Introducing G2.ai, the future of software buying.Try now
Compare MoEngage and WebEngage 
At a Glance
Market Segments
Mid-Market (55.5% of reviews)
Mid-Market (55.5% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Talk To Us Up To 10K Monthly Active Users (MAU)
MoEngage
Star Rating
(507)4.5 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansWebEngage
Star Rating
(694)4.5 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that WebEngage excels in its Ease of Setup with a score of 8.3, while MoEngage outperforms with a score of 8.9, indicating that users find MoEngage easier to implement and integrate into their existing systems.
- Reviewers mention that MoEngage offers superior Email Segmentation capabilities, scoring 9.6 compared to WebEngage's 8.7. This feature allows for more targeted marketing efforts, which users find crucial for improving engagement rates.
- G2 users highlight that MoEngage's Quality of Support is notably higher at 9.0, compared to WebEngage's 8.6. Many users appreciate the responsiveness and helpfulness of MoEngage's support team, which enhances their overall experience.
- Users on G2 report that WebEngage shines in Campaign Scheduling with a score of 9.7, while MoEngage follows closely with 9.2. This feature is essential for users who need to plan and execute campaigns efficiently.
- Reviewers say that MoEngage's Dynamic Content feature, scoring 8.5, allows for more personalized user experiences compared to WebEngage's 8.2. This capability is often cited as a key factor in improving user engagement and conversion rates.
- Users report that both platforms perform well in Analytics, but MoEngage edges out with a score of 8.9 versus WebEngage's 8.5. Users appreciate the depth of insights provided by MoEngage, which helps in making data-driven decisions.
Featured Products
Sponsored
Lebesgue
(8)
Proactive Notification
Visit Website
Sponsored
AiSDR
(52)
Proactive Notification
Visit Website
Sponsored
Geo Targetly
(82)
Proactive Notification
Visit Website
Pricing
Entry-Level Pricing
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
MoEngage
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
8.8
397
8.5
586
Ease of Use
9.0
428
8.8
590
Ease of Setup
8.9
224
8.3
359
Ease of Admin
8.8
150
8.7
245
Quality of Support
9.0
398
8.6
579
Has the product been a good partner in doing business?
9.2
150
8.8
245
Product Direction (% positive)
9.6
394
9.5
564
Features by Category
Email Marketing
8.8
155
|
Verified
8.7
315
|
Verified
8.9
152
|
Verified
8.8
308
|
Verified
8.7
156
|
Verified
8.5
307
|
Verified
8.7
128
|
Verified
8.4
281
|
Verified
Online Marketing
8.5
95
8.0
236
8.5
134
|
Verified
8.2
285
|
Verified
8.8
155
|
Verified
8.6
286
|
Verified
8.7
137
|
Verified
8.3
286
|
Verified
Feature Not Available
Feature Not Available
Lead Management
8.7
104
8.3
274
|
Verified
8.6
121
8.3
273
|
Verified
9.1
158
8.7
298
|
Verified
Feature Not Available
8.1
249
|
Verified
8.3
100
8.4
258
|
Verified
8.6
126
8.6
278
|
Verified
8.6
114
8.4
267
|
Verified
8.4
101
8.4
259
|
Verified
Campaign Management
8.5
127
8.3
273
|
Verified
Feature Not Available
Feature Not Available
8.5
113
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
Feature Not Available
7.7
223
8.2
104
Feature Not Available
7.9
97
|
Verified
7.6
228
8.2
95
|
Verified
7.7
226
Reporting & Analytics
8.7
176
|
Verified
8.4
308
|
Verified
8.5
150
|
Verified
8.3
301
|
Verified
8.4
136
|
Verified
8.0
287
|
Verified
8.4
135
|
Verified
7.9
280
|
Verified
Feature Not Available
7.4
223
Platform
8.6
127
|
Verified
8.5
278
|
Verified
8.5
114
|
Verified
8.5
266
|
Verified
8.9
129
|
Verified
8.9
279
|
Verified
8.3
85
|
Verified
8.0
234
|
Verified
8.5
104
8.2
250
|
Verified
8.9
121
|
Verified
8.6
266
|
Verified
Feature Not Available
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.7
140
|
Verified
8.5
281
|
Verified
8.7
127
|
Verified
8.5
283
|
Verified
8.1
96
|
Verified
8.2
256
|
Verified
Administration
9.0
38
8.6
176
9.1
37
8.1
173
8.4
39
8.2
163
9.5
37
8.7
178
8.3
37
7.9
151
9.1
38
8.4
171
Integrations
9.0
34
8.4
153
8.8
36
8.6
158
9.0
35
8.6
165
8.5
34
8.1
140
Platform
8.9
35
8.3
138
8.5
36
8.3
141
8.5
36
8.2
139
8.7
35
8.3
154
8.9
36
8.2
