Amplitude Feature Experimentation Reviews & Product Details

Amplitude Feature Experimentation Product Details

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Amplitude Feature Experimentation is a sophisticated digital analytics solution designed to streamline the experimentation process for product, engineering, and data science teams. By integrating experimentation capabilities within a unified platform, it addresses the common challenges associated with running experiments in isolated environments. This integration ensures consistent metrics, seamless identity resolution, and the ability to target experiments at specific user segments effortlessly. The platform is particularly beneficial for organizations looking to enhance their product development processes through data-driven decision-making. It caters to a diverse audience, including product managers, engineers, and analysts, who require a collaborative environment to conduct experiments efficiently. By breaking down silos, Amplitude Feature Experimentation enables teams to work together more effectively, fostering a culture of experimentation that can lead to significant growth and innovation. One of the standout features of Amplitude Feature Experimentation is its user-friendly interface, which includes guided user experiences and human-readable recommendations. This design empowers teams with varying levels of expertise to confidently run experiments, thereby accelerating the pace at which they can enhance product experiences. The platform's intuitive nature encourages broader participation in experimentation, making it accessible to more team members and ultimately leading to a more comprehensive understanding of user behavior. In addition to its ease of use, Amplitude Feature Experimentation offers powerful and flexible capabilities without compromising performance. The platform includes robust statistical engines and built-in data quality checks, ensuring that teams can conduct a wide range of experiments while maintaining high standards of accuracy and reliability. This flexibility allows for rapid iteration and deployment of features, giving teams the control they need to adapt quickly to changing market demands. Moreover, Amplitude Feature Experimentation is seamlessly connected to Amplitude’s Digital Analytics Platform, providing users with consistent metrics, tracking, and identity resolution. This integration eliminates the need for additional engineering work or complex integrations, allowing teams to focus on what matters most: optimizing their products based on real-time data insights. By targeting experiments by user cohorts, organizations can tailor their approaches to meet the specific needs of different segments, ultimately driving more effective outcomes.

Product Website

Seller

Amplitude

Discussions

Amplitude Feature Experimentation Community

Languages Supported

English

Product Description

Amplitude Feature Experimentation embeds analytics and customer behavior into A/B testing and rollout workflows so teams learn faster and adapt experiences for key segments.

Overview by

Conner Sunday

Amplitude Feature Experimentation Integrations

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Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

4/30/2025

"Powerful analytics engine and flexible dashboarding have made it indispensable"

4.5/5

What do you like best about Amplitude Feature Experimentation?

Amplitude is clearly built around a powerful analytics engine that allows very flexible segmentation, cohorts, and filtering. This makes tightly targeting experiments fairly straightforward and, coupled with flexible custom dashboards, allows deep analysis of the results right inside Amplitude. Feature Experimentation and Feature Flags being based on the same engine makes integrating with amplitude simpler. Amplitude has quickly become the cornerstone of the growth team's data-based decision making. We're in there pretty much every day. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

My biggest grievance is the UI can be slow to navigate. Secondly, I couldn't find anywhere in the documentation that explains clearly which combinations are treated as AND vs OR, for filters and segments (for analyzing after,) so had to figure it out by trial and error. It all makes sense and all the logical operators I could ask for are there, but filter/segment query semantics could be better documented IMHO. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

4/28/2025

"Easy to use A/B testing platform"

4/5

What do you like best about Amplitude Feature Experimentation?

We like that Amplitude Feature Experimentation is integrated with the Amplitude product analytics platform. It allows us to iterate quickly, and since it is easy to use, I can recommend Amplitude Feature Experimentation especially to organizations that are new to experimentation. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

Looking at competitors, Amplitude Feature Experimentation lacks more advanced implementations of CUPED and Bonferroni correction, as well as from supporting a Bayesian inference approach.

In addition, it would be convenient if the automatically generated experiment summary could be exported as a .pdf or notify relevant Slack channels once a decision in an experiment is made. Review collected by and hosted on G2.com.

Response from Tamara Kecman of Amplitude Feature Experimentation

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Hi there! Thanks for taking the time to share your experience using Amplitude Feature Experimentation.

We’re glad to hear that the integration with our analytics platform is making it easier for you to iterate quickly and confidently!

