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Compare Pipedrive and Zoho CRM 
At a Glance
Market Segments
Small-Business (71.3% of reviews)
Small-Business (61.9% of reviews)
Entry-Level Pricing
$24.00 1 Seats Per Month
Free
Pipedrive
Star Rating
(2,541)4.3 out of 5
Market Segments
Small-Business (71.3% of reviews)
Entry-Level Pricing
$24.00 1 Seats Per Month
Free Trial is available
Browse all 5 pricing plansZoho CRM
Star Rating
(2,796)4.1 out of 5
Market Segments
Small-Business (61.9% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Pipedrive excels in Ease of Use with a score of 8.9 compared to Zoho CRM's 8.3. Reviewers mention that Pipedrive's intuitive interface and streamlined navigation make it easier for new users to get started quickly.
- Reviewers mention that Pipedrive also shines in Ease of Setup, scoring 8.7 versus Zoho CRM's 7.8. Users say that Pipedrive's straightforward onboarding process allows teams to implement the software with minimal hassle.
- Users on G2 highlight Pipedrive's superior Quality of Support, with a score of 8.4 compared to Zoho CRM's 7.6. Reviewers say that Pipedrive's responsive customer service and extensive knowledge base provide valuable assistance when needed.
- Reviewers mention that both products score equally in Contact & Account Management at 8.5, but users report that Zoho CRM offers more robust customization options, allowing for tailored workflows that fit specific business needs.
- Users say that Pipedrive outperforms Zoho CRM in Opportunity & Pipeline Management, scoring 8.8 against Zoho's 8.2. Reviewers mention that Pipedrive's visual pipeline management tools help sales teams track deals more effectively.
- G2 users report that Zoho CRM has a slight edge in Email Marketing with a score of 8.0 compared to Pipedrive's 7.4. Reviewers mention that Zoho's email automation features and campaign tracking capabilities are particularly beneficial for marketing teams.
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Pricing
Entry-Level Pricing
Pipedrive
Essential
$24.00
1 Seats Per Month
per month per user.
14$ / month billed annually
- Get organized and set up simple sales processes quickly:
- Lead, calendar and pipeline management
- Seamless data import and 400+ integrations
Zoho CRM
Free Edition
Free
With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities
Free Trial
Pipedrive
Free Trial is available
Zoho CRM
Free Trial is available
Ratings
Meets Requirements
8.5
2,255
8.4
2,378
Ease of Use
8.9
2,287
8.3
2,389
Ease of Setup
8.7
1,322
7.8
1,117
Ease of Admin
8.6
903
8.0
996
Quality of Support
8.4
1,934
7.6
2,178
Has the product been a good partner in doing business?
8.7
874
8.0
973
Product Direction (% positive)
8.8
2,220
8.0
2,313
Features by Category
Sales Force Automation
8.5
1802
|
Verified
8.5
1540
|
Verified
Feature Not Available
8.2
800
|
Verified
8.8
1839
|
Verified
8.2
1464
|
Verified
8.6
1851
|
Verified
8.1
1548
|
Verified
7.7
1421
|
Verified
7.8
1115
|
Verified
8.3
908
|
Verified
8.3
597
|
Verified
7.7
1425
|
Verified
7.9
1145
|
Verified
7.7
1381
7.9
1131
|
Verified
7.8
1482
8.2
1245
|
Verified
Marketing Automation
7.4
1312
|
Verified
8.0
1267
|
Verified
7.5
1300
|
Verified
7.9
1230
|
Verified
8.4
1629
|
Verified
8.3
1442
|
Verified
7.5
1265
|
Verified
7.9
1059
|
Verified
Customer Support
7.9
820
8.0
1129
|
Verified
7.8
800
7.8
1132
|
Verified
8.0
826
7.9
1167
|
Verified
7.5
1293
7.7
1003
|
Verified
7.7
779
8.0
1045
|
Verified
Reporting & Analytics
8.0
1670
|
Verified
8.1
1425
|
Verified
8.3
1757
|
Verified
8.2
1482
|
Verified
7.9
1539
|
Verified
8.0
983
