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- Customer Data Platforms (CDP)
- Oracle Unity Customer Data Platform
- Tealium Customer Data Hub
- Oracle Unity Customer Data Platform-vs-Tealium Customer Data Hub
Compare Oracle Unity Customer Data Platform and Tealium Customer Data Hub 
At a Glance
Market Segments
Mid-Market (40.0% of reviews)
Enterprise (56.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Oracle Unity Customer Data Platform
Star Rating
(5)4.5 out of 5
Market Segments
Mid-Market (40.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle Unity Customer Data PlatformTealium Customer Data Hub
Star Rating
(352)4.3 out of 5
Market Segments
Enterprise (56.5% of reviews)
Entry-Level Pricing
Contact Us
Learn more about Tealium Customer Data HubFeatured Products
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Master Data Management (MDM)
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Master Data Management (MDM)
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Pricing
Entry-Level Pricing
Oracle Unity Customer Data Platform
No pricing availableTealium Customer Data Hub
Custom
Contact Us
Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.
Free Trial
Oracle Unity Customer Data Platform
No trial information availableTealium Customer Data Hub
No trial information availableRatings
Meets Requirements
Not enough data
8.7
279
Ease of Use
Not enough data
7.7
277
Ease of Setup
Not enough data
7.5
174
Ease of Admin
Not enough data
7.9
161
Quality of Support
Not enough data
9.0
266
Has the product been a good partner in doing business?
Not enough data
9.0
159
Product Direction (% positive)
Not enough data
8.7
273
Features by Category
Administration
Not enough data
7.0
10
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
6.3
10
Management
Not enough data
6.7
7
Not enough data
7.3
8
Not enough data
7.3
8
Not enough data
6.0
8
Not enough data
7.7
8
Compliance
Not enough data
8.3
10
Not enough data
7.3
10
Not enough data
7.7
10
Not enough data
7.3
10
Security
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
7.9
8
Data Quality
Not enough data
7.6
9
Not enough data
7.3
8
Not enough data
8.1
8
Maintainence
Not enough data
7.9
8
Not enough data
7.9
8
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.4
86
|
Verified
Not enough data
8.7
84
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
82
|
Verified
Intelligence
Not enough data
7.2
72
|
Verified
Not enough data
6.7
54
|
Verified
Not enough data
6.5
57
|
Verified
Functionality
Not enough data
6.7
11
Not enough data
7.0
11
Not enough data
7.4
11
Not enough data
7.9
11
Not enough data
7.9
11
Not enough data
7.6
11
Not enough data
6.4
11
Not enough data
6.7
11
Not enough data
7.3
10
Platform Basics
Not enough data
7.9
11
Not enough data
7.9
11
Platform Data
Not enough data
7.5
12
Not enough data
8.1
12
Not enough data
7.8
12
Not enough data
7.9
12
Platform Additional Functionality
Not enough data
6.8
12
Not enough data
7.8
12
Not enough data
7.2
12
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.3
6
Not enough data
8.9
6
Management
Not enough data
8.6
6
Not enough data
8.6
6
Integration Options
Not enough data
8.6
6
Not enough data
7.8
6
Not enough data
8.3
6
Not enough data
8.1
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Oracle Unity Customer Data Platform and Tealium Customer Data Hub are categorized as Customer Data Platform (CDP)
Unique Categories
Oracle Unity Customer Data Platform has no unique categories
Tealium Customer Data Hub is categorized as Consent Management Platform (CMP), Data Governance, Identity Resolution, Tag Management Systems, Customer Journey Analytics, Stream Analytics, E-Commerce Data Integration, and Master Data Management (MDM)
Reviews
Reviewers' Company Size
Oracle Unity Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tealium Customer Data Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
20.0%
Higher Education
20.0%
Financial Services
20.0%
Computer Software
20.0%
Accounting
20.0%
Other
0.0%
Financial Services
9.0%
Retail
8.1%
Insurance
5.6%
Telecommunications
5.3%
Leisure, Travel & Tourism
5.3%
Other
66.8%
Most Helpful Reviews
Oracle Unity Customer Data Platform
Most Helpful Favorable Review
Daniela C.
Verified User in Higher Education
I really like the easy design in the platforme structre, it is really friendly and when you use it in a controlled environment, like admissions it is really helpful.
Most Helpful Critical Review
Tealium Customer Data Hub
Most Helpful Favorable Review
Arthur B.
Verified User in Health, Wellness and Fitness
The flexibility to create and modify features and configurations easily in real-time.
Most Helpful Critical Review
Verified User in Computer Software
If I could do it over, I would definitely not choose to buy Tealium. The Salesforce connector has been down for 3 months, and the customer support team has been very slow to help. It's basic functionality we need. Tealium introduced a production bug that...
Daniela C.
Verified User in Higher Education
I really like the easy design in the platforme structre, it is really friendly and when you use it in a controlled environment, like admissions it is really helpful.
Arthur B.
Verified User in Health, Wellness and Fitness
The flexibility to create and modify features and configurations easily in real-time.
Verified User in Computer Software
If I could do it over, I would definitely not choose to buy Tealium. The Salesforce connector has been down for 3 months, and the customer support team has been very slow to help. It's basic functionality we need. Tealium introduced a production bug that...
Alternatives
Discussions
Oracle Unity Customer Data Platform has no discussions with answers
Can you supply any details about the deployment process?
1 comment
Official Response from Tealium Customer Data Hub
Our standard net new deployment of our Universal Data Hub is 90 days. Deployment of AudienceStream alone may be shorter depending on steps already completed...Read more
I am unable to provide specific details about product partnerships as I am an AI language model and do not have access to proprietary or business information.
1 comment
Official Response from Tealium Customer Data Hub
We have over one thousand integration points with close to nine hundred different technologies, covering both client-side and server-side data management...Read more
What constitutes the primary key for your CDP solution?
1 comment
Official Response from Tealium Customer Data Hub
Tealium supports more than one unique ID, and you can declare as many as necessary. In Tealium’s system, there is not one unique or master ID, but rather the...Read more
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