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Compare Semrush and SpyFu 
At a Glance
Market Segments
Small-Business (65.8% of reviews)
Small-Business (73.0% of reviews)
Entry-Level Pricing
$249.95 Per Month
$39/ month
Semrush
Star Rating
(2,667)4.5 out of 5
Market Segments
Small-Business (65.8% of reviews)
Entry-Level Pricing
$249.95 Per Month
Free Trial is available
Browse all 5 pricing plansSpyFu
Star Rating
(513)4.6 out of 5
Market Segments
Small-Business (73.0% of reviews)
Entry-Level Pricing
$39/ month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that SpyFu excels in its Competitor Analysis feature, scoring 9.0, which users find particularly useful for understanding their market position and strategizing accordingly. In contrast, Semrush, while still strong, has a slightly lower score of 8.9 in the same area.
- Users report that SpyFu's Ease of Setup is rated at 9.1, making it a favorite among small businesses looking for a quick start. Semrush, on the other hand, has a lower score of 8.6, indicating that some users find it more complex to get started with.
- Reviewers mention that SpyFu's Quality of Support is rated at 9.0, with many users praising the responsiveness and helpfulness of the support team. Semrush's support, rated at 8.6, is still good but does not match the level of satisfaction reported by SpyFu users.
- Users on G2 highlight SpyFu's SEO Auditing capabilities, scoring 8.7, as a strong point, particularly for small businesses. Semrush shines in this area with a score of 9.2, indicating a more comprehensive set of tools for users who need in-depth SEO analysis.
- G2 users report that SpyFu's Content Creation Tools score of 8.3 is beneficial for users looking to enhance their content strategy. However, Semrush offers a more robust set of features in this category, with a score of 8.8, making it a better choice for those focused on content marketing.
- Users say that SpyFu's Return on Investment (ROI) Tracking is rated at 7.6, which some find lacking compared to Semrush's higher score of 8.0. This suggests that users may find Semrush more effective for tracking the financial impact of their marketing efforts.
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Pricing
Entry-Level Pricing
Semrush
Guru
$249.95
Per Month
For SMB and growing marketing agencies. With Guru you get all the Pro features plus: Content Marketing Toolkit, Branded reports, Historical Data, and Extended limits.
- 30,000 results per report
- 5,000 reports per day
- Display advertising research
SpyFu
Basic
$39
/ month
- Unlock full access to all PRO Tools
- Unlimited keywords & domain results
- Unlimited data exports
Free Trial
Semrush
Free Trial is available
SpyFu
No trial information availableRatings
Meets Requirements
8.9
2,154
8.9
426
Ease of Use
8.4
2,172
8.8
433
Ease of Setup
8.6
1,384
9.1
263
Ease of Admin
8.6
1,121
9.0
260
Quality of Support
8.6
1,868
9.0
331
Has the product been a good partner in doing business?
8.8
1,104
9.3
253
Product Direction (% positive)
8.9
2,063
8.3
420
Features by Category
Metrics
8.4
378
Not enough data
8.3
372
Not enough data
7.9
359
Not enough data
7.7
332
Not enough data
7.4
321
Not enough data
7.6
317
Not enough data
7.5
317
Not enough data
7.6
328
Not enough data
7.2
313
Not enough data
Reporting
8.1
369
Not enough data
8.2
358
Not enough data
7.8
342
Not enough data
7.8
343
Not enough data
7.9
339
Not enough data
7.7
319
Not enough data
8.1
355
Not enough data
Other
7.8
331
Not enough data
8.1
343
Not enough data
7.8
334
Not enough data
8.1
336
Not enough data
7.5
302
Not enough data
7.1
282
Not enough data
7.7
300
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.7
310
Not enough data
7.5
301
Not enough data
8.5
353
Not enough data
8.3
345
Not enough data
Social Analytics
8.9(won by default)
264
Not enough data
8.5(won by default)
246
Not enough data
8.8(won by default)
251
Not enough data
8.2(won by default)
220
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
190
Not enough data
8.1(won by default)
187
Not enough data
Reports & Dashboards
8.4(won by default)
250
Not enough data
8.9(won by default)
257
Not enough data
8.7(won by default)
244
Not enough data
7.8(won by default)
183
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.7
107
Not enough data
8.4
108
Not enough data
8.5
106
Not enough data
Formatting
8.2
105
Not enough data
