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Contentful Features

What are the features of Contentful?

Content

  • Content Authoring
  • Rich Text Editor
  • Versioning
  • Plug-ins/Widgets/Apps
  • Asset Management
  • Internal Search
  • Content Repository

Design

  • Customization

Platform

  • SEO
  • Flexible Navigation Structures
  • User, Role, and Access Management
  • Enterprise Scalability
  • Internationalization
  • Dashboards and Reports
  • API / Integrations

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Filter for Features

Content

Content Authoring

Based on 143 Contentful reviews and verified by the G2 Product R&D team. Drafting and publishing content is intuitive and non-technical.
83%
(Based on 143 reviews)

Rich Text Editor

Based on 141 Contentful reviews and verified by the G2 Product R&D team. Formatting content is straight-forward and painless.
78%
(Based on 141 reviews)

Versioning

Based on 128 Contentful reviews and verified by the G2 Product R&D team. Keep track of incrementally changing versions of the same content.
79%
(Based on 128 reviews)

Plug-ins/Widgets/Apps

Based on 110 Contentful reviews and verified by the G2 Product R&D team. Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.
77%
(Based on 110 reviews)

Approval Process

Based on 96 Contentful reviews and verified by the G2 Product R&D team. Can easily institute an approval routing process between authors and editors.
78%
(Based on 96 reviews)

Content Scheduling

Based on 85 Contentful reviews and verified by the G2 Product R&D team. Easily schedule content to be published at a certain time and in a certain order.
83%
(Based on 85 reviews)

Asset Management

Based on 127 Contentful reviews and verified by the G2 Product R&D team. System allows the storage and management of rich media files.
78%
(Based on 127 reviews)

Internal Search

Based on 133 Contentful reviews and verified by the G2 Product R&D team. Able to search your content based on keyword, metadata, tags, etc.
77%
(Based on 133 reviews)

Content Repository

Based on 128 Contentful reviews and verified by the G2 Product R&D team. Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.
81%
(Based on 128 reviews)

Design

Breadth of Pre-Built Templates

The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs. 60 reviewers of Contentful have provided feedback on this feature.
70%
(Based on 60 reviews)

Mobile

Effective mobile templates are available and easily customizable. This feature was mentioned in 63 Contentful reviews.
72%
(Based on 63 reviews)

Branding/Themes

Based on 76 Contentful reviews and verified by the G2 Product R&D team. Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.
74%
(Based on 76 reviews)

Customization

Based on 120 Contentful reviews and verified by the G2 Product R&D team. The visual appearance of webpages can be easily customized to fit your site’s needs.
81%
(Based on 120 reviews)

Platform

User Community

As reported in 73 Contentful reviews. The system has a large and interactive community of users.
77%
(Based on 73 reviews)

SEO

Based on 104 Contentful reviews and verified by the G2 Product R&D team. Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
79%
(Based on 104 reviews)

Flexible Navigation Structures

Based on 120 Contentful reviews and verified by the G2 Product R&D team. Able to build out different and multiple taxonomies to store and index content.
80%
(Based on 120 reviews)

User, Role, and Access Management

Based on 133 Contentful reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
79%
(Based on 133 reviews)

Enterprise Scalability

Based on 121 Contentful reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations or an expansive web presence.
82%
(Based on 121 reviews)

Internationalization

Based on 113 Contentful reviews and verified by the G2 Product R&D team. Enables users to view and interact with the same content in multiple languages.
84%
(Based on 113 reviews)

Dashboards and Reports

Based on 97 Contentful reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards.
79%
(Based on 97 reviews)

API / Integrations

Based on 115 Contentful reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
86%
(Based on 115 reviews)

Analytics

Web Analytics

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence.

Not enough data

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

Not enough data

Audience Insights

Helps users understand audience demographics and evaluate visitor behavior.

Not enough data

Reports & Dashboards

Create reports and dashboards to analyze results of campaigns.

Not enough data

Personalization

Streamlines personalization by integrating customer data repositories into systems that deliver content.

Not enough data

Marketing Automation

Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels.

