AppTweak Features
What are the features of AppTweak?
Optimization
- App Store Page Design & Preview
- Keyword Tools
- Reviews & Ratings
- Keyword Localization
- Conversion Rate Benchmarks
Reporting & Alerts
- Reports and Dashboards
- Traffic Source Reporting
- Featured App Alerts
- Alert Delivery
Platform Additional Functionality
- Integrations
- Organic Keyword Protection
- App Suggestions
Competition Monitoring
- Timeline
- Store Performance
- Category Ranking
Technology Glossary Features
View definitions of the features and discover new technology terms.
AppTweak Categories on G2
Filter for Features
Metrics
Engagement | Configures and accurately measures an appropriate measure of engagement, such as average session length. 35 reviewers of AppTweak have provided feedback on this feature. | 74% (Based on 35 reviews) | |
Exit Tracking | Based on 33 AppTweak reviews. Accurately determines where users close the app during their sessions. | 63% (Based on 33 reviews) | |
Retention | As reported in 34 AppTweak reviews. Accurately measures bounce rate. | 64% (Based on 34 reviews) | |
Return | Tracks user return rates and related metrics. 34 reviewers of AppTweak have provided feedback on this feature. | 64% (Based on 34 reviews) | |
Conversions | As reported in 37 AppTweak reviews. Tracks what proportion of users convert via a certain action. | 76% (Based on 37 reviews) |
Campaign Management & Optimization
Paid Keyword Optimization | Helps find the right keywords to drive relevant traffic to your website. This feature was mentioned in 13 AppTweak reviews. | 85% (Based on 13 reviews) | |
Bid Rules | Able to set rules to minimize pay per click cost or maximize conversions from your keywords. 12 reviewers of AppTweak have provided feedback on this feature. | 67% (Based on 12 reviews) | |
Ad Creation and Editing | Can manage and bulk upload changes to multiple platforms. This feature was mentioned in 12 AppTweak reviews. | 61% (Based on 12 reviews) | |
Ad and Landing Page Scheduling | Based on 12 AppTweak reviews. Automate copy changes by scheduling changes in advance. | 58% (Based on 12 reviews) | |
Scenario Planning | See feature definition | Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. 12 reviewers of AppTweak have provided feedback on this feature. | 61% (Based on 12 reviews) |
Portfolio Bid Optimization | Based on 12 AppTweak reviews. Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. | 65% (Based on 12 reviews) | |
Advanced Targeting Options | Target customers by options beyond keywords such as location, time of day or week, or by devices. This feature was mentioned in 12 AppTweak reviews. | 63% (Based on 12 reviews) | |
Offline Capabilities | Based on 12 AppTweak reviews. Able to quickly make bulk changes through a desktop editor. | 57% (Based on 12 reviews) | |
Extensions | As reported in 12 AppTweak reviews. Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads. | 63% (Based on 12 reviews) | |
Product Listing Ads | Supports product listing ads, allowing users to edit ads and track PLA performance. 11 reviewers of AppTweak have provided feedback on this feature. | 61% (Based on 11 reviews) | |
Budget Execution & Monitoring | Set a budget plan and automate it’s execution with monitoring capabilities. This feature was mentioned in 11 AppTweak reviews. | 59% (Based on 11 reviews) |
Analytics & Administration
Ad and Conversion Tracking | Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. | Not enough data | |
Attribution | As reported in 10 AppTweak reviews. Able to track click path of users that come to your site via paid search and if they convert to customers. | 83% (Based on 10 reviews) | |
Reports | Reports created by the user to cater to specific metrics and key performance indicators. 11 reviewers of AppTweak have provided feedback on this feature. | 88% (Based on 11 reviews) |
Platform
APIs | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. 10 reviewers of AppTweak have provided feedback on this feature. | 65% (Based on 10 reviews) | |
Notifications | Based on 11 AppTweak reviews. Able to set custom alerts to notify you of changes to key performance indicators. | 61% (Based on 11 reviews) | |
Customization | Able to customize metrics and other platform features based on personalized needs. 10 reviewers of AppTweak have provided feedback on this feature. | 63% (Based on 10 reviews) | |
User, Role, and Access Management | Based on 10 AppTweak reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 83% (Based on 10 reviews) | |
Performance and Reliability | Based on 10 AppTweak reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 78% (Based on 10 reviews) | |
Enterprise Scalability | Based on 11 AppTweak reviews. Provides features to allow scaling for large organizations. | 70% (Based on 11 reviews) | |
Workflow Capability | As reported in 10 AppTweak reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 55% (Based on 10 reviews) | |
Internationalization | Based on 10 AppTweak reviews. Enables users to view and transact business with the same content in multiple languages and currencies. | 55% (Based on 10 reviews) | |
