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Compare Lusha and ZoomInfo Sales 
At a Glance
Market Segments
Mid-Market (46.3% of reviews)
Mid-Market (48.1% of reviews)
Entry-Level Pricing
Free 1 User Per Month
No pricing available
Lusha
Star Rating
(1,512)4.3 out of 5
Market Segments
Mid-Market (46.3% of reviews)
Entry-Level Pricing
Free 1 User Per Month
Free Trial is available
Browse all 4 pricing plansZoomInfo Sales
Star Rating
(8,747)4.5 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about ZoomInfo SalesSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ZoomInfo Sales excels in Contact Data Availability with a score of 8.5, while Lusha trails slightly behind at 7.8. Reviewers mention that ZoomInfo provides more comprehensive and accurate contact information, which is crucial for effective lead generation.
- Reviewers mention that Lusha shines in Ease of Use, scoring 9.3 compared to ZoomInfo's 8.8. Users on G2 appreciate Lusha's intuitive interface, making it easier for teams to adopt and utilize the software without extensive training.
- G2 users highlight that ZoomInfo Sales offers superior Lead Intelligence features, particularly in Lead Validation and Lead Enrichment, both scoring 8.6. In contrast, Lusha's scores of 8.0 in these areas suggest that users find ZoomInfo's insights more actionable and reliable for sales strategies.
- Users say that ZoomInfo's CRM Integration is robust, scoring 8.7, which allows for seamless data flow between platforms. Lusha, with a score of 8.2, is noted to have fewer integration options, which can hinder workflow efficiency according to reviewers.
- Reviewers mention that ZoomInfo's Data Accuracy is a strong point, particularly in Company Data Accuracy with a score of 8.2, while Lusha's score of 7.6 indicates that users have experienced more discrepancies in the data provided by Lusha.
- Users on G2 report that ZoomInfo's Lead Generation capabilities, especially in Lead Builder, score 8.8, making it a preferred choice for users looking to create targeted lists. Lusha's score of 8.3 suggests it is effective but not as powerful in this area, leading to a preference for ZoomInfo among serious sales teams.
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Pricing
Entry-Level Pricing
Lusha
Free
Free
1 User Per Month
50 emails & 5 phones
- Email Addresses
- Direct phone Numbers
- Landline phone numbers
ZoomInfo Sales
No pricing availableFree Trial
Lusha
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.4
1,283
8.7
7,170
Ease of Use
9.3
1,284
8.8
7,244
Ease of Setup
9.0
425
8.9
1,986
Ease of Admin
8.8
361
8.7
1,440
Quality of Support
8.0
1,075
8.7
6,412
Has the product been a good partner in doing business?
8.5
359
8.6
1,454
Product Direction (% positive)
8.2
1,254
8.7
6,931
Features by Category
Data Availability
7.8
613
8.3
4106
|
Verified
7.8
516
8.5
4080
|
Verified
7.5
467
|
Verified
8.2
2743
|
Verified
8.3
25
8.0
254
Data Accuracy
7.5
618
7.7
4106
|
Verified
7.6
517
8.2
4071
|
Verified
7.9
25
8.1
253
Agentic AI - Sales Intelligence
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.0
5
Platform
Feature Not Available
Feature Not Available
8.4
207
|
Verified
8.6
1198
|
Verified
8.4
229
8.6
1494
|
Verified
8.1
194
|
Verified
8.2
1243
|
Verified
7.7
30
7.7
937
|
Verified
8.2
157
8.2
1119
|
Verified
Features
8.2
52
8.4
3258
|
Verified
7.8
378
8.4
3268
|
Verified
7.7
395
|
Verified
8.0
3019
|
Verified
7.7
50
8.3
3297
|
Verified
8.1
433
8.6
4019
|
Verified
7.4
46
8.1
3191
|
Verified
7.5
51
Feature Not Available
7.7
279
8.0
2559
|
Verified
7.1
48
7.8
1104
|
Verified
Lead Intelligence
Not enough data
8.6
1253
|
Verified
Not enough data
8.7
1282
Not enough data
8.6
1263
Lead Management
Not enough data
8.6
1243
Not enough data
8.3
1206
Not enough data
8.8
1292
Marketing Campaigns
Not enough data
8.0
1091
Not enough data
7.9
1081
Not enough data
7.9
1037
Not enough data
8.1
1082
Not enough data
8.4
1135
Campaign Execution
Not enough data
8.0
1053
Not enough data
8.6
1193
Not enough data
8.5
1178
Not enough data
8.4
1134
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
306
Not enough data
8.6
441
|
Verified
Not enough data
8.5
438
Not enough data
8.0
412
|
Verified
Organization
Not enough data
8.4
427
Not enough data
8.5
448
Not enough data
8.5
438
|
Verified
