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CustomerLabs 1PD Ops Platform Reviews & Product Details

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CustomerLabs 1PD Ops Platform Product Details

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The CustomerLabs 1PD Ops Platform is a no-code tool designed to empower marketers by collecting, unifying, and activating first-party data from multiple sources. This platform enhances customer data management and enables personalized marketing campaigns across channels, without technical dependencies. Key Features: Data Collection & Identity Resolution: The platform collects data from websites, CRMs, point-of-sale systems, and other offline sources, unifying them into a comprehensive customer profile. Identity resolution maps anonymous users across multiple touchpoints for a complete 360° view of customer behavior. Advanced Segmentation & Personalization: Create custom audience segments based on user activity (e.g., high-value customers or repeat buyers). These segments help marketers design personalized campaigns across multiple channels like Google Ads, Facebook, and email. Server-Side Tracking & First-Party Server Cookies: The platform offers robust server-side tracking, ensuring that key audience signals are accurately captured and synced with ad platforms, even with modern privacy restrictions. Additionally, it employs lifelong first-party server cookies, which prevent cookie expiration (e.g., fbclid, gclid) and improve attribution and reporting by storing cookies indefinitely. Offline & Enhanced Conversions: Sync and analyze offline purchase data with online campaigns to enhance Google Offline Conversions and LinkedIn CAPI, optimizing full-funnel performance and reducing acquisition costs. Improved ROAS & Attribution: By maintaining persistent server-side cookies and real-time data syncing, the platform helps achieve higher audience match rates, improving ROAS and ensuring that campaigns are optimized for high-intent, high-value users

Seller

CustomerLabs

Discussions

CustomerLabs 1PD Ops Platform Community

Languages Supported

English

Product Description

Visual tracking tool for digital marketers to track and send website events data in 30 minutes to Ad Platforms, Analytics Tools, CRMs, Marketing Automation and others without coding.

Overview by

Vishnu Vankayala

CustomerLabs 1PD Ops Platform Media

CustomerLabs 1PD Ops Platform Demo - Track website visitor behavior using Action Recorder

Capture specific website events that make the most sense for your business with Action Recorder. A point-click tool for marketers to collect customer data efficiently.

CustomerLabs 1PD Ops Platform Demo - Unify customer data from multiple platforms

Collect customer touchpoint data from external sources such as email marketing tools, CRM and service platforms via webhooks.

Align disparate customer data across platforms and get a cohesive, 360 degree view of your customers.

CustomerLabs 1PD Ops Platform Demo - Sync your customer data with existing tools

Send the customer data to any of your existing marketing tools to orchestrate campaigns that convert.

CustomerLabs 1PD Ops Platform Demo - Segment users

Categorize customers into similar sub-groups for better engagement.

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Justin G.

Director of Operations

Small-Business (50 or fewer emp.)

6/20/2024

"Excellent First Party Tracking without all the gimmicks"

5/5

What do you like best about CustomerLabs 1PD Ops Platform?

CustomerLabs is excellent at delivering exactly what you need - first party tracking. Nowadays, cookies expire instantly and privacy issues have made it harder to find customers that are interested in your website. Thanks to CustomerLabs, we are able to identify more customers than other services (TW/CAPI) and feed that data back into the advertising platforms (FB/Google) to target more users like those that are purchasing our products. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

CustomerLabs is constantly adding new channels and extensions to be able to track and connect to. Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

Nowadays, cookies expire instantly and privacy issues have made it harder to find customers that are interested in your website. Thanks to CustomerLabs, we are able to identify more customers than other services (TW/CAPI) and feed that data back into the advertising platforms (FB/Google) to target more users like those that are purchasing our products. Review collected by and hosted on G2.com.

Tyler A.

Small-Business (50 or fewer emp.)

3/19/2024

"Great pixel tool to get the most out of our Facebook ads"

5/5

What do you like best about CustomerLabs 1PD Ops Platform?

We have worked with CUstomerLabs for about 2 years now and it has been a great experience. We have been able to communicate directly with the CEO Vishnu, and every single question or issue we have has been handled quickly and thoroughly.

Just a few thoughts on the experience:

Personalized Approach: CustomerLabs didn’t just give us tools; they gave us a strategy. They understood our unique setup and came prepared with solutions that felt tailor-made.

The Journey:

Integration: Marrying CustomerLabs with our system was seamless. It’s like they’ve been a part of our tech stack forever.

Custom Tracking: Whatever custom need we threw at them, they caught it with ease and turned it into a feature that seemed designed just for us.

Boosting Our Campaigns: The numbers don’t lie. Our Facebook campaigns have been hitting the mark more consistently since we joined forces with CustomerLabs.

Data at our Fingertips: Informed decisions are the best decisions. Thanks to CustomerLabs, we're making better decisions with the crystal-clear data they provide.