140
9.1
36
8.5
156
9.1
36
8.4
144
9.2
36
8.6
160
User Identification
8.9
85
Not enough data
9.2
99
Not enough data
8.9
74
Not enough data
Tracking & Reporting
9.0
94
Not enough data
8.9
97
Not enough data
8.8
97
Not enough data
9.0
98
Not enough data
8.6
94
Not enough data
8.9
95
Not enough data
Metrics
9.2
86
Not enough data
8.9
70
Not enough data
9.1
84
Not enough data
8.8
76
Not enough data
9.0
84
Not enough data
Visitor Behavior
9.2
52
8.4
127
|
Verified
9.1
57
|
Verified
8.7
130
|
Verified
8.8
42
7.9
120
|
Verified
Templates
9.1
41
|
Verified
8.2
117
|
Verified
9.1
55
|
Verified
8.6
123
|
Verified
9.1
53
|
Verified
8.5
125
|
Verified
Personalization
8.9
51
|
Verified
8.4
125
|
Verified
9.0
46
|
Verified
8.2
129
|
Verified
8.9
50
|
Verified
8.6
127
|
Verified
9.0
43
Feature Not Available
8.9
46
|
Verified
8.5
122
|
Verified
9.0
46
|
Verified
8.3
117
|
Verified
9.1
55
|
Verified
8.7
121
|
Verified
8.9
55
|
Verified
8.8
126
|
Verified
Multichannel
8.9
50
|
Verified
8.6
123
9.2
56
|
Verified
8.8
124
|
Verified
9.4
52
|
Verified
8.5
125
|
Verified
Administration
9.2
58
|
Verified
8.9
125
|
Verified
9.1
58
|
Verified
8.5
127
|
Verified
9.0
56
|
Verified
8.7
126
|
Verified
8.8
53
|
Verified
8.6
126
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
210
8.7
246
9.2
222
9.0
248
8.9
208
8.8
249
9.1
228
8.8
254
9.2
220
8.9
248
Analytics
8.7
219
8.5
260
8.7
217
8.3
245
Optimization
8.8
208
8.6
223
8.8
216
8.9
250
8.6
204
8.3
228
8.6
186
8.4
221
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
25
Not enough data
9.3
29
Not enough data
Targeting
9.3
27
Not enough data
8.9
26
Not enough data
Triggered Content
8.6
22
Not enough data
9.2
28
Not enough data
9.4
26
Not enough data
Personalized Content
8.7
24
Not enough data
8.8
19
Not enough data
8.9
19
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.9
28
8.7
214
|
Verified
Feature Not Available
Feature Not Available
8.9
29
8.6
202
|
Verified
Feature Not Available
7.9
170
8.2
27
8.5
203
|
Verified
7.0
25
7.4
153
9.0
26
8.9
195
|
Verified
8.9
26
8.8
191
|
Verified
SMS Platform
8.7
27
8.3
215
|
Verified
8.9
28
8.8
216
|
Verified
8.5
26
7.9
143
8.0
24
Feature Not Available
8.3
23
7.9
162
8.8
23
8.6
196
|
Verified
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.3
117
Not enough data
8.2
116
Not enough data
8.4
115
Not enough data
8.4
120
Intelligence
Not enough data
8.6
119
Not enough data
7.8
120
Not enough data
7.9
114
Platform Basics
8.9
113
8.0
259
8.9
117
8.2
250
8.8
105
8.6
246
Feature Not Available
8.2
238
9.0
45
8.3
177
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.1
168
|
Verified
8.5
261
|
Verified
8.9
170
|
Verified
8.9
262
|
Verified
Platform Data
8.8
168
|
Verified
8.7
270
|
Verified
8.7
162
|
Verified
8.3
254
|
Verified
8.9
180
|
Verified
8.7
266
|
Verified
8.8
165
|
Verified
Feature Not Available
Platform Additional Functionality
8.9
172
|
Verified
8.8
262
|
Verified
8.7
165
|
Verified
8.7
261
|
Verified
8.7
160
|
Verified
8.3
256
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Not enough data
Administration
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
Computing
8.6
82
Not enough data
8.4
97
Not enough data
8.8
98
Not enough data
Experimental Design
8.6
79
Not enough data
8.5
77
Not enough data
8.6
93
Not enough data
Analytics
8.9
109
Not enough data
8.4
73
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
15
Not enough data
9.0
15
Not enough data
9.3
15
Not enough data
Customization - Notification Infrastructure
9.1
16
Not enough data
9.3
17
Not enough data
9.2
16
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
9.1
39
9.2
11
8.8
40
8.9
11
8.2
39
8.9
11
9.0
39
9.2
11
8.9
39
9.4
11
8.0
39
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
8.8
39
9.4
11
8.7
39
9.4
11
8.1
37
9.5
11
8.3
40
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.8
109
8.3
117
8.9
130
|
Verified
8.9
126
|
Verified
8.2
116
8.2
110
8.7
120
8.4
114
Campaigns
8.4
88
|
Verified
8.3
107
|
Verified
9.3
134
|
Verified
9.1
125
|
Verified
8.6
78
|
Verified
8.9
116
|
Verified
7.9
60
Feature Not Available
8.9
115
9.0
116
9.2
133
8.8
119
Engagement
8.4
89
8.3
106
Platform
8.8
116
8.8
116
8.8
108
|
Verified
8.7
106
|
Verified
8.6
75
8.5
100