Performance Analysis
Not enough data
8.3
432
Not enough data
8.4
427
|
Verified
Sales Analysis
Not enough data
8.0
418
Not enough data
8.3
427
Generative AI
Not enough data
7.9
237
Not enough data
7.9
237
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Feature Not Available
8.2
849
|
Verified
8.8
15
8.2
858
|
Verified
Feature Not Available
7.7
821
|
Verified
Feature Not Available
8.0
801
8.2
15
8.6
864
|
Verified
Feature Not Available
7.8
799
|
Verified
7.7
15
8.1
817
Repeatability and Reportability
8.7
15
8.3
827
|
Verified
Feature Not Available
8.3
826
|
Verified
Feature Not Available
8.3
810
|
Verified
Feature Not Available
8.1
807
Feature Not Available
7.4
760
AI and Automation
Feature Not Available
8.3
811
Feature Not Available
8.4
822
|
Verified
Feature Not Available
7.9
772
9.0
13
8.4
821
Feature Not Available
7.9
763
Generative AI
8.5
13
7.5
604
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Dialing Options
Not enough data
8.8
120
|
Verified
Not enough data
8.7
120
|
Verified
Not enough data
8.4
114
Agent Tools
Not enough data
8.0
99
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
115
|
Verified
Not enough data
8.4
111
|
Verified
Automation
Not enough data
8.3
103
Not enough data
8.2
97
|
Verified
Not enough data
8.3
100
Not enough data
8.5
106
Not enough data
8.4
110
|
Verified
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
6.9
6
8.5
1014
6.9
6
8.6
1014
6.1
6
7.7
679
Platform Additional Functionality
6.4
6
8.7
983
6.9
6
8.4
727
7.5
6
8.1
674
7.5
6
8.6
756
8.1
6
8.4
763
Lead Intelligence
8.0
170
|
Verified
8.6
1215
8.0
171
|
Verified
8.7
1205
|
Verified
8.0
176
|
Verified
8.5
1236
|
Verified
7.8
159
|
Verified
8.5
1167
8.9
173
|
Verified
8.8
1193
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Lead Monitoring
8.2
201
|
Verified
8.8
1380
|
Verified
8.2
199
|
Verified
8.7
1310
|
Verified
8.2
63
8.6
1282
|
Verified
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.9
36
8.0
862
Feature Not Available
8.6
1243
|
Verified
Feature Not Available
8.1
1169
|
Verified
8.0
194
|
Verified
8.6
1302
|
Verified
Analytics
8.2
194
|
Verified
8.8
1396
|
Verified
8.0
63
8.5
1280
|
Verified
Customization
7.6
162
|
Verified
8.2
1120
|
Verified
Feature Not Available
8.2
1171
|
Verified
7.7
164
|
Verified
8.1
1141
|
Verified
8.3
178
|
Verified
8.7
1323
|
Verified
Data collection
Not enough data
8.1
615
Not enough data
8.6
738
|
Verified
Not enough data
8.5
725
|
Verified
Not enough data
8.7
763
|
Verified
Not enough data
8.7
745
|
Verified
Segment Trending
Not enough data
8.4
673
|
Verified
Not enough data
8.1
638
Not enough data
8.1
626
|
Verified
Not enough data
8.1
648
Analysis
Not enough data
8.2
670
Not enough data
8.5
707
|
Verified
Not enough data
8.6
730
|
Verified
Platform
Not enough data
8.9
799
|
Verified
Not enough data
8.7
744
|
Verified
Not enough data
7.9
643
|
Verified
Not enough data
8.4
719
|
Verified
Not enough data
8.3
675
|
Verified
Not enough data
8.4
670
|
Verified
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.7
563
Not enough data
7.4
561
Agentic AI - Email Verification
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.6
493
Not enough data
8.6
487
Not enough data
8.6
449
Customizations
Not enough data
8.8
495
Not enough data
8.9
483
Not enough data
8.7
501
Not enough data
8.6
484
Not enough data
8.6
491
Generative AI
Not enough data
8.2
281
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
8.1
274
|
Verified
Not enough data
8.6
257
|
Verified
Not enough data
8.5
276
|
Verified
Not enough data
8.5
287
|
Verified
Not enough data
Not enough data
Contacts
Not enough data
8.6
246
|
Verified
Not enough data
8.7
276
|
Verified
Not enough data
8.8
280
|
Verified
Insights
Not enough data
8.4
276
|
Verified
Not enough data
8.6
281
|
Verified
Not enough data
8.2
273
|
Verified
Not enough data
8.5
283
|
Verified
Not enough data
8.6
277
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.4
964
Not enough data
8.5
983
Not enough data
8.4
954
Lead Management
Feature Not Available
8.4
899
Feature Not Available
8.1
638
Feature Not Available
8.5
911
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Data Availability - Marketing Account Intelligence
Not enough data
8.6
58
Data Accuracy - Marketing Account Intelligence
Not enough data
8.5
59
Categories
Categories
Shared Categories