Always There When You Need Them: The CustomerLabs team is just a message away, and their responsiveness has been a game-changer. We faced a few user error issues along the way, but their team was all about swift resolutions. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

The only downside is the setup can be a bit in-depth. But they got on the phone with us and screenshared and helped us get it all setup. Review collected by and hosted on G2.com.

Akshay Kumar G.

Growth Marketer

Mid-Market (51-1000 emp.)

5/27/2024

"Amazing platform to leverage data"

5/5

What do you like best about CustomerLabs 1PD Ops Platform?

It's a great platform with various detailed use cases and features to help companies to leverage data & grow. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

Nothing specific. It's a great platform. Review collected by and hosted on G2.com.

Nihal O.

Enterprise (> 1000 emp.)

9/9/2023

"Best Tool for all your First party marketing needs"

5/5

What do you like best about CustomerLabs 1PD Ops Platform?

Best thing about Clabs is the first party data! Once a user visits your website, all you need is Clabs tool to segment audience and use it as per your needs.

Whether you want to show ads thorugh Google, meta or any other possible channel where you customer has a presence, Clabs helps! Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

I do not see anything. They proactively take feedbacks if any and continuously improve their prouct in order to serve their customers better. Review collected by and hosted on G2.com.

Verified User in Higher Education

Mid-Market (51-1000 emp.)

2/23/2024

"Great service"

5/5

What do you like best about CustomerLabs 1PD Ops Platform?

Great customer service. Helped take our events matching from 4.9 to over 9. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

Integrating and evergreen training videos to set everything up yourself would be helpful. Review collected by and hosted on G2.com.

Nina C.

Small-Business (50 or fewer emp.)

2/23/2023

"Great tool to maximise your returns"

4/5

What do you like best about CustomerLabs 1PD Ops Platform?

CustomerLabs is the best value first-party data platform we have used. It has flexible plans for all sizes and it makes a positive impact on audience match rate which in turn increases ROAS on advertising platforms like Facebook Ads and Google ads. You can clearly see the lift in results after only 14 days. The customer service is also excellent and they will have frequent meetings to review your progress which is very helpful. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

It's a bit hard to set up at first, but their customer service can help you with it. Review collected by and hosted on G2.com.

Ayako Y.

Chief Marketing Officer

Marketing and Advertising

Mid-Market (51-1000 emp.)

1/15/2023

"Effortlessly Unify and Analyze Customer Data with CustomerLabs CDP"

5/5

What do you like best about CustomerLabs 1PD Ops Platform?

It allows me to integrate and seamlessly sync my customer data in real-time with my existing marketing tools like Google Analytics, Google Adwords, Mixpanel, Salesforce, and others tools. It also allows me to easily track, identify, segment, and analyze customer data. The platform allows me to manage personalized campaigns across channels without relying on my developers. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

I haven't found anything that I dislike about CustomerLabs CDP yet. I am satisfied with using it. Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

CustomerLabs CDP solved my problem of having a scattered and disjointed view of my customer data. By unifying my customer data from multiple sources, I can get a 360-degree view of my customers and create tailored segments to trigger timely messages across channels. This benefits me by allowing me to make data-driven decisions and increase product sign-ups, adoption, and engagement. It also saves me time and resources by not having to depend on my developers to implement tracking and analysis. Review collected by and hosted on G2.com.

vikas n.

Sr. Manager - Marketing

Retail

Mid-Market (51-1000 emp.)

7/17/2023

"Amazing product to super charge your Meta/Google Campaigns"

5/5

What do you like best about CustomerLabs 1PD Ops Platform?

Seamless ultrafast setup & Results after implementing were just great. Most competitive pricing too. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

Nothing so far. The support & the product have been amazing so far. Review collected by and hosted on G2.com.

Verified User in Insurance

Small-Business (50 or fewer emp.)

11/15/2022

"Great first experience with a CDP"

4.5/5

What do you like best about CustomerLabs 1PD Ops Platform?

I like the personalized service offered and also the easy setup process, especially for a non-developer to get going quickly with a CDP solution. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

Even though it is no-code, there is still a learning curve with the product. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

9/1/2022

"Game Changing!"

5/5

What do you like best about CustomerLabs 1PD Ops Platform?

Customer Labs is redefining first-party data capture, storage, and audience deployment with ease. When you normally think of CDP you think of expensive and developer-heavy, but not anymore. Not only does Customer Labs integrate with some of the most common and popular CRMs and Ad platforms to bring unity to your marketing efforts. It also has first-rate support and a team that is responsive and helpful when things go wrong. I can't recommend it enough for every marketing team out there whether you're doing e-comm or b2b lead gen, this needs to be your data hub. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

My only critique is that this platform has the ability to track multi-touch attribution but does not yet have a dashboard that enables you to present that to your clients. That being said I do believe they have it on their roadmap. Review collected by and hosted on G2.com.