Search | Provides users with search tools in order to find the data they need quickly This feature was mentioned in 11 AppTweak reviews. | 85% (Based on 11 reviews) | |
User, Role, And Access Management | Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 11 AppTweak reviews. | 86% (Based on 11 reviews) | |
Mobile User Support | Allows software to be easily used on multiple mobile devices, including phone and tablet devices This feature was mentioned in 10 AppTweak reviews. | 72% (Based on 10 reviews) | |
Alerts | Provides features for email and messaging alerts surrounding contact and company updates This feature was mentioned in 10 AppTweak reviews. | 70% (Based on 10 reviews) | |
Collaboration | As reported in 11 AppTweak reviews. Allows multiple users to access and collaborate on the platform | 82% (Based on 11 reviews) | |
Compliance | As reported in 10 AppTweak reviews. Provides features for users to follow domestic and international privacy and data colelction compliance laws | 72% (Based on 10 reviews) |
User Identification
Demographics | Based on 31 AppTweak reviews. Identifies user demographics like gender or age. | 67% (Based on 31 reviews) | |
User Segmentation | See feature definition | As reported in 31 AppTweak reviews. Enables the view of analytic data based on user segment. | 68% (Based on 31 reviews) |
Geolocation | Identifies users locations. This feature was mentioned in 31 AppTweak reviews. | 75% (Based on 31 reviews) |
Tracking & Reporting
Custom Event Tracking | As reported in 31 AppTweak reviews. Enables you to define custom events for analysis. | 68% (Based on 31 reviews) | |
Real-Time Insights | Provides real-time reports. This feature was mentioned in 31 AppTweak reviews. | 80% (Based on 31 reviews) | |
Attribution | Based on 31 AppTweak reviews. Measures user acquisition analytics. | 70% (Based on 31 reviews) | |
Dashboard | Provides a holistic summary of your data. This feature was mentioned in 36 AppTweak reviews. | 86% (Based on 36 reviews) | |
User Path Tracking | Displays a users progress throughout specific paths in an application. 31 reviewers of AppTweak have provided feedback on this feature. | 65% (Based on 31 reviews) | |
User Activity History | Displays a users activity history. 31 reviewers of AppTweak have provided feedback on this feature. | 63% (Based on 31 reviews) |
Consumer Intelligence
Customer Feedback | Provides a forum for customers to give feedback and data storage for company analysis. | Not enough data | |
Competitive Intelligence | Allows users to get real-time information on competitors performance and reputation. | Not enough data | |
Sentiment Analysis | Gives users greater visibility into the how feel and respond to reputation gaining tactics. | Not enough data |
Reporting
Revenue Reporting | Provides tools with enhanced filtering and correlation between revenue and reputation. | Not enough data | |
Corporate Reporting | Helps monitor the overall performance of marketing efforts and brand establishment. | Not enough data | |
Dashboard | Provides a centralized hub and management tools for all data points related to online reputation. | Not enough data |
Media Monitoring
Social Networks Monitoring | Helps track and monitor social media trends and interactions. | Not enough data | |
Social Media Management | Helps manage social messaging and measures the full impact of social campaigns. | Not enough data | |
Digital Media Monitoring | Helps manage ad messaging and measures the full impact of digital advertising campaigns. | Not enough data |
In-House Management
Employee Performance | Gives visibility into employee performance and each individual's impact on reputation initiatives. | Not enough data | |
Team Workflow | Helps establish a workflow that allows team members to communicate effectively and collaboratively. | Not enough data |
Marketing Operations
ROI Tracking | Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs This feature was mentioned in 11 AppTweak reviews. | 56% (Based on 11 reviews) | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns 11 reviewers of AppTweak have provided feedback on this feature. | 67% (Based on 11 reviews) | |
Customer Insights | As reported in 11 AppTweak reviews. Collects and reports on data relating to customer journeys, preferences, and history | 68% (Based on 11 reviews) | |
Multi-User Access | Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results This feature was mentioned in 12 AppTweak reviews. | 85% (Based on 12 reviews) | |
Spend Management | Based on 11 AppTweak reviews. Includes features for budgeting, forecasting, and managing marketing investments | 59% (Based on 11 reviews) | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding This feature was mentioned in 10 AppTweak reviews. | 62% (Based on 10 reviews) |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy 10 reviewers of AppTweak have provided feedback on this feature. | 75% (Based on 10 reviews) | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns This feature was mentioned in 11 AppTweak reviews. | 79% (Based on 11 reviews) | |