8.1
100
Not enough data
8.0
96
Not enough data
Content
8.6
113
Not enough data
8.4
107
Not enough data
7.6
90
Not enough data
Product Type
8.5
99
Not enough data
7.9
98
Not enough data
Generative AI
8.3
23
Not enough data
8.0
19
Not enough data
Listing Management
8.5
213
|
Verified
Not enough data
8.2
209
|
Verified
Not enough data
8.4
212
|
Verified
Not enough data
8.5
224
|
Verified
Not enough data
Performance
8.3
230
|
Verified
Not enough data
8.7
233
|
Verified
Not enough data
Local Search Optimization
8.9
498
|
Verified
Not enough data
8.4
460
|
Verified
Not enough data
8.4
432
|
Verified
Not enough data
8.3
443
|
Verified
Not enough data
8.0
430
|
Verified
Not enough data
8.8
488
|
Verified
Not enough data
Platform Basics
8.5
470
Not enough data
8.6
487
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
444
Not enough data
Platform Content
7.4
387
Not enough data
Platform Reporting
8.1
456
Not enough data
8.4
467
Not enough data
Platform Basics
8.7
91
Not enough data
8.2
88
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
8.5
91
Not enough data
Content Planning
Feature Not Available
Not enough data
8.4
84
Not enough data
8.8
94
Not enough data
Marketing Campaign Performance
8.5
67
Not enough data
8.7
69
Not enough data
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
8.5
92
Not enough data
8.9
78
Not enough data
SEO Auditing & Monitoring
8.8
820
7.9
48
9.1
672
8.6
26
8.9
657
7.9
26
8.9
658
7.7
25
Agentic AI - SEO Tools
7.2
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.9
6
Not enough data
SEO Content & Rankings
8.2
1287
8.1
233
9.1
1386
9.0
317
8.9
1313
8.6
264
8.3
733
7.0
43
8.6
644
7.8
26
SEO Reporting
8.9
1362
9.2
309
8.6
816
8.8
53
8.4
771
7.8
51
7.9
654
7.8
37
Generative AI
6.7
221
5.5
7
6.8
220
5.2
7
Content & Collaboration
8.7
181
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
169
Not enough data
Feature Not Available
Not enough data
8.2
151
Not enough data
Social Management
8.7
218
Not enough data
8.8
212
Not enough data
Feature Not Available
Not enough data
8.4
209
Not enough data
7.8
186
Not enough data
8.0
160
Not enough data
7.7
132
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
102
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
88
Not enough data
8.1
80
Not enough data
Reporting
8.9
119
Not enough data
Feature Not Available
Not enough data
9.0
108
Not enough data
9.1
117
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
8.1
8
Not enough data
8.0
9
Not enough data
Platform Interoperability
8.5
75
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
89
Not enough data
Campaign Management
9.0
87
Not enough data
8.7
86
Not enough data
8.7
86
Not enough data
8.5
79
Not enough data
8.6
80
Not enough data
8.5
81
Not enough data
8.5
79
Not enough data
8.4
81
Not enough data
8.3
80
Not enough data
8.5
84
Not enough data
8.5
80
Not enough data
8.1
78
Not enough data
8.3
80
Not enough data
Targeting
8.6
82
Not enough data
8.5
78
Not enough data
8.5
77
Not enough data
8.7
77
Not enough data
Platform
8.5
80
Not enough data
8.7
87
Not enough data
9.0
86
Not enough data
9.0
87
Not enough data
8.7
83
Not enough data
8.6
82
Not enough data
8.4
77
Not enough data
8.5
79
Not enough data
8.6
82
Not enough data
Grammar Tools
8.4
18
Not enough data
9.0
21
Not enough data
8.0
17
Not enough data
Writing Support
7.4
19
Not enough data
8.3
18
Not enough data
7.4
19
Not enough data
7.7
19
Not enough data
Software Availability
8.5
19
Not enough data
8.3
18
Not enough data
7.1
19
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.6
162
Not enough data
8.1
189
|
Verified
Not enough data
8.2
180
|
Verified
Not enough data
7.6
162
|
Verified
Not enough data
8.1
180
Not enough data
Segment Trending
8.7
209
|
Verified
Not enough data
8.1
199
|
Verified
Not enough data
8.4
204
|
Verified
Not enough data
7.4
167
Not enough data
Analysis
8.3
199
Not enough data
8.6
221
|
Verified
Not enough data
8.3
182
|
Verified
Not enough data
Platform
8.7
223
|
Verified
Not enough data
8.4
203
|
Verified
Not enough data
7.7
179
|
Verified
Not enough data
8.3
201
|
Verified
Not enough data
8.1
176
|
Verified
Not enough data
8.2
172
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
119
8.7
20
7.7
104
7.9
22
8.4
120
8.6
28
Platform Data
8.2
108
6.5
17
8.5
114
8.5
24
8.7
123
8.3
25
8.4
109
7.6
19
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Planning