|
Verified
Mobile & Social
7.6
1248
|
Verified
8.0
1014
|
Verified
7.4
1204
|
Verified
8.0
1026
|
Verified
7.9
1409
|
Verified
8.0
1130
|
Verified
Platform
8.2
1168
|
Verified
8.1
778
|
Verified
8.3
1152
8.1
754
|
Verified
8.4
1189
|
Verified
8.4
783
|
Verified
8.2
1008
|
Verified
8.0
576
|
Verified
7.3
901
|
Verified
7.7
478
|
Verified
7.8
1009
8.0
650
|
Verified
8.7
1156
|
Verified
8.3
769
|
Verified
7.8
970
8.0
597
|
Verified
Integration
8.1
1078
|
Verified
8.3
590
|
Verified
8.0
1014
|
Verified
8.0
572
|
Verified
7.9
949
|
Verified
7.9
541
|
Verified
Generative AI
Feature Not Available
8.2
118
Agentic AI - CRM
5.8
10
Not enough data
6.3
10
Not enough data
6.3
10
Not enough data
5.7
9
Not enough data
5.0
8
Not enough data
5.2
8
Not enough data
5.2
8
Not enough data
Email Marketing
8.1
181
Not enough data
8.1
182
Not enough data
7.6
177
Not enough data
8.1
179
Not enough data
8.2
181
Not enough data
8.1
178
Not enough data
7.7
176
Not enough data
8.2
176
Not enough data
7.6
170
Not enough data
Reporting & Analytics
7.5
167
Not enough data
8.1
178
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
174
Not enough data
7.9
173
Not enough data
8.0
171
Not enough data
8.2
172
Not enough data
7.3
167
Not enough data
7.5
164
Not enough data
Configuration - cpq
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
50
Not enough data
8.3
46
Not enough data
8.4
51
Pricing
Not enough data
8.1
52
Not enough data
7.7
47
Not enough data
8.1
46
Not enough data
8.3
49
Not enough data
8.6
49
Not enough data
8.5
47
Quoting
Not enough data
8.3
49
Not enough data
8.2
43
Not enough data
8.1
44
Not enough data
8.1
46
Not enough data
8.4
43
Admin
Not enough data
8.2
74
Not enough data
7.5
69
Not enough data
8.1
72
Not enough data
8.2
69
Channels
Not enough data
8.1
48
Not enough data
7.7
44
Not enough data
8.1
41
Platform
Not enough data
8.3
74
Not enough data
8.0
70
Not enough data
7.8
64
Not enough data
8.4
75
Not enough data
8.3
77
Not enough data
8.3
6
Generative AI - cpq
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.9
6
Competition
Not enough data
8.7
57
|
Verified
Not enough data
8.7
56
|
Verified
Not enough data
8.7
56
|
Verified
Not enough data
8.5
52
|
Verified
Not enough data
8.5
54
|
Verified
Not enough data
7.9
17
Agentic AI - Sales Gamification
Not enough data
Not enough data
Integrations
Not enough data
8.9
60
|
Verified
Not enough data
8.7
58
Not enough data
8.7
44
Platform
Not enough data
8.8
64
|
Verified
Not enough data
8.9
63
|
Verified
Not enough data
8.8
57
|
Verified
Not enough data
8.8
62
|
Verified
Not enough data
8.8
62
|
Verified
Employee Features
Not enough data
8.9
65
|
Verified
Not enough data
8.8
67
|
Verified
Not enough data
8.9
67
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
69
Not enough data
8.8
70
Not enough data
8.8
70
Not enough data
8.9
70
Organization
Not enough data
8.6
71
Not enough data
8.4
70
Not enough data
8.6
70
Performance Analysis
Not enough data
Feature Not Available
Not enough data
8.6
72
Sales Analysis
Not enough data
8.4
66
Not enough data
8.5
70
Generative AI
Not enough data
8.3
24
Not enough data
8.1
24
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.7
135
Not enough data
8.8
132
Not enough data
8.2
122
Not enough data
8.1
117
Not enough data
8.8
130
Not enough data
8.8
130
Not enough data
8.4
124
Repeatability and Reportability
Not enough data
8.4
122
Not enough data
8.5
126
Not enough data
8.5
119
Not enough data
8.1
115
Not enough data
7.9
98
AI and Automation
Not enough data
8.3
123
Not enough data
8.5
122
Not enough data
8.2
117
Not enough data
8.1
110
Not enough data