Campaign Stickiness | Based on 10 AppTweak reviews. Identifies which marketing campaigns resolved in open or closed opportunities | 72% (Based on 10 reviews) | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels 10 reviewers of AppTweak have provided feedback on this feature. | 72% (Based on 10 reviews) | |
Brand Optimization | Based on 10 AppTweak reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 75% (Based on 10 reviews) | |
Predictive Analytics | Based on 10 AppTweak reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | 78% (Based on 10 reviews) |
Optimization
App Store Page Design & Preview | Based on 112 AppTweak reviews. Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores. | 89% (Based on 112 reviews) | |
Keyword Tools | Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more. This feature was mentioned in 125 AppTweak reviews. | 92% (Based on 125 reviews) | |
Reviews & Ratings | Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app. 101 reviewers of AppTweak have provided feedback on this feature. | 83% (Based on 101 reviews) | |
Keyword Localization | Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc. 103 reviewers of AppTweak have provided feedback on this feature. | 85% (Based on 103 reviews) | |
Conversion Rate Benchmarks | Based on 102 AppTweak reviews. Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks. | 79% (Based on 102 reviews) |
Reporting & Alerts
Reports and Dashboards | Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance. 123 reviewers of AppTweak have provided feedback on this feature. | 83% (Based on 123 reviews) | |
Traffic Source Reporting | As reported in 97 AppTweak reviews. Provides reporting around traffic source to analyze app downloads, product page views, and impressions. | 76% (Based on 97 reviews) | |
Featured App Alerts | Based on 95 AppTweak reviews. Provides notifications before the App Store or Google Play promotes your app. | 76% (Based on 95 reviews) | |
Alert Delivery | Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data. This feature was mentioned in 92 AppTweak reviews. | 77% (Based on 92 reviews) |
Platform Basics
Centralized Platform | Provides a centralized platform for all competitive intelligence for teams to review and analyze. This feature was mentioned in 30 AppTweak reviews. | 86% (Based on 30 reviews) | |
Web Tracking | Based on 27 AppTweak reviews. Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc. | 60% (Based on 27 reviews) | |
Benchmarking | Provides benchmarking around search ads and display creatives against competitors to improve your paid marketing performance | Not enough data | |
Ad Creatives | Provide data around competitor's ad copy and can rank by popularity. | Not enough data | |
Paid Search Data | Ability to provide data around metrics such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines. | Not enough data |
Platform Data
Product Details | As reported in 25 AppTweak reviews. Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals. | 81% (Based on 25 reviews) | |
Customer Feedback & Reviews | Based on 26 AppTweak reviews. Provides competitive intelligence around unfiltered customer feedback and reviews. | 82% (Based on 26 reviews) | |
Channel Acquisition | As reported in 25 AppTweak reviews. Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels. | 65% (Based on 25 reviews) | |
Alerts | Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise. | Not enough data | |
Data Access | Ability to provide reporting and data exporting around paid search intelligence competitor data. | Not enough data | |
Web Traffic | Ability to track the amount of traffic brought to competitors’ websites through PPC. | Not enough data | |
Subdomains | Provides data around which subdomains competitors are directing their paid traffic to most often. | Not enough data |
Platform Content
Battlecards | Ability to create battlecards to showcase comparison of your products or services against multiple competitors. This feature was mentioned in 26 AppTweak reviews. | 69% (Based on 26 reviews) |
Platform Reporting
Customizable Dashboard | As reported in 27 AppTweak reviews. Allows users to create a customizable dashboard to curate and highlight specific competitive data. | 77% (Based on 27 reviews) | |
Benchmark Reporting | As reported in 26 AppTweak reviews. Provides competitive benchmarking and monitors growth and market share over time. | 77% (Based on 26 reviews) |
Data collection
Natural Language Processing (NLP) | Provides NLP features for filtering data collection down to specific data points This feature was mentioned in 12 AppTweak reviews. | 57% (Based on 12 reviews) | |
Data Sources | Based on 12 AppTweak reviews. Provides a wide selection of data sources for aggregated news and MARKET data | 72% (Based on 12 reviews) | |
Custom Research Sources | Allows users to make custom data collection queries 10 reviewers of AppTweak have provided feedback on this feature. | 63% (Based on 10 reviews) | |
