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Compare Moz Local and Semrush 
At a Glance
Market Segments
Small-Business (78.6% of reviews)
Small-Business (65.8% of reviews)
Entry-Level Pricing
$14.00 Per Month
$249.95 Per Month
Moz Local
Star Rating
(475)4.2 out of 5
Market Segments
Small-Business (78.6% of reviews)
Entry-Level Pricing
$14.00 Per Month
Browse all 3 pricing plansSemrush
Star Rating
(2,684)4.5 out of 5
Market Segments
Small-Business (65.8% of reviews)
Entry-Level Pricing
$249.95 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in SEO Auditing with a score of 9.2, highlighting its comprehensive SEO Alerting and Change Tracking features, which reviewers say provide valuable insights for optimizing website performance.
- Reviewers mention that Moz Local shines in Local Search Optimization, particularly with its Online Listings feature scoring 9.1, which users say simplifies managing business listings across various platforms effectively.
- G2 users indicate that Semrush's Keyword Research tool is highly rated at 9.1, with users praising its ability to uncover valuable keywords and track SERP rankings, making it a favorite for content strategists.
- Users on G2 report that Moz Local's Duplicate Monitoring feature, scoring 8.8, is particularly effective in maintaining accurate business information, which reviewers say is crucial for local SEO success.
- Reviewers mention that Semrush's Competitor Analysis tool, rated at 9.0, provides in-depth insights into competitor strategies, which users say helps them stay ahead in their marketing efforts.
- Users say that while both platforms offer strong support, Semrush's Quality of Support rating of 8.6 is slightly higher than Moz Local's 8.4, indicating that users find Semrush's customer service more responsive and helpful.
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Digital Analytics
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Pricing
Entry-Level Pricing
Moz Local
Lite
$14.00
Per Month
Active location data distribution & management across the search ecosystem.
Publishes location data to essential Directory partners in the US, UK, & Canada – including Google, Facebook, Google Maps, & Waze.
- Listing Management
- Automated Location Data Distribution
- Continual Syncing of Location Data
Semrush
Guru
$249.95
Per Month
For SMB and growing marketing agencies. With Guru you get all the Pro features plus: Content Marketing Toolkit, Branded reports, Historical Data, and Extended limits.
- 30,000 results per report
- 5,000 reports per day
- Display advertising research
Free Trial
Moz Local
No trial information availableSemrush
Free Trial is available
Ratings
Meets Requirements
8.4
435
8.9
2,169
Ease of Use
8.6
433
8.4
2,187
Ease of Setup
8.7
301
8.6
1,399
Ease of Admin
8.8
300
8.6
1,134
Quality of Support
8.3
366
8.6
1,883
Has the product been a good partner in doing business?
8.9
294
8.8
1,117
Product Direction (% positive)
8.2
430
8.9
2,078
Features by Category
Metrics
Not enough data
8.4
380
Not enough data
8.3
374
Not enough data
7.9
361
Not enough data
7.7
334
Not enough data
7.4
323
Not enough data
7.6
319
Not enough data
7.5
319
Not enough data
7.6
330
Not enough data
7.2
315
Reporting
Not enough data
8.1
371
Not enough data
8.2
360
Not enough data
7.8
344
Not enough data
7.8
345
Not enough data
7.9
341
Not enough data
7.7
321
Not enough data
8.1
357
Other
Not enough data
7.8
333
Not enough data
8.1
344
Not enough data
7.8
335
Not enough data
8.1
337
Not enough data
7.5
303
Not enough data
7.1
283
Not enough data
7.7
301
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.7
311
Not enough data
7.5
302
Not enough data
8.5
354
Not enough data
8.3
346
Social Analytics
Not enough data
8.9(won by default)
264
Not enough data
8.5(won by default)
246
Not enough data
8.8(won by default)
251
Not enough data
8.2(won by default)
220
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
190
Not enough data
8.1(won by default)
187
Reports & Dashboards
Not enough data
8.4(won by default)
250
Not enough data
8.9(won by default)
257
Not enough data
8.7(won by default)
244
Not enough data
7.8(won by default)
183
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
8.7
110
Not enough data
8.4
111
Not enough data
8.5
109
Formatting
Not enough data
8.2
108
Not enough data
8.1
103
Not enough data
8.0
99
Content
Not enough data
8.6
116
Not enough data
8.3
110
Not enough data
7.6
92
Product Type