7.8
104
Generative AI
Not enough data
7.7
46
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Requirements
Not enough data
8.3
42
Not enough data
8.3
41
Not enough data
8.3
43
Contracts
Not enough data
8.3
41
Not enough data
8.2
38
Not enough data
8.3
41
Revenue
Not enough data
8.5
42
Not enough data
8.5
41
Not enough data
8.5
38
Platform Basics
Not enough data
8.4
88
Not enough data
8.5
83
Not enough data
8.5
87
Not enough data
8.4
79
Not enough data
8.7
46
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Content
Not enough data
8.9
69
Not enough data
8.6
66
Not enough data
8.5
66
Not enough data
8.6
67
Not enough data
8.6
65
Collaboration
Not enough data
8.7
66
Not enough data
8.5
68
Not enough data
9.0
70
Not enough data
8.9
73
Not enough data
8.6
67
Not enough data
8.6
65
Lead Monitoring
Not enough data
9.0
14
Not enough data
8.9
14
Not enough data
8.7
14
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.8
14
Not enough data
9.2
14
Not enough data
8.6
14
Not enough data
8.9
14
Analytics
Not enough data
9.5
14
Not enough data
9.2
14
Customization
Not enough data
9.3
14
Not enough data
9.0
14
Not enough data
8.8
14
Not enough data
8.9
14
Customization
8.4
63
Not enough data
7.8
59
Not enough data
7.4
58
Not enough data
7.8
63
Not enough data
Additional Functionality
8.3
60
Not enough data
6.8
58
Not enough data
8.1
65
Not enough data
7.1
58
Not enough data
7.7
60
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.8
10
Not enough data
9.0
10
Not enough data
8.3
10
Discovery
Not enough data
9.0
10
Not enough data
8.7
10
Not enough data
8.7
10
Management
Not enough data
8.7
10
Not enough data
8.7
10
Platform
Not enough data
8.5
10
Not enough data
8.8
10
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
6.9
325
8.2
132
|
Verified
7.4
332
8.4
139
|
Verified
Feature Not Available
8.0
131
|
Verified
7.1
328
8.4
140
|
Verified
Personalization
7.6
343
8.5
156
|
Verified
7.8
336
8.6
157
|
Verified
8.2
353
8.6
163
|
Verified
7.9
340
8.4
150
|
Verified
Administrative
7.7
336
8.4
149
|
Verified
7.7
331
8.5
152
|
Verified
7.5
321
8.3
140
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
198
8.3
112
8.2
199
8.4
118
8.0
192
8.4
119
Customizations
8.1
205
8.7
124
8.2
195
8.7
121
8.4
207
8.7
121
7.9
201
8.7
117
8.3
199
8.5
122
Generative AI
Feature Not Available
8.0
34
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.8
361
8.2
114
8.0
363
8.3
118
8.0
361
8.2
112
8.3
367
8.5
123
8.0
356
8.4
115
Predictive Analytics
7.7
358
8.5
115
7.8
359
8.3
108
7.3
341
7.9
95
7.8
352
8.1
101
Sales Management
8.7
371
8.4
121
7.6
349
8.2
100
8.3
357
8.4
114
8.7
370
8.7
121
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Presentation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Pipedrive and Zoho CRM are categorized as CRM, Sales Analytics, Sales Performance Management, and Email Tracking
Unique Categories
Pipedrive is categorized as Email Marketing and Online Form Builder
Zoho CRM is categorized as Client Portal, Customer Journey Mapping, Quote-to-Cash, Sales Engagement, AI Sales Assistant, Quote Management, Sales Gamification, CPQ, Lead Capture, Lead Scoring, and Sales Enablement
Reviews
Reviewers' Company Size
Pipedrive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
10.9%
Information Technology and Services
10.5%
Marketing and Advertising
10.4%
Financial Services
4.2%
Real Estate
3.4%
Other
60.6%
Information Technology and Services
16.6%
Computer Software
9.9%
Marketing and Advertising
9.0%
Real Estate
3.5%
Financial Services
3.5%
Other
57.4%
Most Helpful Reviews
Pipedrive
Most Helpful Favorable Review
Jono C.
