What is Conversational Marketing?

Conversational marketing or conversation marketing is a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers, and create a more human buying experience. Instead of forcing people to go through lead capture forms and wait days for a response, conversational marketing uses targeted messaging and intelligent chatbots to engage with leads in real-time (like when they’re live on your website).Making it easier for people to connect with your company will help you convert leads faster. It’s the rare move that will make you and your prospects happier.