Best Inbound Call Tracking Software for Small Businesses – Any Recommendations?

Hey everyone,

We're exploring options for best inbound call tracking software and hoping to find something that strikes the right balance between functionality and simplicity.

Our main goals are:

• Tracking which campaigns or keywords are generating calls
• Getting clear attribution without a complex setup
• Integrating easily with tools like HubSpot or Google Ads

While browsing through G2's category a few platforms stood out as potential fits:

• CallRail: Seems to be the go-to for SMBs and marketing teams- offers keyword-level attribution and integrations with HubSpot, Google Ads, etc.
• WhatConverts: Looks great for capturing all types of conversions (not just calls). Agencies seem to love its reporting.
• Invoca: This one looks more advanced AI-powered conversation intelligence sounds amazing but maybe overkill for smaller teams?
• CallTrackingMetrics: I like that it combines call tracking with business phone features. Anyone using it for both?
• Ringba: Looks built for high-volume call traffic and performance marketers. Curious if anyone's using it outside of affiliate models?

Would love to hear what others are using. Any real-world feedback or favorite tools from your own experience?

Drop your recommendations - big thanks in advance!