Not enough data
8.5
102
Not enough data
7.9
100
Generative AI
Not enough data
8.0
26
Not enough data
7.7
22
Listing Management
8.6
14
|
Verified
8.5
213
|
Verified
8.6
14
|
Verified
8.2
209
|
Verified
8.5
13
|
Verified
8.4
212
|
Verified
8.7
13
8.5
224
|
Verified
Performance
7.9
14
|
Verified
8.3
230
|
Verified
8.5
14
|
Verified
8.7
233
|
Verified
Local Search Optimization
Feature Not Available
8.9
500
|
Verified
8.5
14
|
Verified
8.4
462
|
Verified
8.3
13
8.4
434
|
Verified
7.4
12
|
Verified
8.3
445
|
Verified
7.1
13
|
Verified
8.0
432
|
Verified
8.5
14
|
Verified
8.8
490
|
Verified
Platform Basics
Not enough data
8.5
476
Not enough data
8.6
493
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
449
Platform Content
Not enough data
7.4
392
Platform Reporting
Not enough data
8.1
462
Not enough data
8.3
473
Platform Basics
Not enough data
8.7
91
Not enough data
8.2
88
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
8.5
91
Content Planning
Not enough data
Feature Not Available
Not enough data
8.4
84
Not enough data
8.8
94
Marketing Campaign Performance
Not enough data
8.5
67
Not enough data
8.7
69
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
8.5
92
Not enough data
8.9
78
SEO Auditing & Monitoring
Not enough data
8.7
830
Not enough data
9.1
682
Not enough data
8.9
667
Not enough data
8.9
668
Agentic AI - SEO Tools
Not enough data
6.4
14
Not enough data
6.0
14
Not enough data
6.2
14
Not enough data
6.0
14
Not enough data
6.2
14
Not enough data
5.8
14
Not enough data
6.3
14
SEO Content & Rankings
Not enough data
8.2
1297
Not enough data
9.1
1396
Not enough data
8.8
1323
Not enough data
8.3
743
Not enough data
8.5
654
SEO Reporting
Not enough data
8.9
1372
Not enough data
8.6
826
Not enough data
8.4
781
Not enough data
7.9
662
Generative AI
Not enough data
6.7
230
Not enough data
6.7
229
Content & Collaboration
Not enough data
8.7
181
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
169
Not enough data
Feature Not Available
Not enough data
8.2
151
Social Management
Not enough data
8.7
218
Not enough data
8.8
212
Not enough data
Feature Not Available
Not enough data
8.4
209
Not enough data
7.8
186
Not enough data
8.0
160
Not enough data
7.7
132
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
102
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
88
Not enough data
8.1
80
Reporting
Not enough data
8.9
119
Not enough data
Feature Not Available
Not enough data
9.0
108
Not enough data
9.1
117
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
8.1
8
Not enough data
8.0
9
Platform Interoperability
Not enough data
8.5
75
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
89
Campaign Management
Not enough data
9.0
87
Not enough data
8.7
86
Not enough data
8.7
86
Not enough data
8.5
79
Not enough data
8.6
80
Not enough data
8.5
81
Not enough data
8.5
79
Not enough data
8.4
81
Not enough data
8.3
80
Not enough data
8.5
84
Not enough data
8.5
80
Not enough data
8.1
78
Not enough data
8.3
80
Targeting
Not enough data
8.6
82
Not enough data
8.5
78
Not enough data
8.5
77
Not enough data
8.7
77
Platform
Not enough data
8.5
80
Not enough data
8.7
87
Not enough data
9.0
86
Not enough data
9.0
87
Not enough data
8.7
83
Not enough data
8.6
82
Not enough data
8.4
77
Not enough data
8.5
79
Not enough data
8.6
82
Grammar Tools
Not enough data
8.4
18
Not enough data
9.0
21
Not enough data
8.0
17
Writing Support
Not enough data
7.4
19
Not enough data
8.3
18
Not enough data
7.4
19
Not enough data
7.7
19
Software Availability
Not enough data
8.5
19
Not enough data
8.3
18
Not enough data
7.1
19
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.6
163
Not enough data
8.1
190
|
Verified
Not enough data
8.2
180
|
Verified
Not enough data
7.6
162
|
Verified
Not enough data
8.1
180
Segment Trending
Not enough data
8.7
209
|
Verified
Not enough data
8.1
199
|
Verified
Not enough data
8.4
204
|
Verified
Not enough data
7.4
167
Analysis
Not enough data
8.3
199
Not enough data
8.6
221
|
Verified
Not enough data
8.3
182
|
Verified
Platform
Not enough data
8.7
224
|
Verified
Not enough data
8.4
204
|
Verified
Not enough data
7.7
180
|
Verified
Not enough data
8.3
202
|
Verified
Not enough data
8.1
176
|
Verified
Not enough data
8.2
173
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
121
Not enough data
7.7
106
Not enough data
8.4
122
Platform Data
Not enough data
8.2
110
Not enough data
8.5
116
Not enough data
8.7
125
Not enough data
8.3
111
