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Compare Omnisend and eSputnik 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (61.7% of reviews)
Entry-Level Pricing
$0.00 Per Month
$0.00 2500 Emails
Omnisend
Star Rating
(943)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing planseSputnik
Star Rating
(63)4.8 out of 5
Market Segments
Small-Business (61.7% of reviews)
Entry-Level Pricing
$0.00 2500 Emails
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Omnisend excels in its Ease of Use with a score of 9.1, making it a favorite among small businesses for its intuitive interface, while eSputnik, with a score of 9.2, also offers a user-friendly experience but is noted for slightly more complex features that may require additional learning.
- Reviewers mention that eSputnik shines in Quality of Support, scoring 9.5 compared to Omnisend's 9.0. Users appreciate eSputnik's responsive customer service and extensive documentation, which helps in resolving issues quickly.
- G2 users highlight that Omnisend's Email Deliverability Management is rated at 8.8, which some users find less effective compared to eSputnik's impressive score of 9.6, where users report higher success rates in reaching inboxes without landing in spam.
- Reviewers say that eSputnik's Dynamic Content feature, rated at 9.7, allows for more personalized marketing campaigns, while Omnisend's score of 8.6 indicates it may not offer the same level of customization, which can be a drawback for users looking for advanced personalization.
- Users on G2 report that Omnisend's Automated Email Responses feature scores 9.1, which is effective for basic automation needs, but eSputnik's 9.4 rating indicates a more robust automation capability that users find beneficial for complex workflows.
- Reviewers mention that eSputnik's Segmentation capabilities, scoring 9.7, are superior to Omnisend's 8.8, allowing users to create more targeted campaigns based on detailed customer data, which is crucial for maximizing engagement and conversion rates.
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Pricing
Entry-Level Pricing
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
eSputnik
FREE
$0.00
2500 Emails
Get started for free. No credit card required. After a sign-up, you receive 2,500 emails and 10 SMS to test the service. We can also create one free email template designed in the corporate style of your website.
- free individual email template design;
- free subscription form;
- free package with 2500 emails and 10 SMS;
Free Trial
Omnisend
Free Trial is available
eSputnik
Free Trial is available
Ratings
Meets Requirements
8.9
761
9.3
56
Ease of Use
9.1
762
9.2
56
Ease of Setup
9.0
394
9.4
11
Ease of Admin
9.2
363
9.1
11
Quality of Support
9.0
689
9.5
55
Has the product been a good partner in doing business?
9.2
350
9.8
11
Product Direction (% positive)
9.0
735
9.6
55
Features by Category
Email Marketing
9.0
551
|
Verified
9.2
46
|
Verified
9.1
527
|
Verified
9.6
38
|
Verified
8.9
521
|
Verified
9.6
44
|
Verified
9.1
485
9.4
45
|
Verified
Online Marketing
8.5
433
|
Verified
9.0
16
|
Verified
8.6
417
|
Verified
9.7
40
|
Verified
8.6
339
|
Verified
9.0
41
|
Verified
8.8
469
|
Verified
9.5
42
|
Verified
8.6
331
9.1
26
|
Verified
Lead Management
8.6
353
|
Verified
8.9
23
|
Verified
8.6
364
|
Verified
9.5
29
|
Verified
8.7
430
|
Verified
9.7
45
|
Verified
8.4
210
9.5
36
|
Verified
8.6
329
|
Verified
9.0
30
|
Verified
8.7
383
|
Verified
9.6
42
|
Verified
8.6
340
|
Verified
9.3
41
|
Verified
8.3
227
|
Verified
9.3
29
|
Verified
Campaign Management
8.7
352
|
Verified
9.3
34
|
Verified
8.3
231
9.7
29
|
Verified
8.3
256
|
Verified
9.6
28
8.3
240
9.5
28
Social
8.2
233
8.7
14
8.4
301
|
Verified
8.5
10
|
Verified
8.5
279
|
Verified
9.0
15
|
Verified
8.3
263
|
Verified
9.3
18
8.2
251
|
Verified
9.4
11
Reporting & Analytics
8.9
494
|
Verified
9.4
43
|
Verified
8.6
420
|
Verified
9.4
34
|
Verified
8.6
379
|
Verified
9.7
39
|
Verified
8.6
392
|
Verified
9.1
29
|
Verified
7.9
153
9.0
21
Platform
8.5
299
|
Verified
9.6
8
|
Verified
8.9
283
|
Verified
9.8
8
|
Verified
8.8
173
|
Verified
10.0
8
|
Verified
8.6
216
|
Verified
9.0
5
|
Verified
8.3
186
|
Verified
10.0
5
|
Verified
9.1
286
|
Verified
10.0
9
|
Verified
8.7
207
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.8
270
|
Verified
9.8
9
|
Verified
8.7
247
|
Verified
10.0
7
|
Verified
8.5
216
|
Verified
9.7
6
|
Verified
Administration
8.7
61
Not enough data
8.7
61
Not enough data
8.7
57
Not enough data
9.0
59
Not enough data
8.4
45
Not enough data
8.7
51
Not enough data
Integrations
8.4
41
Not enough data
8.4
40
Not enough data
8.3
41
Not enough data
8.4
45
Not enough data
Platform
8.7
42
Not enough data
8.7
34
Not enough data
8.5
33
Not enough data
8.5
39
Not enough data
8.3
41
Not enough data
