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Compare VWO Testing and Webtrends Optimize 
At a Glance
Market Segments
Mid-Market (57.2% of reviews)
Small-Business (43.2% of reviews)
Entry-Level Pricing
Contact Us
Free
VWO Testing
Star Rating
(824)4.3 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansWebtrends Optimize
Star Rating
(204)4.8 out of 5
Market Segments
Small-Business (43.2% of reviews)
Entry-Level Pricing
Free
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Testing has a solid A/B Testing feature with a score of 9.0, but reviewers mention that Webtrends Optimize excels with a perfect score of 9.9, highlighting its superior capabilities in running experiments and analyzing results.
- Reviewers mention that Webtrends Optimize offers a more intuitive WYSIWYG editor, scoring 9.2 compared to VWO Testing's 8.1, making it easier for users to create and modify tests without extensive coding knowledge.
- Users on G2 say that Webtrends Optimize's customer support is exceptional, with a score of 9.8, while VWO Testing's support, although good at 8.9, does not match the responsiveness and helpfulness reported by users of Webtrends.
- G2 users highlight that Webtrends Optimize provides advanced targeting options, scoring 9.9 in behavioral targeting, while VWO Testing's score of 8.1 indicates it may not offer the same level of precision in targeting specific user segments.
- Reviewers mention that Webtrends Optimize's reporting and analytics features are robust, scoring 9.1, which allows for deeper insights into user behavior, whereas VWO Testing's score of 8.2 suggests it may lack some advanced analytical capabilities.
- Users say that Webtrends Optimize shines in personalization features, particularly with its recommendation engine scoring 9.7, while VWO Testing's lower score of 6.9 indicates it may not provide as effective personalized content delivery.
Featured Products
Sponsored
ABsmartly
(14)
Mobile App Optimization
Visit Website
Sponsored
Optimal UX
(4)
Mobile App Optimization
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Pricing
Entry-Level Pricing
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Webtrends Optimize
Unrestricted Experimentation for growing websites (less than 10k sessions per month)
Free
Unrestricted experimentation. As per our paid version, all tools & features are available to all users as standard. No hidden tiers or 'upgrades' required to access any functionality. Unlimited number of UI users per licence. Free to websites with less than 10,000 sessions per month.
- Unlimited testing - A/B, A/Bn, MVT, Split, Baseline
- Unlimited personalisation & targeting
- Social proof & product recommendations
Free Trial
VWO Testing
Free Trial is available
Webtrends Optimize
Free Trial is available
Ratings
Meets Requirements
8.5
701
9.5
162
Ease of Use
8.3
707
9.0
162
Ease of Setup
8.6
429
9.1
106
Ease of Admin
8.7
318
9.4
83
Quality of Support
8.9
673
9.8
163
Has the product been a good partner in doing business?
