How does Conversational Marketing work?

Implementing conversational marketing doesn’t force you to blow everything up and start from scratch. It’s more like turning on a new lead-gen channel that complements your existing marketing efforts. We boiled it down to a simple methodology called “Capture, Qualify, Connect.” Step 1: Capture more leads with messaging instead of forms. Step 2: Qualify leads in minutes instead of days. Step 3: Connect leads with sales and book meetings instantly.