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.7
110
|
Verified
8.2
205
|
Verified
8.9
130
|
Verified
8.6
215
|
Verified
8.8
137
|
Verified
8.6
223
|
Verified
9.0
127
|
Verified
8.9
222
|
Verified
8.3
94
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
9.0
159
|
Verified
8.7
223
|
Verified
9.0
160
|
Verified
8.5
228
|
Verified
8.8
139
|
Verified
8.4
221
|
Verified
8.8
134
|
Verified
8.5
222
|
Verified
8.6
123
|
Verified
8.3
215
|
Verified
8.6
119
8.0
190
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.2
86
Not enough data
8.9
70
Not enough data
9.1
84
Not enough data
8.8
76
Not enough data
9.0
84
Not enough data
Categories
Categories
Shared Categories
MoEngage and WebEngage are categorized as Customer Journey Mapping, SMS Marketing, Personalization, Push Notification, E-Commerce Personalization, Customer Journey Analytics, Marketing Analytics, Transactional Email, Mobile Marketing, Marketing Automation, and WhatsApp Marketing
Unique Categories
MoEngage is categorized as Notification Infrastructure, Personalization Engines, A/B Testing, Mobile App Analytics, and Proactive Notification
WebEngage is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.8%
Online Media
7.5%
Education Management
7.5%
Retail
5.9%
Marketing and Advertising
5.5%
Other
60.7%
Financial Services
11.5%
Education Management
11.2%
Marketing and Advertising
7.3%
Information Technology and Services
5.7%
E-Learning
5.7%
Other
58.6%
Most Helpful Reviews
MoEngage
Most Helpful Favorable Review
Aman B.
Verified User in Electrical/Electronic Manufacturing
What I like about moengage is the user property and user affinity they provide to make customer targeting soo easy, and the RFM Segmentations that will help us target users on the correct time and creatine different user Funnels
Most Helpful Critical Review
Lily D.
Verified User in Information Technology and Services
I have had maybe the worst experience with Moengage that I've ever had as a customer during my 6 years running my business, to the point that I've lodged a formal complaint with the consumer watchdog in my country for what appears to be a breach of consumer...
WebEngage
Most Helpful Favorable Review
Verified User in Information Technology and Services
So I have been using WebEngage almost daily for more than a year now and the level of ease it provides with all the tasks is tremendous. We use WebEngage for personalized campaigns, user events tracking, creating marketing-related dashboards, and most...
Most Helpful Critical Review
Verified User in Health, Wellness and Fitness
The fact that it is very slow to use. The software takes forever to load and it's not very user friendly.
Aman B.
Verified User in Electrical/Electronic Manufacturing
What I like about moengage is the user property and user affinity they provide to make customer targeting soo easy, and the RFM Segmentations that will help us target users on the correct time and creatine different user Funnels
Verified User in Information Technology and Services
So I have been using WebEngage almost daily for more than a year now and the level of ease it provides with all the tasks is tremendous. We use WebEngage for personalized campaigns, user events tracking, creating marketing-related dashboards, and most...
Lily D.
Verified User in Information Technology and Services
I have had maybe the worst experience with Moengage that I've ever had as a customer during my 6 years running my business, to the point that I've lodged a formal complaint with the consumer watchdog in my country for what appears to be a breach of consumer...
Verified User in Health, Wellness and Fitness
The fact that it is very slow to use. The software takes forever to load and it's not very user friendly.
Alternatives
Discussions
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
What are the unique journeys have you executed which resulted
1 comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
How can I keep track my mobile app activities like uninstalling it
1 comment
SP
Certainly! Please provide the text in the Unknown Language that you would like me to translate into English.Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