8.9
315
9.8
82
Product Direction (% positive)
8.9
695
9.3
153
Features by Category
Visitor Behavior
8.2
65
9.6
42
|
Verified
8.3
63
9.8
41
|
Verified
7.8
56
9.4
9
Templates
7.5
57
8.6
30
|
Verified
8.0
63
9.1
33
8.4
62
9.7
41
|
Verified
Personalization
7.6
57
9.6
36
|
Verified
7.8
53
9.5
40
|
Verified
7.2
53
9.4
33
|
Verified
6.8
50
8.9
6
7.0
53
9.7
38
|
Verified
6.9
50
9.6
35
|
Verified
9.0
67
9.8
44
|
Verified
7.6
50
9.7
39
|
Verified
Multichannel
7.7
58
9.8
40
|
Verified
5.6
46
Feature Not Available
7.5
51
9.6
39
|
Verified
Administration
7.6
49
9.1
36
|
Verified
8.3
62
9.7
42
|
Verified
7.6
59
9.4
39
|
Verified
7.6
58
9.4
36
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
8
10.0
29
7.9
7
9.6
27
Targeting
8.3
8
9.9
26
7.9
8
9.8
27
Triggered Content
8.3
5
9.9
24
Not enough data
Feature Not Available
7.7
5
10.0
23
Personalized Content
Not enough data
9.8
21
Not enough data
9.2
18
8.3
8
9.9
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
7.7
45
Not enough data
7.7
47
Not enough data
8.5
54
Not enough data
Functionality
7.9
49
Not enough data
8.5
57
Not enough data
8.0
54
Not enough data
Computing
8.0
348
8.6
61
6.5
305
7.6
54
7.6
385
7.9
64
Experimental Design
8.4
377
9.3
63
8.5
368
9.5
59
8.1
369
9.2
64
Analytics
8.2
422
8.8
66
7.6
392
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
9.4
27
Not enough data
8.2
23
Not enough data
8.7
26
Not enough data
8.9
26
Not enough data
8.5
26
Not enough data
8.7
24
Not enough data
Reporting
8.7
25
Not enough data
8.7
28
Not enough data
Personalization
8.5
22
Not enough data
8.4
21
Not enough data
8.8
19
Not enough data
Administration
8.6
19
Not enough data
8.7
18
Not enough data
8.8
24
Not enough data
9.0
24
Not enough data
Categories
Categories
Shared Categories
VWO Testing and Webtrends Optimize are categorized as Feature Management, Personalization, Personalization Engines, A/B Testing, and E-Commerce Personalization
Unique Categories
VWO Testing is categorized as Mobile App Optimization
Webtrends Optimize has no unique categories
Reviews
Reviewers' Company Size
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Webtrends Optimize
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
12.0%
Marketing and Advertising
10.4%
Retail
8.5%
Information Technology and Services
6.2%
Leisure, Travel & Tourism
4.8%
Other
58.1%
Leisure, Travel & Tourism
12.6%
Retail
11.6%
Marketing and Advertising
11.6%
Financial Services
5.5%
Computer Software
5.5%
Other
53.3%
Most Helpful Reviews
VWO Testing
Most Helpful Favorable Review
Brian D.
Verified User in Real Estate
Multiple goal options can be measured simultaneously, for example several types of conversions, and revenue per visitor.
Most Helpful Critical Review
Verified User in Consumer Electronics
-Sales team promises a lot, customer success delivers little value. Onboarding is a bunch of scripted fluff that ends after a month with trying to sell you dev hours. -"We understand you don't have a developer on staff, we'll help you set-up your first few...
Webtrends Optimize
Most Helpful Favorable Review
Jon C.
Verified User in Marketing and Advertising
WTO is a perfectly functional tool that allows experimentation on websites and apps and therefore allows us a powerful tool for any client we would work with.
Most Helpful Critical Review
Verified User in Insurance
Difficulty managing page flicker and experiment trigering on single page applications.
Brian D.
Verified User in Real Estate
Multiple goal options can be measured simultaneously, for example several types of conversions, and revenue per visitor.
Jon C.
Verified User in Marketing and Advertising
WTO is a perfectly functional tool that allows experimentation on websites and apps and therefore allows us a powerful tool for any client we would work with.
Verified User in Consumer Electronics
-Sales team promises a lot, customer success delivers little value. Onboarding is a bunch of scripted fluff that ends after a month with trying to sell you dev hours. -"We understand you don't have a developer on staff, we'll help you set-up your first few...
Verified User in Insurance
Difficulty managing page flicker and experiment trigering on single page applications.
Alternatives
Discussions
How scalable is Visual Website Optimizer?
1 comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
Will there be any improvement of setting up goals?
1 comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
How do I set up click and scrollmaps?
1 comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
In the reporting, whats a unique view?
1 comment
MA
To summarise this for you, Unique Views is a metric to look at each individual visitor across all of their sessions within the duration of a test project....Read more
Webtrends Optimize has no more discussions with answers
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