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- Qualtrics Strategy & Research-vs-Zoho Survey
Compare Qualtrics Strategy & Research and Zoho Survey 
At a Glance
Market Segments
Enterprise (44.9% of reviews)
Small-Business (51.5% of reviews)
Entry-Level Pricing
No pricing available
0
Qualtrics Strategy & Research
Star Rating
(2,957)4.4 out of 5
Market Segments
Enterprise (44.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchZoho Survey
Star Rating
(913)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Entry-Level Pricing
0
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Qualtrics Strategy & Research excels in its Survey Builder, receiving a score of 9.0, which reviewers mention allows for a highly customizable experience with advanced features like branching and skip logic. In contrast, Zoho Survey also performs well with a score of 9.2, but some users feel it lacks the depth of customization found in Qualtrics.
- Reviewers mention that both platforms offer a variety of Question Types, scoring equally at 9.1. However, users on G2 highlight that Qualtrics provides more sophisticated question types, which can enhance the quality of data collected.
- Users say that the Survey Distribution capabilities are robust in both tools, with Qualtrics scoring 8.9 and Zoho Survey slightly higher at 8.8. However, reviewers note that Qualtrics offers more advanced targeting options, which can be crucial for enterprise-level surveys.
- Reviewers mention that the Reporting & Analytics features in Zoho Survey are particularly strong, scoring 8.9 compared to Qualtrics' 8.5. Users appreciate the intuitive dashboard and ease of generating reports in Zoho, making it a favorite for small businesses.
- G2 users report that the Data Exporting capabilities are superior in Zoho Survey, with a score of 8.9 versus Qualtrics' 8.7. Users highlight the ease of exporting data in various formats, which is essential for integrating with other tools.
- Users on G2 mention that while both platforms offer good Quality of Support, Qualtrics scores slightly higher at 8.7 compared to Zoho's 8.5. Reviewers appreciate the dedicated support team and extensive resources available for Qualtrics users, which can be a deciding factor for larger organizations.
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Pricing
Entry-Level Pricing
Qualtrics Strategy & Research
No pricing availableZoho Survey
FREE
0
- Unlimited Surveys
- 10 Questions / Survey
- 100 Responses / Survey
Free Trial
Qualtrics Strategy & Research
Free Trial is available
Zoho Survey
Free Trial is available
Ratings
Meets Requirements
8.9
2,483
8.9
734
Ease of Use
8.5
2,485
8.9
739
Ease of Setup
8.3
1,036
8.7
336
Ease of Admin
8.4
1,020
8.7
312
Quality of Support
8.7
2,164
8.5
653
Has the product been a good partner in doing business?
8.7
946
8.7
295
Product Direction (% positive)
8.1
2,395
8.8
706
Features by Category
User Response Methods
9.2
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Participant Selection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insights
8.6
6
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Generative AI
Not enough data
Not enough data
Administration
9.0
5
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
Capabilities
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Methodology
Not enough data
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segment Trending
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
7.3
5
Not enough data
8.0
5
Not enough data
6.3
5
Not enough data
Platform
8.0
5
Not enough data
7.7
5
Not enough data
7.3
5
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
9.0
435
9.2
151
9.1
438
9.1
153
8.4
383
8.7
146
8.9
436
8.8
145
Survey Customization
8.9
419
8.7
143
8.5
382
8.7
147
8.6
348
8.6
145
8.6
301
8.6
135
Survey Insights
8.5
426
8.8
149
8.4
277
8.5
136
8.7
425
8.9
147
8.5
374
8.8
142
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Brand Signals
9.0
64
Not enough data
8.3
63
Not enough data
9.1
63
Not enough data
Brand Analytics
9.0
66
Not enough data
8.9
67
Not enough data
Categories
Categories
Shared Categories
Qualtrics Strategy & Research and Zoho Survey are categorized as Survey
Unique Categories
Qualtrics Strategy & Research is categorized as Brand Intelligence, Experience Management, Statistical Analysis, Market Intelligence, and User Research
Zoho Survey has no unique categories
Reviews
Reviewers' Company Size
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Survey
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
21.2%
Education Management
11.8%
Research
7.8%
Information Technology and Services
6.6%
Market Research
4.4%
Other
48.2%
Information Technology and Services
8.4%
Education Management
6.6%
Marketing and Advertising
5.8%
Computer Software
4.8%
Financial Services
3.2%
Other
71.1%
Most Helpful Reviews
Qualtrics Strategy & Research
Most Helpful Favorable Review
Kerry M.
Verified User in Hospital & Health Care
Qualtrics is a powerful and versatile tool that goes way beyond normal a normal survey solution. The great online documentation and the fast, friendly, and comprehensive support provided by the Qualtrics team enable novice and experienced users alike to use...
Most Helpful Critical Review
Verified User in Education Management
Some of the options were not intuitive, which required customer service.
Zoho Survey
Most Helpful Favorable Review
Latif B.
Verified User in Consumer Goods
Firstly, I just love the design of the website. Easy to use, easy to understand and great to work with. Along with this, one of the most important reason for me using this software is the fact that Zoho Survey is free! I've made dozens of surveys with the...
Most Helpful Critical Review
Verified User in Pharmaceuticals
Very complex. Hard to follow, found multiple bugs.
Kerry M.
Verified User in Hospital & Health Care
Qualtrics is a powerful and versatile tool that goes way beyond normal a normal survey solution. The great online documentation and the fast, friendly, and comprehensive support provided by the Qualtrics team enable novice and experienced users alike to use...
Latif B.
Verified User in Consumer Goods
Firstly, I just love the design of the website. Easy to use, easy to understand and great to work with. Along with this, one of the most important reason for me using this software is the fact that Zoho Survey is free! I've made dozens of surveys with the...
Verified User in Education Management
Some of the options were not intuitive, which required customer service.
Verified User in Pharmaceuticals
Very complex. Hard to follow, found multiple bugs.
Alternatives
Discussions
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Are we the only organization having email deliverability issues to gmail accounts?
2 comments
JK
Bob - I recall we had similar reliability issues sending to Microsoft accounts a few years ago. It was solved by updating the sending email address for our...Read more
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