Lusha and ZoomInfo Sales are categorized as Lead Mining, Lead Intelligence, Lead Capture, Sales Intelligence, Sales Engagement, Buyer Intent Data Providers, and Marketing Account Intelligence
Unique Categories
Lusha has no unique categories
ZoomInfo Sales is categorized as AI Sales Assistant, Visitor Identification, Account Data Management, Email Verification, Market Intelligence, Email Tracking, Outbound Call Tracking, Salesforce AppExchange Apps, and Auto Dialer
Reviews
Reviewers' Company Size
Lusha
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
20.6%
Computer Software
19.0%
Staffing and Recruiting
10.1%
Human Resources
5.9%
Marketing and Advertising
5.4%
Other
38.9%
Computer Software
24.5%
Information Technology and Services
22.2%
Marketing and Advertising
4.8%
Staffing and Recruiting
4.7%
Telecommunications
3.5%
Other
40.3%
Most Helpful Reviews
Lusha
Most Helpful Favorable Review
Ben C.
Verified User in Information Technology and Services
Our sales team moved into a new region and didn't have the contact information we needed. We had tried some other tools with very limited success, and we heard about Lusha. Since then we've seen a lot of success with our outbound efforts as a result of...
Most Helpful Critical Review
[ID] W.
Verified User in Logistics and Supply Chain
I’m using the Professional Monthly Plan with 40 credits/month. But apparently, they “FORGOT” to tell you in the pricing plan that there is also a SEARCH QUOTA (this is different from the credits; that you can use to open a prospect’s contact information)....
ZoomInfo Sales
Most Helpful Favorable Review
Lucas B.
Verified User in Computer Software
The usability of ZoomInfo is top tier. I love the extension that overlays right on my SalesForce or SalesLoft so I know I've got the best info for reaching my prospects. ZoomInfo will import contacts directly to my loft and salesforce to make the...
Most Helpful Critical Review
Josh L.
Verified User in Information Technology and Services
Everything. The product is not at all as advertised. While they claim 95% accuracy, that's only for direct dial numbers. Also, that's for the product as a whole so to get out of your contract you need to show less than 95% accuracy for everyone in the...
Ben C.
Verified User in Information Technology and Services
Our sales team moved into a new region and didn't have the contact information we needed. We had tried some other tools with very limited success, and we heard about Lusha. Since then we've seen a lot of success with our outbound efforts as a result of...
Lucas B.
Verified User in Computer Software
The usability of ZoomInfo is top tier. I love the extension that overlays right on my SalesForce or SalesLoft so I know I've got the best info for reaching my prospects. ZoomInfo will import contacts directly to my loft and salesforce to make the...
[ID] W.
Verified User in Logistics and Supply Chain
I’m using the Professional Monthly Plan with 40 credits/month. But apparently, they “FORGOT” to tell you in the pricing plan that there is also a SEARCH QUOTA (this is different from the credits; that you can use to open a prospect’s contact information)....
Josh L.
Verified User in Information Technology and Services
Everything. The product is not at all as advertised. While they claim 95% accuracy, that's only for direct dial numbers. Also, that's for the product as a whole so to get out of your contract you need to show less than 95% accuracy for everyone in the...
Discussions
To connect LinkedIn to Lusha, follow these steps:
1. Install the Lusha extension on your browser.
2. Log in to your LinkedIn account.
3. Open a LinkedIn profile you want to enrich.
4. Click on the Lusha icon in your browser toolbar.
5. Follow the prompts to connect and access contact information.
3 comments
BT
Install the Lusha Chrome extension: https://chrome.google.com/webstore/detail/lusha-easily-find-b2b-con/mcebeofpilippmndlpcghpmghcljajna Head over to...Read more
If looking to change from zoominfo to lusha is an advisable?
2 comments
JS
I would split it half and half, in my experience there is little overlap in the information the two provide.Read more
What is ZoomInfo used for?
6 comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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