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Compare Sprout Social and Zoho Social 
At a Glance
Market Segments
Small-Business (45.4% of reviews)
Small-Business (87.5% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
$0.00
Sprout Social
Star Rating
(4,184)4.4 out of 5
Market Segments
Small-Business (45.4% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansZoho Social
Star Rating
(2,736)4.6 out of 5
Market Segments
Small-Business (87.5% of reviews)
Entry-Level Pricing
$0.00
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sprout Social excels in its Content Calendar feature, scoring 9.0, which allows for effective scheduling and planning of posts. In contrast, Zoho Social's Content Calendar, while still strong at 9.1, is noted for its user-friendly interface that makes it easier for small businesses to manage their social media timelines.
- Reviewers mention that Zoho Social's Ease of Use score of 9.2 significantly outperforms Sprout Social's 8.8, highlighting that users find Zoho's interface more intuitive, especially for those new to social media management tools.
- G2 users indicate that both platforms have similar Post Performance scores of 8.8, but Sprout Social is praised for its robust analytics capabilities, allowing users to dive deeper into engagement metrics, while Zoho Social's analytics are seen as more straightforward and accessible for quick insights.
- Users on G2 report that Zoho Social's Hashtag Analytics score of 8.3 is superior to Sprout Social's 7.6, with reviewers noting that Zoho provides more comprehensive insights into hashtag performance, which is crucial for campaign effectiveness.
- Reviewers mention that while both platforms offer solid Quality of Support, scoring 8.7 each, Zoho Social's support is often highlighted for being more responsive and helpful, particularly for small businesses that may require more guidance.
- Users say that Sprout Social's Campaign Planning feature, scoring 8.0, is effective but lacks some of the advanced functionalities found in Zoho Social, which scores 8.8 and is noted for its collaborative tools that facilitate teamwork in campaign execution.
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Pricing
Entry-Level Pricing
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Zoho Social
FREE
$0.00
(Forever free. No ads, of course.)
- 1 Team Member
- 1 Brand
- 6 Channels: Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, Google Business Profile
Free Trial
Sprout Social
Free Trial is available
Zoho Social
Free Trial is available
Ratings
Meets Requirements
8.5
3,755
8.8
2,283
Ease of Use
8.8
3,795
9.2
2,294
Ease of Setup
8.7
2,337
9.2
1,548
Ease of Admin
8.8
1,707
9.2
1,461
Quality of Support
8.7
3,351
8.7
1,850
Has the product been a good partner in doing business?
8.8
1,670
9.0
1,348
Product Direction (% positive)
8.9
3,691
9.3
2,215
Features by Category
Social Analytics
7.9
1955
8.1(won by 0.2)
674
7.9
2135
8.5(won by 0.6)
868
8.8(tied score)
2296
8.8(tied score)
909
7.4(won by default)
1616
Feature Not Available
7.3
1634
8.5(won by 1.2)
741
7.6
1387
8.2(won by 0.6)
164
7.3
1327
8.0(won by 0.7)
156
Reports & Dashboards
8.1
2163
8.5(won by 0.4)
789
8.6
2232
8.7(won by 0.1)
778
8.5
2073
8.8(won by 0.3)
819
Feature Not Available
7.8(won by default)
155
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
9.0
1981
9.1
442
7.9
1793
8.6
406
8.2
1837
8.8
390
8.1
1756
8.6
353
8.4
1860
8.9
375
Feature Not Available
8.5
311
Social Management
8.6
2974
Feature Not Available
8.9
2965
Feature Not Available
8.2
2623
Feature Not Available
8.5
2928
Feature Not Available
Feature Not Available
Feature Not Available
8.0
1706
8.8
306
7.6
1300
8.6
162
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.6
1475
Not enough data
7.1
1017
Not enough data
8.3
777
Not enough data
8.0
761
Not enough data
7.9
739
Not enough data
8.0
766
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
7.5
783
Not enough data
8.7
1540
Not enough data
8.2
806
Not enough data
7.9
715
Not enough data
Generative AI
7.4
542
Not enough data
7.3
534
Not enough data
Process
8.6
1111
Not enough data
8.1
908
Not enough data
7.8
672
Not enough data
Channels
Feature Not Available
Not enough data
9.0
1165
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Insight
7.5
798
Not enough data
8.6
1091
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Sprout Social and Zoho Social are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
Sprout Social is categorized as Social Customer Service and Social Media Listening Tools
Zoho Social has no unique categories
Reviews
Reviewers' Company Size
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.0%
Non-Profit Organization Management
6.2%
Higher Education
4.9%
Information Technology and Services
3.8%
Computer Software
3.4%
Other
60.7%
Marketing and Advertising
14.2%
Information Technology and Services
7.1%
Real Estate
3.5%
Education Management
3.2%
Retail
3.1%
Other
68.8%
Most Helpful Reviews
Sprout Social
Most Helpful Favorable Review
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Most Helpful Critical Review
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Zoho Social
Most Helpful Favorable Review
Rahul R.
Verified User in Entertainment
Zoho social is helpful to connect multiple social media accounts and manage them using their platform. I can publish content on all social media platforms from the Zoho social app. Not just publishing, it allows to monitor the growth of brand and let your...
Most Helpful Critical Review
Verified User in Information Technology and Services
At $10 a month, like Hootsuite you should be able to manage more than one brand. They need better options beside $10 and $50
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Rahul R.
Verified User in Entertainment
Zoho social is helpful to connect multiple social media accounts and manage them using their platform. I can publish content on all social media platforms from the Zoho social app. Not just publishing, it allows to monitor the growth of brand and let your...
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Verified User in Information Technology and Services
At $10 a month, like Hootsuite you should be able to manage more than one brand. They need better options beside $10 and $50
Discussions
Is there a place of education for users?
6 comments
EC
I'm sorry, but the text you provided is a URL, which does not contain any content in an unknown language for translation. If you have a specific text in an...Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Is Sprout Social legit?
3 comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How do I make the most of Reporting and sharing Analytics with clients?
2 comments
BN
The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of...Read more
How do I use the repeat post option?
2 comments
PE
Hi Salman, you can enable and use the Repeat Scheduler when scheduling your posts from 'New Post' publishing window in Zoho Social. This feature will allow...Read more
Better Reporting Please
2 comments
PE
Hi Andy, the Reports in Zoho Social can only be generated for up to 95 days in the past. We already have plans to increase the date-range to generate...Read more
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