How do I make the most of Reporting and sharing Analytics with clients?

Hi Kassia, Zoho Social can help you generate social media reports for your Facebook Page, Twitter Profile, LinkedIn Company Page, GMB profile and Instagram Profile. The Reports in Zoho Social cover — Audience, Posts & Engagement, Performance, and Reach & Impressions. For more detailed information about the Analytics on offer, please refer to this link here: https://help.zoho.com/portal/kb/articles/types-of-reports You can also easily share, download or schedule reports to your clients from Zoho Social. For more information - https://help.zoho.com/portal/en/kb/social/user-guide/social-media-reports/articles/sharing-scheduling-and-deleting-reports

The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of the good work you're doing. It's hard to give advice on how to show ROI without knowing the client's goals. My suggestion is to use link tracking to show when people either click on a post to visit the site, buy the product, sign up for newsletter, etc. I don't think this is an active feature of Zoho (I'm using the lowest tiered plan, so maybe?), but their reports will make it easier for you to track which posts are performing and thus bring higher ROI.