What other use cases does it support?

Media optimization is the primary use case that most marketers are looking for when evaluating call tracking vendors. However, Invoca can be leveraged for additional use cases like orchestrating the post-call customer journey or personalizing the caller experience to boost conversion rates. If you’re serious about call tracking, chances are that you’ll want to expand your use of the platform as you get more familiar with the data it provides. Potential pitfalls to look out for when evaluating call tracking vendors: Some solutions don’t offer much more than call reporting and attribution. Find out if you can push caller data or audiences into media orchestration platforms like Adobe or other DMPs. Find out if the vendor can integrate with contact center software like Five9 or can help route calls based on pre-call data (like products viewed or shopping cart activity). If not, it will substantially limit how much use you can get out of the platform.