7.8
180
Not enough data
Publishing
7.7
182
Not enough data
Social Media
7.6
181
Not enough data
Planning
7.9
304
Not enough data
Generative AI
7.4
88
Not enough data
7.0
86
Not enough data
7.0
87
Not enough data
6.4
85
Not enough data
6.3
84
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.2
597
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
587
Not enough data
8.3
574
Not enough data
8.0
515
Not enough data
7.8
513
Not enough data
8.9
646
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
321
|
Verified
Not enough data
8.4
341
|
Verified
Not enough data
8.1
335
|
Verified
Not enough data
8.1
313
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.4
325
|
Verified
Not enough data
8.7
363
|
Verified
Not enough data
7.8
300
|
Verified
Not enough data
8.1
314
|
Verified
Not enough data
8.3
337
|
Verified
Not enough data
7.9
289
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and SpyFu are categorized as Paid Search Intelligence and SEO Tools
Unique Categories
Semrush is categorized as Marketing Calendar, Competitive Intelligence, AI Writing Assistant, Content Creation, Local Listing Management, Local SEO, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, Social Media Analytics, Social Media Suites, Social Media Management, Digital Analytics, and Proofreading
SpyFu has no unique categories
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SpyFu
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.9%
Information Technology and Services
8.7%
Computer Software
8.0%
Internet
4.2%
Retail
3.6%
Other
45.5%
Marketing and Advertising
40.2%
Internet
6.4%
Information Technology and Services
5.8%
Computer Software
5.4%
Retail
2.0%
Other
40.2%
Most Helpful Reviews
Semrush
Most Helpful Favorable Review
Paul B.
Verified User in Education Management
What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....
Most Helpful Critical Review
MacKenzie B.
Verified User in Mechanical or Industrial Engineering
In my years of using SEO tools, I've seen various changes and adaptations to platforms, but SEMrush's latest move to increase fees by 110% in one month left me highly disappointed. SEMrush's UI is cluttered and feels like it was designed in the 1990's....
SpyFu
Most Helpful Favorable Review
Susan M.
Verified User in Marketing and Advertising
Kombat ad and organic terms comparison views are a quick but powerful venn-diagram way to discern the semantic "territories" of competitors. SEO Recon reports are an unparalleled snapshot of client situation and ooppprtunities.
Most Helpful Critical Review
Verified User in Health, Wellness and Fitness
Nothing that I dislike...I have not taken the time to fully utilize all it offers.
Paul B.
Verified User in Education Management
What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....
Susan M.
Verified User in Marketing and Advertising
Kombat ad and organic terms comparison views are a quick but powerful venn-diagram way to discern the semantic "territories" of competitors. SEO Recon reports are an unparalleled snapshot of client situation and ooppprtunities.
MacKenzie B.
Verified User in Mechanical or Industrial Engineering
In my years of using SEO tools, I've seen various changes and adaptations to platforms, but SEMrush's latest move to increase fees by 110% in one month left me highly disappointed. SEMrush's UI is cluttered and feels like it was designed in the 1990's....
Verified User in Health, Wellness and Fitness
Nothing that I dislike...I have not taken the time to fully utilize all it offers.
Discussions
Nuclear Power & Lighting Electrical Engineers Ltd
3 comments
HM
Nuclear Power Lighting Electrical EngineeringRead more
What can SEMrush do?
3 comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Does SEMrush have a free plan?
3 comments
BB
Yes they have a free plan where you can add 1 website.Read more
How to be a software developer for SpyFu?
1 comment
Official Response from SpyFu
Hi David. Our Developers come from a variety of backgrounds, but they all have these things in common: a few years of developer expertise and very strong...Read more
What’s the best way to use competitor research for SEO?
1 comment
MS
There are a number of ways to use competitive info from SpyFu for SEO:
1. Review a competitor's keywords - where do your keywords or your client's...Read more
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