Not enough data

Personalization

Based on 45 Contentful reviews and verified by the G2 Product R&D team. Offers built-in personalization tools to tailor content to users.
75%
(Based on 45 reviews)

Content Performance

Based on 59 Contentful reviews and verified by the G2 Product R&D team. Offers content performance analytics.
79%
(Based on 59 reviews)

Content Management

Customizable Templated Workflows

Suggested workflows that can be adopted as is or adapted to fit business needs.

Not enough data

Asset Management

System allows the storage and management of rich media files.

Not enough data

Portals and Sites

Able to create user portals and sites.

Not enough data

Design & Development

No-Code App Development

Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes.

Not enough data

Low-Code App Development

Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding.

Not enough data

Self-Service Capabilities

Customers have a route to update account details, payments and information themselves.

Not enough data

Functionality

Developer Tools

Provide developer-focused tools for website creation and maintenance. This feature was mentioned in 12 Contentful reviews.
89%
(Based on 12 reviews)

Automation

Based on 11 Contentful reviews. Automate repetitive web development processes.
89%
(Based on 11 reviews)

Website Staging

Offer staging and other pre-production environments for web development. 12 reviewers of Contentful have provided feedback on this feature.
85%
(Based on 12 reviews)

Support

Multi-CMS Support

Based on 12 Contentful reviews. Support several CMS through a single platform.
90%
(Based on 12 reviews)

Compliance

As reported in 12 Contentful reviews. Offer or foster security compliance capabilities, e.g., SOC 2.
89%
(Based on 12 reviews)

Management

Web Content Dedication

Based on 12 Contentful reviews. Provide web-dedicated content management capabilities.
93%
(Based on 12 reviews)

Website Hosting

Provides website hosting capabilities. This feature was mentioned in 10 Contentful reviews.
93%
(Based on 10 reviews)

Role-Based Permissions

Dictate user access and permissions based on organizational role. 12 reviewers of Contentful have provided feedback on this feature.
83%
(Based on 12 reviews)

Publishing

Automated Publishing

Based on 58 Contentful reviews and verified by the G2 Product R&D team. Automatically publishes content at a time set by users.
80%
(Based on 58 reviews)

Multi-language

Based on 64 Contentful reviews and verified by the G2 Product R&D team. Can support content being viewed in multiple languages.
86%
(Based on 64 reviews)

AR/VR Capability

Capable of deploying content to AR and/or VR platforms. 25 reviewers of Contentful have provided feedback on this feature.
75%
(Based on 25 reviews)

Development

Image Management

Based on 75 Contentful reviews and verified by the G2 Product R&D team. Provides limited digital asset management.
79%
(Based on 75 reviews)

Reuseable Content

Based on 75 Contentful reviews and verified by the G2 Product R&D team. Uses XML-based content structuring to support reuse of content pieces.
86%
(Based on 75 reviews)

Unlimited Environments

Based on 57 Contentful reviews and verified by the G2 Product R&D team. Provides unlimited environments to develop projects.
75%
(Based on 57 reviews)

Form Builder

Based on 37 Contentful reviews and verified by the G2 Product R&D team. Provides a built-in form builder.
78%
(Based on 37 reviews)

Agentic AI - Personalization

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Not enough data

Cross-system Integration

Works across multiple software systems or databases

Not enough data

Adaptive Learning

Improves performance based on feedback and experience

Not enough data

Natural Language Interaction

Engages in human-like conversation for task delegation

Not enough data

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Not enough data

Decision Making

Makes informed choices based on available data and objectives

Not enough data

Agentic AI - Web Content Management

Cross-system Integration

Works across multiple software systems or databases

Not enough data

Natural Language Interaction

Engages in human-like conversation for task delegation

Not enough data

Agentic AI - Headless CMS

Cross-system Integration

Works across multiple software systems or databases

Not enough data

Agentic AI - Digital Experience Platforms

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Not enough data

Cross-system Integration

Works across multiple software systems or databases

Not enough data

Adaptive Learning

Improves performance based on feedback and experience

Not enough data

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Not enough data

Decision Making

Makes informed choices based on available data and objectives

Not enough data

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