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- Customer Data Platforms (CDP)
- Oracle Unity Customer Data Platform
- Twilio Segment
- Oracle Unity Customer Data Platform-vs-Twilio Segment
Compare Oracle Unity Customer Data Platform and Twilio Segment 
At a Glance
Market Segments
Mid-Market (40.0% of reviews)
Mid-Market (47.4% of reviews)
Entry-Level Pricing
No pricing available
$120 Per month
Oracle Unity Customer Data Platform
Star Rating
(5)4.5 out of 5
Market Segments
Mid-Market (40.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle Unity Customer Data PlatformTwilio Segment
Star Rating
(557)4.5 out of 5
Market Segments
Mid-Market (47.4% of reviews)
Entry-Level Pricing
$120 Per month
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Pricing
Entry-Level Pricing
Oracle Unity Customer Data Platform
No pricing availableTwilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Oracle Unity Customer Data Platform
No trial information availableTwilio Segment
Free Trial is available
Ratings
Meets Requirements
Not enough data
8.9
422
Ease of Use
Not enough data
8.7
424
Ease of Setup
Not enough data
8.5
240
Ease of Admin
Not enough data
8.9
235
Quality of Support
Not enough data
8.6
363
Has the product been a good partner in doing business?
Not enough data
8.8
223
Product Direction (% positive)
Not enough data
8.3
382
Features by Category
Administration
Not enough data
8.6
85
Not enough data
8.2
67
Not enough data
8.7
76
Not enough data
8.0
84
Management
Not enough data
8.2
42
Not enough data
8.5
51
Not enough data
8.6
48
Not enough data
8.0
47
Not enough data
8.6
45
Compliance
Not enough data
8.9
95
Not enough data
8.7
79
Not enough data
8.8
84
Not enough data
8.7
82
Security
Not enough data
9.0
55
Not enough data
8.4
53
Not enough data
8.9
49
Data Quality
Not enough data
8.7
98
Not enough data
9.1
97
Not enough data
9.3
97
Maintainence
Not enough data
9.0
52
Not enough data
8.7
45
Generative AI
Not enough data
6.9
6
Not enough data
7.5
6
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.5
139
|
Verified
Not enough data
8.7
143
|
Verified
Not enough data
Feature Not Available
Not enough data
8.7
135
|
Verified
Intelligence
Not enough data
8.0
120
|
Verified
Not enough data
6.9
83
|
Verified
Not enough data
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
20
Not enough data
8.6
20
Not enough data
9.1
23
Not enough data
8.3
20
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
8.6
19
Not enough data
8.2
14
Not enough data
8.6
17
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.3
5
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Oracle Unity Customer Data Platform and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Oracle Unity Customer Data Platform has no unique categories
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Oracle Unity Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
20.0%
Higher Education
20.0%
Financial Services
20.0%
Computer Software
20.0%
Accounting
20.0%
Other
0.0%
Computer Software
21.6%
Information Technology and Services
12.8%
Financial Services
9.0%
Internet
7.3%
Marketing and Advertising
5.3%
Other
44.0%
Most Helpful Reviews
Oracle Unity Customer Data Platform
Most Helpful Favorable Review
Daniela C.
Verified User in Higher Education
I really like the easy design in the platforme structre, it is really friendly and when you use it in a controlled environment, like admissions it is really helpful.
Most Helpful Critical Review
Twilio Segment
Most Helpful Favorable Review
Chase R.
Verified User in Restaurants
I've integrated Segment into multiple projects in different languages and environments. It is incredibly easy to use both their snippets and libraries; the documentation for their platforms has also improved significantly over the last two years. The...
Most Helpful Critical Review
Verified User in Supermarkets
There are competitors that are more cheaper and efficient
Daniela C.
Verified User in Higher Education
I really like the easy design in the platforme structre, it is really friendly and when you use it in a controlled environment, like admissions it is really helpful.
Chase R.
Verified User in Restaurants
I've integrated Segment into multiple projects in different languages and environments. It is incredibly easy to use both their snippets and libraries; the documentation for their platforms has also improved significantly over the last two years. The...
Verified User in Supermarkets
There are competitors that are more cheaper and efficient
Alternatives
Discussions
Oracle Unity Customer Data Platform has no discussions with answers
What is the best way to do QA of tracking implementation?
1 comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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