified by the G2 Product R&D team. Provides features to create and manage lists of potential customers | 80% (Based on 45 reviews) | |
Performance | Based on 51 DemandScience reviews and verified by the G2 Product R&D team. Monitors form’s performance and contribution to the sales pipeline | 83% (Based on 51 reviews) | |
Identification | Based on 43 DemandScience reviews and verified by the G2 Product R&D team. Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page | 78% (Based on 43 reviews) |
Data Capture
Websites | Based on 38 DemandScience reviews and verified by the G2 Product R&D team. Captures form submissions from existing forms on websites or landing pages | 82% (Based on 38 reviews) | |
Social Media | Based on 30 DemandScience reviews and verified by the G2 Product R&D team. Captures leads across social media channels | 69% (Based on 30 reviews) | |
Data | Based on 45 DemandScience reviews and verified by the G2 Product R&D team. Captures measurable, real customer data gathered directly from a website | 83% (Based on 45 reviews) |
Customization
Forms | Based on 41 DemandScience reviews and verified by the G2 Product R&D team. Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter | 81% (Based on 41 reviews) | |
Personalization | Based on 36 DemandScience reviews and verified by the G2 Product R&D team. Changes colors, calls to action, or form length to personalize lead capture | 79% (Based on 36 reviews) | |
Templates | Based on 36 DemandScience reviews and verified by the G2 Product R&D team. Provides pre-configured templates that can be customized by users | 75% (Based on 36 reviews) | |
Integration | Based on 40 DemandScience reviews and verified by the G2 Product R&D team. Integrates with sales and marketing software solutions to transfer lead data between them | 82% (Based on 40 reviews) |
Data Availability - Marketing Account Intelligence
Technographic Data Availability | Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used | Not enough data |
Data Accuracy - Marketing Account Intelligence
Technographic Data Accuracy | Is this technographic data accurate and up to date? | Not enough data |
Agentic AI - Lead Capture
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Marketing Account Intelligence
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data |
Agentic AI - Account-Based Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Display Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
