Which one of them is a direct competitor of Whatfix?

Digital Adoption Platforms are a category of their own. Because of the unique features and capabilities, it is hard to compare them to other types of applications. Also in comparing DAP to DAP there are different areas where there is differentiation such as in Product Analytics (measure user experience in target application), Guidancy Analytics (use of Whatfix content), and Enterprise Analytics (consolidation of data at org-level). There is also the Product itself with its many user-facing features and most certainly, services. Most companies do not have DAP Strategy support, COE Programs or Value Realization teams.