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Compare Oracle Unity Customer Data Platform and Twilio Segment

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At a Glance
Oracle Unity Customer Data Platform
Oracle Unity Customer Data Platform
Star Rating
(5)4.5 out of 5
Market Segments
Mid-Market (40.0% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Oracle Unity Customer Data Platform
Twilio Segment
Twilio Segment
Star Rating
(557)4.5 out of 5
Market Segments
Mid-Market (47.4% of reviews)
Information
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plans
Featured Products
Pricing
Entry-Level Pricing
Oracle Unity Customer Data Platform
No pricing available
Twilio Segment
Team
$120
Per month
Browse all 3 pricing plans
Free Trial
Oracle Unity Customer Data Platform
No trial information available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
Not enough data
8.9
422
Ease of Use
Not enough data
8.7
424
Ease of Setup
Not enough data
8.5
240
Ease of Admin
Not enough data
8.9
235
Quality of Support
Not enough data
8.6
363
Has the product been a good partner in doing business?
Not enough data
8.8
223
Product Direction (% positive)
Not enough data
8.3
382
Features by Category
Not enough data
8.5
114
Administration
Not enough data
8.6
85
Not enough data
8.2
67
Not enough data
8.7
76
Not enough data
8.0
84
Management
Not enough data
8.2
42
Not enough data
8.5
51
Not enough data
8.6
48
Not enough data
8.0
47
Not enough data
8.6
45
Compliance
Not enough data
8.9
95
Not enough data
8.7
79
Not enough data
8.8
84
Not enough data
8.7
82
Security
Not enough data
9.0
55
Not enough data
8.4
53
Not enough data
8.9
49
Data Quality
Not enough data
8.7
98
Not enough data
9.1
97
Not enough data
9.3
97
Maintainence
Not enough data
9.0
52
Not enough data
8.7
45
Generative AI
Not enough data
6.9
6
Not enough data
7.5
6
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
Not enough data
8.3
175
Data Sourcing
Not enough data
8.5
139
|
Verified
Not enough data
8.7
143
|
Verified
Not enough data
Feature Not Available
Not enough data
8.7
135
|
Verified
Intelligence
Not enough data
8.0
120
|
Verified
Not enough data
6.9
83
|
Verified
Not enough data
Feature Not Available
Data Privacy ManagementHide 12 FeaturesShow 12 Features
Not enough data
8.9
35
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Consent Management Platform (CMP)Hide 9 FeaturesShow 9 Features
Not enough data
8.6
24
E-Commerce Data IntegrationHide 8 FeaturesShow 8 Features
Not enough data
8.5
53
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Not enough data
Not enough data
Data Management
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.3
5
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Data Subject Access Request (DSAR)Hide 4 FeaturesShow 4 Features
Not enough data
8.7
23
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Oracle Unity Customer Data Platform
Oracle Unity Customer Data Platform
Twilio Segment
Twilio Segment
Oracle Unity Customer Data Platform and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Oracle Unity Customer Data Platform
Oracle Unity Customer Data Platform has no unique categories
Reviews
Reviewers' Company Size
Oracle Unity Customer Data Platform
Oracle Unity Customer Data Platform
Small-Business(50 or fewer emp.)
20.0%
Mid-Market(51-1000 emp.)
40.0%
Enterprise(> 1000 emp.)
40.0%
Twilio Segment
Twilio Segment
Small-Business(50 or fewer emp.)
41.4%
Mid-Market(51-1000 emp.)
47.4%
Enterprise(> 1000 emp.)
11.2%
Reviewers' Industry
Oracle Unity Customer Data Platform
Oracle Unity Customer Data Platform
Retail
20.0%
Higher Education
20.0%
Financial Services
20.0%
Computer Software
20.0%
Accounting
20.0%
Other
0.0%
Twilio Segment
Twilio Segment
Computer Software
21.6%
Information Technology and Services
12.8%
Financial Services
9.0%
Internet
7.3%
Marketing and Advertising
5.3%
Other
44.0%
Most Helpful Reviews
Oracle Unity Customer Data Platform
Oracle Unity Customer Data Platform
Most Helpful Favorable Review
Daniela C.
DC
Daniela C.
Verified User in Higher Education

I really like the easy design in the platforme structre, it is really friendly and when you use it in a controlled environment, like admissions it is really helpful.

Most Helpful Critical Review
Twilio Segment
Twilio Segment
Most Helpful Favorable Review
Chase R.
CR
Chase R.
Verified User in Restaurants

I've integrated Segment into multiple projects in different languages and environments. It is incredibly easy to use both their snippets and libraries; the documentation for their platforms has also improved significantly over the last two years. The...

Most Helpful Critical Review
Verified User
G
Verified User in Supermarkets

There are competitors that are more cheaper and efficient

Alternatives
Oracle Unity Customer Data Platform
Oracle Unity Customer Data Platform Alternatives
Tealium Customer Data Hub
Tealium Customer Data Hub
Add Tealium Customer Data Hub
Insider
Insider
Add Insider
Bloomreach
Bloomreach
Add Bloomreach
Totango
Totango
Add Totango
Twilio Segment
Twilio Segment Alternatives
Tealium Customer Data Hub
Tealium Customer Data Hub
Add Tealium Customer Data Hub
Hightouch
Hightouch
Add Hightouch
mParticle
mParticle
Add mParticle
Bloomreach
Bloomreach
Add Bloomreach
Discussions
Oracle Unity Customer Data Platform
Oracle Unity Customer Data Platform Discussions
Monty the Mongoose crying
Oracle Unity Customer Data Platform has no discussions with answers
Twilio Segment
Twilio Segment Discussions
What is the best way to do QA of tracking implementation?
1 comment
Casey R.
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
Andy B.
AB
There is if you become a referral partner, but is an involved process with approval....Read more
What is segment used for?
1 comment
Melissa C.
MC
It's a CDP for data base and micro segmentation Read more