It’s great to know that A/B testing and feature flags are helping you assess the impact of new features effectively.

Thanks again for your review!

Verified User in Hospital & Health Care

Mid-Market (51-1000 emp.)

4/24/2025

"Great for iterative experimentation"

5/5

What do you like best about Amplitude Feature Experimentation?

Really easy to set up A/B/C experiments and compare against multiple metrics. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

I find the statistical significance to validate an experiment be inconsistent with what volume it requires Review collected by and hosted on G2.com.

What problems is Amplitude Feature Experimentation solving and how is that benefiting you?

We use feature experimentation in two ways. First is to assess the impact of launching a new feature. i.e are users engaging with it, are they more likely to upgrade after using it, etc. The second use cases is evaluating small iterative changes for existing features (classic A/B tests). This is definitely the most common way we use amplitude and it really helps our team iterate quickly. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism

Mid-Market (51-1000 emp.)

4/24/2025

"Solid tool for AB testing with expanding feature set"

4/5

What do you like best about Amplitude Feature Experimentation?

Amplitude makes it easy to run AB tests with controlled segmentation, roll out, metrics, and more. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

Amplitude Experiment tends to be slow when adding metrics and updating results. Review collected by and hosted on G2.com.

Tyler S.

CEO

Small-Business (50 or fewer emp.)

12/10/2022

"Amplitude is hard to understand and use."

1.5/5

What do you like best about Amplitude Feature Experimentation?

Relatively easy to set up. Has a lot of features. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

Amplitude is just so hard to use. I feel like everyone talks about how amazing it is, but when I ask them to help me with my setup and explain how the calculations are actually working--they freeze up. I've had that experience multiple times. I guess maybe it is easy to use if you don't care how it calculates things? Seems weird not to understand your own metrics. Are you ok with just "retention improved 30%" but not knowing what that means? Review collected by and hosted on G2.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

1/17/2023

"easy to setup"

3.5/5

What do you like best about Amplitude Feature Experimentation?

Although it is easy to setup, and the information provided is easy to interpret too, could be a vital feature add on for the company. Love the data insights provided Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

There seem to be too many features and it can get difficult or confusing to use. The application has thrown in a lot of features which makes the added complication. Review collected by and hosted on G2.com.

Joanne W.

Marketing Coordinator

Mid-Market (51-1000 emp.)

1/19/2023

"Easy to use and helped immensely"

5/5

What do you like best about Amplitude Feature Experimentation?

I liked I was able to set up the test and use immedialty. I needed to more reporting before experimenting with ads and amplitude provided the details I needed. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

It wasn't easy to find the experiment area on the site but that's it. Review collected by and hosted on G2.com.

Thomas H.

Finance Manager

Small-Business (50 or fewer emp.)

1/19/2023

"Good way to A/B tests if already using Amplitude"

4/5

What do you like best about Amplitude Feature Experimentation?

Easy to use if already using Amplitude analytics, as all data is already there and connected. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

Sometimes there are data timing issues, but overall a decent option Review collected by and hosted on G2.com.

Riza H.

Lead Product Manager

Mid-Market (51-1000 emp.)

9/7/2022

"Great combination with Amplitude Analytics"

4/5

What do you like best about Amplitude Feature Experimentation?

No need to integrate it manually with analytics, since the Amplitude analytics data like events and cohorts are already automatically in sync with Experiment (this is extraordinary). Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

1. Need to upgrade to have real-time sync with Amplitude Cohorts

2. Sometimes there is a delay when fetching Experiments/Feature Flags that impacts our rollout

3. One time, there was a huge incident caused by an error from Amplitude Experiment, and the time to resolve this was taking days. Review collected by and hosted on G2.com.

Verified User in E-Learning

Mid-Market (51-1000 emp.)

12/21/2022

"Great tool for user experience insights!"

4/5

What do you like best about Amplitude Feature Experimentation?

The interface is smooth and quite intuitive for an analytic tool. There is no or little loading time, and a wide range of charts Review collected by and hosted on G2.com.

What do you dislike about Amplitude Feature Experimentation?

Feels a bit limited in terms of functionalities sometimes; things that should be very easy are somehow difficult (like stacking charts) Review collected by and hosted on G2.com.