8.6
47
Not enough data
8.9
40
Not enough data
9.1
50
Not enough data
Campaigns
9.2
80
9.3
23
9.3
77
9.7
24
9.2
71
8.6
23
9.3
75
9.3
20
9.2
72
9.1
23
Analytics
9.4
80
9.4
23
9.3
80
8.8
21
Optimization
9.1
59
9.4
21
9.0
75
9.6
23
9.0
68
8.6
22
9.1
76
9.5
22
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.4
331
|
Verified
Not enough data
7.5
216
|
Verified
Not enough data
8.2
213
Not enough data
8.4
150
Not enough data
Edit
8.5
309
|
Verified
Not enough data
8.7
318
|
Verified
Not enough data
8.3
243
|
Verified
Not enough data
Logistics
8.7
315
|
Verified
Not enough data
8.0
248
|
Verified
Not enough data
8.6
287
|
Verified
Not enough data
8.7
138
Not enough data
Generative AI
7.9
32
Not enough data
8.1
32
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.0
81
|
Verified
Not enough data
7.9
64
|
Verified
Not enough data
8.7
72
|
Verified
Not enough data
8.6
65
|
Verified
Not enough data
8.6
74
|
Verified
Not enough data
8.7
62
Not enough data
8.7
53
Not enough data
8.6
46
Not enough data
SMS Platform
8.8
86
|
Verified
Not enough data
9.1
91
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
44
|
Verified
Not enough data
8.6
43
|
Verified
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Omnisend and eSputnik are categorized as Push Notification and Marketing Automation
Unique Categories
Omnisend is categorized as SMS Marketing, Email Template Builder, Personalization, Transactional Email, Landing Page Builders, and Pop-Up Builder
eSputnik is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
eSputnik
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
22.8%
Apparel & Fashion
17.0%
Consumer Goods
7.9%
Health, Wellness and Fitness
5.8%
Marketing and Advertising
5.3%
Other
41.2%
Information Technology and Services
25.0%
Marketing and Advertising
23.3%
Computer Software
18.3%
Internet
5.0%
Non-Profit Organization Management
3.3%
Other
25.0%
Most Helpful Reviews
Omnisend
Most Helpful Favorable Review
Cassie L.
Verified User in Consumer Goods
I've been using Omnisend for the past six months and and all I have is praises. I've been looking for a marketing platform that would have it all. And they do! Automation, signup forms, reports, popups, newsletters, boosting features... And you don't need...
Most Helpful Critical Review
Phil T.
Verified User in Sporting Goods
Absolutely hate the design options and template layouts, and the editing of email campaigns. Not only do they look different when you finally send, but creating them in general is just an awedul process. They also dont automatically save. I have lost...
eSputnik
Most Helpful Favorable Review
Verified User in Information Technology and Services
We are using eSputnik not so long ago. We decided to start with an email marketing channel. The first email template made in our corporate style was free. On this template basis, new emails have been creating within message editor in a few minutes. For us,...
Most Helpful Critical Review
Verified User in Arts and Crafts
At the begining was ok, later paid (transfered) for better plan, and "fun" has started. Firstly, their consultants started asking about our subscribed contacts, as they did not like something, but we provided all info including screen shots on subscription...
Cassie L.
Verified User in Consumer Goods
I've been using Omnisend for the past six months and and all I have is praises. I've been looking for a marketing platform that would have it all. And they do! Automation, signup forms, reports, popups, newsletters, boosting features... And you don't need...
Verified User in Information Technology and Services
We are using eSputnik not so long ago. We decided to start with an email marketing channel. The first email template made in our corporate style was free. On this template basis, new emails have been creating within message editor in a few minutes. For us,...
Phil T.
Verified User in Sporting Goods
Absolutely hate the design options and template layouts, and the editing of email campaigns. Not only do they look different when you finally send, but creating them in general is just an awedul process. They also dont automatically save. I have lost...
Verified User in Arts and Crafts
At the begining was ok, later paid (transfered) for better plan, and "fun" has started. Firstly, their consultants started asking about our subscribed contacts, as they did not like something, but we provided all info including screen shots on subscription...
Alternatives
Discussions
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Is Omnisend better than Mailchimp?
2 comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Omnichannel marketing
2 comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
eSputnik has no discussions with answers
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