Lead Enrichment | Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy This feature was mentioned in 10 AppTweak reviews. | 62% (Based on 10 reviews) | |
Advanced Data Collection | As reported in 10 AppTweak reviews. Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history, | 55% (Based on 10 reviews) |
Segment Trending
Web | Based on 10 AppTweak reviews. Provides features for tracking competitors websites including information such as pricing changes or new product features | 50% (Based on 10 reviews) | |
Social | Provides features for tracking competitor activity on social media This feature was mentioned in 10 AppTweak reviews. | 52% (Based on 10 reviews) | |
Benchmarks | Allows users to benchmark their product against other competitors in order to understand competitive position in the market This feature was mentioned in 10 AppTweak reviews. | 72% (Based on 10 reviews) | |
Finance | Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations 10 reviewers of AppTweak have provided feedback on this feature. | 50% (Based on 10 reviews) |
Analysis
Custom Dashboards | As reported in 10 AppTweak reviews. Allows users to create custom market intellignece dashboards | 78% (Based on 10 reviews) | |
Reports | Allows users to build and export reports for market data 10 reviewers of AppTweak have provided feedback on this feature. | 73% (Based on 10 reviews) | |
Integrations | Based on 10 AppTweak reviews. Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software | 63% (Based on 10 reviews) |
Platform Insights
Ad Creatives | As reported in 12 AppTweak reviews. Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser. | 82% (Based on 12 reviews) | |
Buying Strategies | Ability to showcase where and how advertisers are buying (direct vs. programmatic). This feature was mentioned in 11 AppTweak reviews. | 76% (Based on 11 reviews) | |
Publisher Data | As reported in 11 AppTweak reviews. Provides data on which publishers competitors are buying the most traffic from. | 74% (Based on 11 reviews) | |
Advertising Spend | Provides data on ad spend and ranking reports of top competitive ad spenders. 11 reviewers of AppTweak have provided feedback on this feature. | 74% (Based on 11 reviews) | |
Websites and Social Channels | Provides data on which websites and social channels advertisers are spending the most. This feature was mentioned in 11 AppTweak reviews. | 67% (Based on 11 reviews) | |
Device Insights | Based on 12 AppTweak reviews. Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). | 75% (Based on 12 reviews) | |
Ad Intelligence Reporting | Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc. 11 reviewers of AppTweak have provided feedback on this feature. | 82% (Based on 11 reviews) |
Platform Additional Functionality
Ad Competitive Benchmarking | Ability to benchmark competitor's ad spend, share of voice, and ad creatives. This feature was mentioned in 11 AppTweak reviews. | 85% (Based on 11 reviews) | |
Alerts | As reported in 10 AppTweak reviews. Provides alerts, or automated notifications, to when advertisers launch new campaigns. | 85% (Based on 10 reviews) | |
Integrations | As reported in 83 AppTweak reviews. Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors. | 78% (Based on 83 reviews) | |
Organic Keyword Protection | Ability to identify who is running ads on your top performing organic keywords and compare
your ad visibility with your competitors. This feature was mentioned in 85 AppTweak reviews. | 81% (Based on 85 reviews) | |
App Suggestions | Based on 88 AppTweak reviews. Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. | 80% (Based on 88 reviews) |
Competition Monitoring
Timeline | Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates. 97 reviewers of AppTweak have provided feedback on this feature. | 89% (Based on 97 reviews) | |
Store Performance | Based on 97 AppTweak reviews. Ability to monitor app downloads over time and compare performance with competitors. | 88% (Based on 97 reviews) | |
Financial Analysis | Ability to monitor app's revenue over time and compare performance with competitors. This feature was mentioned in 83 AppTweak reviews. | 65% (Based on 83 reviews) | |
Category Ranking | Based on 95 AppTweak reviews. Ability to monitor app's category rankings over time and compare performance with competitors. | 90% (Based on 95 reviews) |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data |
Agentic AI - Marketing Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Market Intelligence
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Online Reputation Management
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Operational Risk Management
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Competitive Intelligence
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data |
Agentic AI - App Store Optimization
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Digital Advertising Intelligence
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
