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Compare Moz Pro and SpyFu

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At a Glance
Moz Pro
Moz Pro
Star Rating
(569)4.3 out of 5
Market Segments
Small-Business (58.1% of reviews)
Information
Entry-Level Pricing
Free Trial 1 User Per Month
Free Trial is available
Browse all 6 pricing plans
SpyFu
SpyFu
Star Rating
(513)4.6 out of 5
Market Segments
Small-Business (73.0% of reviews)
Information
Entry-Level Pricing
$39/ month
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Moz Pro excels in its Keyword Research feature, with a score of 8.5, while SpyFu shines even brighter with a score of 9.0, indicating that users find SpyFu's keyword insights more comprehensive and actionable.
  • Reviewers mention that Moz Pro's SEO Auditing capabilities are robust, scoring 8.4, but SpyFu outperforms with a score of 8.7, suggesting that users appreciate SpyFu's detailed auditing reports that help identify SEO issues more effectively.
  • G2 users highlight that SpyFu's Competitor Analysis feature is particularly strong, scoring 9.2, compared to Moz Pro's 8.4, indicating that users find SpyFu's insights into competitor strategies more valuable for their marketing efforts.
  • Users on G2 report that Moz Pro's Ease of Setup is rated at 8.8, which is slightly lower than SpyFu's impressive score of 9.1, suggesting that users find SpyFu easier to implement and start using right away.
  • Reviewers say that while both platforms offer Data Visualization tools, SpyFu's score of 8.8 surpasses Moz Pro's 7.7, indicating that users prefer the clarity and effectiveness of SpyFu's visual reporting features.
  • Users report that Moz Pro's Quality of Support is rated at 8.5, but SpyFu's higher score of 9.0 suggests that users feel more satisfied with the support they receive, highlighting the importance of responsive customer service in their decision-making process.
Featured Products
Pricing
Entry-Level Pricing
Moz Pro
Free Trial
Free Trial
1 User Per Month
Browse all 6 pricing plans
SpyFu
Basic
$39
/ month
Browse all 3 pricing plans
Free Trial
Moz Pro
Free Trial is available
SpyFu
No trial information available
Ratings
Meets Requirements
8.4
492
8.9
426
Ease of Use
8.6
495
8.8
433
Ease of Setup
8.8
291
9.1
263
Ease of Admin
8.9
229
9.0
260
Quality of Support
8.5
409
9.0
331
Has the product been a good partner in doing business?
8.9
220
9.3
253
Product Direction (% positive)
8.2
486
8.3
420
Features by Category
SEO Auditing & Monitoring
8.1
215
7.9
48
8.4
200
8.6
26
Feature Not Available
7.9
26
8.0
201
7.7
25
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
7.8
418
8.1
233
8.5
427
9.0
317
8.6
418
8.6
264
7.4
210
7.0
43
7.5
189
7.8
26
SEO Reporting
8.4
422
9.2
309
7.7
212
8.8
53
7.4
210
7.8
51
6.8
198
7.8
37
Generative AI
6.1
174
5.5
7
6.2
174
5.2
7
Paid Search IntelligenceHide 8 FeaturesShow 8 Features
Not enough data
8.1
31
Categories
Categories
Shared Categories
Moz Pro
Moz Pro
SpyFu
SpyFu
Moz Pro and SpyFu are categorized as SEO Tools
Unique Categories
Moz Pro
Moz Pro has no unique categories
SpyFu
SpyFu is categorized as Paid Search Intelligence
Reviews
Reviewers' Company Size
Moz Pro
Moz Pro
Small-Business(50 or fewer emp.)
58.1%
Mid-Market(51-1000 emp.)
33.6%
Enterprise(> 1000 emp.)
8.3%
SpyFu
SpyFu
Small-Business(50 or fewer emp.)
73.0%
Mid-Market(51-1000 emp.)
20.9%
Enterprise(> 1000 emp.)
6.0%
Reviewers' Industry
Moz Pro
Moz Pro
Marketing and Advertising
30.9%
Information Technology and Services
9.0%
Computer Software
8.1%
Internet
7.8%
Retail
2.7%
Other
41.5%
SpyFu
SpyFu
Marketing and Advertising
40.2%
Internet
6.4%
Information Technology and Services
5.8%
Computer Software
5.4%
Retail
2.0%
Other
40.2%
Most Helpful Reviews
Moz Pro
Moz Pro
Most Helpful Favorable Review
Sylvia H.
SH
Sylvia H.
Verified User in Computer Software

Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and...

Most Helpful Critical Review
Corey N.
CN
Corey N.
Verified User in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

SpyFu
SpyFu
Most Helpful Favorable Review
Susan M.
SM
Susan M.
Verified User in Marketing and Advertising

Kombat ad and organic terms comparison views are a quick but powerful venn-diagram way to discern the semantic "territories" of competitors. SEO Recon reports are an unparalleled snapshot of client situation and ooppprtunities.

Most Helpful Critical Review
Verified User
G
Verified User in Marketing and Advertising

I feel like the competitor analysis is a not as comprehensive as it could or should be.

Alternatives
Moz Pro
Moz Pro Alternatives
Semrush
Semrush
Add Semrush
SE Ranking
SE Ranking
Add SE Ranking
Similarweb
Similarweb
Add Similarweb
BrightEdge
BrightEdge
Add BrightEdge
SpyFu
SpyFu Alternatives
Semrush
Semrush
Add Semrush
SE Ranking
SE Ranking
Add SE Ranking
Similarweb
Similarweb
Add Similarweb
Ahrefs
Ahrefs
Add Ahrefs
Discussions
Moz Pro
Moz Pro Discussions
How to get audit report of my website?
3 comments
Marcin P.
MP
The text is a suggestion to use more affordable tools like the SEO checker available at the provided link.Read more
What is Moz Pro used for?
2 comments
Sean P.
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What does Moz Pro do?
1 comment
Miro M.
MM
Moz Pro helps users monitor, manage, and improve their website's online visibility in search engines. With Moz Pro, users can perform keyword research, track...Read more
SpyFu
SpyFu Discussions
How to be a software developer for SpyFu?
1 comment
Official Response from SpyFu
Hi David. Our Developers come from a variety of backgrounds, but they all have these things in common: a few years of developer expertise and very strong...Read more
What’s the best way to use competitor research for SEO?
1 comment
Mark S.
MS
There are a number of ways to use competitive info from SpyFu for SEO: 1. Review a competitor's keywords - where do your keywords or your client's...Read more
How do I sort keywords by location?
1 comment
Md Faruk H.
MH
also you can visit https://tech-tweet.comRead more