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Planning
Not enough data
7.8
181
Publishing
Not enough data
7.7
183
Social Media
Not enough data
7.6
182
Planning
Not enough data
7.9
305
Generative AI
Not enough data
7.4
89
Not enough data
7.0
87
Not enough data
7.0
88
Not enough data
6.4
86
Not enough data
6.2
85
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
598
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
588
Not enough data
8.3
575
Not enough data
8.0
516
Not enough data
7.8
514
Not enough data
8.9
647
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
324
|
Verified
Not enough data
8.4
344
|
Verified
Not enough data
8.1
338
|
Verified
Not enough data
8.0
316
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.4
328
|
Verified
Not enough data
8.7
366
|
Verified
Not enough data
7.8
303
|
Verified
Not enough data
8.1
317
|
Verified
Not enough data
8.3
340
|
Verified
Not enough data
7.9
292
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
7.2
6
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Moz Local and Semrush are categorized as Local SEO and Local Listing Management
Unique Categories
Moz Local has no unique categories
Semrush is categorized as Paid Search Intelligence, Marketing Calendar, Competitive Intelligence, AI Writing Assistant, Content Creation, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, SEO Tools, Social Media Analytics, Social Media Suites, Social Media Management, Digital Analytics, and Proofreading
Reviews
Reviewers' Company Size
Moz Local
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.6%
Internet
11.2%
Information Technology and Services
5.6%
Health, Wellness and Fitness
3.2%
Real Estate
2.8%
Other
41.5%
Marketing and Advertising
29.8%
Information Technology and Services
8.7%
Computer Software
8.0%
Internet
4.2%
Retail
3.6%
Other
45.6%
Most Helpful Reviews
Moz Local
Most Helpful Favorable Review
Jon R.
Verified User in Individual & Family Services
It is easy to use, you basically just input all of your correct information and it puts it out to most of the major directories. It basically assists you in ranking better in local search results for a very reasonable price, and not much work is involved.
Most Helpful Critical Review
Kara B.
Verified User in Retail
After being a MOZ customer for 7 years, I've experienced a significant decline in their local directory submission service. Key issues include: Our listings decreased from 115+ to only 32 within the past year, despite maintaining our same level of...
Semrush
Most Helpful Favorable Review
Paul B.
Verified User in Education Management
What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....
Most Helpful Critical Review
MacKenzie B.
Verified User in Mechanical or Industrial Engineering
In my years of using SEO tools, I've seen various changes and adaptations to platforms, but SEMrush's latest move to increase fees by 110% in one month left me highly disappointed. SEMrush's UI is cluttered and feels like it was designed in the 1990's....
Jon R.
Verified User in Individual & Family Services
It is easy to use, you basically just input all of your correct information and it puts it out to most of the major directories. It basically assists you in ranking better in local search results for a very reasonable price, and not much work is involved.
Paul B.
Verified User in Education Management
What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....
Kara B.
Verified User in Retail
After being a MOZ customer for 7 years, I've experienced a significant decline in their local directory submission service. Key issues include: Our listings decreased from 115+ to only 32 within the past year, despite maintaining our same level of...
MacKenzie B.
Verified User in Mechanical or Industrial Engineering
In my years of using SEO tools, I've seen various changes and adaptations to platforms, but SEMrush's latest move to increase fees by 110% in one month left me highly disappointed. SEMrush's UI is cluttered and feels like it was designed in the 1990's....
Discussions
Moz Local has no discussions with answers
Nuclear Power & Lighting Electrical Engineers Ltd
3 comments
HM
Nuclear Power Lighting Electrical EngineeringRead more
What can SEMrush do?
3 comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Does SEMrush have a free plan?
3 comments
BB
Yes they have a free plan where you can add 1 website.Read more
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