Verified User in Information Technology and Services
Before Pipedrive, we used a spreadsheet to track all our sales leads. It was headache inducing and non effective. We discovered our spreadsheet method was like attempting a lunar voyage with an origami spaceship. Then we found Pipedrive. Seriously, this...
Most Helpful Critical Review
Gareth S.
Verified User in Entertainment
They scam customers on their policy! If you deactivate a user, don't think you have actually lowered your user count... No! - They charge you for another full year for that user, even though they have been removed. When you complain they'll try their best...
Zoho CRM
Most Helpful Favorable Review
Danealle M.
Verified User in Insurance
1. Ease of importing contacts from Outlook. 2. Leaving a client appointment and typing in my notes and follow up tasks while I'm in my car. Ideas and meeting takeaways are freshest in my mind immediately after appointment. 3. MS Outlook plugin. Since...
Most Helpful Critical Review
Verified User in Real Estate
Where do I begin? There were so many features that were so buggy, I simply could not use them. Macros, Zoho Docs, Custom Field Mapping are just a few of the features that were so buggy, I had to report them to support. And their support is their...
Jono C.
Verified User in Information Technology and Services
Before Pipedrive, we used a spreadsheet to track all our sales leads. It was headache inducing and non effective. We discovered our spreadsheet method was like attempting a lunar voyage with an origami spaceship. Then we found Pipedrive. Seriously, this...
Danealle M.
Verified User in Insurance
1. Ease of importing contacts from Outlook. 2. Leaving a client appointment and typing in my notes and follow up tasks while I'm in my car. Ideas and meeting takeaways are freshest in my mind immediately after appointment. 3. MS Outlook plugin. Since...
Gareth S.
Verified User in Entertainment
They scam customers on their policy! If you deactivate a user, don't think you have actually lowered your user count... No! - They charge you for another full year for that user, even though they have been removed. When you complain they'll try their best...
Verified User in Real Estate
Where do I begin? There were so many features that were so buggy, I simply could not use them. Macros, Zoho Docs, Custom Field Mapping are just a few of the features that were so buggy, I had to report them to support. And their support is their...
Alternatives
Discussions
What is the best way to use email marketing with Pipedrive?
3 comments
JB
We use the Pipedrive CAMPAIGNS feature inside of Pipedrive to send out mass / bulk emails that are personalized with 'merge' fields. The interface & builder...Read more
Does anyone integrate Pipedrive with Infusionsoft?
2 comments
PR
This can be done if we write an API that would work seamlessly. There should be no problem. You cAn contact us if you would like some help. Priyanka@navsoft.inRead more
To move deals between stages with any email marketers, follow these steps: 1. Identify the current stage of the deal. 2. Determine the next stage you want to move the deal to. 3. Communicate with the email marketers involved to ensure they are aware of the change. 4. Update the deal's status in your CRM or tracking system to reflect the new stage. 5. Notify all relevant parties of the update. 6. Monitor the deal's progress in the new stage and make adjustments as necessary.
2 comments
RL
If you are asking about integration between PD and an email marketing platform (like MailChimp), the easiest way is through Zapier.Read more
What have you found better than ZOHO
5 comments
PC
Zoho One, with over 45 business applications, all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus...Read more
Is Zoho CRM really free?
4 comments
AP
Zoho CRM offers a free version, but it also provides various paid plans with additional features and capabilities. The free version typically has...Read more
can we create segmentation in this
3 comments
Official Response from Zoho CRM
Yes Lavanya,
Zoho CRM supports segmentation. Segment your prospects/customers into buckets based on a pre-defined criteria, to identify cross-sell/up-sell...Read more
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